The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

In this episode, I dive deep into a topic that makes many therapists uncomfortable - how to confidently enforce a cancellation policy. I walk you through how I implemented a clear and compassionate policy that helped my clinic grow while supporting both my therapists and their clients. Trust me, getting this part right changes everything!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:23] Why a 48-hour cancellation policy is ideal for scaling practices

[05:21] Important distinctions for charging no-shows with private pay vs. insurance clients

[06:11] How to reinforce the cancellation policy using multiple client touchpoints

[08:34] The exact language I used for enforcing the full session fee

[10:42] Offering virtual appointments as a solution for last-minute illness or bad weather

[13:35] How to handle angry clients and when to offer a one-time grace

Links From The Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/ttGJMLxITeQ

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

In this episode, I’m diving into five of my absolute favorite tools that help me reduce overwhelm and stay incredibly organized in my business. These aren’t just theoretical tips - I use these daily to stay on top of everything from managing reminders and urgent tasks to keeping team communication smooth. Whether you’re building your solo practice or scaling your group, these tools will help you feel less scattered and more in control.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:55] How using Siri as your personal assistant can help you dump your mental load and avoid burnout

[08:12] The magic of the Reminders app and how to create a daily 45-minute triage system

[10:08] Why visual Post-it notes are powerful for urgent tasks and managing interruptions

[17:47] How and when to use alarms for tasks outside your regular schedule

[18:59] The different Notes folders you should keep to simplify meetings and content creation

[21:53] Nicole’s secret to reducing decision fatigue and creating more white space in your day

Links From The Episode:

Episode 65 - 5 Habits to Reduce Overwhelm: https://mccancemethod.com/episode-65-5-habits-to-reduce-overwhelm/

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/xoyO93SIlJQ

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I sat down with money coach Lindsay Bonham to talk about something every group practice owner needs but few feel confident about - becoming the empowered financial leader of your practice. We dive into the mindset shifts, financial habits, and tracking tools that will allow you to stop avoiding your numbers and start using them to make grounded, strategic decisions. Lindsay shares how to identify unhealthy money patterns, what to track weekly and monthly, and how to finally feel like the CEO of your group practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:56] Lindsay introduces the concept of empowered financial leadership and why it matters for group practice owners

[05:12] How therapists can unknowingly fall into unhealthy money habits

[07:48] Weekly, monthly, and annual financial metrics that group practice owners should be tracking to make data-driven decisions

[13:38] How to overcome avoidance and start building money habits that stick

[16:36] Why you must lead your business financially

[19:52] The financial pitfalls of poor planning and how support from a community of group practice owners makes all the difference

Links From The Episode:

Money Skills For Group Practice Owners: https://moneynutsandbolts.com/msgpo-waitlist-2/

Free Resources: https://moneynutsandbolts.com/resources/

More about Lindsey:

Lindsey Bonham is a private practice therapist turned money coach who helps fellow therapists feel calm and in control of their finances. The daughter of an accountant, Lindsey combines the insight of a therapist with the practicality of a bookkeeper. When she launched her own private practice, she quickly became passionate about building a financially healthy business that supports her life and leaves extra in the bank.

After witnessing many of her skilled colleagues struggle with the financial side of private practice—some even leaving the field due to money stress—she created Money Nuts & Bolts. Through her work, Lindsey helps therapists develop peace of mind around money by teaching the “how” behind managing finances in private practice in a way that’s both doable and deeply satisfying.

Her signature course, Money Skills for Therapists, has helped hundreds of therapists organize their finances and transform their relationship with money. Her second course, Money Skills for Group Practice Owners, guides group practice leaders through the mindset, systems, tools, and key numbers necessary to become empowered, confident CFOs of their practices.

Want to Connect with Linzy?

Money Nuts and Bolts: https://moneynutsandbolts.com/

Money Skills For Therapists Podcast: https://podcasts.apple.com/us/podcast/money-skills-for-therapists/id1584914714

Instagram: @moneynutsandbolts

LinkedIn: https://www.linkedin.com/in/linzybonham/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I get vulnerable and share the exact mindset and daily habits that helped me scale my therapy business to seven figures. While I usually focus on actionable strategies, today I’m talking about the powerful principles that truly moved the needle in my success: clarity, commitment, and consistency. This is the episode I wish I had when I was feeling stuck and distracted. I’m giving you a pep talk from the heart to help you stay focused and go all-in on your goals.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:10] The 3 keys to success that got me to 7 figures: clarity, commitment, and consistency

[03:43] Why daily consistency trumps motivation and how it impacts your business

[04:59] How doing “all the things” is actually slowing down your progress

[14:23] The secret to explosive growth is doing MORE of what’s already working

[16:09] The 3-question test I use before adding anything new to my business

Links From The Episode:

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/dmuiqUAr96w

Episode #108: Summer Slump Marketing Series: Is Your Website Ready for the Summer Slump? https://mccancemethod.com/episode-108-summer-slump-marketing-series-is-your-website-ready-for-the-summer-slump/

Episode #109: Summer Slump Marketing Series: Warm Outreach Mastery

https://mccancemethod.com/episode-109-summer-slump-marketing-series-warm-outreach-mastery/

Episode #110: Summer Slump Marketing Series: Cold Outreach Mastery

https://mccancemethod.com/episode-110-summer-slump-marketing-series-cold-outreach-mastery/

Episode #111: Summer Slump Marketing series: Magnetic Marketing

https://mccancemethod.com/episode-111-summer-slump-marketing-series-magnetic-marketing

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I’m diving into one of the biggest fears therapists face when transitioning from solo to group practice: what if I can’t get enough clients for my new hire? I know that fear intimately because I’ve been there myself. Today, I walk you through how to overcome this roadblock, how to shift your mindset, and what specific strategies you can use to confidently start building your dream team.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:39] The #1 fear therapists face when hiring their first employee and how to reframe it as a shared responsibility

[02:14] Why starting with interns or pre-licensed therapists can reduce pressure and increase your cash flow

[04:11] How to show up with energy and conviction during interviews to attract the right people

[08:19] What to share about your systems and structure to impress a potential hire

[12:06] The importance of setting realistic expectations about client caseload timelines

[15:15] Why hiring is a collaborative relationship and how to clearly define mutual responsibilities

Links From The Episode:

EP106: Why You Should Keep at Least 40% of the Session Fee

https://mccancemethod.com/episode-106-why-you-should-keep-at-least-40-of-the-session-fee/

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Money Manifestation Meditation Vault https://mccancemethod.com/money-manifestation-meditations/

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/cErVktpElyM

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this special episode, we dive into the success stories of four inspiring Clinic Growth Map graduates who have scaled their businesses from solo practices to thriving group practices. You’ll hear how they overcame their fears, implemented smart strategies, and found real success. Get ready to hear what’s actually working right now—and walk away inspired to take your practice to the next level!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:45] Antoinette shares how she scaled her practice to 11 team members in just one year, doubling her income.

[05:16] Laura talks about her transition from solo practice to group practice and the importance of building relationships.

[06:02] Darcy explains how she grew her practice from 6 to 14 therapists and achieved time and income freedom.

[10:04] Jaena discusses how she started her practice and navigated the challenges of building a telehealth-only group practice.

[16:02] Darcy highlights the power of consultations and relationship-building to attract clients.

[22:15] Laura shares how community outreach and referrals helped her business grow exponentially.

Links From The Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/

In this fourth installment of my Summer Slump Marketing Series, I'm diving into one of the most powerful tools in your marketing toolkit: your mindset. In this episode, I’m getting personal and practical about how your energy and visualization can magnetize your ideal clients, even during the slow season. I’ll walk you through how to shift your internal narrative and daily habits to cultivate enjoyment, confidence, and abundance, plus I’ll share the one major marketing mistake to avoid this summer. You don’t want to miss the energetic and practical boost this episode brings!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:42] Why your thoughts and focus act like a magnet for the clients you attract

[04:05] How scheduling joy and ease into your summer can help boost your business

[07:34] The power of visualization and inspired action to create real-life synchronicities

[09:37] A sneak peek into Nicole’s Money Manifestation Meditation Vault

[17:29] Set your intention now: Why the summer of 2025 can be your best yet

[18:47] The #1 marketing move not to make during a slow season

Links From The Episode:

Money Manifestation Meditation Vault:

https://mccancemethod.com/money-manifestation-meditations/

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO) → https://meet.jane.app/nicole-mccance-ambassador/

Episode 89 - Are the Riches in the Niches? -

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/

In this episode, I take you into part three of my Summer Slump Marketing Series where we tackle the art of cold outreach. If the idea of picking up the phone to connect with a family doctor makes you sweat—don't worry, you're not alone! I’m walking you through step-by-step how to reach out, what to say, and why targeting doctors is one of the smartest marketing strategies for therapists. I’ll also share how we used this exact method to build strong referral pipelines and maintain top-of-mind visibility all year long. If you're ready to break free from seasonal slumps and create consistent growth, this is the episode for you.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[05:14] Why family doctors are the most powerful cold outreach target for therapists

[06:30] Three reasons doctors are your highest converting referral partners

[09:25] How to create your doctor list based on location, even for virtual practices

[12:17] Cold calling script breakdown and why “name dropping” your credential builds trust

[17:26] Progress reports as a dual-purpose marketing and care strategy using AI tools

Links From The Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO) → https://meet.jane.app/nicole-mccance-ambassador/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/lZuLrwGfA8Y

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/

In this episode, I’m diving deep into part two of our Summer Slump Marketing Series! Today, we’re talking about "Warm Outreach Mastery"—how to leverage your existing relationships to drive more referrals during the slower summer months. I’ll be sharing personal stories (yes, even the time I injured myself at Atlantis!) and powerful strategies that helped me scale my practice quickly. Plus, I’ll show you how a simple mindset shift can completely transform your referral flow.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[06:03] Understanding the difference between cold networking and warm outreach

[08:20] How casual conversations during self-care appointments can turn into major referral sources

[10:50] Specific talking points to use when chatting with your family doctor or pediatrician

[14:00] The power of slowing down to create magnetic marketing moments

[17:08] How being present at everyday events can lead to unexpected growth opportunities

Links From The Episode:

EP108: Summer Slump Marketing Series: Is Your Website Ready for the Summer Slump? https://mccancemethod.com/episode-108-summer-slump-marketing-series-is-your-website-ready-for-the-summer-slump/

Want to watch this episode on video? Check it out here on YouTube: https://www.youtube.com/watch?v=I3dNK_MTZs0

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/

In this episode, I kick off the Summer Slump Marketing Series by helping you make sure your website is ready to attract new clients even during the slowest season. I share why investing in your website is a game-changer, the most common mistakes therapists make with their sites (hello, empty couches and sad faces!), and practical, easy-to-implement tips to transform your website into a high-converting client magnet. Plus, I walk you through a live website example so you can see exactly what works.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:35] Why your website is the first impression that either attracts or repels clients

[05:39] The surprising impact of happy faces versus sad images on your website

[09:00] Why you need to ditch the empty couches, stacked rocks, and forest photos

[12:12] How to set up a high-converting "Book Now" button and online booking system

[14:47] The simple three-part formula for writing compelling website content

[15:32] Best practices for your team page photos and bios

Links From The Episode:

Want my eight steps to a high-converting specialty page? DM me @nicole.mccancemethod on Instagram with just one word “Website” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Take a look at my Website:

https://mccancemethod.com/

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/Jlv-7xsO0R4

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod