The Dental Marketer

Inbound marketing, how effective is it, and more importantly, what is it? Listen to how Hassan breaks down how you can benefit from inbound marketing. We all want new patients into our dental practice but there comes a time where we don’t want just any new patient, we want specifics! I’m sure you rather have a patient who values what you tell them and appreciates your concerns for their oral health and also appreciates your time. Then you also have those patients who never show up, and when they do it’s a the last minute and they want everything discounted, they neglect everything you tell them and just want a “cleaning” done that their insurance can cover 100%. Which patient would you rather have?

 

Inbound marketing is attracting the patients YOU WANT! Because why would you want to have customers shopping at your store and you don’t even like that type of customer?! Set standards! You don’t see every single type of customer (from homeless asking for change to millionaires) shopping at Gucci right? Create a culture, value, and information that reflects this and you will see a whole different type of new patient flow.

 

Take a listen to how Hassan and I break it down and show you how this can be done! Also listen to the one piece of advice that I personally loved and have been applying it this New Year!

 

 

 

HASSAN MUSHAID’S LINKS:

THE CREATIVE COMPOSITE

HASSAN MUSHAID’S WEBSITE

HASSAN MUSHAID’S FACEBOOK

 

THE DENTAL MARKETER LINKS:

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INSTAGRAM (you can talk to me more 1 on 1 here)

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How's it going Dental Marketer Tribe! In this episode we dive into dental marketing from a surgeons perspective. Dr. Werts who went from being a GP to doing his own surgery cases himself! Listen closely how this has not only increased production (of course!) but how it also allowed him to have more free time to enjoy the finer things in life! We talk about how some life-changing courses and new techniques can not only improve your whole dental practice but how it can attract new patients and the right new patients you truly want.

 

We talk about how great work is really the key to a lot of referrals. Having the great work to back up your amazing team helps out a ton! Also how can you start getting more referrals? Listen to how Dr. Werts explains how the referrals have not only helped him attract better quality patients that you want in your practice but also how it has helped his online presence.

 

We also dive into what not to do and really break down a system that.... honestly... doesn't work for everyone! Could you be using this system and if so are you in the same boat that Dr. Werts was years ago?

 

Dr. Carl Werts, D.D.S., F.A.G.D., F.I.C.O.I., Dr. Werts, a third generation doctor and Southern California native, grew up in Los Angeles and South Pasadena. He received his undergraduate degree in biology from the University of California, Davis in 1976 and attended the Georgetown University School of Dentistry in Washington, D.C., graduating in 1980. Dr. Werts was awarded prestigious Fellowship Degrees from the Academy of General Dentistry (FAGD) in 1988 and from the International Congress of Oral Implantologists (FICOI) in 2014.

Dr. Werts was the second member of his family to graduate from Georgetown. His father, Dr. C. Francis Werts, graduated from Georgetown with a medical degree in 1940.

And Dr. Werts’ grandfather,  Henry Clyde Werts DDS, received his California State Dental License September 1920 and practiced in Los Angeles from the 1920’s to the 1960’s.

Dr. Werts is currently serving as past president of the Glendale Academy of Dentists (2013 through 2015).

 

 

DR. CARL WERTS LINKS:

DR. CARL WERTS WEBSITE

DR. CARL WERTS EMAIL: [email protected]

 

THE DENTAL MARKETER LINKS:

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In this episode of The Dental Marketer podcast we continue to discuss how important digital marketing can be if used correctly! So many times we tend to trust our digital marketing firm on doing most of the SEO/ SEM work for us but, are the results showing? How do you track them? Do you know where your marketing dollars are going? Time to find out!

Also we answer the question: Is SEO really as complicated as every marketer makes it out to be? Can you, the dentist/ business owner, do it on their own? This also has a lot to do with the digital marketing firm your hired. Are they constantly updating you with easy to understand information? You'll also hear the two main tactics you need to start doing to boost your presence in search engines and in social media as well. Now a days, social media plays a factor into your SEO and can possibly do more for you the n any other avenue of digital marketing.

 

Fatima is a TopDoc specialist, she is your first point of contact at TopDoc Dental Media Networks and is an integral part of a team that consists of an elite group of digital marketing specialist made up of advertising agency executives, PR professionals, software engineers, programmers, graphic designers, search engine marketing (SEM), search engine optimization (SEO) , social media strategists and an amazing copy writing team!

 

 

 

 

FATIMA VIQAR'S LINKS:

FATIMA VIQAR'S LINKEDIN

GET A DENT REP SCAN REPORT DONE FOR FREE

5 WAYS YOUR PRACTICE CAN CRUSH IT IN 2017 ARTICLE

FATIMA VIQAR'S EMAIL: [email protected]

 

THE DENTAL MARKETER LINKS:

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INSTAGRAM (you can talk to me more 1 on 1 here)

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Thank you for tuning into The Dental Marketer podcast! In this episode Dr. Anissa Holmes tells us how she not only has created a successful practice but how she is helping hundreds of other dentist do the exact same! One way she is helping dentist become more successful is through properly marketing through social media, specifically through Facebook. Facebook can be very complex and at times we may feel we know what we are doing but really never see any results; listen to the ways you can simplify your marketing and understand how new patients interact on Facebook, this way you can create the right type of content to produce value and eventually bring in these new potential patients.

 

Also listen in to the what we believe, may be a marketing tactic that is becoming extinct! However, we understand some dentist may use this and may possibly still see some results but… do NOT be afraid of change, your marketing and advertising dollars can be used somewhere else and be spent more wisely.

 

Dr. Anissa Holmes is Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 50,000 fans. As a practicing dentist, social media strategist, business acceleration coach, author, podcaster, and speaker, Dr. Holmes shows dentists exactly how to create a profitable, thriving dental practice which has motivated, inspired team members and patients who are raving fans. She does this by providing actionable steps to help dentists develop their business culture, systems, and brand. She also teaches Facebook strategy which focuses on maximizing your ROI. Dr. Holmes is the host of the top iTunes podcast, The Delivering WOW Dental Podcast, and is also the author of the book, “Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less!"

 

 

DR. ANISSA HOLMES LINKS:

ANISSA HOLMES WEBSITE

FREE FACEBOOK GROUP

FBMASTERY FACEBOOK COURSE

 

THE DENTAL MARKETER LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

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What’s up dental marketer tribe! In this episode we really get into the number and business side of things. Now we all know knowing your overhead, production goals, collection goals, etc. is very important but before getting into all of that, expert, Jonathan VanHorn lets you know exactly what you should be doing beforehand and what numbers you should prioritize into your practice’s culture.

 

Many times, dentist, focus so much on the clinical side of things which is important and honestly, that’s where most of your attention should go, but like Jonathan states “if you don’t understand what’s going on in your business from a numbers perspective then you can’t strategically grow”. The goal is for you to attract new patients and grow but this all needs to not only be tracked, but it has to be planned. In order to plan this you need a starting point and that starting point should be your numbers. You need to know how many new patients come in, from where are they coming in, how many phone calls and greetings you are receiving daily, no-shows, and so much more! These are numbers most dentist don’t think about but they are the numbers that bring the biggest impact into your practice that will positively increase your dental practice’s success.

 

Jonathan VanHorn, CPA is the founder of DentistMetrics.com a digital CPA and business coaching firm for dentists that helps dental practices in over 20 states throughout the US as well as the host of the Start Your Dental Practice podcast where he educates dental practice owners on the business of dentistry.

 

 

JONATHAN VAN HORN’S LINKS:

DENTIST METRICS TWITTER

DENTIST METRICS FACEBOOK

DENTIST METRICS WEBSITE

JONATHAN’S EMAIL: [email protected]

Jonathan is offering The Dental Marketer Tribe a remarkable free guide: The Fifteen Numbers that Will Make (or Break) Your Dental Practice

 

 

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Episode 33 is LIVE! Here in this dental marketing podcast we talk and expand on just how powerful having an online presence can and is! There is no more “do you do online marketing?” You either do it or your very bad at it. If you’re telling yourself right now that your website is “OK” and your social media presence is “OK” then not only are you, of course, missing out on new patients but your sending a bad signal out to your community by letting them know you are TOO BUSY to socialize with your community on social media. It’s letting your community know you don’t bother to educate and share only if they are in your office and paying your for something (even though that may be slightly true…. You don’t want your community to know that! That makes you sound like a money-hungry dentist!)

 

We also really expand on how the type of patient you want (you know the high quality loyal patients) are out there but your marketing may probably be contradicting that vibe which means you will attract another demographic or market or you won’t attract anyone at all! So make sure your marketing is right and goes hand in hand with your advertising and selling (yes selling and marketing are different and we explain how in this episode.) SO really pay close attention as we help you succeed in having the patients and practice you’ve always wanted.

 

Steve Parker is the president and CEO of Excellence in Dentistry and The Profitable Dentist Magazine.

 

He has published articles in industry journals, spoken nationally on innovative systems and processes, and have been retained to coach strategic and functional change within evolving organizations.

 

After many years in the dental industry, Steve’s main focus and efforts is on building Excellence In Dentistry, LLC and The Profitable Dentist Magazine into industry-leading brands, dedicated to enhancing the business of dentistry for all of you in the dental industry.

 

It is his mission to position these pioneering brands into the industry's leading resources of information, products and services designed to aid dental practice owners in their startup, growth, and exit strategies.

 

 

STEVE PARKER’S LINKS:

STEVE PARKER’S LINKEDIN

THE PROFITABLE DENTIST MAGAZINE (Free Subscription)

EXCELLENCE IN DENTISTRY WEBSITE

 

THE DENTAL MARKETER LINKS:

FACEBOOK

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INSTAGRAM (you can talk to me more 1 on 1 here)

SUPPORT THE DENTAL MARKETER PODCAST

 

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Thank you for tuning into episode 32 of one of the best dental marketing podcast in the business: The Dental Marketer podcast! In this episode we really find out what works for the striving dental practice that Dr. Desiree Yazdan owns. She reveals the main marketing strategy that works for her and how it not only attracts new patients but also builds up the culture in her practice.

 

We also get to see how paper marketing, mailers, magazine ads, and post cards just may be going out of style! I know for many dental practice owners, depending on the demographic and local market that they are located, mailers and print marketing may stiiiiiill be working but is it working good enough?

 

Don’t be stuck in the old ways afraid of change. Remember, things are revolving around convenience now and you have to be involved in that as well. Is print marketing convenient anymore? If you are saying yes, then for who? Is it convenient for the type of patient/ avatar you want in your practice?...If you said print marketing is not convenient then…. What else are you doing to attract new patients and market your brand? Is it attracting the type of patients you want to your dental office?

 

Dr. Desiree Yazdan is a top-notch Orange County area dentist who greatly cares about the dental health and aesthetic appeal of her patients. Dr. Yazdan was born with severely misaligned teeth. After having braces three times, and many terrifying dental experiences, she became intrigued with the dental field. Her experiences motivated her to create perfect smiles. And still be extremely compassionate towards her wonderful patients.

 

Having completed research on enamel development and receiving her Masters in Craniofacial Biology and Doctor of Dental Surgery from the University of Southern California; Dr. Yazdan’s expert training and professionalism have added to her keen eye for beauty. At the Center for Reconstructive Dentistry, Dr. Yazdan utilizes her expertise and passion to create tour smile transformation

 

 

DR> YAZDAN'S LINKS:

DR. YAZDAN'S WEBSITE 

DR. YAZDAN'S INSTAGRAM

DR. YAZDAN'S TWITTER

 

 

THE DENTAL MARKETER LINKS:

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INSTAGRAM (you can talk to me more 1 on 1 here)

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SPONSORS:

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In this dental marketing episode we interview a local dentist in Southern California who has had his dental practice for three years now but has built a strong reputation in the local community in such a short amount of time; his 81 five-star Yelp reviews speak for themselves!

 

 

We dive into what are the first steps a new dentist looking to open up their very own practice, needs to do in order to start attracting new patients and build some traction to their brand. It’s not easy when you are the owner of your first dental practice and you’re trying to make a name for it, but listening to this episode will get you on the right track to know what your next moves should be to start building your brand.

 

 

Also, I left the last question in the episode, normally I cut the last question out and give it exclusively to The Dental Marketer Tribe Supporters only, however, this is something everyone needs to hear. Dr. Tram spreads such a wonderful positive message that I believe every single person listening will benefit from it (especially if you’re having a bad day).

 

 

Dr. Chonway (aka John-Wayne) Tram was born and raised in Southern California.  After receiving his Doctor of Dental Surgery degree at Loma Linda University School of Dentistry, he continued his studies in a General Practice Residency at St. Barnabas Hospital.  While there he was awarded merits for excellence in oral surgery and as the most productive resident.  After residency Dr. Tram returned to his SoCal roots and practiced for a number of years in Newport Beach. Then Dr. Tram returned home to Inland Empire where he opened up his very own practice in  Rancho Cucamonga, CA called Kaio Dental

 

Aside from being an active member of some amazing dental organizations (ADA, CDA, TDCS and ICOI), Dr. Tram is also an assistant professor at Western University School of Dental Medicine.

 

 

TRAM’S LINKS:

KAIO DENTAL WEBSITE

KAIO DENTAL FACEBOOK

TRAM’S EMAIL: [email protected]

 

THE DENTAL MARKETER LINKS:

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TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

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Episode NUMBER THIRTY! Listen up everyone because some serious knowledge is being dropped in this episode by the one and only Joshua Scott.

Social media is huge and there is no denying that it can create and make a major impact in your dental practice, and of course, it can attract new patients. However, do you even know how to use it? Do you even have time to use social media for your dental practice? We get so confused in this whirlwind of social media and never know how to use it to attract new patients, or we sometimes just end up stalling or giving up on it. Don't! Listen and see just exactly what your social media account/ platform is for and how you can benefit your dental practice with it to the max.

 

Also we dive into the 2017 elections (Trump vs Clinton), not in a political matter, but in a marketing and advertising manner. We see what the 2017 elections taught us and how we can implement and use it to attract new patients to our dental practice. No one wins by chance, and in the battle of competition and attracting new patients in your community or market, you need to understand what works and what is not working.

 

I want to thank Joshua Scott for helping me make history in creating the first ever 30th episode of The Dental Marketer Podcast. Joshua Scott is a marketing speaker and consultant.  He has been speaking for over 20 years and has spent the last 14 years in the dental industry.  He works with practices around the country to create confident marketing strategies.

 

He leads Studio 8E8 (pronounced “88”), a creative marketing firm specializing in brand creation and digital marketing solutions.  Recently, Dr. Howard Farran of Dentaltown said they have the best websites in the industry.

 

Josh grew up off of Compton Avenue on south side of Los Angeles, so he considers himself part “thug.”  Currently he resides in New Albany, Ohio - a white, picket fence community where the most gangsta thing he ever does is listen to Jay-Z with the car windows rolled down.  He’s been married for 20 years to his high school best friend Joanna and has two children, Caden (10) and Aliya (6).

 

 

JOSHUA SCOTT'S LINKS:

JOSHUA SCOTT'S WEBSITE

8E8 DENTAL MARKETING FACEBOOK 

JOSHUA SCOTT'S INSTAGRAM

JOSHUA SCOTT'S LINKEDIN

THE 8E8 DENTAL MARKETING SHOW

 

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INSTAGRAM (you can talk to me more 1 on 1 here)

SUPPORT THE DENTAL MARKETER PODCAST HERE

 

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In this dental marketing episode we crack down just how crucial SEO is today. We know and here this term being thrown around a lot but do dentist really understand its importance and what it means? Search Engine Optimization (SEO) can or actually is very complex and is forever changing, this means that your website has to be doing the same on the front end and back end. The brilliant minds from SmilenowSEO also give you some strategies to implement in your digital marketing plans to kill the competition and have your practice stand out.

 

We also look into why social media marketing may not always be the best solution for shouting out your dental office ONLY if you don’t know how the user uses the social media platform you are on; or if you don’t know how to advertise on the social media platform you decide to utilize.

 

 

Smile Now SEO is a leading digital marketing agency specialized in providing dental and healthcare businesses exceptional results. They have developed a specialized team of SEO strategist, visual designers, social media mavens, conversion optimizers, and coders.

 

Christofer Hatzis is an internet and crypto entrepreneur who has been designing websites and working in digital advertising since 2014. He has been immersed in the dental and healthcare field from a young age and brings unique insights from a variety of different backgrounds.

 

Mufasa Dabbagh is an internet entrepreneur known for founding Mufasa Muscle Media in 2015 an Internet Advertising & Media Company that specializes in search engine optimization (SEO). He is also Google partner and has had extensive training and mentorship opportunities with top SEO professionals.

 

 

SMILENOWSEO LINKS:

CHRISTOFER HATZIS FACEBOOK

MUFASA'S SNAPCHAT USERNAME: mufasamuscle

SMILENOWSEO WEBSITE

SMILENOWSEO FACEBOOK

SMILENOW SEO LINKEDIN

SMILENOW SEO EMAIL: [email protected]

Get a FREE check-up on your website to see if it is performing its best on Google, Bing, Yahoo, and other popular Search Engines.

 

THE DENTAL MARKETER LINKS:

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INSTAGRAM (you can talk to me more 1 on 1 here)

 

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