The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/CX_KyduyN5o

In this episode, I share the top three marketing strategies that are bringing in clients right now and guess what? They don’t include social media. From fixing your website to leveraging email and connecting with family doctors, these are simple, overlooked strategies that really work.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:52] Why your website must be a 10/10 and how aspirational design converts more visitors

[05:41] The importance of your team page and how to optimize it for connection

[08:06] Why email marketing outperforms social media and how to build your list easily

[14:05] How to grow your email list using JaneApp’s built-in features

[15:45] Why progress reports to family doctors can be a powerful referral engine

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

MailChimp → https://mailchimp.com/

Clinic Sites → https://clinicsites.co/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Clinic Growth Map Program Open House → https://mccancemethod.com/open-house/ 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/yYC0XVpSmFM

In this episode, I share how to roll out big changes in your practice without overwhelming your team. I know you're excited to implement everything all at once, but I walk you through exactly how to pace it out, get team buy-in, and avoid breaking what you've already built.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:15] Why growth requires change and how to prepare your team for it

[05:49] The mindset shift: Systems equal safety—for you and your team

[08:10] When to switch practice management software (and why sooner is better)

[10:28] The change management framework Nicole used with big corporations

[12:27] How to get team buy-in and motivate them with “what’s in it for them”

[16:43] What to do when your team resists change—and how to lead through it

Links From the Episode:

Nicole’s YouTube: https://www.youtube.com/@Nicole.McCanceMethod

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ 

Google Workspace: https://referworkspace.app.goo.gl/EtJ2

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2uL2Zko1jdU

In this episode, I open up about one of the hardest chapters in my life—the time I nearly went bankrupt. I share the emotional and financial rollercoaster that taught me some of my most powerful money lessons. If you're struggling right now, I promise, there's light on the other side.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:00] Why I closed my full solo practice and moved to Russia for love—and how it all fell apart

[06:27] The moment I turned fear into fuel and rebuilt my business from scratch

[08:08] The legislation change that wiped out my referral stream and pushed me into overdraft

[10:52] My $70,000 tax bill wake-up call and what finally got me to face my finances

[16:32] The critical mistake I made confusing accounting profit with real cash

[18:21] Why you should always have next month’s expenses saved in advance

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I’m joined by Joe Sanok from Practice of the Practice to dive into one of the biggest pain points for group practice owners—how to keep your therapists long-term. Joe shares what really moves the needle when it comes to therapist retention, including pay structure, employee mindset, and leadership development.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:35] Why W-2 employees are better for long-term retention than 1099 contractors

[08:03] How to calculate fair compensation and structure roles for part-time therapists

[11:08] Creating salary stability with clear session and admin hour breakdowns

[16:21] The numbers and setup for full-time therapists with a four-day work week

[18:50] The three questions to ask your team to improve satisfaction and longevity

[22:37] How to present your compensation model during the hiring process

More About Joe Sanok:

Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. 

Joe has been featured in Harvard Business Review, Forbes, NASDAQ, and over 300 business podcast interviews. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with 1200+ episodes and over 100,000 downloads each month. Fun fact: Joe hates mint chocolate chip ice cream and most forms of mint.

Want to Connect with Joe?

Website: https://practiceofthepractice.com/

Facebook: https://www.facebook.com/PracticeOfThePractice/

LinkedIn: https://www.linkedin.com/company/practice-of-the-practice/

Instagram: https://www.instagram.com/practiceofthepractice

YouTube: https://www.youtube.com/channel/UC6OMvdlHsZ-08bVxMjzyPng

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/1emoxnKYrdg

In this episode, I’m sharing all the juicy updates to my Holiday Party Playbook for 2025! Whether you're planning a cozy get-together, a budget-friendly potluck, or a fun night out with your team, I've got tips to help you celebrate in style. I’m giving you the exact steps to create meaningful connection, thoughtful touches, and memories your team will love.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:38] Why I created the Holiday Party Playbook and what’s new in the 2025 version

[05:41] How I make a restaurant party more dynamic with chair swaps and Secret Santa

[09:17] The thoughtful gifts and surprise joy of Secret Santa using Elfster

[13:26] Budgeting tips for every stage of business

[21:30] Ideas for in-person and virtual holiday parties that actually build team connection

[24:15] How to grab your free copy of the 2025 Holiday Party Playbook via Instagram DM

Links From The Episode:

Elfster for Secret Santa → https://www.elfster.com/

Want the 2025 Holiday Party Playbook? DM me @nicole.mccancemethod on Instagram with the words “Holiday Playbook” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/WYX-_yq6asg

In this episode, I’m diving into one of the most common questions I get, when is the right time to upgrade to a bigger office? I share my own journey from one tiny office to a 24-room mega clinic and walk you through the steps so you can scale smart and avoid financial stress.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:05] Why starting with just one office can be your secret weapon for growth

[06:32] How to maximize revenue potential from a single room

[08:45] When to know it's time to upgrade your office space

[11:34] Understanding your break-even point before expanding

[13:28] How many rooms and therapists you actually need for a 7-figure practice

[17:52] The key considerations before opening a second location

Links From The Episode:

Want the Cost-Benefit Analysis video? DM me @nicole.mccancemethod on Instagram with just one word “Clarity” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Video of Nicole’s Clinic: https://www.instagram.com/p/DF2lxzePgmq/ 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ 

In this episode, I chat with Carly Hill about what it really takes to add coaching to your private practice. We break down the differences between therapy and coaching, how to do it ethically, and the steps to get started so you can scale your impact and income.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:06] Carly’s journey from therapist to coach and how she created the Therapist to Coach Accelerator

[04:06] The key differences between therapy and coaching and why it matters for your license

[06:28] The legal must-knows: keeping your coaching and therapy businesses separate

[14:22] Why niching down is essential for marketing and scaling your coaching business

[15:34] How to use organic and paid marketing strategies like Meta ads and Facebook groups

[19:35] Leveraging AI to build your coaching curriculum and create content faster

More about Carly Hill:

Carly Hill is a licensed clinical social worker and 7-figure business mentor for therapists and coaches. She’s helped thousands of therapists achieve freedom and security by teaching them how to successfully build an online coaching business that’s led them to triple their revenue.

Carly is also a reiki master, NLP practitioner, and the author of the #1 Amazon best selling book Therapreneur™- a guide to make the transition from therapist to coach.

Carly has appeared on various podcasts and in numerous publications, including Entrepreneur, NBC, CBS, & Fox News.

Want to Connect with Carly? 

Carly’s Website: https://carlyhillcoaching.com/

Free Facebook Group – Therapist to Coach Accelerator

Carly’s Book – Therapreneur

Instagram – @carlyhillcoaching

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/

Watch this Episode on Youtube: https://youtu.be/YI5CFc4-1z4

In this episode, I break down exactly how to raise your rates without feeling guilty or scared. I walk you through the mindset shift you need and share the step-by-step logistics so you know exactly what to do and when. Let this be your sign that it’s okay to charge your worth.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:07] Why it's not about price—it's about perceived value

[03:23] How raising your rates leads to more committed clients

[06:44] When and how to announce your rate increase

[09:04] Why raising rates helps you retain top therapists and boost cash flow

[13:01] Nicole's advice on raising rates for all clients, not just new ones

Links From The Episode:

Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/

Watch this Episode on Youtube: https://youtu.be/J366AyIOuNw

In this episode, I’m diving into how to become a magnet for millions—not just financially, but emotionally and energetically too. I’ll walk you through how to get out of survival mode, ground yourself, and start manifesting the life and business you’ve been dreaming of.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:42] Why negativity and criticism are often a reflection of others' unhealed energy

[06:52] Balancing masculine “do” energy with feminine “being” energy as you grow your practice

[07:09] The power of setting a crystal-clear revenue and lifestyle intention for 2025

[09:31] How combining intention and elevated emotion makes you magnetic

[11:32] Why even your website and job descriptions carry energetic vibrations

[17:11] The “marathon mindset” and how to protect your energy and focus from distractions

Links From The Episode:

Money Manifestation Meditations for Group Practice Owners: https://members.mccancemethod.com/register/money-manifestation-meditations-for-group-practice-owners/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I coach Gabriela, a member of my program, the Clinic Growth Map, through some big questions about staying connected to her vision and deciding on the right type of admin support. We dive into the pros and cons of virtual versus in-person admin roles, and I share my top hiring tips based on what worked in my own seven-figure clinic. It’s a real and honest conversation with lots of practical advice you can apply today.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:55] How to stay connected to your long-term vision when daily setbacks pile up

[09:37] Comparing the cost and benefit of virtual versus part-time in-person admin support

[12:46] How in-person admins create an elevated client experience and support your therapists

[17:30] Planning admin shifts around clinic flow and hiring students who can grow with you

[20:23] Setting boundaries with your inbox and notifications to protect your CEO energy

Links From The Episode:

My code MCCANCE1MO will always get you a 1-month grace period, but from July through September, you can use MCCANCE2MO for 2 months free at signup! → https://janesoftware.partnerlinks.io/ytg4vn

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod