The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/

In this episode, I share my secrets to making more money quickly in your therapy practice by doing what others won’t. From overcoming fears of risk to breaking through perceived “brick walls,” I discuss how thinking differently and acting boldly can help you stand out and achieve faster results. This is a mindset and strategy-packed episode designed to inspire you to take the road less traveled to create the life and practice you’ve always wanted.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] Why doing what others won’t is the fastest way to make more money.

[05:06] The power of looking for "walls" and breaking through them instead of walking away.

[09:26] How investing where others hesitate can help you dominate your market.

[13:34] Why avoiding “groupthink” is crucial to making faster business decisions.

[22:39] How niche therapy programs helped me scale my practice and why they work.

[26:32] The importance of listening to those close to your goal, not those closest to you.

Links From the Episode:

Episode 89 - Are the Riches in the Niches? - https://mccancemethod.com/episode-89-are-the-riches-in-the-niches/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I share how creating an exceptional waiting room experience can transform client retention and even enhance treatment outcomes. The waiting room is more than just a physical space—it’s the first step in a client’s healing journey. I give you my best tips to improve the client experience, boost word-of-mouth referrals, and create a warm, inviting space that clients will remember and share.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] How the waiting room sets the tone for a client’s therapeutic journey.

[03:50] Why in-person experiences foster connection and retention

[06:12] How creating a calming and inviting space impacts client outcomes and referrals.

[09:08] The power of sensory elements like lighting, scent, and sound in creating a memorable waiting room.

[19:02] How an inviting waiting room experience can increase retention even when a therapist leaves.

Links From the Episode:

Saje: https://www.saje.ca/

Video of Nicole’s waiting room: https://www.instagram.com/p/DF2lxzePgmq/

Let it go jar: https://kingfisherroad.com/products/let-it-go-glass-jar

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I wrap up my three-part marketing series by diving into the three biggest mistakes therapists make before they start marketing. These bottlenecks can cost you clients, waste your marketing efforts, and slow your growth. I’ll show you how to fix them, from improving your website to streamlining your booking process, so you can attract and retain clients effectively.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] The importance of fixing business bottlenecks before you start marketing.

[02:52] Mistake 1: A bad website that confuses or loses potential clients.

[06:44] Mistake 2: A clunky or broken online booking process.

[13:32] Mistake 3: Overcomplicated contact forms or an admin bottleneck.

[16:50] How QA checks can prevent costly marketing errors and ensure growth.

Links From the Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Episode 3 - Branding Tips to Attract Clients to Your Website https://podcasts.apple.com/ca/podcast/the-business-savvy-therapist/id1681659688?i=1000611427934

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I continue my three-part marketing series and share how to decide which marketing strategies to invest in for your practice. With 13 proven strategies (and a bonus!) from last week’s episode, I walk you through how to assess your time, energy, and financial resources to make smart marketing decisions. Whether you’re ready to invest in Google Ads or prefer time-based approaches like email marketing, this episode will help you clarify your next steps.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] A quick recap of the 13 proven strategies from part one.

[04:48] Why I invested in Google Ads and how tracking ROI helped me scale.

[08:02] The fastest free strategy: email marketing to reconnect with past clients.

[11:25] Combining self-care with networking by reaching out to your healthcare providers.

[13:47] Focusing on the 80/20 rule to identify the 20% of strategies driving 80% of your results.

Links From the Episode:

Episode 93 - Marketing Series: Part One: 13 Proven Marketing Strategies that Work

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I kick off a three-part marketing series to help make 2025 your quantum leap year! Part one focuses on 13 proven marketing strategies that work. I’ll walk you through marketing funnels, how to double down on what’s already working, and actionable strategies to generate referrals, attract new clients, and reconnect with past clients. Whether you're in a solo or group practice, this episode is full of practical advice to grow your business.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[06:49] Understanding marketing funnels: past clients, cold traffic, and referrals.

[09:17] Strategies for reconnecting with past clients

[12:37] Why Google Ads and Facebook Ads are powerful tools for cold traffic.

[17:23] Referral funnel strategies

[23:37] Bonus strategy: Send progress letters to family doctors

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I help you uncover and shift the money mindset blocks that might be holding you back in your practice. I share how my own childhood experiences shaped my fears around money and how I transformed that mindset to grow my practice and coaching business to multiple seven figures. I explore strategies to maximize return on investment, visualize success, and take bold, confident steps toward your goals—even in the face of fear!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] How childhood beliefs about money might be influencing your current mindset.

[04:14] Why investing in your business is critical to growth.

[06:07] The importance of seeing return on investment (ROI) instead of focusing on costs.

[11:28] How I overcame my fears around money

[22:24] A powerful visualization exercise to reframe fear into excitement and expectation.

Links From the Episode:

Episode 3 - Branding Tips to Attract Clients to Your Website: https://podcasts.apple.com/ca/podcast/the-business-savvy-therapist/id1681659688?i=1000611427934

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I break down the essential metrics you need to track in your solo or group practice. I know numbers can feel overwhelming, but tracking your sales metrics and money metrics will empower you to make data-driven decisions, reduce anxiety, and keep your business thriving. I share what metrics matter most, how often to review them, and why staying on top of your numbers will give you more confidence and control as you grow.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:48] Why tracking metrics reduces anxiety and helps you make smarter, faster decisions.

[06:05] Sales metrics you should track weekly

[08:25] How to identify and fix drops in your numbers

[16:48] Money metrics to track monthly

[26:20] Why knowing your cost per session helps you make informed decisions on expenses and raises.

Links From the Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Quickbooks: https://quickbooks.intuit.com/ca/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/

In this episode, I share how perfectionism has been both a superpower and a source of stress in my business journey. From micromanaging my team to recognizing the hidden anxiety driving my perfectionism, I break down how I’ve learned to harness this trait to fuel success. I also dive into the importance of trust, healing past fears of failure, and finding balance so small mistakes don’t derail your growth. If you’ve ever struggled with perfectionism, this episode will help you turn it into an asset while letting go of the parts that no longer serve you.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] My personal perfectionism journey

[04:52] How perfectionism fueled my growth but also created hidden anxiety.

[08:17] The CBT exercise that helped me address my fear of failure.

[12:26] How hiring A-players can reduce anxiety and improve outcomes.

[20:09] Why taking breaks and living your life helps you gain perspective on small mistakes.

Links From the Episode:

The Worry Cure: Seven Steps to Stop Worry from Stopping You by Robert L. Leahy - https://a.co/d/3NMcEBM

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Live Training: Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/

In this episode, I explore the big question: Are the riches really in the niches? I share insights from building my 7-figure group practice and coaching business, and explain how you can stand out in a saturated market without limiting your entire practice to one niche. You’ll learn how to create niche therapy packages that not only attract more clients but also become significant revenue streams for your practice. Whether you’re in solo or group practice, this episode is packed with strategies to help you scale.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] Why being “known for” a specialty isn’t the same as niching your entire practice

[06:08] The pros of niching

[08:03] The cons of niching

[10:26] How creating niche therapy packages can attract clients

[18:52] Analyze your data and identify the highest revenue-generating services in your practice

Links From the Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I dive into a question many therapists face: Should you hire an admin or a virtual assistant (VA) to help grow your practice? I outline the pros and cons of each option and share my updated recommendations. I also offer actionable strategies to systemize your practice and maximize growth while safeguarding against disruptions if key team members leave. This episode is packed with practical advice to help you decide and take the next steps.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] Why hiring help is essential for growth

[03:24] The difference between an admin and a VA

[07:47] Why I now recommend starting with a VA for new practices

[11:05] My favorite practice management software for systemizing growth

[17:08] Tips for hiring an in-person admin

Links From the Episode:

For 10% off Gingerdesk, book a Discovery Call and select ‘Nicole McCance’ under the question ‘How Did You Hear About Ginger Desk? → https://gingerdesk.com/discovery-call/

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO) → https://meet.jane.app/nicole-mccance-ambassador/

Want the Admin Checklist? DM me @nicole.mccancemethod on Instagram with just two words “Admin Checklist" and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Episode 55 - The Great Debate: Hourly Employees vs. Contractors – Picking the Perfect Fit: https://podcasts.apple.com/ca/podcast/the-great-debate-hourly-employees-vs-contractors/id1681659688?i=1000654023173

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod