The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Book a Strategy Call → https://mccancemethod.com/strategy-call/

In this episode, I chat with Tricia Wright, Founder and CEO of Arnica Counselling Inc., about how she scaled her group practice from 2 to 15 therapists and grew her revenue by 120% in just one year inside the Clinic Growth Map™ . Tricia shares Nicole’s six-step hiring model that filled new caseloads in just six weeks (instead of six months), the scheduling change that gave her afternoons back with her kids, and the SEO strategy that moved her clinic from #8 on Google to the top of page one.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:24] How Tricia scaled from 2 to 15 therapists.

[04:44] The strategic shift she made to invest in the program.

[08:11] Why community support is non-negotiable when scaling.

[11:38] The 6-step hiring model that fills caseloads fast.

[13:01] Restructuring her schedule for work-life balance.

[15:54] The SEO strategy that took her clinic to #1 on Google.

More about Tricia:

Tricia Wright is the Founder and CEO of Arnica Counselling Inc., a 6-room counselling clinic in Northern British Columbia. With over 15 years of leadership experience in the mental health sector, she leads a team of 16, integrating high-level clinical practice with the demands of business development and team leadership. Her background ranges from managing a high-risk medical detoxification unit and methadone clinic to coordinating a non-profit maternal health society and birth doula support. Tricia brings a unique, holistic lens to mental health systems. She holds a BSc in Psychology, an M.Ed. in Counselling and is widely recognized for her expertise in crafting sustainable clinical policies and mentoring the next generation of practitioners. She is a breast cancer survivor, a mom of 2 neurodiverse kids, and an imperfect partner to her husband of 26 years.

Want to Connect with Tricia?

Arnica Counselling: https://arnicacounselling.com/

Tricia on Instagram: https://www.instagram.com/arnica_counselling

Arnica Counselling on Facebook: https://www.facebook.com/arnicacounsellinginc

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/ep-DxAUwgt4?si=2c80VuPEB2ZoPo1A

In this episode, I talk about how to retain therapists in your group practice without burning out or overpaying. I share what culture actually means, why psychological safety is the number one reason therapists stay, and how to spot the "culture cancer" that's quietly costing you your best people.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:30] What culture really means in your group practice.

[05:00] How clear expectations make you a better leader.

[08:00] Psychological safety is the #1 reason therapists stay.

[10:30] Use 90-day check-ins to retain top talent.

[14:00] Why vulnerability builds trust with your team.

[18:00] The "culture cancer" that's costing you good therapists.

Links From The Episode:

Episode #157: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare) - https://mccancemethod.com/episode-157-selling-a-group-therapy-practice-what-buyers-look-for-and-how-to-prepare/

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle - https://amzn.to/4v60u9H (US) https://amzn.to/4uuDTnf (CAD)

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Hm0Lc66RtW0

In this episode, I talk about how to reduce no-shows and last-minute cancellations in your therapy practice. I share why your cancellation policy is such an important revenue lever, how to set clear boundaries with clients, and why delegating these tough conversations to your admin can make everything easier.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Reducing no-shows boosts revenue.

[02:56] Have your admin handle tough policy conversations.

[04:30] Book consults within 48 hours.

[06:09] Use a 48-hour cancellation policy.

[09:29] Offer virtual appointments when possible.

[13:18] Give a courtesy call before charging.

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

In this episode, I talk about how to shift from scarcity to abundance as a therapist and practice owner. I share the money mindset beliefs that held me back, the wealth principles that changed everything for me, and why investing in your practice can help you create more freedom, revenue, and impact.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Exploring scarcity and money mindset.

[03:32] Understanding your childhood money blueprint.

[10:19] Why business ownership builds wealth.

[14:07] Investing in your practice to scale.

[28:03] Surround yourself with abundant thinkers.

[35:04] Practicing gratitude and doing it scared.

Links From The Episode:

Book a Strategy Call (Formally the Practice Growth Audit)→ https://mccancemethod.com/strategy-call/

Want the Cost-Benefit Analysis Framework? DM me @nicole.mccancemethod on Instagram with just one word “Clarity” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

In this episode, I chat with Julie Harris from Green Oak Accounting about tax write-offs for therapists and what practice owners need to know before deducting business expenses. Julie breaks down what counts as ordinary and necessary, what deductions can get a little tricky, and why having the right accountant can help you keep more of what you earn without taking unnecessary risks.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:12] What tax write-offs actually do.

[07:43] The IRS rule for deductible expenses.

[10:51] How home office deductions work.

[13:51] Why mileage tracking matters.

[17:06] When trips are deductible.

Links From The Episode:

Take the free practice health check to assess your practice's financial health in just a few minutes: https://healthcheck.greenoakaccounting.com/

Julie’s Book, Profit First For Therapists - https://www.profitfirstfortherapists.com/

More about Julie:

Julie Herres has helped hundreds of private practice owners gain financial freedom. Founder of GreenOak Accounting, the country’s largest firm serving healthcare private practices, Julie is an accountant, consultant, speaker, author of Profit First for Therapists and host of the Therapy for Your Money podcast.

Want to Connect with Julie?

Green Oak Accounting: https://greenoakaccounting.com/

Julie on Instagram: https://www.instagram.com/julie.herres/

Green Oak Accounting on Instagram: https://www.instagram.com/greenoakacct

Green Oak Accounting on Facebook: https://www.facebook.com/greenoakacct

Therapy For Your Money Podcast on Instagram: https://www.instagram.com/therapyforyourmoneypodcast

Therapy for Your Money Podcast - https://www.therapyforyourmoney.com/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/8CqdhHomYmw

In this episode, I’m talking about what to do when your therapy practice feels slow and the anxiety starts to creep in. I share why slow seasons are so normal, especially when you’re building momentum in a group practice, and how to shift out of panic so you can focus on what’s actually working.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Why slow seasons can trigger anxiety.

[02:10] The two main reasons your practice feels slow.

[05:11] How to find what’s working and stick with it.

[09:42] Why the issue may be systems, not marketing.

[11:39] Why your marketing efforts are not wasted.

[14:04] Three success traits: practice, confidence, and grit.

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

In this episode, I share an inside look at my Success Panel with group practice owners who are building toward and hitting 7 figures. We talk about what helped them scale, the fears and limiting beliefs they had to push through, and the marketing strategies that are working right now for therapists growing group practices.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Introducing the panelists and what’s possible when you scale.

[04:41] The panelists share why they chose group practice.

[10:24] We talk through limiting beliefs around hiring, money, and success.

[14:57] The panel shares what’s working in marketing right now.

[26:47] We discuss the freedom and flexibility that comes with scaling.

[33:28] The panelists share advice for therapists ready to grow.

Links From The Episode:

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Want the Cost-Benefit Analysis? DM me @nicole.mccancemethod on Instagram with just three words “Cost Benefit Analysis” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Podcast Episode 109: Warm Outreach Mastery https://mccancemethod.com/episode-109-summer-slump-marketing-series-warm-outreach-mastery/

Podcast Episode 86: Tips to Market and Network with Churches https://mccancemethod.com/episode-86-4-tips-to-market-and-network-with-churches/

Take a peek at some of our amazing member's success stories https://mccancemethod.com/testimonials/ and live testimonials https://mccancemethod.com/member-feedback/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

In this episode, I sit down with SEO expert Chris Morin to talk about how AI is completely changing the way therapists need to think about SEO. We unpack what it takes to stand out in the Gemini era, why your website has to prove you’re real, and how to make sure your online presence builds trust with both search engines and potential clients.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:13] Why content alone is no longer enough for SEO.

[06:08] How to prove your therapy practice is real online.

[07:22] Why endorsements matter more than ever.

[09:23] How to strengthen your bio page for AI SEO.

[19:07] Why AI search responds faster than Google.

[31:02] Whether blogs still matter for SEO.

Links From The Episode:

Work with Moonraker, book a strategy call here - https://moonraker.ai/free-strategy-call/

More About Chris:

Before marketing, I was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected me to countless wellness providers and I had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing.

I also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid the necessary steps to establish an online presence.

My goal is to help therapists and wellness providers boost their online visibility and connect with their ideal clients so they can build the practice of their dreams."

Want to Connect with Chris?

Website: https://moonraker.ai

Quora: moonrakerai.quora.com

Reddit: reddit.com/r/MoonrakerAI

LinkedIn: linkedin.com/company/moonraker-ai

Facebook: facebook.com/profile.php?id=61556988355049

Instagram: instagram.com/moonraker_seo

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Curious how you can earn CE hours while scaling your practice?

Book a Strategy Call → https://mccancemethod.com/strategy-call/

Want to watch this episode on video? Check it out here on YouTube → https://youtu.be/y68ZFy7PnQE

In this episode, I’m sharing the deeper signs and nudges you may be missing that are quietly holding your practice back. I open up about grief, leadership, and the moments that reminded me I’m not doing this alone—and how slowing down can help you lead your practice with more ease, trust, and freedom.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:36] Signs and nudges may be showing up when you’re too busy to notice them.

[03:07] Leadership means navigating hard seasons while still supporting your team.

[05:47] I share the owl story that reminded me to trust the process.

[09:18] The Clinic Growth Map™ is now CE approved for over 20 CE hours.

[12:19] Slowing down helps you notice the guidance available in your practice.

[13:29] You do not need to rush your growth timeline.

Links From The Episode:

Learn more about The Clinic Growth Map™ here → https://mccancemethod.com/strategy-call/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/vcT8uMu5PtM

In this episode, I’m breaking down the exact hiring order that helped me scale my group practice to 7- figures without making costly mistakes. I share why your first hire should be a “mini me,” when to bring on a VA, and how to use your inquiry data to decide who to hire next so you can grow with more ease and less overwhelm.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[3:45] Why your first hire should be a “mini me.”

[9:02] When to hire a VA and why it helps you grow faster.

[13:09] How to use inquiry data to choose your next hire.

[14:49] Why a couples therapist is often the best next clinical hire.

[17:48] The simple hiring flow I used to scale.

[19:16] The fear that keeps therapists from starting a group practice.

Links From The Episode:

Episode #88: Admin or VA: Who Should You Hire?

https://mccancemethod.com/episode-88-admin-or-va-who-should-you-hire/

Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Get $250 off Gingerdesk, book a Discovery Call and select ‘Nicole McCance’ under the question ‘How Did You Hear About Ginger Desk? https://gingerdesk.com/discovery-call/ll/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod