The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Watch this Episode on Youtube: https://youtu.be/tYvERauTEpw

In this episode, I dive into the emotional and practical sides of deciding to build a group practice. I share what made me take the leap, the fears that came up (because trust me, there were many), and how I worked through them, plus a few things I wish someone had told me before I started. You’re not alone, I’ve been exactly where you are. If you're even thinking about growing your practice, this one’s for you.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:35] Emotional check-in: how do you feel when you think about starting a group practice?

[05:38] How knowing your Kolbe score can help you decide if group practice is right for you

[06:29] The truth about building a business—it’s hard, but it’s worth it

[09:05] How hiring support helps you stay in your zone of genius

[11:18] Why slower growth might actually be better for your nervous system

[17:35] How to create ease and reduce early overwhelm

Links From The Episode:

Take the Kolbe → https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1

Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Fe23qMe8VSI

In this episode, I’m getting real with you. I’m sharing some of the messy, imperfect, and downright wild stories from when I first started my group practice. From break in’s to mistaken identities—this episode is full of the behind-the-scenes chaos that led to big growth.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] The twist that almost stopped me from starting a group practice

[06:18] The moment I thought I found a dead body in my office basement

[08:44] The time my intern discovered a crack pipe in the hallway

[11:08] A mix-up with a sex worker that had my shuttle driver in a panic

[13:03] Why messy beginnings don’t mean a messy future and how it all turned out

Links From The Episode:

Video of Nicole’s waiting room: https://www.instagram.com/p/DF2lxzePgmq/

Voxer: https://www.voxer.com/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/

In this episode I sit down with Felicia Keller Boyle, aka The Bad Therapist, to talk about marketing for the modern therapist. Felicia shares her expert insights on building a standout digital presence—from strategic websites and SEO to making Instagram work for your practice. Whether you're still in solo practice or navigating the complexities of group practice, you’ll walk away with powerful, practical marketing strategies to attract more clients and grow with purpose.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[08:34] Why a polished website with strong messaging is now the bare minimum for attracting clients

[11:23] How SEO has evolved and the essential on-page and off-page strategies you should know

[14:39] Tools that simplify and gamify content optimization

[15:36] Felicia’s take on Instagram marketing and how therapists can build traction without losing themselves

[20:00] The story behind “The Bad Therapist” brand and redefining professional identity

Links From The Episode:

UTMed link: https://thebadtherapist.coach/?utm_source=businesssavvytherapistpodcast&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=website

Felicia’s private practice fee calculator, The Magic Sheets: https://thebadtherapist.ck.page/revenue-stimulator?utm_source=businesssavvytherapistpodcast&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=magicsheetsoptin

Ahrefs: https://ahrefs.com

Surfer SEO: https://surferseo.com

Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller: https://amzn.to/4dOmEGj

More about Felicia:

Felicia Keller Boyle, known as The Bad Therapist®, is revolutionizing how therapists build private practices. By empowering overworked and underpaid professionals, she helps them create joyful, profitable, and ethical businesses. Having established her own six-figure, cash-pay practice while maintaining a balanced three-day workweek, Felicia offers expertise in marketing, money mindset, and team building. Her coaching clients have achieved remarkable milestones—hitting their first $10k, $15k, and even $28k months; filling their practices; launching coaching offers; and growing their Instagram followings to over 10k in less than a year. Combining professional insight with a fresh, modern approach, Felicia is a sought-after mentor for therapists ready to transform their practices and lives.

Want to Connect with Felicia?

The Bad Therapist: https://thebadtherapist.coach/

Felicia’s Instagram: @the_bad_therapist

The Bad Therapist Podcast: https://www.thebadtherapist.coach/thebadtherapistshow?utm_source=businesssavvyth

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2Mm2WtlaZj4

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/

In this episode, I’m diving into one of the most common questions I get, who should you hire first (or next) when scaling into a group practice? I’m walking you through the exact hiring steps I used to scale to 55 therapists, and I’m giving you a peek behind the curtain into the data-driven decisions that keep your business growing sustainably.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:38] Why your first hire should be a “mini-me” and how to avoid my biggest hiring mistake

[06:07] What to charge after your first hire and how to reposition yourself as the CEO

[09:55] How to use client inquiry data to determine your next best hire

[10:38] Why couples or family therapists can supercharge your growth

[15:03] When to start posting for your next role (don’t wait too long!)

[15:41] The pros and cons of hiring interns, pre-licensed, or fully licensed therapists

Links From The Episode:

Episode 119: How to Grow Into a Group Practice –

https://mccancemethod.com/episode-119-how-to-grow-into-a-group-practice/

Episode 123: Where to Find the Best Therapists When Hiring https://mccancemethod.com/episode-123-where-to-find-the-best-therapists-when-hiring/

My code MCCANCE1MO will always get you a 1-month grace period, but from July through September, you can use MCCANCE2MO for 2 months free at signup! → https://janesoftware.partnerlinks.io/ytg4vn

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oVDWEuE9hJ4

In this episode, I show you exactly where to find the best therapists when you're ready to hire. I share my tried-and-tested strategies, including the hiring formula that helped me grow to 55 therapists. If you’ve been stuck wondering where all the good candidates are, this one’s for you.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:09] Why you should never hire before building systems and documenting processes

[03:21] The step-by-step formula for using Indeed effectively

[07:10] How job titles and keywords impact your visibility on Indeed

[10:46] Tips to craft a compelling job description that stands out

[14:29] When and how to use LinkedIn Recruiter and professional regulatory directories

[19:07] Additional hiring strategies

Links From The Episode:

Indeed Support Helpline: 1-800-475-4361

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to work closely with me for six months? Come to my FREE Open House!

https://mccancemethod.com/open-house/

In this episode, I’m doing something a little different. I'm sharing a full interview from Linzy Bonham’s podcast, Money Skills for Therapists. In it, Linzy chats with business partners Steph and Laura, who open up about how their partnership was born out of a crisis, how they’ve navigated difficult money conversations, and what’s helped them maintain a strong friendship while growing a thriving group practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:50] How Steph and Laura’s business began after fleeing a toxic workplace

[07:38] How they turned a crisis into a leadership opportunity

[15:01] The two codes they live by to maintain their partnership

[20:34] Their biggest money challenge—navigating financial inequity

[28:45] Advice for therapists considering a business partnership

Links From The Episode:

Money Skills for Therapists podcast:

https://moneynutsandbolts.com/podcast/

Download Linzy’s Free guide How to Stop Feeling Overworked & Underpaid in Your Group Practice https://moneynutsandbolts.com/msgpo-guide-o/

Want to Connect with Linzy?

Check out her FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you. Click here to find a masterclass time that works for you!

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/l8ozqpEtgwI

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I’m answering your most pressing questions about scaling! From knowing when to move into a bigger office, to deciding who your next hire should be, to whether group therapy is a profitable option, this AMA-style chat is packed with real talk and personal insights from my own scaling journey.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:53] When is the right time to move into a bigger office?

[04:41] How one office space can generate $40K in revenue

[06:32] How to use a cost-benefit analysis and break-even point to guide your next move

[09:23] Why hiring a couples therapist can be a smart next hire

[12:44] Using keyword data and inquiries to inform hiring decisions

[15:54] Why group therapy isn’t always the best growth strategy

Links From The Episode:

Episode 98: Mastering Money Decisions – https://mccancemethod.com/master-your-money-mindset-organic/

Episode 38: How to Stand Out from the Crowd with Niche Packages – https://mccancemethod.com/elevate-your-therapy-practice/

Keyword Planner: https://shorturl.at/Mxapq

My code MCCANCE1MO will always get you a 1-month grace period, but from July through September, you can use MCCANCE2MO for 2 months free at signup! → https://janesoftware.partnerlinks.io/ytg4vn

