The Dental Marketer

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In this episode, Rachel and Brittany from Social People.co, discuss the dos and don'ts of social media and their best practices for ramping up engagement. They highlight the importance of having a clear bio section stating what you do, how people can contact you, and why they should follow you. Using emojis and short descriptions can help make your bio concise to and to the point. Rachel and Brittany say that if you aim to make content that educates, inspires, or entertains, it will produce the best result. Also making sure to include authentic photos and videos of yourself and your team is a great way to boost engagement!

To learn more alongside social media experts Rachel and Brittany, check in on this new episode!

You can reach out to Rachel and Brittany here:

Website

Instagram: @socialpeople.co

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Resources:

Engagement Essentials Guide!

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

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Facebook Page

Instagram: @shelleyreneeconsulting

What’s the quickest way to find a broken system?  Follow the money leaks!  Click here for your free checklist: https://shelleyrenee.lpages.co/money-leaks-checklist/

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• Team members are more motivated and engaged with clear core values and a voice in the practice.
• List out all your processes and systems in the practice. Chances are some of them are outdated or broken!
• Broken appointment patients should not be on the pre-booking list.
• The fears and resistance must be validated and listened to when making changes to the practice.
• Accommodating repeat broken appointment patients by placing them on a short notice call list can be better for both parties!
• The less on your to do list the better! Automation and better systems can help.
  

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Thank you for supporting the podcast by checking out our sponsors!

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In this episode, Dr. Tyler Brady from Haven Dental, shows us what has been helping him the most when growing his following on social media! He states the importance of consistency and authenticity when posting on social media organically. When posting organically, you are playing the long game and it can take months to see returns rather than weeks. He emphasizes that you do not have to be bubbly or outgoing to connect with followers on social media! Being yourself and posting regularly is the key to this. Dr. Brady dives into one of his favorite strategies where he finds local highly engaging accounts on Instagram and offers them free whitening at his office. Even though this is a free giveaway, the recipients will return the favor by posting on social media more often than not, resulting in more patients in the long run!

Listen in on Tyler and Michael's chat here to hear about this strategy and more!

You can reach out to Tyler Brady here:

Instagram: @haven.dental

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Join this podcast's Facebook Group: The Dental Marketer Society

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Facebook Page

Instagram: @granbury_endodontics

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• As an Endodontist, nurturing those referral relationships is key!
• Dr. Nieves gives all his referring doctors his phone number and stays in full communication with them.
• Often a referred patient will trust the opinion of their usual dentist and appreciate your respect of this.
• Everybody has a day where they need to take a break and grab a milkshake. Listen to your team and make sure they are well taken care of even on a bad day!
• Patient feedback on their visit's experience can provide lots of insight on details you may not have thought of or perceived as minor.
  

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Thank you for supporting the podcast by checking out our sponsors!

In this episode, professional copywriter Clare Yeo, teaches us some of her key takeaways from paid social media! Clare notes that while boosting and ads are both paid features on Instagram and Facebook, they have different purposes and produce different results. She emphasizes that boosting your post is less targeted, and shows your post to mainly people who already follow you. Creating an ad however, allows you to hone in on your target audience and show your post to just them! Clare's strategy involves getting consistent on organic social media for at least one month and using the data you gather from this to inform your ad plan. Content that is already performing well organically is a great place to start for forming ads. She also mentions Instagram stories and how this is an effective tool for showing behind the scenes.

Listen in on the latest episode with Clare Yeo to hear more about her strategies on social media and paid advertising!

You can reach out to Clare Yeo here:

Instagram: @thestorysocial

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Resources:

Facebook Ads Library

https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=US&media_type=all

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

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Myoaligner Website

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• If you are good at educating patients, you won't have to sell them on treatment!
• Adding specialty services, such as treating TMJ, can be a great way to increase production and profit margins.
• About 30% of patients in each practice have issues with TMJ. Training yourself and your team on this can open up opportunities within your own practice!
• Try bringing at least one team member to CE courses and seminars to get another person in the loop.
• Services that utilize medical billing rather than dental can open financial doors for patients.
  

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Thank you for supporting the podcast by checking out our sponsors!

(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)

Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal

In this episode, Xana dives into social media demographics, ads, and building a plan around your campaigns. It is important to remember that demographics change by platform, so choosing the right one for your ad campaign can make all the difference! For instance, YouTube boasts above 90% of individuals ages 30 to 49 as users on their platform. TikTok and Instagram on the other hand, have a younger user population. Figuring out what you would like to offer, and then making a plan for the platform your ideal customer is on is one of Xana's key points. She recommends going all in on one strategy or platform rather that spreading thin across all of them. She also gets into stats on different platforms, such as average watch time, that can help you formulate an effective ad.

To pick up these social media strategies and fine tune your campaigns, give this episode with Xana Winans a listen!

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You can reach out to Xana Winans here:

Golden Proportions Website

Golden Proportions Facebook

Instagram: @goldenproportionsmarketing

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

If you are not a startup, mention the name of this podcast for 2 FREE phones and 2 FREE months of service!

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Facebook Profile

Phone Number: 435-359-2800

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Mango Voice Offers for Startups:

• Discounted pricing for the first 2 years.
• 2 free phones and 2 months of free service.
• Travis Campbell's book: Understanding Dental Insurance.
• The web phone mobile app.
• A business number that you can keep even if you switch!
  

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(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!)

Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/

Shane always gives all our listeners a: Free Marketing Analysis (just mention our podcast name)

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In this episode, Shane Simmons, from Crimson Media Group, gives us three main pillars to an effective paid social media campaign:

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1. Be creative: People do not typically want to see highly branded and professional ads on social media. Making an ad that does not look like an ad can be a great way to connect with potential patients. Try making a personalized video or even taking a selfie with the practice in the background!
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2. Have effective copy: When forming an ad for social media, the written portion is just as important as the main photo or video. Summarizing who you are, what you do, and your values are a great place to start. Have fun with this! Try adding emojis to accentuate your offerings or services.
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3. Optimize your landing pages: The final step is making sure the page you are sending potential patients to is a high converting page. Having a specific goal for each campaign, and representing that in the landing page helps visitors experience less confusion. To help ease some anxiety from the first patient visit, try adding a video showing what patients can expect on their first day!

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Catch Shane and Michael's discussion on these points and additional insight into effective paid social media campaigns in this episode!

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You can reach out to Shane Simmons here:

Crimson Media Group Website

Facebook: https://www.facebook.com/crimsonmediamarketing/

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Email: [email protected]

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• Listening is the #1 rule of an effective communication cycle.
• If you are focusing on high quality dentistry, and your pricing reflects that, you may not need or want as many patients in the door!
• With a longstanding brand and trust from the community, you spend less time "selling" your services, and more time educating patients.
• Try showing the value you bring that exceeds what is offered by insurance.
• Never be afraid to give refunds and make it right with bad patient experiences.
• Do not answer the insurance question with "No, we don't take that insurance." Start with education on what you DO offer!