The Dental Marketer

(If you DO want to join The Ground Marketing Course, you can learn more Here! )

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In this episode, Michael gives us his top tips on how to follow up with your ground marketing leads! Having a ton of new leads from your recent ground marketing event is great, but will that alone get them through your doors? The answer is no. Michael gives us his nine steps for effective follow up and how to convert interested people into loyal patients! He goes over important points such as having a general script to get comfortable, how your following up is not annoying for leads, and being intentional with your call times. The individuals that give you their information at events are warm leads, meaning they are truly interested and want to hear from you. Be sure not to leave these interested individuals hanging for too long!

Jump into this episode and follow Michael through his nine steps for effective lead follow up!

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You can find the article Michael is speaking of Here!

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

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Email: [email protected]

Facebook Page

Instagram Page

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• Sometimes it's best to give your team the tools to succeed and give them space to shine individually!
• In a rural location, it's a powerful asset to get involved in the community and become known.
• Some experience cannot be derived fully from learning secondhand. Starting something yourself and learning as you go is important.
• Always weigh if you have more or less time on your hands, and decide whether or not to take the DIY approach accordingly. Sometimes it's worth delegating or outsourcing!
• Don't let the small details bog down your decision making. Ask yourself if the difference in decision will actually make a difference with patient experience.
  

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Thank you for supporting the podcast by checking out our sponsors!

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(If you DO want to work with Studio8E8, be sure to mention this podcast/ episode!)

Reach out to Studio8E8 here: https://s8e8.com/

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In this episode, Joshua Scott boils down SEO campaigns to four main objectives:

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1. General Website SEO: This objective emphasizes your general website's SEO and ranking. Here you can improve ranking with blog articles, videos, and keywords.
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2. SEO for Specific Offers: This objective involves breaking your site down into microsites or landing pages with the goal of promoting a specific offer or product.
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3. Mobile Search SEO: This has to do with you Google Business listing and how you show up on mobile searches. New key identifiers such as reviews and proximity to the searching individuals are prominent here.
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4. Alternate Search Engine SEO: Google holds the lions share of searching users, but other search engines such as TikTok and YouTube are growing in popularity! A strategy to target these alternative search engines could be a wise investment.
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Tune in to this episode to hear Joshua break down these points, and give you the verbiage you need to effectively communicate goals with your next SEO campaign!

You can reach out to Joshua Scott here:

Studio8E8 Website

Instagram: @joshuascott

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

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Email: [email protected]

Phone: 617-699-6801

Legacy DSO

Beyond Dental Club

Beyond Dental Business Club

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• If you are scheduling appointments 8 weeks out, it may be time to expand your practice!
• Always be willing to learn and adapt to new environments if you want growth in your practices.
• Following the evolution of tech and HR is essential to keeping sustainable.
• Try offering dental care to businesses with under 50 or so employees. Oftentimes, they do not have the resources to offer full health coverage for their employees!
• Building and nurturing a strong relationship with your banking representatives can make future loans much smoother.
• Aligning with local health clubs and events can be a great way to ground market!
• Always pay attention to the feelings of your team - How hard are they working, and do they have good work life balance?
  

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Thank you for supporting the podcast by checking out our sponsors!

(If you DO want to work with Wonderist, be sure to mention this podcast/ episode!)

Reach out to Wonderist here: https://offers.wonderistagency.com/thedentalmarketer

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In this episode, Michael Anderson and Gillian Duncan from Wonderist Agency come on to talk about two surefire ways to boost your SEO, that the dentist down the street probably is not doing! Wonderist Agency's senior SEO specialist, Gillian, dives into these strategies, starting with trend jacking. Trend jacking is an easy place to start, and all it takes is to keep track of what topics are becoming popular! A simple way to do this is by checking relevant social media hashtags, and seeing what topics have the most views or buzz. When you've locked down a popular topic, you can publish an article or blog post covering it! In the interview, we also cover FAQ schema markup. With a bit of backend coding on your website, you can use schema markup to make sure questions that people search for, easily pop up from your website description. The best part is you do not even need to know how to code! Tune into this week's episode to figure out exactly how Gillian implements these two game changing strategies!

You can reach out to Michael Anderson and Gillian Duncan here:

Wonderist Agency Website

Michael's Email: [email protected]

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Resources:

Merkle Schema Markup SEO Article

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Join this podcast's Facebook Group: The Dental Marketer Society

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Email: [email protected]

Instagram

The Dental Boutique Westchase Facebook

Best Value Dentures

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• If you have the mindset to do something, you will figure out how to make it happen!
• If your goal is growth, marketing is the last place you should be cutting on budget.
• Have an abundance mindset instead of a scarcity mindset. There are enough patients out there for all of us!
• If you are afraid to annoy patients with follow-up, your reviews and testimonials will be lacking.
• Creating value with new patient offers is a great way to get people in the door, just don't be discouraged if some JUST want the offer!
• To help narrow down your hiring process, try adding some additional qualifier questions to your sponsored Indeed postings!
  

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Thank you for supporting the podcast by checking out our sponsors!

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(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!)

Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/

Shane always gives all our guest a: Free Marketing Analysis (just mention our podcast name)

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Have you ever asked yourself this: "I have someone doing SEO on my website for years now... and I have a beautiful website… but no results… I'm still not on the first page of Google's search results... what is going on?" It usually comes down to this one single most important thing.

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In this episode, Shane Simmons, from Crimson Media Group, gives us the rundown on backlinking and how important it is for your SEO! Backlinking is when other sites link to your site, and can offer a huge boost to your visibility in search engine ranking algorithms. Shane gives us an inside look at high quality backlinks, such as from .edu and news sites, and how to facilitate these for your business. He goes over ways to differentiate as a practice, and how to pick up interest from local news sources. He also mentions that running a sponsored event at your undergrad or dental school can be a great way to generate potential backlinks. When it comes to SEO, Shane highlights that you should not be discouraged without instant results, and it is normal for your ranking to fluctuate in the short-term. Dive into this episode to hear more of Shane's thoughts and strategies on SEO and the use of backlinking!

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You can reach out to Shane Simmons here:

Crimson Media Group Website

Facebook: https://www.facebook.com/crimsonmediamarketing/

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Resources (Keyword Analysis Websites):

https://ahrefs.com/

https://www.accuranker.com/

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Email: [email protected]

Speaker Packet Examples

Dental Speaker Institute

Her Book: So... You Think You Want to Speak in Dentistry?

DSI Fellowship Curriculum: www.FDSICurriculum.com

3 Hour Workshop (to help you determine if speaking/consulting is right for you): www.SpeakInDentistry.com

Facebook: www.facebook.com/TheDentalSpeaker

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• Think about your life goals rather than business goals when contemplating being a speaker. It's not for everyone!
• Be sure to have other revenue centers that your speaking leads to, such as courses, consulting, or a product.
• Email campaigns are not dead! With proper click rate tracking, you will know what planners are really interested in having you speak.
• Always have a strategy for your speeches. Positioning yourself as the expert and offering a solution to the attendee's pain points is most effective.
• Learn directly from your audience and engage them during your speeches rather than just reading off of a PowerPoint.
• Self sponsored workshops are a great way to promote your business and deliver direct information that is not dictated by a third party.
  

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Thank you for supporting the podcast by checking out our sponsors!

(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)

Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal

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Request a Free SEO Analysis (Scroll down to "Free SEO Analysis")

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In this episode, Xana Winans, from Golden Proportions Marketing, breaks down the four main pillars that she believes you should be seeing from your SEO company:

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1. Technical SEO - This covers the nuts and bolts of SEO: cleaning up bad backlinks, site speed, broken links on the site, and all the small details going into SEO.
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2. Content Development and Distribution - This involves keeping your site active with blog posts, page updates, and articles with longtail keywords and phrases.
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3. NAP Listing and Consistency - Your listings online including Name Address and Phone number (NAP,) should all be uniform! Having differing information online can cause search confusion and zombie listings as Xana calls them.
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4. Off Page SEO - These are the links to your site from other websites. You want high quality websites with good SEO standings to link to your site for an extra boost!

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Give this episode a listen to hear more on these pillars and Xana's other tips on SEO, user experience, and conversion rates!

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You can reach out to Xana Winans here:

Golden Proportions Website

Golden Proportions Facebook

Golden Proportions Instagram

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Resources:

Definitive Guide to Improving Your Dental SEO

Your Exclusive TDM Deals on Golden Proportions Marketing

Request a Free SEO Analysis (Scroll down to "Free SEO Analysis")

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

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Two Front Instagram

Personal Instagram

Email: [email protected]

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My Key Takeaways:

• We need orthodontists now more than ever! There are still areas to improve the patient's quality of care.
• The concept of moving teeth, and the specialization that goes into orthodontics, cannot be conveyed in a brief course.
• With a busy schedule, be sure to be extra intentional with how you're spending your free time!
• Just start! If you are waiting until "after this," or "after that," it will never get done.
• To make it happen in the dental world, failure is your friend. Embrace it, and see how you can improve moving forward.