The Dental Marketer

*Just want to apologize ahead of time for my voice! I was recovering from a lost voice and being semi-sick (cause I don't really get sick!) *

 

In this episode I talk about the true purpose, or what SHOULD be the true purpose behind your marketing material.

 

Marketing material can be your business cards, flyers, pamphlets, signs that you have out front, magazine ads, any print ads, or even what you have your own marketer tell the community.

 

The main focus should be to help the customer buy. Remember this:

"Stop trying to sell with marketing - instead, use marketing to help the customer buy".

 

I break it down and give you exact examples of how you can do this in episode 18.

 

So listen close and remember to drop a review!

 

 

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Hola TDM Tribe (that’s The Dental Marketer tribe for you new peeps)

 

In this episode I share with you an idea I have put into action and strategized!

 

Now it’s somewhat of a referral program/ system on steroids!

 

Start reducing no shows, start reducing last minute cancellations, start increasing your new patient flow, and start increasing your existing patient’s loyalty!

 

I’m serious, I call this system the “VIP Program” and if you listen you’ll understand why! It’s something I would love to see dentist start implementing into their practice and it is something that can start changing the game!

 

We want your patients to start seeing you more than just their dentist, but their friend or even best friend! Friends talk about friends, so why not have your patients become your friends and let them do all the ground marketing and advertising for you!

 

You may be thinking, “Michael, I have already tried building some type of relationship with my exisiting patients…..it doesn’t always work!”

 

I agree, that’s why I am introducing the VIP Program to you! Something you may have heard of before, but you’ve never heard it in dentistry!

 

DON’T FORGET TO LEAVE A REVIEW ON ITUNES!!

 

 

 

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In this episode we discover what is a "dental ground marketer"? I get this question asked all the time!

 

We also discover what a ground marketer can do for you, how it can compliment your digital marketing, and if you truly need one!

 

Dental ground marketing is my roots; it's honestly what I created and continue to teach and do! Dentist that I have worked with in the past love it.

 

Everyone wants results immediately and although digital marketing is king, ground marketing can compliment it by producing real leads and results on paper. It's not only traceable, but much more personal as well. When ground marketers interact with businesses, companies, or just individuals, they get more of an emotional feel and obligation to meet with a dentist or go to the dentist.

 

The ground marketer is standing right in front of the people they are marketing and advertising too and inviting them! Like I always say people are looking for you just as much as you are looking for them, so you better be prepared to have plenty of people signing up to visit you!

 

 

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What’s up guys! Thank you for tuning in again!

 

In this episode we are talking about just how important our existing customer base is.

 

Sometimes we are so obsessed with attracting new patients that we tend to neglect or forget about our wonderful existing patients. One thing we need to keep in mind is that our existing patients are already our customers; new patients are not.

 

A new potential patient sitting in our chair is still trying to figure out if they should give you their money; existing patients already trust you, they have already made purchases from you.

 

This means you need to keep selling to your existing patients on upgrading their smile!

 

Acquiring a new customer can be 5 times more expensive! Retaining customers, however, is not only more affordable on your end (cheaper) but they tend to pay more on what they already know, which is you!

 

So listen up because I talk about why our existing patients are important, how we can keep them happy, and what it means to keep them happy.

 

Use this to your advantage! Make sure you are retaining your customers as much as possible!

 

 

 

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In this episode I discuss with you a way to build patient loyalty and also a way to be the talk of the town.

 

Too many dentist and dental offices have the same way of thinking, the same connections, the same agencies, the same dental software, and the same vibes of a regular dental office.

 

You need to be different, especially since the population, your market, and your community is changing every day. One sure way to keep up with this and increase patient loyalty while also receiving more new patients is by DOING THE UNEXPECTED.

 

Be unexpected to your patients and community. Like I said before there is too much of the “same” in dentistry. It’s time to change the game and that’s exactly what I am here for. I know you agree because that is exactly why YOU are listening and tuning in to the podcast; because you want to be a game changer.

 

So, one way to do that is to do things that stick to the patient’s mind. Do things that make the patients want to tell their friends and family about you! Be unexpected, that’s how you’ll be memorable!

 

 

 

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In episode 13 I share with y’all one of my secrets of where I can easily find 20-30 new patients monthly!

If marketed and approached properly this strategy will literally turn into a gold mine for you and will require little, very minimal, work from you!

It all has to do with new move ins!

Did you know around 16% of the United States population moves every year! This number has increased since then. This lets me know two things:

You will lose existing loyal patients.

You also have the opportunity to attract brand new patients who have no idea you exist! So make a great first impression!

Listen to the podcast, take notes if you can, because I am sharing my strategy of how we can attract these new patients and build a system to have new recurring patients every single month!

 

 

 

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In this episode we ignite the spark to motivate you this week!

 

The quote we go off of is by Pete Schultz which is “Hire Character, Train Skill”.

 

I’m sure many of you can relate that some of the biggest headaches and concerns we have are not from our patients, but from our dental staff! This sucks!

 

However, listen in, because I have a solution! I relate to you two scenarios that I personally experienced not too long ago. You tell me which office you would be more inclined to go to.

 

Sometimes, we think that skill is everything, but think about this:

If a consumer/ customer buys 90% based off of emotion, then shouldn’t you put someone who can trigger that emotional side in front of her?

 

Skill, although is a fantastic trait can be trained; character, an even more amazing trait can NOT be trained and is much more important when selling!

 

 

 

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In episode 11 I have the privilege of having the wonderful Avalene Roberts:

 

Founder of ddsconnections.com; a website where the dentist and anyone in the dental field can create a profile and look for the perfect dental staff to hire. It is known as the Linkedin of dentistry!

 

Founder of the app Cavity Smash. Guys, I’m not kidding download this app, it’s free and you and your patients will love it!

 

Social Media Marketing Guru. Listen to the podcast to understand just how complex social media marketing can be, but how effective it can be if used properly!

 

We discuss how she started and what was the cause of ddsconnectons.

 

We also continue with our new segment and ask 2 very important questions:

What is 1 technique of marketing that you have seen gain success in attracting new patients, that my listeners can do today?

What is 1 marketing strategy, idea, or technique, you would never do again and why?

So turn up the volume and get ready for some knowledge bombs!

 

 

Cavity Smash (iphone app)

Cavity Smash (Android app)

Ddsconnections website

Ddsconnections Facebook

And to reach Avalene personally about your social media marketing and receive your free session (remember type in the subject line THE DENTAL MARKETER), email her at [email protected].

 

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In this episode I share with you one of the easiest and simplest marketing strategies I’ve used and still use!

 

I want everyone listening who owns their own dental office to do this and apply this marketing strategy this week/ month!

 

Setting up outside of your place of business will not only increase you foot traffic and brand awareness, but you will also receive new patients from it!

 

Don’t believe me? Don’t knock it until you try it!

 

It does not matter whether you have been at your dental practice for 20 plus years! Many people in your community still do NOT know you exist or where you are! You always have new people constantly moving in and out of your area and there are people who just do NOT notice your location no matter where it is at!

 

So trust me when I say, be outside of your dental practice for a couple of hours handing out freebies and signing people up! You WILL get some amazing feedback!

 

 

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In this episode we go on a little motivation rant! We all know dentist aren’t the most favored people in the world, but don’t let that get to you.

 

I want you, that’s right you reading this right now, to be the dentist or the person who changes the game! You need to understand that you are going to be the person who changes the people’s perspective on dentistry.

 

And if you can’t change people perspective then that’s ok, accept it, and move on to continue changing people’s lives!

 

 

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