The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/rdz1Crf3ZHs

In this episode, I sit down with Daniel King from Fireside Strategic to talk about what buyers are really looking for when it comes to purchasing a group therapy practice. As an investor in outpatient practices and someone who also represents practice owners looking to sell, Daniel brings a unique perspective on both sides of the transaction. We unpack what makes a practice attractive, what to focus on now if you want to sell in the future, and the biggest things that can increase your value along the way.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:26] Why mental health practices attract buyers.

[06:21] What to focus on if you want to sell your therapy practice in 3 to 5 years.

[11:20] How adding services can increase your practice's value.

[13:41] The profit benchmarks buyers look for.

[19:20] Why culture and retention matter to investors.

[27:23] How compliance issues can delay a sale.

More about Daniel:

Daniel began his career in M&A law at a large firm and then went to the deal team of a Shark on the TV show, drafting contracts and due diligence. He saw many small companies grow so quickly their people burned out, inspiring a passion for the human side of business. He left law to train as an executive coach and built a few companies in the coaching industry, failing once, and then selling another (which served the legal industry). At Fireside, he leverages his experience with M&A and org psych to build a mental health business without burnout. Daniel studied Law at McGill University and Psychology at Columbia University (Teacher’s College). He is a world traveler and veteran of 2 extreme auto races, driving a Fiat from London to Mongolia and a rickshaw the length of India.

Want to Connect With Daniel?

Fireside Strategic: www.firesidestrategic.com

LinkedIn: https://www.linkedin.com/in/danmking/

Your Group Practice Podcast: www.yourgrouppractice.com

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/KhiTjPaohjY

In this episode, I’m sharing the zero-cost marketing strategy that helped me grow my practice to seven figures: email marketing. I walk you through how to use email to reconnect with past clients, nurture new leads, and create content that actually converts without relying only on social media.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:38] Why email marketing beats social media

[08:14] How to reconnect with past clients

[13:06] How to capture leads through online booking

[16:06] My counseling commitment pyramid

[24:02] How to write emails that convert

Links From The Episode:

Episode #105: Content Marketing that Converts Clients: https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/lA9rHTVo2og

In this episode, I’m sharing a replay from Day 2 of my 3-Day Marketing Bootcamp, where we talk all about the most common therapy website mistakes and what actually converts right now. You’ll hear simple tweaks you can make to your design, messaging, and booking process so your website works harder for your therapy practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:40] Why your website matters more than you think.

[05:29] The three essentials of a high-converting therapy website.

[08:44] Common website images that hurt conversions.

[17:11] How to write simple copy that connects.

[21:46] Why online booking helps capture more therapy clients.

[23:56] What to include on your contact form to reduce friction.

Links From The Episode:

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Episode 137: 3 Marketing Strategies That Are Working Right Now to Grow Your Practice - https://mccancemethod.com/episode-137-3-marketing-strategies-that-are-working-right-now-to-grow-your-practice/

Get one month FREE with Jane Websites (formally Clinic Sites): Use the link below, enter promo code MCCANCE1MO when setting up billing: https://janewebsites.com/nicole-mccance

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/LCt_VO11BK4

In this episode, I’m sharing a replay from my 3-Day Marketing Bootcamp all about using progress reports to bring in more referrals from family doctors. I break down why this strategy works so well, how to make it simple for your team to implement, and how it can help you stay top of mind while improving client care at the same time.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[13:50] Why family doctors can be a strong referral source.

[16:16] How progress reports keep you top of mind with doctors.

[21:24] A simple script for reaching out to family doctors.

[29:55] How to get client consent for progress reports.

[34:21] Why Jane can make this process easier.

[37:29] Why implementation matters more than information.

Links From The Episode:

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Here is the Jane link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Get one month FREE with Jane Websites (formally Clinic Sites): Use the link below, enter promo code MCCANCE1MO when setting up billing: https://janewebsites.com/nicole-mccance

Nicole’s Money Manifestation Meditation Vault: https://mccancemethod.com/money-manifestation-meditations/

Want the Day One slides? DM me @nicole.mccancemethod on Instagram with just two words “Day One” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/DM8KVtE5yiw

In this episode, I’m sharing how Jane helped me grow my group practice and why I still get so excited talking about it. Lee-Anne from Jane joins me to walk through the reporting, online booking, workflows, and automation features that can save you time, help you track your numbers, and support real growth in your practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:57] How Jane’s reporting helped me understand my numbers and track revenue growth

[03:20] Powerful reports in Jane: retention, unscheduled reminders, and intake tracking

[06:38] How Jane Fax helps therapists send secure reports to family doctors

[08:27] Why therapist photos and bios improve online booking conversions

[10:29] How to organize online booking so clients choose the right therapist

[13:57] Multi-location setups, multiple bank accounts, and scaling with Jane

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Want to work closely with me for six months? Come to my FREE Open House!

https://mccancemethod.com/open-house/

In this episode, I share the three clear signs that you’re ready to scale from solo practice to a group practice. I open up about my own burnout, hitting the income ceiling, and the moment I realized my vision was bigger than just me. If you’ve been on the fence, this episode will help you finally get clarity and move forward with confidence.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:19] Sign #1: You have a waitlist or you’re constantly referring out (and potentially building someone else’s group practice instead of your own).

[08:22] Sign #2: You’re sick of hitting the ceiling in your income and trading hours for dollars, leading to burnout and exhaustion.

[12:30] The emotional turning point: The moment I decided to hire and stop missing time with my twins.

[15:25] Why therapy is one of the best industries to scale: low startup costs, low barrier to entry, and no ceiling on income.

[19:05] Sign #3: You know deep down your vision is bigger than just you and you’re meant to create a larger impact.

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/iLZa6ZE-9As

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-FigureTherapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/0gkqyJYtZFQ

In this episode, I’m taking you behind the scenes of what my daily routine actually looked like while I was scaling my group practice to multiple seven figures, while raising twins. I share the exact habits, systems, and mindset shifts that helped me grow fast without burning out. If you’ve ever wondered how to protect your energy, lead like a CEO, and still be present at home, this one’s for you.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:56] Why next-level results require next-level self-care

[03:35] My exact morning routine: early bedtime, energy calibration, yoga, and eliminating decision fatigue

[10:10] How I use “Siri reminders” and daily triaging to stay organized and reduce overwhelm while leading a fast-growing group practice

[13:29] The transition from clinician to CEO: gradually reducing clients, focusing on marketing and growth, and eventually wearing only one “zone of genius” hat

[18:44] Managing interruptions in a growing practice: why Post-its, visual reminders, and tools like Voxer are lifesavers

[19:29] The power of white space: booking 30 minutes of nothing to prevent burnout, regulate your nervous system, and stay magnetic

Links From The Episode:

Voxer - https://www.voxer.com/

Episode #116: 5 Tools to Reduce Overwhelm and Stay Organized → https://mccancemethod.com/episode-116-5-tools-to-reduce-overwhelm-and-stay-organized/

Nicole’s Morning Smoothie

• Isalean shake by Isagenix
• Banana
• Blueberries
• Spinach
• Fish oil
• Spirulina
• Camu Camu

Nicole’s go to supplements: https://amzn.to/4b79uUR (CAD)

https://amzn.to/4cdCWd2 (US)

Disclaimer: Nicole McCance shares general information for educational purposes only. It is not a replacement for professional advice, please consult relevant experts before making any decisions

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

In this episode, I sit down with Dr. Jeremy Sharp to talk all things AI and how you can actually use it in your private practice right now. We dive into practical ways to streamline intake, cut report-writing by 50% (or more!), and use AI as your personal business advisory panel. If you’ve been curious about AI but unsure where to start, this episode will open your eyes to what’s possible.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:39] Using AI as a “thinking partner” to analyze your intake workflow and identify bottlenecks that are slowing down your growth.