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/M5PHrJrXVIo

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I’m sharing an inspiring panel discussion from my live event, where graduates of my program—the Clinic Growth Map—open up about their real-life scaling journeys. From maternity leaves to mindset shifts and marketing wins, these successful group practice owners reveal what it really took to build thriving multi-six and seven-figure practices.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:16] Carla shares how she built a team of 20 and structured her business to step back as the owner

[04:23] Panelists discuss what initially motivated them to scale their solo practices into group practices

[09:40] Nicole dives into how limiting beliefs hold many therapists back and how each guest overcame theirs

[14:35] Group owners reveal the top client attraction strategies working for them right now

[27:34] The panel reflects on how their lives have changed since scaling their practices, including income and freedom

[36:26] Q&A begins with tips on fixing “leaky buckets” and building strong intake systems

Links From The Episode:

Learn more about the Clinic Growth Map here: https://mccancemethod.com/

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I break down my proprietary five-step scaling method that took me from a solo practice to a thriving group practice of 55 therapists. If you’re stuck, overwhelmed, or simply ready to stop trading time for money, this episode will show you how to lay the foundation and scale in a way that supports both your income and your freedom.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:27] Why hiring shouldn’t be your first step and what to do instead

[05:55] Why your first hire should be an admin and how Ginger Desk can help

[08:26] How hiring the right team helps you stop trading time for money

[14:44] Attracting clients through digital marketing and avoiding common mistakes therapists make

[18:59] Using consult calls to convert potential clients

[24:04] The power of follow-ups and how it can increase your growth by 20%

Links From The Episode:

💬 Want to ask me a question for our upcoming Ask Me Anything episode?

Head to my Instagram @nicole.mccancemethod and find today’s post with all the details on how to submit your question! I’ll be answering as many as I can on the podcast, don’t miss your chance to get featured!

Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Get $250 off Gingerdesk, book a Discovery Call and select ‘Nicole McCance’ under the question ‘How Did You Hear About Ginger Desk? https://gingerdesk.com/discovery-call/

My code MCCANCE1MO will always get you a 1-month grace period, but from July through September, you can use MCCANCE2MO for 2 months free at signup! → https://meet.jane.app/nicole-mccance-ambassador/

Ep 107 - Grow With Me: Inside My Business Coaching Program

https://mccancemethod.com/episode-107-grow-with-me-inside-my-business-coaching-program/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2tjD_WC9920

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I’m joined again by Patrick Casale to tackle a key challenge for group practice owners—therapist retention. We share what’s worked in our own practices to build teams that stay, including how to balance profit with a positive culture, foster loyalty, and lead in a way that aligns with your values. If you’re ready to stop the turnover cycle and create a team that thrives long-term, this episode is for you.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:12] Patrick explains why investing in people actually increases your profitability

[06:02] Why transitioning from 1099s to W2s helped create stronger retention and culture

[09:44] Patrick shares how his therapists earn an average of $80K annually with benefits

[13:07] Non-monetary strategies for building a strong culture on a limited budget

[15:01] How Patrick uses virtual game nights and connection groups to build belonging

[19:15] Patrick’s $100K mistake and how transparency helped him grow a loyal team

Links From The Episode:

More about Patrick:

Patrick Casale is an AuDHD‑licensed Mental Health & Addiction Therapist who launched his first private practice after graduating in 2015 and later built a thriving group practice of over 20 clinicians. He is the founder of All Things Private Practice, the host of two podcasts, an international retreat planner, keynote speaker, and business strategist. Since 2008, he’s supported thousands of mental health professionals in growing their businesses, with a mission rooted in empowering neurodivergent clinicians and addressing imposter syndrome through his motto “Doubt Yourself, Do It Anyway”.

Want to Connect with Patrick?

All Things Private Practice Website: https://allthingspractice.com

All Things Private Practice Podcast: https://www.allthingspractice.com/all-things-private-practice-podcast

Instagram: https://www.instagram.com/patrick.casale/#

YouTube: https://www.youtube.com/channel/UCr_LFaJ_SGwM9LjUFaiL_FA

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod