The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wBpDGK0AnFU

In this episode, I introduce ClinicMonk™, the CRM I created specifically for therapy practice owners. I explain how it helps you organize leads, automate follow-ups, track your marketing, improve conversion rates, and build a practice that can grow with more ease and freedom.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:18] What a CRM is and how it differs from an EHR.

[05:15] Why Google Ads leads do not always become bookings.

[06:32] How ClinicMonk™ tracks bookings and lead sources.

[09:10] How automation reduces friction and improves booking rates.

[12:49] The key metrics tracked inside ClinicMonk™.

[17:28] Why one intake coordinator can improve conversions.

Links From The Episode:

Join the ClinicMonk™ waitlist here for updates on the launch party→https://clinicmonk.com/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://amzn.to/453Gbip (US) https://amzn.to/4uuDTnf (CAD)

Mentioned in this episode:

3 Day Accelerator Mid-Roll Ad

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/C8BajJwh3ls

In this episode, I sit down with successful group practice owners, all graduates of my program Clinic Growth Map™, to unpack the strategies, mindset shifts, and systems that helped them grow thriving practices. They share honest lessons about hiring, marketing, leadership, money, and creating a business that gives them more freedom and flexibility, along with the real-world insights they gained while building their practices.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[09:00] Building a therapy group practice while working full-time.

[10:45] Overcoming fears around hiring, money, and success.

[15:18] Using consistent marketing, SEO, and referrals to grow.

[28:30] Creating systems that support leadership and freedom.

[33:28] Hiring your first therapist before you feel ready.

[58:45] Improving recruitment through internships and referrals.

Links From The Episode:

Learn more about The Clinic Growth Map™ by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/

The McCance Method → https://mccancemethod.com/

Take a peek at some of our amazing member's success stories https://mccancemethod.com/testimonials/ and live testimonials https://mccancemethod.com/member-feedback/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Mentioned in this episode:

Masterclass Ad

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I sit down with Jeremy Zug from Practice Solutions to uncover the hidden revenue leaks that could be costing your therapy practice thousands of dollars. We discuss collecting client payments, negotiating insurance rates, tightening your billing process, and why every practice owner needs to trust—but verify—their financial systems.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:49] Why uncollected payments drain practice revenue.

[05:02] How admin checklists protect cash flow.

[08:52] The cost of chasing unpaid claims.

[12:16] Why to check insurance rates before credentialing.

[15:08] Using rate data to negotiate better pay.

[18:04] How better billing workflows reduce denials.

Links From The Episode:

Get 30% off your first month with Practice Solutions. Use Code: MCCANCE30. https://www.practicesol.com/contact

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

More about Jeremy:

Jeremy Zug has over a decade of experience in the healthcare industry. Jeremy is known for his expertise in insurance billing, and frequently writes and speaks on topics that support mental health professionals in achieving financial health and operational excellence. He co-founded Practice Solutions with his wife Kathryn in 2017, relying on their combined knowledge from private practices they had worked at while in college. Practice Solutions is an expanded medical billing company offering billing services, professional services, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management.

Want to Connect with Jeremy?

Facebook: https://www.facebook.com/Practicesol/

Instagram: https://www.instagram.com/practicesolutionsbilling

LinkedIn: https://www.linkedin.com/company/practice-solutions-llc

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I explain why every group practice needs a CRM in 2026 and how it can stop valuable inquiries from slipping through the cracks. I also share how a CRM can improve your response time, automate your follow-ups and help you understand which marketing strategies are actually bringing qualified clients into your practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:42] CRM vs. EHR.

[03:20] Why leads get lost.

[05:07] The importance of fast follow-ups.

[06:29] Automating texts and follow-ups.

[08:35] Introducing ClinicMonk™

[16:35] Tracking qualified leads.

Links From The Episode:

Join the ClinicMonk™ waitlist →https://clinicmonk.com/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/qotZE89J-AY

In this episode, I sit down with Maria, CEO of Mentaya, to discuss how therapists can increase their consult conversion rate without lowering their fees. We share practical ways to confidently communicate your value, address money objections and help private-pay clients understand their out-of-network insurance benefits.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:55] How to handle money objections.

[04:13] Reducing sticker shock with insurance benefits.

[07:15] Communicating value instead of defending your fee.

[08:32] Avoiding negotiation after sharing your rate.

[10:09] How out-of-network reimbursements work.

[17:43] Preventing consult-call ghosting.

Links From The Episode:

Try Mentaya’s benefits checker free for 30 days using the promo code MCCANCEMETHOD:

https://www.mentaya.com/therapists/MCCANCEMETHOD?utm_source=Podcast&utm_medium=Influencer&utm_campaign=influencer_pilot_q2_2026&utm_content=nmccance_podcast_july&utm_term=x

More about Maria:

Maria is a founding team member and now CEO of Mentaya, where she helps private-practice therapists navigate out-of-network insurance billing, helping therapists build their practice without needing to take insurance. Born and raised in the Dominican Republic and a Psychology grad from Duke, she pairs deep empathy for providers with a builder's curiosity and growth mindset. Her mission: make quality mental health care easier to deliver and easier to access.

Want to Connect with Mentaya?

Website: https://www.mentaya.com/

Instagram: https://www.instagram.com/joinmentaya/

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

In this episode, I talk about how therapists can get found through AI search and why your website content matters more than ever. I share the types of specialty pages you need, how to write content that speaks to what clients are actually searching for, and why specificity is key to getting noticed by both AI bots and potential clients.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:00] Why website content matters for AI search.

[03:13] How AI search differs from Google.

[07:16] The three types of specialty pages you need.

[08:56] What clients are really searching for.

[14:44] Why specificity helps clients connect.

[18:12] How FAQs improve AI search visibility.

Links From The Episode:

Episode #105: Content Marketing that Converts Clients - https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

In this episode, I chat with Shayah Reed from Virtual Balance about the website updates you need when growing from a solo to a group practice. We talk about how to make your website easier to navigate, improve conversions, support SEO, and help more clients book with the right therapist.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:48] Why your website needs to convert before investing in marketing.

[04:38] How to update your About page for a group practice.

[08:18] Why every therapist needs an individual bio page.

[11:16] How direct booking links reduce friction.

[17:30] Why service pages should be split up.

[19:51] How SEO helps your website grow over time.

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Diagnostic Website Quiz - http://www.virtuwellbalance.com/diagnostic-website-quiz

Keywords Everywhere - https://keywordseverywhere.com/

Ubersuggest - https://neilpatel.com/ubersuggest/

Google Keyword Planner - https://business.google.com/aunz/ad-tools/keyword-planner/

More about Shayah:

Shayah is the Founder of Virtuwell Balance, a woman-run design and marketing agency serving therapists and health practitioners across North America. Since 2019, Shayah and her team have supported over 400 clinics in growing their revenue and expanding their impact through intentional web design and organic marketing. With a passion for mental health, holistic wellness, and mindful marketing strategies, Shayah is on a mission to help therapists attract and convert aligned clients through their websites and create meaningful change in their communities.

Want to Connect with Shayah?

Virtuwell Balance: www.virtuwellbalance.com

Instagram: https://instagram.com/virtuwell.balance

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/tU5zFSNa1qw

In this episode, I talk about why high achievers often struggle to relax, even when they finally have the time. I share how mindset, nervous system safety, productivity guilt, and dopamine can all keep you stuck in “go mode,” and what you can start practicing to actually enjoy the freedom you’ve worked so hard to create.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Why free time can feel uncomfortable.

[02:09] How to “do it scared” and master your mind.

[06:45] Why relaxing can feel harder than achieving.

[09:22] The mantra: “It is safe to relax.”

[13:39] A journaling prompt for taking breaks.

[14:37] Using binaural beats to support relaxation.

Links From The Episode:

Episode #161: Growth Stories: How Therapists Built 7-Figure Group Practices - https://mccancemethod.com/episode-161-growth-stories-how-therapists-built-7-figure-group-practices/

Solfeggio Frequencies: https://open.spotify.com/artist/5R9eOlQf7HGzD6srMeJKio

Binaural Beats: https://open.spotify.com/playlist/37i9dQZF1DWSrtCzTmPimJ

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/U8w-B7sgyu4

In this episode, I chat with Milly Feliz, a Clinic Growth Map™ graduate who scaled her practice from a solo dream in her basement to a million-dollar group practice with 14 therapists. Milly shares how building strong team trust, improving her website experience, and taking bold action as a mom helped her create more freedom, impact, and long-term legacy.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:55] Milly reflects on her practice before joining the Clinic Growth Map™.

[03:32] How she scaled from a basement office to a million-dollar group practice.

[05:12] The leadership strategies Milly used to build trust within her therapy team.

[06:14] The website video strategy that improved the client experience.

[10:37] How growing her practice created more freedom for her family.

[16:41] The therapy marketing strategies that are working right now.

More About Milly:

Milly Feliz is a Dominican entrepreneur, mental health advocate, and leader in psychotherapy. Originally from the Dominican Republic, she is a licensed psychologist in her home country and a Registered Psychotherapist in Canada with a decade of experience in Toronto. She is the Founder and Clinic Director of The Wise Self Psychotherapy Clinic, where she leads a team of over 12 mental health professionals providing compassionate, evidence-based therapy to diverse communities. Milly specializes in evidence-based modalities including Psychedelic-Assisted Therapy and LENS Neurofeedback, has served as a clinical supervisor for universities including the University of Toronto, Yorkville University, and Wilfrid Laurier University, and has been a trainer and presenter at PESI Canada. Her work and clinic have received national and international recognition, including Top Choice Awards, a Gems of Etobicoke Business Awards nomination, recognition as a women-led business at The Forum, the Premio al Inmigrante Oscar de la Renta 2025, and the Egresado que Transforma 2026 award.

Want to Connect with Milly?

The Wise Self: https://www.thewiseself.ca/

Instagram: https://instagram.com/thewiseself

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/kaF6lPgpPCc

In this episode, I chat with Antoinette about how she grew from a solo private practice into a thriving group practice on track to hit $900K this year after her time in the Clinic Growth Map™. She shares how systems, coaching, Google Ads, SEO, and trusting her gut helped her build a team, create more freedom, and move closer to the $1M mark.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:40] Antoinette shares how her group practice journey began.

[04:38] She breaks down her revenue growth.

[07:47] Antoinette shares how systems and coaching helped her scale.

[12:45] She reflects on gaining more family time and freedom.

[16:47] Antoinette discusses what marketing is working in 2026.

[21:36] She encourages therapists to trust their gut and take action.

More about Antoinette:

Dr. Antoinette Ibrahimi, Psy.D., is a licensed clinical psychologist, founder, and Clinical Director of Maple Leaf Counseling, a rapidly growing private-pay group practice serving Southern California through offices in Arcadia and Claremont, as well as Telehealth across California. Since opening her private practice in 2015, Dr. Ibrahimi has built Maple Leaf Counseling into a thriving multi-clinician practice grounded in high-quality, relationally focused care.

Known for her warm, insight-oriented approach, Dr. Ibrahimi specializes in couples therapy, grief and loss, chronic illness, anxiety, life transitions, and prenatal and postpartum adjustments. Her clinical work is deeply influenced by differentiation, family systems, and family dynamics theories, helping clients strengthen their sense of self while building healthier, more meaningful relationships.

Dr. Ibrahimi often describes therapy through the lens of the Japanese art of kintsugi, the practice of repairing broken pottery with gold, believing that people can transform life’s hardships into sources of resilience, growth, and beauty. This philosophy became the foundation of Maple Leaf Counseling’s mission: helping people reclaim hope, healing, and connection through therapy.

In addition to her clinical work, Dr. Ibrahimi is passionate about ethical and sustainable practice growth. After completing Nicole McCance’s Clinic Growth Map program in 2024, she implemented systems and strategies that helped significantly expand Maple Leaf Counseling’s reach, team, and impact within the community while maintaining a strong focus on client care and therapist support.

Dr. Ibrahimi has 18+ years of clinical experience and previously served at Ronald McDonald House Los Angeles for five years. She is also a former lecturer at both the University of Southern California and the California School of Professional Psychology and was a keynote speaker at the Depression and Bipolar Support Alliance 23rd Annual Conference.

Outside of her professional life, Dr. Ibrahimi is a wife and proud mother of three. A former collegiate volleyball athlete on a full-ride scholarship at California State Polytechnic University, Pomona, she still carries the teamwork, discipline, and resilience of athletics into both motherhood and entrepreneurship. She also loves specialty coffee, travel, and Japanese cuisine.

Want to Connect with Antoinette?

Maple Leaf Counseling - www.mapleleafcounseling.org

Instagram: http://instagram.com/mapleleafcounseling

Facebook: https://www.facebook.com/mapleleafcounseling/