The Dental Marketer

(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)

Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal

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In this episode, Xana Winans, from Golden Proportions, shows us four of her favorite uncommon marketing tactics for growing your practice!

1. Personalized videos for outstanding treatment - Try making up a short 30 second video explaining the benefits of getting outstanding treatment taken care of! You can send these out to all patients with outstanding treatment, or individualize the videos patient by patient.
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2. Engaging with patients on social media - See if you can easily connect with your patients on social media and show interest by following them! This can be a quick way to gain followers and invest in your patients.
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3. Partner with nearby college health centers - Every college health center is required to have a referral list for procedures and resources they do not provide. Networking with local colleges could result in a good referral network for emergency dental cases!
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4. Sponsor a gourmet coffee wagon or food truck - Try calling up an office you are trying to build a relationship with and express your interest in sponsoring a coffee wagon or food truck to send to their office! If it is during a time that the team is available and the practice is not busy, this is a great time for networking.

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Dive in with Xana and Michael on these four tips and more in this week's episode!

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You can reach out to Xana Winans here:

Golden Proportions Website

Golden Proportions Facebook

Instagram: @goldenproportionsmarketing

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Thank you for supporting the podcast by checking out our sponsors!

Join this podcast's Facebook Group: The Dental Marketer Society

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Instagram: @illumedentalstudio

Facebook

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• It's important to send the right message to your team. If a team member is unresponsive and not showing up, that shouldn't be shown as acceptable.
• Your business license is different from your dental license. Make sure you have all the proper documentation if needed!
• Do not assume patients know what you're talking about if you use specific dental lingo. Try speaking in a way they understand.
• Always have a backup plan and personal savings. You never know what could happen, and the cushion is a lifesaver!
• Patients talk more about how you made them feel at your practice than the actual clinical work.

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Thank you for supporting the podcast by checking out our sponsors!

(If you DO want to work with Studio8E8, be sure to mention this podcast/ episode!)

Reach out to Studio8E8 here: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true

In this episode, Joshua Scott, from Studio8e8, shows us the power of a well-timed and personal thank you letter. Not only can this boost relationships with outstanding patients, but also add a personal touch to any business, vendor, or networking encounters! Joshua's has developed a simple system looking back at the week and deciding what encounters stood out the most to him. Perhaps someone on the marketing team did a great job recently and you just spoke to them. Write them up a quick handwritten letter and mail it over! This is applicable to any meaningful interactions you experience while along your business journey. One of Joshua's pro tips is to add something specific about your recent interaction to the letter!

Drop in on Joshua and Michael's conversation about thank you letters and more in this week's episode!

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You can reach out to Joshua Scott here:

Instagram: @joshuascott

Email: [email protected]

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Referenced in Episode:
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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Join this podcast's Facebook Group: The Dental Marketer Society

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Instagram: @thegarybird

His Podcasts: Dental Marketing Theory and Dental Rift Podcast

The Kolbe Test

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• If you have ADHD, it might be an advantage as an entrepreneur!
• You need 3 types of people in a successful business: The make it up person, the make it real person, and the make it recurring person.
• You can have the best marketing in the world, but if your phone or internal systems are lacking it won't matter.
• Dentists typically go through 3 phases: Getting good at their craft, learning entrepreneurship, and then learning leadership.
• Creating a great team culture not only attracts A-list team members, but repels team members you don't want!
• Be sure to hone in on systems in your practice that involve handoffs from one team member to another. This is an easy place for things to slip between the cracks.

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Thank you for supporting the podcast by checking out our sponsors!

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In this episode, Dr. Chris Phelps lets us in on one of his most effective uncommon marketing strategies! This strategy involves nurturing a close relationship with local businesses in your area and helping them get more customers. Dr. Phelps visits his favorite local businesses and asks if they would be willing to honor a gift card for an agreed upon amount for all patients coming from his practice. This is a win win, offering value for his patients, customers for the local business, and rapport among the community. Dr. Phelps overcomes any reservations that the local business has by offering to pay for any patients that come in and do not spend more than the gift card's value.

