The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I'm sharing a behind-the-scenes look at my six-month coaching program, the Clinic Growth Map. If you're feeling stuck and wondering how to scale beyond solo practice, this one's for you. I break down what’s inside, how it works, and what to expect if you join us.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:37] Why I created the Clinic Growth Map and how I scaled to 55 therapists

[05:04] The three biggest roadblocks to scaling and how to overcome them

[08:28] What’s included in the Content Hub and how it’s a lifetime business asset

[12:09] How one-on-one coaching, accountability, and peer support work inside the program

[20:23] A full walkthrough of done-for-you templates, manuals, and hiring systems

[27:14] All the expert support available each month, from marketing to HR and legal

Links From The Episode:

Learn more about The Clinic Growth Map by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/ 

Take a peek at some of our amazing member's success stories → https://mccancemethod.com/testimonials/ and live testimonials → https://mccancemethod.com/member-feedback/

The McCance Method → https://mccancemethod.com/ 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/xOkNBJA4xjQ

In this episode, I share how I learned to navigate risk, fear, and uncertainty while growing and scaling my therapy practice. These feelings don’t go away, you just get better at managing them. I’ll walk you through the mindset shifts and strategies that helped me build a thriving group practice, even when the path ahead felt unclear.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:43] Why stepping into the unknown is essential for practice growth

[04:25] The mindset shift that helped me overcome fear of risk

[06:59] How your upbringing impacts your relationship with fear and risk

[08:46] Building your “tolerance” for uncertainty and taking action anyway

[12:44] Transforming your family legacy through business success

[15:31] The truth about hard work, resilience, and figuring things out

Links From The Episode:

EP135: The Time I Almost Went Bankrupt

EP31: How I Become Confident (This May Surprise You)

EP142: Meditation: 2026 The Year Your Receive With Ease

Secrets of the Millionaire Mindset by T. Harv Eker: https://amzn.to/49oLdJg (CAD) https://amzn.to/4pOTwTz (US) 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/nmtoAQflQKI 

In this episode, I sit down with Tory Krone, founder of Practice Vital, to break down the exact metrics every group practice owner needs to track in order to grow without micromanaging or burning out your team. We dive into why so many therapists are unintentionally flying blind, which numbers actually matter and how the right dashboard can help you make confident hiring, compensation, and leadership decisions.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:41] Why guessing your practice’s health doesn’t cut it anymore

[05:52] The top metrics you need to be tracking (even if you’re not a numbers person)

[06:57] What utilization rate is and why it matters before you hire or give raises

[09:46] How to track true client retention and why most practices are getting it wrong

[14:59] How to get clinician buy-in around metrics without micromanaging

[18:33] Why newer clinicians often struggle with churn and what you can do about it

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Learn more about Practice Vital and get $30 off your first month using code McCanceMethod → https://www.practicevital.com/?ref=mccancemethod 

Take the Kolbe:  https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1

More about Tory Krone:

Tory Krone, AM, LCSW Tory Krone is a licensed clinical therapist, the owner of a group therapy practice, and co-founder of PracticeVital. With over 15 years of experience as a therapist and over a decade owning and operating Proactive Therapy in Chicago, Tory has seen just how hard it is for practice owners to easily access and understand the data they need to run a successful business.

In 2023, recognizing a major gap in the industry, she set out on a mission to make data easier to understand and more actionable for group practice owners. What began as an automated dashboard for her own team quickly evolved into PracticeVital—the first-ever automated dashboard built specifically for therapy practices. Tory is passionate about taking the guesswork out of growth and helping fellow practice leaders build sustainable, values-driven businesses with clarity and confidence.

Want to Connect with Tory? 

Practice Vital: www.practicevital.com

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ 

In this episode, I dive into what it really means to lead your team without blurring the lines of friendship. I share some lessons from my own leadership journey, including the mistakes I’ve made and give you a framework for rewarding team members fairly and effectively.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:25] The tricky balance between being yourself and stepping fully into your CEO role

[06:43] Why it’s okay and even important to reward high performers, as long as it’s performance-based

[11:34] The 90-day check-in strategy that can help you lead more effectively

[16:00] What types of communication should happen in person vs. team-wide

[19:39] Why sensitive leaders make the best CEOs 

Links From The Episode:

Want my Watch List? DM me @nicole.mccancemethod on Instagram with just two words “Watch List” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Google Workspace: https://referworkspace.app.goo.gl/EtJ2

Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/ualmhYtKQ7U 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ 

In this episode, I walk you through how to create your 2026 roadmap to grow your practice with intention. I share reflections from 2025 and help you plan out your ideal year, personally and professionally, so you can step into the CEO role with clarity and purpose.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:02] Setting a powerful intention for 2026 to lead your life and business with purpose

[05:23] Learning to enjoy your progress before chasing the next big thing

[09:42] Using your 2025 data and metrics to build a stronger, more strategic plan for the year ahead

[13:01] Planning your year based on personal and professional ebbs and flows, including vacations and spa days!

[14:46] How to delegate, automate, and eliminate tasks so you can operate in your zone of genius

[16:09] Building white space into your calendar to reduce overwhelm and allow space for CEO-level decisions

Links From The Episode:

Episode 91: What Metrics Should You Track? https://mccancemethod.com/episode-91-what-metrics-should-you-track/ 

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Whisper Flow: https://ref.wisprflow.ai/nicole-mc-cance 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

In this episode, I’m guiding you through a calming meditation to help you align with ease, abundance, and trust as you step into 2026. This practice is all about letting go of hustle and embracing a new chapter where receiving replaces striving. Find a quiet space, breathe deeply, and let yourself soften into the leader you’re becoming.

Want more? Nicole has 10 Money Manifestation Meditations for Group Practice Owners →  https://mccancemethod.com/money-manifestation-meditations/ 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/ 

Want to watch this episode on video? Check it out here on YouTube  → https://youtu.be/BGdM54NjIak

In this episode, I take you through a reflective check-in to help you process the peaks and pits of 2025 so you can step into 2026 with more ease and clarity. I get personal about my own lessons, share what I’m letting go of, and guide you to think about what matters most moving forward.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:25] Reflection prompts to celebrate your progress and shift from perfection to progress

[06:06] Why stepping out of your comfort zone leads to growth and a real dopamine hit

[07:53] Nicole’s biggest lesson of 2025 and how she now avoids hiring mistakes

[10:07] The importance of choosing focus and going all-in on one offer

[11:36] The three questions to help you let go: What can I delegate, eliminate, or automate?

[16:21] Nicole’s new favorite AI tool, Whisper Flow, and how it’s saving her time 

Links From The Episode:

Whisper Flow: https://ref.wisprflow.ai/nicole-mc-cance

Loom: https://www.loom.com/ 

Episode #91 What Metrics Should You Track?: https://mccancemethod.com/episode-91-what-metrics-should-you-track/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/ 

In this episode, I’m joined by Amanda Buduris, a business coach for therapists, to talk all about therapy intensives. Amanda shares how shifting to longer, focused sessions not only accelerates client breakthroughs but also significantly increases your income. This is a must-listen if you’ve been curious about adding intensives to your offerings!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:54] Amanda shares how she transitioned from standard sessions to intensives for trauma and couples work

[03:52] The structure and duration of intensives and why they’re so effective

[06:29] How much to charge for intensives and why it’s okay to charge more

[10:47] Marketing tips and why SEO and your website are key for attracting ideal clients

[16:42] How to know if intensives are right for you and how to ease into offering them

[18:01] The exciting opportunity for group practice owners to offer intensives using a team approach

Links From The Episode:

Amanda’s free training on getting started with therapy intensives: https://www.amanda-kb-coaching.com/ew-registration

More about Amanda:

Amanda is a trauma therapist in the Pacific Northwest, where she owns a successful private practice. She specializes in therapy intensives to help clients feel better faster. With therapy intensives, Amanda has been able to earn $15k months from therapy alone, while working an average of 15 hours per week, taking multiple international vacations per year, and finally having a practice she truly loves. And now she helps other therapists to do the same through her signature coaching program and self-paced course.

Want to Connect with Amanda? 

Amanda KB Coaching: amandakbcoaching.com

PNW Psychological Wellness https://www.pnwpsychologicalwellness.com/

Instagram: https://www.instagram.com/amandakbcoaching

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Book a Strategy Call → https://mccancemethod.com/strategy-call/ 

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wTW3oE0Ih9U

In this episode, I’m giving you exclusive behind-the-scenes access to my Success Panel, where four inspiring group practice owners share how they scaled to six and seven figures. From hiring their first clinician to making tough leadership calls, these therapists spill what’s really working right now.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:42] Meet four practice owners who scaled from solo to successful multi-clinician teams

[07:14] Hear how each therapist overcame limiting beliefs on the road to leadership

[11:25] Discover their top strategies for attracting new clients in competitive markets

[28:50] Find out how their income, flexibility, and freedom changed after joining Clinic Growth Map

[33:50] Get their best advice for therapists who want to scale but feel scared to take the leap

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group →  https://members.mccancemethod.com/free-3-day-live-course/

In this episode, I sit down with our incredible Clinic Growth Map advisors, Mike and Hailey, to pull back the curtain on what really happens during our free strategy calls. We break down why these calls are so transformative, how they help you get clarity on your next steps, and why it’s never too early (or too late!) to book one when you’re ready to grow your practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[05:07] Hailey shares what happens during a strategy call and why it's a safe space for therapists to get clarity

[06:04] Mike explains the main goal of the strategy call: clarity, direction, and support tailored to your unique business

[07:23] Common goals and mindset challenges therapists face on the path to growth

[09:39] What people walk away with from the call—from website audits to mindset breakthroughs

[12:17] Is it ever too early to book a strategy call? (Spoiler: No!)

[14:53] How to prepare and get the most out of your free call with the advisors

Links From The Episode:

The Big Leap by Gay Hendricks - https://amzn.to/4nPsAC3 (CAD) https://amzn.to/4oKBQZI (US) 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod