The Creative Edition Podcast

Today we’re going to be sharing different things you can pitch to brands as a microinfluencer. One of our most common questions is, “what do I offer when I pitch a brand?” so we hope this podcast episode answers this question.

Before we dive into the tips, we define what influencers offer to brands and how they deliver value to their brand partners.

Influencers provide a service to brands by creating content – photos, videos, copy or captions to brands. Influencers are another form content marketing to brands. Influencers help brands:

• Raise brand awareness
• Establish their brand 
• Create multiple touch points across the digital/web space 
• Reach new or target audiences – for example, if a brand wants to focus on a specific region like the PNW, they would reach out to influencers in the PNW

 A few ideas you can pitch to brands include:

Idea #1: Instagram posts 

Whether you’re negotiating paid brand deals or you’re just starting out with gifted exchanges, Instagram posts are one of the most common things you can pitch to brands. Instagram is one of the most popular social media channels in 2020.

Idea #2: Instagram stories

Instagram stories are great deliverable to include in your pitch to a brand. IG stories are great way to connect with your audience beyond the Instagram feed. Instagram stories can be a mix of still photos and videos. 

Idea #3: Instagram Reels

Reels is one of the newest features on Instagram and is heavily prioritized on the explore page and the algorithm because Instagram wants to compete with IG.

If you’re looking to pitch a clothing brand, you can pitch:

• A 30 second styling video
• An unboxing of the pieces
• Outfit ideas for different events

Tune in for the rest of the tips!

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

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Today we’re going to be sharing our 2021 goals for the Content Creatives Podcast. We’re so excited to launch into the New Year.

Maddy and Emma share one goal they met in 2020. And they share four goals they want for the Content Creatives Podcast and their community.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today we’re going to be sharing a few ways to budget as a content creator. Whether it’s your goal to take your side hustle full-time one day or to keep it a lucrative side hustle, this podcast episode is for you.

Budget Tip 1: Define your blogging financial goals

Do you have a monthly or annual goal you’d like to make from blogging?

Even if you just started creating content on Instagram or on other social media channels, we recommend setting a high-level timeline for yourself and creating financial goals. 

Where do you want to be financially in 3 months, 6 months, 1 year, and 5 years?

Budget Tip 2: Identify your monthly expenses 

Like any other business, blogging can quickly become expensive if you don’t know how much money you’re putting into it and not getting any returns. 

I would list out your expenses and identify what’s fixed costs (what you have to pay no matter what) and variable costs (expenses that are dependent and may not actually be spent).

For the rest of the tips, listen in!

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today we’re going to be sharing a few tips on staying motivated and continuing to create content for your passions – especially during challenging or busy times .

Our first tip to help you stay motivated is to: Set your overarching goals for your brand and business at the beginning of the year and continue to revisit them throughout the year.

If you’ve defined success, then you’ve defined what direction you need to go. A lot of times, people lose motivation when they feel like they don’t have direction. So if you take the time to define what milestones you want to hit, you’ve created the space for you think about how to get there.

Our second tip is to: Revisit why you’re passionate about creating content

If you’re feeling like you’ve loss motivation, it might be helpful for you to take some time to reflect why you even started in the first place.

·      What did you find fun about creating content?

·      Did you love helping others find easy dinner recipes?

·      Did you enjoy sharing your beauty recommendations?

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today we’re joined Tomi from @goodtomicha. Tomi is a lifestyle blogger based out of North Carolina. She shares fashion, beauty, pop culture, and is a skincare enthusiast. 

Tomi shares with us:

1.     What inspired you to create your blog and Instagram?

• Did you have any sources of inspiration?
• Did something or someone inspire you to take the leap?

2.     How did you select your blog and Instagram name?

3.     What resources did you use to start out?

4.     What’s one mistake you did early on your content creation career?

5.     When’s one thing you think you did well or did right early on your career?

For the rest of the Tomi's interview and story, listen in!
Follow Tomi's blog: https://www.goodtomicha.com/

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today we’re going to be sharing a few ways to reach new Instagram followers. If you’re feeling stagnant on Instagram or you’re just getting started and you’re looking to build a community, this podcast episode is for you.

Tip #1: Test out new features on Instagram (like Instagram reels)

If you want to hit the explore page and reach new audiences, we recommend testing out new features Instagram rolls out. Reels doesn’t have to be over produced. You literally could create a 15 second video of your outfit, a meal that you’re about to eat, or a new place that you’ve explored.

Tip #2: Collaborate with other content creators

Here are a few ideas to collaborate with other content creators:

 1.     Go Live with another content creator and talk about a shared topic or niche 

2.     Do a fashion or style challenge: where you style the same item but in different ways. You can cross promote your photos/videos on Instagram stories

3.     Do a photo shoot challenge: where you come up with a creative concept together and share your own version of it + cross promote

For the rest of the tips, listen in!

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

We're kicking off the holiday season with a holiday photo shoot bucket list! If you're looking to create holiday content soon, here are a few ideas you can create.

Holiday Photo Shoot Idea #1: Cozy up in your car
Whether you head out on a winter adventure or just pose in your driveway, you can create a cozy set up at the trunk of your car!

Holiday Photo Shoot Idea #2: Under the Christmas Tree
You can pose with your presents, wrapping paper, and ornaments.

Holiday Photo Shoot Idea #3: Holiday flat lay
Lay down with your bestie, your favorite holiday props, and pose!

Holiday Photo Shoot Idea #4: Baking cookies
You can grab cookie dough from the store, festive cookie cutters, and some flour for this holiday photo shoot idea.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today we’re going to be sharing a few tips on how to find brands to work with as a micro-influencer.

Before we share the different ways to find brands to work with, we recommend creating a dream list of the brands you’d love to work with in the future. 
Think about your niche (or niches) and think about the brands that would align with your personal brand and your audience.

 Why should you first create a list of brands that you’d love to work with?

·      You start to do some research on what brands would fit your brand and your audience

·      You start to figure out what type of brand partner you want (small brand, start up brand, establish brand)

·      You start to think about what everyday brands you use in your life and the brands that you love

The tips we cover in this episode include:

1. One way to find brands to work with is to join influencer networks. 
2. You can pitch a brand directly.
3. You can find brands to work with by leveraging your influencer work. 

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Last month, Emma announced that she decided to take content creation full-time. In this episode, Emma answers:

1. What led you to decide that it was time to jump into content creation?
2. Did you apply for any jobs or did you know that you should just focus on Emma’s Edition?

She also shares how she was financially, emotionally, and mentally ready to take Emma’s Edition full-time:

1. She had met my 2019 financial goal of building a 6-month emergency fund

Her side hustle (blogging) had allowed her to turn my 3-month emergency fund into a 6-month emergency fund. 

When she received that lay-off noticed, she knew she was going to be financially unaffected. she had automated my savings and she had a financial safety net to fall back on if needed.

2. She had paid down my student debt (I have $8,600 to go woo!)

She graduated in 2014 with $30,000+ in student loans. In the beginning of 2019, she still had $19,000+ of student debit I needed to pay off. 

She paid off just around $10,400 over the last year and half.  She's confident that she can still work towards paying down my student debt – even with just her blogging income.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today we’re going to be sharing 5 blogging goals you can set for yourself. If you’re wanting to set new goals for your blog, brand, or business on social media, this podcast episode is for you. 

Blogging Goal #1: What do you want to do for your audience? 

How are you going to deliver value to them? 
How are you going to inspire them, motivate them, or educate them?

If you have hopes of turning your blog or Instagram into your full-time career, you have to put your audience at the forefront. A lot of people miss that a lot of content creators solve a problem, provide information, or entertain their audiences. If you haven’t defined what you’re doing to do for your audience, that should be your first blogging goal you set.

Blogging Goal #2: What skills do you want to learn as a blogger?

Content creators, bloggers, Instagram/TikTokers, YouTubers, and more wear many different hats. 

 If it’s truly your long-term goal to take content creation full-time, what skills do you need to learn to get there? 

Here are a few skills you might want to set goals for:

 ·      How to negotiate with brands

·      How to edit photos using photo shop or Adobe Lightroom

·      How to edit videos 

·      The basics of SEO 

·      How to utilize Pinterest

·      Writing/editing skills

For the rest of the tips, tune into the episode!

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.