The Creative Edition Podcast

This episode first aired on Oct 5th 2021.

We're resharing one of our most highly requested episodes: What PR agencies look for in influencers and creators! If you're a creator trying to build relationships with PR agencies and brands, this podcast episode is for you.

Amanda, the Vice President of Influencer Marketing at Edelman joins us for an hour long interview to shed light on what PR firms and brands look for in their influencer partners.. If you haven’t heard of Edelman before, Edelman is a global communications/Public Relations firm.

Here are a few questions we ask Amanda during this interview:

Getting noticed and being casted for campaigns:
·      How do you find creators you’re interested in working with? How do creators get on your PR team’s radar?
·      What do you look for when working with influencers?
·      Do brands look for aesthetically pleasing feeds?

Pitching:

·      How do you find the contact information for PR agencies?
·      What makes a good email pitch?
·      Do you recommend that influencers attach media kits for their first pitch?

Brands’ Perspective:

·      What makes a successful influencer campaign?
·      What key metrics do brands look at? (# of likes, comments, shares, etc.)
·      Your perspective on paid usage or whitelisting – do brands prefer this in partnerships?

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We're still on our January break. If you're creating a media kit for the first time in 2022, we hope this podcast episode helps you create your media kit!

If you haven't heard of a media kit before, a media kit is:

A media kit is essentially a resume for your blog, Instagram, TikTok, and online presence. Your photo, contact info, and what your blog is about all go on your media kit. You can also share to brands, public relations firms, and other influencer organizations what services you offer to them.

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This podcast episode originally aired in August 2021.

So many influencers struggle and ask themselves what they should be focusing on when it comes to building their content creation career. The truth is, understanding what life stage you’re at can help you define your focus in 2022.

Content Creator Life Stage #1: Seed

As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.

Questions you’re asking:

·      Who am I as a brand?

·      How do I take photos or videos?

·      Should I hire someone to take my photos?

·      Am I a content creator?

·      How do I post x, y, or z?

·      How often do I post?

 Content Creator Life Stage #2: Sprout

As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok. 

As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry. 

 Questions you might be asking as a Sprout:

·      How do I deliver value?

·      How do I build community and trust?

·      How do I work with brands?

·      How do I make money as an influencer?

Tune in to hear the other two Content Creator Life Stages!

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We're still on our break so today we're revisiting motivation types.

Understanding intrinsic vs. extrinsic motivation and 6 different motivation types can help you figure out how you're personally motivated. If you’re a content creator or influencer whose looking for more motivation in life, understanding how you’re motivated can help you.

This podcast originally aired on October 7th 2021.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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Today we’re replaying how we deal with judgement with being an influencer. Judgement can instigate fear and fear can keep you from creating content for your passions, sharing what you love, and expressing who you are. Don't let judgement of others hold you back as a creator in 2022!

Tune in for the first two tips. Here is a preview of the third tip:

Tip #3: Reflect on your goals 

If you’re fearful of judgement, we recommend taking a step back and thinking about your goals for your brand, your business, and your career.

 ·      What does it mean for you to have a happy, fulfilling career?

·      What does balance look like to you?

·      What does success look like to you?

·      When do you feel good at work?

We recommend thinking about your goals and your ideas of success and happiness because at the end of the day, it’s you who has to live with yourself. At the end of the day, it’s not your parents, your spouse, your partner, who determines when you experience fulfillment. It’s you.

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Today, we’re revisiting one of our favorite podcast episodes about growing your Instagram. We are revisiting  the 4 main strategies to help you grow your Instagram audience. Usually, people look for quick tactics to grow on the app. But we’re going in depth to help you understand what helps you build your community on Instagram.

This podcast episode originally aired on October 19th 2021. We hope you take these Instagram tips with you into 2022!

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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What's one way to adjust your rates for 2022? Adjust your rates for whitelisting!

Definition: Whitelisting means an influencer grants a brand partner advertising permission to your Facebook Page or Instagram account.

Brands can create and pay for Facebook and Instagram ads that run from the Instagram’s handle.

3 Best Practices for Whitelisting:

 Both brands and influencers need to communicate and discuss: 

·      How long is whitelisting for? 

·      Does it go beyond the term of the campaign? 

·      Has the brand or PR team provided step by step directions to grand whitelisting on Facebook business manager? 

  Put it in the contract 

The length of term of whitelisting should be laid out in the contract. If the brand agrees to pay you more for whitelisting, make sure your adjusted rate is in the contract.

Make sure you trust the brand, PR agency, Influencer Agency, etc.

FYI – you don’t need to provide your username or password to any agency or entity requesting whitelisting access. You allow whitelisting access through Facebook Business Manager. You brand partner typically sends step by step directions on how to set it up on Facebook Busienss Manager. 

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In January 2022, we're taking a month off and re-sharing out favorite episodes. If you're a new or aspiring creator in 2022 and want to know how to get started, this episode is still relevant and can help you get started.

This episode originally aired in May 11, 2021. Here are the 5 steps we cover:

#1: Find a Topic You Are Passionate About (Your Niche)
 
 #2: Define Your Ideal Audience & Where They Are

 #3: Define Your Goals and How You Define Success

  #4: Start Creating & Posting Content! Remember to be Consistent

 #5: Keep Learning

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In Part 2 of Aliyah's interview, she shares with us the challenges she faced building her brand. Aliyah also shares with us one short term and one long term goal for Sugardoh.

Aliyah also answers and shares with us:

• What type of TikTok videos perform best for your account?
• How often do you post on TikTok?
• What tips do you have for anyone just getting started with TikTok today?

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Today we have Aliyah, the founder of Sugardoh. Sugardoh is an at-home hair removal option for all-over grooming. 

Aliyah shares with us:

• What inspired her to create Sugardoh? 
• How she got started with sugaring?
• What was she doing before she launched Sugardoh?

Aliyah also shares with us a few TikTok tips and answers:

1. What type of TikTok videos perform best for your account?
2. How often do you post on TikTok?
3. What tips do you have for anyone just getting started with TikTok today?

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

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