The Dental Marketer

So many times we are focused on attracting new patients. We put a lot of our budget or time and effort into finding these new patients and making them happy or adjusting our practice to new patients standards. That's fine and all...but.... what about your existing patients?!

 

Here's the thing, your existing customers should NEVER be neglected. Your happy existing customers are going to be your dental marketers, they are the ones who will send you referrals, talk about how great you are to their friends and family and most importantly.... THEY WILL CONTINUE TO BUY FROM YOU.

 

Use your existing customers. Put them into a marketing strategy and make it into a system!

 

We also discuss one of the worst tactics Dr. Gina Dorfman did in the past to try and attract new patients but never really worked, listen up cause you could possibly following the same mistakes!

 

Dr. Gina Dorfman graduated from USC School of Dentistry in 2000, Dr. Dorfman spent several years working in private practices before opening her first dental practice in Canyon Country, CA. Dr. Dorfman is a member of AGD, ADA, CDA, and SFVDS.

 

Dr. Gina Dorfman is a practicing general dentist and the founder/dental director of Dentistry for Kids and Adults, a group practice with emphasis on family dental care, pediatric dentistry and orthodontics.

 

 

DR. GINA DORFMAN LINKS:

YAPI CENTRAL SOFTWARE WEBSITE

DR. GINA DORFMAN'S LINKEDIN

DR. GINA DORFMAN'S FACEBOOK

DR, GINA DORFMAN'S FACEBOOK DENTAL PRACTICE (Dentistry for Kids & Adults)

DENTISTRY FOR KIDS & ADULTS WEBSITE 

 

THE DENTAL MARKETER'S LINKS:

FACEBOOK

TWITTER

INSTAGRAM (you can talk to me more 1 on 1 here)

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In this episode we break down just what has worked and what has NOT worked in order to build a successful 7 figure dental practice (or whatever figure goal you have in mind).

It is crucial that you pinpoint and focus on who your avatar/ target market is. You have to know the type of customer/ patient you want to attract.... but REALLY know them. Research, study, and figure out the demographic you want and adjust your practice to that.

 

We know too many times that you may be tempted to discount your treatment as well in order to compete with your local competition but this episode also lets you know.... there is no need for that! (unless you are trying to become the lowest-cost type of dentist).

 

I want to the thank the Dental Maverick himself, Dr. Tuan Pham! This guy is a genius and I encourage many of you in The Dental Marketer Tribe to ask him questions about how you can reach your definition of success.Check out the testimonials of the dentist who have reached their level of success with the help of Dr. Tuan Pham and the Dental Maverick courses.

 

Dr. Tuan Pham AKA fliegenfischen on Dental Town and the creator of Dental Maverick a leadership and management program, author of his book called Success, Profitability & Destiny Begins With You and owner of his private practice in Austin, TX.

 

 

DR. TUAN PHAM'S LINKS:

DR. TUAN PHAM'S LINKEDIN

DENTAL MAVERICK'S WEBSITE

DR. TUAN PHAM'S EMAIL: [email protected]

 

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*EXCUSE THE ECHO! STORMS WERE HAPPENING ON BOTH ENDS OF THE LINE AND IT INTERFERED WITH THE SOUND AND CONNECTION* But I was so excited to get this episode out to you all that I just couldn't wait! You can still perfectly understand so don't worry! Plus you can bet this won't be the last time you hear from the remarkable Deb Roberge.

 

In this episode we discuss who is the best spokespeople or spokesperson for your dental practice. Let me reveal it right now: it's your team. No.... I don't just mean you dental staff, or front office, or back office, I mean you TEAM. If you feel like you don't know what this means then you DEFINITELY have to listen to this episode. Your team will automatically attract new patients without a doubt and also build the culture in your brand. Once you build this culture people will want to be a part of it and you will attract the loyal patients you want.

 

We also discuss what Deb and I have been seeing A LOT of that can be harming your marketing and advertising efforts in attracting new patients.

I had such a blast speaking with one of the most knowledgeable people in the dental arena; Deb Roberge.

 

Deb is the founder and creator of Roberge Associates which is the parent company under which many dental related projects have been created.

 

Deb has concentrated her efforts in team development, exit strategies, and team harmony. Having a history as clinical assistant, dental office business administrator, mediator, arbitrator and practice advisor, Deb developed the prototype dental-only placement agency in Phoenix that later became a national franchise system.

 

She has since found her niche working in the areas of team development and related issues. She has helped dentists using her knowledge and has successfully filled many positions using her proven coaching techniques and hands-on guidance for many years.

 

She has over 35 years in the dental arena!

 

Deb has served as a strategic/resource partner for the Crown Council and proudly supported Smiles for Life. Her active participation in team development has offered Deb a national presence unrivaled by others involved in dental placement and team coaching.

 

Her most recent creation is www.ourperioteam.com  a cloud based software designed specifically for periodontists and the teams that support them.

 

 

DEB ROBERGE LINKS:

DEB ROBERGE'S WEBSITE

DEB ROBERGE'S BLOG DENTAL TEAM STREAM

OUR PERIOTEAM WEBSITE

DEB ROBERGE'S LINKEDIN

 

THE DENTAL MARKETER LINKS:

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Episode 25 is extremely important to listen to if you are a dentist, a dentist who owns a practice, thinking about owning your own practice, or if you know anyone who fits these descriptions.

 

Here we discuss the tried and true marketing tactic that has always worked and will continue to work in a ever evolving world. The amazing thing is that this strategy is so simple... but surprisingly.... I see less and less of it.

 

We also discuss if giving out discounted treatment or freebies is the way to go. Many times we think that being the most affordable or cheapest dentist in the community will attract new patients. We tend to look at print ads and online ads and see other dentist in the community discounting so much of their treatment so you decide to do the same or even give out free or huge discounted treatment.... is that the way to go?

 

On a side note, Allen Reece breaks down for me the statistics of just how many dentist today are truly successful! Are you one of them.... The statistics WILL SHOCK YOU! So listen up!

 

 

I had the wonderful honor of talking with Allen Reece and Jim Miller, the brilliant minds and founders of Professional Financial Strategies.

 

Allen and Jim are the founder of Professional Financial Strategies.

 

Over the past 35 years Professional Financial Strategies or PFS has helped hundreds of dentists succeed, allowing them to retire sooner and wealthier through reducing taxes, increasing their income and increasing their retirement savings.

 

As a Fee-Only Firm, Professional Financial Strategies is able to provide unbiased financial and business planning that is free from the influence of financial product sales. Professional Financial Strategies has a proven system that can put you on the path to financial freedom, allowing you to replace your earned income with income from your savings, at a time of your choosing, without sacrificing your lifestyle. In addition to proven expertise in the financial advisory services, PFS is recognized as a leader in the field of dental practice transitions.

 

 

PROFESSIONAL FINANCIAL STRATEGIES LINKS:

PROFESSIONAL FINANCIAL STRATEGIES TWITTER

PROFESSIONAL FINANCIAL STRATEGIES POPULAR ARTICLE

PROFESSIONAL FINANCIAL STRATEGIES DENTISTRYIQ ARTICLE

PROFESSIONAL FINANCIAL STRATEGIES WEBSITE

 

 

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HOW MANY NEW PATIENTS SHOULD YOU BE ATTRACTING WEEKLY? Download the report to find out!

 

SPONSORS FOR TODAY'S EPISODE:

WANT TO LEARN THE SECRETS OF ESTHETIC SURGERY?

Join Dr. Ziv Simon DMD this Tuesday November 22nd 2016 as he teaches you the strategies and techniques on how to perform impeccable surgery with predictable esthetic results.

ANY DENTIST IN THE WORLD IS INVITED!

Click the link below to reserve your spot now!

ESTHETIC SURGERY WEBINAR LINK

In episode 24 we take a look at how we can maximize our marketing efforts within. What I mean is that it’s really time for you to take action and listen and observe your front office. As you and I both know, our front office is an extremely important asset in order to attract new patients (and of course have a functioning dental office).

 

However, does your front office know this? Are they repelling or attracting new potential patients calling about procedures, times of availability, insurance questions, etc. Sometimes, we may not know it, but our front office just may be there for a paycheck and wouldn’t really care if the schedule is packed with new patients or not!

 

On the other hand, maybe our front office is just overwhelmed! If that’s the case then the same actions will show and the front office will immediately start to fail in customer service, which means more upset customers, which leads to bad word-to-mouth and horrible reviews and ratings, which also leads to less phone calls, more no-shows and cancellations, and more…do you see the chain reaction? So listen up to see how you can prevent this and also increase production.

 

I had such a wonderful time talking with the brilliant Mary Beth who is the founder and director of Dental Support Specialties.  

 

She is an expert in all facets of dental administration and has a huge passion for helping her clients with remarkable administrative support.

 

Dental Support Specialties is committed to the highest level of customer service.  

 

They offer dental offices administrative assistance, phone support, re-care calls, undone treatment calls, new patient calls, scheduling, insurance claims, insurance verifications, insurance recovery, and much more. Be sure to contact them and let them know The Dental Marketer sent you over.

 

 

DENTAL SUPPORT SPECIALTIES LINKS:

DENTAL SUPPORT SPECIALTIES FACEBOOK

JOIN THEIR FACEBOOK GROUP 

DENTAL SUPPORT SPECIALTIES TWITTER

DENTAL SUPPORT SPECIALTIES INSTAGRAM

DENTAL SUPPORT SPECIALTIES WEBSITE

MARY BETH'S EMAIL: [email protected]

DENTAL SUPPORT SPECIALTIES PHONE NUMBER: 330-639-1333.

 

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In this episode of The Dental Marketer podcast we discuss one very, extremely important tactic that needs to be done when shouting your brand (and yourself) out to your community. This especially applies to you if you are a general dentist looking to get into the surgery field, or looking to increase your dental knowledge and become a specialist, or if you’re already a specialist….so listen up!

 

So many times we hear that it is essential to educate the patient. This has been said in possibly every single piece of “dental marketing” material out there! BUT…. What about educating your local dentists? Educating the local dentists in your community is not only a highly-effective way to increase your brand-awareness but it is also a way to increase new patient referrals and create pipelines. If you find dentists in your area who feel they know it all and do NOT want to be educated or feel they don’t need it then….. would you even want to work with someone like that?! So make it an effort to educate your local dentists about what you do, how you do it, and more. Network and you’ll see not only will new patients start flowing in BUT you will increase brand-awareness and patients will start looking for you directly as well.

 

I have got to say I was extremely excited when I was able to book the Dr. Ziv Simon on The Dental Marketer podcast!

 

Dr. Simon maintains a private practice limited to periodontics, dental implants and reconstructive surgery in Beverly Hills, California. He has conducted advanced research on bone engineering and dental implants.

 

Dr. Simon is an active member of the American Academy of Periodontology, American Dental Association, and founder of the Beverly Hills Multidisciplinary Dental Study Group. He is also the vice president and program chair of the Beverly Hills Academy of Dentistry. Dr. Simon has published several articles in professional journals and teaches at the School of Dentistry, University of Southern California. He has been featured on ABC’s “Extreme Makeover”, “Tyra Banks Show” and the “Home and Family Show” on the Hallmark channel. Dr. Simon lectures nationally as well as internationally on smile design, implant dentistry and tissue reconstruction.

 

Dr. Simon has remarkable things coming for you and The Dental Marketer Tribe, so be one of the first to get the behind-the-scenes- inside scoop on what’s to come! Click Dr. Simon’s links below to find out.

 

 

DR. SIMON'S LINKS:

GET WEEKLY E-MAILS AND VIDEOS WITH SURGICAL TIPS AND TRICKS

JOIN THE UPCOMING ESTHETIC AND FUNCTIONAL CROWN LENGTHENING. (The waiting list is only getting longer so join immediately! First opportunity will be on November 22, 2016.)

SIMON’S LINKEDIN

SIMON’S FACEBOOK

SIMON’S SURGICAL MASTER FACEBOOK (Surgical training for dentists)

SIMON’S GOOGLE+

SIMON’S YOUTUBE

DR ZIV SIMON’S EMAIL: [email protected]

 

 

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In this episode I had the privilege of speaking with one of Houston Texas best TOP 20 Best Orthodontist; the wonderful Dr. Bryn Cooper.

 

Dr. Cooper is the founder of Cooper Orthodontics; she holds multiple degrees and is a member of the American Association of Orthodontists and the American Board of Orthodontics. Patients have praised Cooper Orthodontics for its helpful, friendly staff and high-tech clinic.

 

Listen as we chip away at the importance of location, not only where your dental practice is located physically but also where your “dental practice” (website) is located on-line and how it is formatted and seen across all major directories. You want to make sure you are consistent on all third party websites and directories because if not, this can do some serious damage to your SEO which will change your location online. This means people looking for you will have a hard time finding you and will call someone else, all because of some simple mistakes that can easily be fixed by yourself.

 

Dr. Cooper also tells us one of the major marketing/ advertising tactics many dentists, specialist, and practice owners still do today…..that honestly… may not be worth doing anymore!

 

 

 

COOPER ORTHODONTICS LINKS:

COOPER ORTHODONTICS FACEBOOK

COOPER ORTHODONTICS INSTAGRAM

COOPER ORTHODONTICS TWITTER

COOPER ORTHODONTICS WEBSITE

 

 

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In episode 21 we uncover a secret way on how to attract new patients from a different point of view. When we are creating a marketing strategy it is very important everyone is on board in your team. This means you need to recognize who is in your team and communicate your goal in attracting new patients towards them.

 

Someone you may not know who is on your team are sales reps! The companies you hire or companies that work in building or contributing to your practice (like dental supply companies) have sales reps that, guess what….. have other dental offices they work with! They see tactics and techniques from other dental practices that maybe you can really benefit from! So communicate to the sales reps your efforts in attracting new patients!

 

You’ll hear in this episode how Midway Dental Supply does just that for the dental practices that partner up with them.

 

I had the pleasure of speaking with Dawn Metcalf who is the owner and head of the sales department of Midway Dental Supply.

 

Midway Dental Supply made history by being the first ever dental supply company to be on The Dental Marketer podcast!

 

Dawn Metcalf has been with Midway Dental Supply and in the dental industry for over 25 years!

 

Midway Dental Supply is a family-owned dental supply company that has serviced the state of Indiana, Southern Michigan and Northeastern Illinois for over 30 years and is growing and growing more every single day! Check out more their stuff below.

 

 

MIDWAY DENTAL SUPPLY LINKS:

Midway Dental Supply Twitter

Midway Dental Supply Facebook

Midway Dental Supply Linkedin

 

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In this episode we discuss a trend; a “marketing tool” that most dentists are using to successfully attract new patients: Social Media. Social Media is becoming more and more of a platform that businesses use to not only create their brand but build and attract their customers from it!

 

We also discuss the ONE dental marketing tactic Nicole recommends to never do again and why? So listen up, because you just may be doing this tactic which could be insanely time consuming!

 

I also want to thank the wonderful Nicole Stewart for making history and being on the first ever 20th episode of The Dental Marketer podcast!

 

Nicole Stewart is the VP of marketing for GIE Dental Lab.

 

Nicole has been into cosmetic marketing for over 20 years so trust me when I say take her word on the recommendations and knowledge she puts down to better your dental practice and, of course, attract new patients.

 

Nicole is currently representing GIE Dental Lab and does their marketing. GIE Dental Lab has over 20 years of implant experience. They are located in Glendale, CA. GIE Dental Lab’s main focus is solving challenging implant cases with the best cosmetic results. Check out more of their stuff below!

 

 

GIE DENTAL LAB LINKS:

GIE Dental Lab Facebook

GIE Dental Lab LinkedIn

GIE Dental Lab Twitter

GIE Dental Lab Instagram

GIE Dental Lab Pinterest

GIE Dental Lab Google+

GIE Dental Lab YouTube

GIE Dental Lab Website

Nicole Stewart’s Email: [email protected]

 

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Today’s podcast episode is uncovering where there is another place where new patients are hiding.

 

Remember new patients are everywhere, we just either need to go out and find them or make it extremely easy for them to find us (by being everywhere).

 

Have you ever typed into google or your search engine “clubs near me”.......and no not dance clubs but I mean political clubs, sports clubs, non-profit clubs, business clubs, etc.

 

You’ll be surprised at how many clubs or groups there are in your community waiting for more action to come their way! Guess what T.D.M. Tribe.... YOU'RE THAT ACTION!

 

Marketing to these clubs and club members becomes insanely easy to do once you contact them and let them know how you want to help them!

 

Not only is this beneficial to bring in new patients constantly, but you're building a bigger rapport with the whole community.

 

These club members become loyal patients extremely fast. They tend to refer the most from my experience. Each club member is a pipeline to you because, more than likely, each member has a job, family, friends, etc. where they can refer or let you gain access to discreetly or subtly market.

 

So in this episode I go into much more detail on how to find these clubs, how to market to the members, and obviously .....how to attract new patients.

 

Be sure to download the 2 tactics below in the box to help you with your ground marketing! It will really help you when you are ready to take this episode into action!

 

*IT WILL ONLY TAKE YOU 90 SECONDS OR LESS TO LEAVE A REVIEW ON ITUNES AND IT WILL REALLY HELP ME OUT A LOT*

 

 

 

 

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