[05:40] How AI receptionists can answer calls 24/7 and reduce friction in your booking process.

[08:23] Cutting psychological assessment report-writing time by 50% (or more!)

[09:19] Practical ways to use HIPAA-compliant AI for summarizing intake interviews, organizing testing data, and generating feedback notes.

[12:39] Leveraging NotebookLM for deep research, niche development, and becoming an expert faster.

[18:54] Creating your own AI “business advisory panel” to review P&Ls, analyze cash flow, and get multi-perspective guidance on decisions.

Links From The Episode:

AI Competencies Framework - https://thetestingpsychologist.com/wp-content/uploads/2025/09/Testing-Psychologist-AI-Competencies-Evaluation-Form.pdf

BastionGPT - https://bastiongpt.com/

Reverb Reports - https://reverbreports.com/

Google Workspace - https://referworkspace.app.goo.gl/EtJ2

Whispr Flow - https://ref.wisprflow.ai/nicole-mc-cance

NotebookLM - https://notebooklm.google/

Episode #148: How to Answer Every Call & Help Every Client (using an AI Receptionist in your practice) → https://mccancemethod.com/episode-148-how-to-answer-every-call-help-every-client-using-an-ai-receptionist-in-your-practice/

Want to Connect with Jeremy?

The Testing Psychologist : www.thetestingpsychologist.com

Facebook - www.facebook.com/thetestingpsychologist

LinkedIn - https://www.linkedin.com/in/drjeremysharp/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-FigureTherapy Practice in 3 Years  → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/WUfVeDSbfes

In this episode, I’m getting real about what it’s actually like to be married or partnered with a high-achieving therapist. I share personal stories from my own marriage, the blind spots that can show up when we’re building big things, and how easy it is to unintentionally neglect our partners while chasing growth. If you’re ambitious, independent, and building a business you love, this one might hit close to home.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Why high-achieving therapists are “not normal” and how that impacts relationships

[04:28] How independence and ambition can unintentionally create emotional distance with your partner

[07:17] The moment my husband admitted he felt lonely and neglected and why that was a wake-up call

[09:26] Building a business for freedom… but forgetting to bring your partner along for the ride

[13:28] Why couples therapy became a non-negotiable connection ritual for us

[14:49] The “ungifted box” at home: rediscovering closeness, softness, and deep love

Links From The Episode:

Episode #120: Scaling Stories: How Real Therapists Built 6- and 7-Figure Practices → https://mccancemethod.com/episode-120-scaling-stories-how-real-therapists-built-6-and-7-figure-practices/ 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I sit down with Uriah Guilford from The Productive Therapist to talk all things AI! We dive into how using an AI receptionist can help you stop missing calls, book more clients, and support your admin team. This tech might just be the key to streamlining your practice and saving your sanity!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:39] What an AI receptionist actually is and how it helps therapists

[03:34] How AI can identify and handle crisis calls appropriately

[05:10] Oversight and quality assurance features, including call sentiment tracking

[07:01] How to use the AI receptionist alongside your current admin team

[08:13] The surprisingly affordable pricing and how to determine if it's worth it

[11:19] What the full intake process looks like using the AI receptionist

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

SimpleIntake - Your new AI Receptionist: https://productivetherapist.com/simpleintake/?am_id=nicole7034

More about Uriah:

Uriah Guilford is a licensed therapist and a group practice owner. He's also the author of The Productive Practice book and the Head Nerd at Productive Therapist, a virtual assistant company that serves therapists in private practice. He's a technology nerd, a minimalist travel packer and a rock drummer.

Want to Connect with Uriah?

The Productive Therapist – https://productivetherapist.com/

YouTube - https://www.youtube.com/@productivetherapist

Podcast - https://pod.co/the-productive-therapist-podcast

Facebook: https://www.facebook.com/productivetherap

Instagram: https://www.instagram.com/productivetherapist/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod