The Dental Marketer

This Episode is Sponsored By:

CARESTACK | Cloud-Based Dental SoftwareClick the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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Guest: Nkemakonam EgolumPractice Name: Bowie Oral SurgeryCheck out Nkemakonam's Media:‍

Instagram: @dr.egolum

YouTube Channel

Facebook Page

Linkedin Page

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Other Mentions and Links:

Essentialism

Howard University

Howard University Hospital

Bank of America

Wells Fargo

@thedentalmarketer

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• In the medical field, insurance tends to dictate how treatment is performed. Try not to be overly swayed by insurance in your practice!
• No matter how good you are at something, rushing procedures puts a strain on quality.
• Try being self-motivated! You do not need outside approval and affirmation for all of your practice decisions.
• Nothing beats a personal lunch or dinner with potential referring dentists.
• Many referring dentists would rather meet you as the Dr. rather than a sales person advocating for you.
• Permitting is highly time consuming with a practice buildout. Be sure to be proactive and speak with the permitting personnel often!

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Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

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In this episode, Vivek Kinra, from PPO Profits and Verrific, shares his in-depth knowledge of insurance reimbursement and the psychology behind treatment planning. Vivek states that just because you take insurance does not mean that you cannot be highly profitable! With proper attention to reimbursement and negotiations, insurance driven practices can match or even surpass fee for service practices. He goes on to say that the number one issue causing accounts receivable balances, is a lack of proper expectations set with the patient. If a patient thinks that their insurance should have covered a balance, they will be reluctant to pay the amount out of pocket. This is why being very clear with obligations and insurance roles with save future headaches for your treatment coordinator. Vivek also notes that being confident and standing your ground with pricing is an important factor in psychology and transparency with your patients. If they are looking for a second opinion, that is okay!

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Give this MMM a listen to learn more of Vivek's tips and tricks around insurance!

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You can reach out to Vivek Kinra here:

Facebook Profile: https://www.facebook.com/vkinra

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Mentions and Links:

PPO Profits

Verrific

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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Dandy | The Fully Digital, US-based Dental Lab
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For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

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Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!

OR

Click here to get 2 FREE MONTHS with Mango Voice

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Thank you for supporting the podcast by checking out our sponsors!

This Episode is Sponsored By:

CARESTACK | Cloud-Based Dental SoftwareClick the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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Guest: Lisa Simone RichardsBusiness Name: Lisa Simone Richards (Publicity for Doctors)Check out Lisa's Media:‍

Instagram: @lisasimonerichards

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• Lisa implements the ABC method, focusing on Awareness, Buzz, and Credibility.
• If your end goal is to get more patients in the door, local publicity might be better suited than national publicity!
• Video is ideal for relationship building. It allows the viewers to connect with you in a visual context!
• If you get hung up on titles or taglines for your content, observe the magazine titles the next time you're checking out at the grocery store.
• Mixing up your content into visual, written, and video, is a great way to cover all the bases.
• Getting on local TV might be easier than you think!

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Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

This Episode is Sponsored By:

CARESTACK | Cloud-Based Dental SoftwareClick the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

In this episode, Travis Campbell, from Dental Insurance Guide, gives us an inside look at dental insurance, patient viewpoints, and how to get your collections in order. Travis emphasizes that most practices, when collecting correctly from insurance companies, could see a 20-50% increase in revenue while doing the same amount of work. He notes that a common mistake practices make is putting off treatment for insurance coverage or concerns. Getting patients the treatment they need in a timely manor and utilizing insurance maximums is a win win for patients and practices alike! He also brings up that our wording when talking to patients can often be improved upon. When we tell a patient "this treatment isn't covered by your insurance," they often hear "this treatment is not important." It's up to us to change the wording and value around preventative treatment and maximize our relationships with insurance providers and patients.

Catch Travis and Michael's conversation this week to dive into insurance, collections, and more!

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You can reach out to Travis Campbell here:

Dental Insurance Guide Website

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes]

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Guest: Brittany JohansenPractice Name: Alpine Airway WellnessCheck out Brittany's Media:‍

Facebook

Instagram: @alpineairwaywellness

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• Focusing on a niche like sleep apnea can be a great way to stand our from the crowd!
• Instead of saying "you have a problem, lets fix it." Try saying "You have a problem, how can we help change your lifestyle?"
• Keeping your stress bucket low and your enjoyment bucket high is crucial for sustainability.
• Be intentional about spending time with your family when you're home! Even if we are busy, work and family deserve a healthy balance.
• Stop thinking of the 100% fixes. Helping patients moving in the right direction while not trying to fix them completely is important.

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Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

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Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareClick the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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Dandy | The Fully Digital, US-based Dental Lab
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

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Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package! OR Click here to get 2 FREE MONTHS with Mango Voice

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Thank you for supporting the podcast by checking out our sponsors!

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We have a special episode this week asking doctors, practice owners, and dental industry professionals for their answers on these three big questions!

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1. "Give us the 3 best words that describe this past year."

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2. "What 2 things do you wish you would've said 'NO' to?" (this could be anything such as personal life or in your business/ practice).

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‍3. "What advice would you like to give to yourself as you begin the New Year?"

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Listen in on this week's episode to learn what has been driving our featured guests in 2022 and what to look forward to in 2023!

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You can learn more about The Featured Guests here (In order of speaking):

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Dr. Addison Killeen

Dr. Ashley Dawson

Dr. Kathryn Alderman

Dr. Nathan Coughlin

Dr. Paul Etchison

Sandy Pardue

Dr. Tyler Brady

Dr. Chad Duplantis

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

‍

‍

‍

Dandy | The Fully Digital, US-based Dental Lab
‍
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

‍

‍

Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!

OR

Click here to get 2 FREE MONTHS with Mango Voice

‍

Thank you for supporting the podcast by checking out our sponsors!

‍

‍

‍We have a special episode this week asking doctors, practice owners, and dental industry professionals for their answers on these three big questions!‍1. "Give us the 3 best words that describe this past year."‍2. "What 2 things do you wish you would've said 'NO' to?" (this could be anything such as personal life or in your business/ practice).‍‍3. "What advice would you like to give to yourself as you begin the New Year?"‍Listen in on this week's episode to learn what has been driving our featured guests in 2022 and what to look forward to in 2023!‍You can learn more about The Featured Guests here (In order of speaking):‍

Dr. Addison KilleenDr. Ashley DawsonDr. Kathryn AldermanDr. Nathan CoughlinDr. Paul EtchisonSandy PardueDr. Tyler BradyDr. Chad Duplantis‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer‍‍‍Dandy | The Fully Digital, US-based Dental Lab

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For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !‍‍Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!ORClick here to get 2 FREE MONTHS with Mango Voice‍Thank you for supporting the podcast by checking out our sponsors!‍‍

This Episode is Sponsored By:

CARESTACK | Cloud-Based Dental SoftwareClick the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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Guest: Kari CunninghamPractice Name: Panther Pediatric DentistryCheck out Kari's Media:‍

Email: [email protected]

Facebook Page

Instagram: @panther_pediatricdentistry

Kari on Episode 355!

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• Frame "areas of weakness" in team members as "areas of opportunity" instead!
• Be sure to have a written policy noting explicitly what happens when an improvement isn't made by a team member.
• Always stick up for your team! Do not let patients be disrespectful to them in your practice.
• Create a Performance Improvement Plan, or PIP, for team members who need a boost in some areas.
• Always follow through with your policy statements. Otherwise your team might not take them seriously.
• Not letting go of a problematic team member puts strain on your high performing members. Cater to your strong team members and build a culture they would love to stay in!

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Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

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(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!)

Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/

Shane always gives all our listeners a: Free Marketing Analysis (just mention our podcast name)

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In this episode, Shane Simmons, from Crimson Media Group, dives into one of the new marketing strategies he has seen working for practices! Shane suggests looking up local small business Facebook groups in your area, and joining them with your personal Facebook profile. Once in these groups, you can scout out a potential collaboration among the members. If you find a good match, invite the business out to your practice for a full or half day. After utilizing their services and supporting their business, they will most likely reciprocate by sharing your business on their social media. This method of cross promotion can be a powerful and mutually beneficial tool for your marketing!

Don't miss out on this week's episode to hear more on Shane's uncommon marketing strategy!

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You can reach out to Shane Simmons here:

Crimson Media Group Website

Facebook: https://www.facebook.com/crimsonmediamarketing/

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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‍

‍

Dandy | The Fully Digital, US-based Dental Lab
‍
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

‍

‍

Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!

OR

Click here to get 2 FREE MONTHS with Mango Voice

‍

Thank you for supporting the podcast by checking out our sponsors!

‍

Join this podcast's Facebook Group: The Dental Marketer Society

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes]

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Guest: David RodriguezBusiness Name: Smile Direct ClubCheck out David's Media:‍

Email: [email protected]

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• Investing in a marketing education will be applicable in many parts of life!
• Giving your patients multiple payment and treatment options greatly increases the likelihood that they will accept the treatment.
• If your office is short on Hygienists, and you're filling in as the Doctor, you may be costing your practice a lot in opportunity cost!
• Those who embrace technology and realize its potential for improving dentistry are those that will grow.
• Digital always wins. In an age of rapidly evolving technology, digital is your friend!

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Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

‍

Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareClick the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

‍

‍

Dandy | The Fully Digital, US-based Dental Lab
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

‍

Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package! OR Click here to get 2 FREE MONTHS with Mango Voice

‍

Thank you for supporting the podcast by checking out our sponsors!

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