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Check out this week's episode with Dr. Chris Phelps for more thoughts on local business and uncommon marketing strategies!

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You can reach out to Dr. Chris Phelps here:

Email: [email protected]

Dr. Phelps Helps Website

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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OR

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Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

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Thank you for supporting the podcast by checking out our sponsors!

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Join this podcast's Facebook Group: The Dental Marketer Society

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Email: [email protected]

The Dental A Team Podcast

Kiera on Episode 213

Here is the link to our operations manual intensive - it's $500 off with the coupon code 'MICHAEL' (coupon is automatically applied on that link)

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• Goals are stars to guide by, not sticks to beat ourselves with.
• Be sure to diversify your emotional deposits among work, yourself, and your loved ones!
• Doing the right thing often doesn't result in instant gratification.
• Define your personal rules for success! Taking a deep dive on purpose and what it means to you is important.
• Money is only as good as the happiness it can bring us.
• Even if you love working, having intentional times to relax and disconnect is imperative to combat burnout.

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Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

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Thank you for supporting the podcast by checking out our sponsors!

In this episode, Dr. Addison Killeen, breaks down his three favorite gifts to give to patients, and how he took his practice from startup to max capacity over three years. Giving your patients a gift on their first visit or when referring to their friends is a great way to stand out from the crowd! Dr. Killeen goes on to show that it is important to find a balance between gifts that are too costly and gifts that don’t provide enough value to patients. In his practice, he likes to give out one of three gifts: an affordable but nice bottle of red or white wine, a stainless-steel mug, or a t-shirt with the updated graphics or design of the month. He points out that sometimes putting in up to 15% of revenue towards internal marketing might be the push that you need to get rolling!

Listen in on today's episode to catch Michael and Addison’s conversation on the power of gifting and other internal marketing strategies!

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You can reach out to Dr. Addison Killeen here:

Website

His Books

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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OR

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Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

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Thank you for supporting the podcast by checking out our sponsors!

Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

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Instagram: @drpeggybown

The Truth About Dentistry Podcast

Email: [email protected]

LinkedIn

YouTube

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• Being personal and compassionate with patients goes a long way! Go the extra mile to make them feel safe and comfortable in your practice.
• Now is the time to embrace AI and technology. It will save you and your team time and it is becoming more and more accepted by patients.
• Money can always be recouped, but relationships and connections along the way are where the real value is.
• Try implementing a direct messaging protocol for new local followers on Instagram!
• Don't be afraid of change! You will need to continuously change and improve for growth.
  

(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)

Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal

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In this episode, Xana Winans, from Golden Proportions, breaks down the key points to call tracking and learning which aspects of calls really move the needle. Xana notes that many offices have fallen victim to the million-dollar marketing mistake: not answering or tracking calls. With only 40% of calls into practices being converted to patients on average, it is more important than ever to hone your team's phone skills and have coverage at popular times of day. Just increasing your call conversion ratio from 40% to 50% can make a significant impact, bringing in $250,000 in revenue for an average practice!

Catch this week's episode with Xana to dive into patient conversion, phone skills, and popular patient call times!

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You can reach out to Xana Winans here:

Golden Proportions Website

Golden Proportions Facebook

Instagram: @goldenproportionsmarketing

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Join this podcast's Facebook Group: The Dental Marketer Society

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Instagram: @doctorsoto

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• Putting in the time to sit down and talk to patients can help out immensely with treatment acceptance!
• Having virtual consult videos for the patients before their procedures will show them exactly what to expect and put them at ease.
• If the candidate you are interviewing appears to be a good fit, consider hiring them on the spot!
• Don't know what to post on social media? Knowing your target demographic and who you are speaking to is a great place to start for refining your ideas.
• For social media growth, try investing in good photography and be consistent with it.
• Don't be afraid to post life updates in your stories on Instagram! Patients like seeing the personal side behind your dentistry.

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Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

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Thank you for supporting the podcast by checking out our sponsors!

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