The Dental Marketer

BEFORE OPENING

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This episode is sponsored by: Mango Voice

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In this episode, Dr. Chris Green gives us a breakdown of his use of signage, progress updates, and ground marketing that give him an edge on opening day. He emphasizes that correct terminology in signage is especially important. Making sure you have the offer, dental branding, and a phone number, so people know that you are pre-booking patients, and they know where to call is key. Try not using exact dates, if you are not positive on construction or other possible setbacks. Giving a ballpark range of when your doors will be open, and then updating the patient along the way is a great way to engage them! He also brings up the importance of a simple landing page for pre-booking. Lastly, he goes through the patient mindset, and how most do not mind waiting the three to four months if you are upfront about the timeframe and possible delays in opening. Tune in to this episode with Dr. Chris Green to learn his startup strategies!

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You can reach out to Dr. Chris Green here:

Website: https://www.thepracticelaunchpad.com/
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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Brought to you by:

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Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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My Key Takeaways:

• Play to the strengths of your employees rather than focusing on what they struggle with.
• DSOs have great insight on peer to peer quality assurance.
• The best DSOs are fronted by Doctors, and their care for patients.
• It's up to the Doctor to communicate to patients and staff the importance of oral health.
• Find the reasoning behind your desire for growth before trying to grow!
  

BEFORE OPENING

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Casey's full interview: https://thedentalmarketer.site/podcast/341

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In this episode Dr. Casey Geotz breaks down how he was able to bring in 120 new patients on opening day! He opened his practice in October 2020 and he lets us know exactly how he DIY'd his whole process to ensure he had new patients when his doors officially opened. Before opening he set up a VoIP phone, built his own website, and went out and made his own referrals happen! He built these referrals and partnerships with one main ingredient: coffee. Black Rifle Coffee to be exact! Listen in and see how he spent only 3 days behind his master plan of building referrals with coffee, and see just how incredible the reward was!

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You can reach out to Dr. Casey Geotz here:

Email: [email protected]

Brews and Tiny Teeth Podcast: https://podcasts.apple.com/us/podcast/brews-tiny-teeth-unfiltered-pediatric-dentistry-podcast/id1561176587

Practice Website: www.troypediatricdentist.com

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

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Instagram

Speaker Website

Pearl AI Company

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My Key Takeaways:

• Make sure to separate yourself from your business. Your self worth shouldn't rely on performance!
• Fast is not always the best. Sometimes slow and high quality is a good differentiator.
• What are your life values and how can you build your business around those?
• Do not give up on those hard conversations regarding finances or other business decisions.
• In a partnership, every party should feel the agreement is fair! These deals evolve and change over time.
  

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BEFORE OPENING

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Kathryn's full interview: https://thedentalmarketer.site/podcast/371

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In this episode Dr. Kathryn Alderman gives us a unique and interesting mindset on how to view your practice, new patients, and the industry. She tells us how potential patients are just a number of shares we hope to take from the market we are in. If you start to ask yourself "what do I bring to the market and how will I take shares" then this could change the way you market your startup! She gives us important steps we must take into consideration, one of them being: storytelling. The best thing we can do is get our story brand down tight. You must define the need we are covering in your story and from there you can create a series of marketing material and share it on various platforms before you open your doors. She also tells us what is a "MUST" on the digital marketing side before we open our doors and so much more.

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You can reach out to Dr. Kathryn Alderman here:

Website: https://progressivedentalmentor.com

Linkedin: https://www.linkedin.com/in/progressivepracticesolutions

Email: [email protected]

Check out and follow Kathryn's dental practice:

Website: nebraskafamilydentistry.com

Youtube: Nebraska Family Dentistry

Facebook: @nebraskafamilydentistry

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

Email: [email protected]

Instagram

@toothlife.irene

@toothlife

@toothlifestudio

@toothordare.podcast

Toothlife Brand

Personal Website

Her Podcast: Tooth or Dare

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My Key Takeaways:

• Is that a one person question or a two person question? If it's one, try having team members find out on their own!
• Never start a sentence with "you are 'just' a..." They are not "just" a hygienist, associate, employee, etc.
• Small businesses are a great place to start with ground marketing and outreach! Try to find out where they congregate.
• Your newsletter doesn't always have to be directly dental related. People love a personal human touch.
• If you have to use the "compliment sandwich," then you are not giving enough positive affirmation in general. Keep critiques separate from praise!
  

BEFORE OPENING

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In this episode Dr. Chris Phelps tells us his 3 proven startup marketing methods he utilized BEFORE OPENING his doors to ensure, that when he was open to the public, he had new patients on day one. We discuss how direct mailers are huge component ONLY if you know what you are doing (and Chris gives us the exact formula he utilizes to ensure you know what you are doing). Then we discuss local paper advertisement and then... ground marketing! Chris lets us know the timeline, the verbiage he utilized, how much he paid, if he used any incentives (why or why not), and more!

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For those interested in learning more about patient mindsets, improving their ability to schedule new patients and increase case acceptance, they should come in person or online to my July 8-9 Principles of Persuasion in Dentistry workshop.  https://thephelpsinstitute.ticketbud.com/pop

For those interested in learning more about how Golden Goose Scheduling can be first in line or back to help the team answer and schedule more new patient phone calls or find out about our discounted pricing for start up practices, they can email us at [email protected]

You can reach out to Dr. Chris Phelps here:

Email: [email protected]

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Brought to you by:

Try Carestack for FREE! Click this link to schedule a free 10 DAY TRIAL: https://lp.carestack.org/thedentalmarketer

Also, mention "The Dental Marketer Podcast" if you do decide to go with Carestack, and they will give you an EXCLUSIVE DEAL!

Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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Email: [email protected]

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My Key Takeaways:

• Verbiage matters! Pay attention to how your using words.
• Invest in technology and educating your team to have a progressive business.
• It doesn't matter how long you spend on something, it matters if it gets done.
• Sometimes enticing is a better motivator than pushing.
• Patients do not want 10 options, they want your best concise opinion!
• When implementing systems, try to preserve the unique culture of each practice!
  

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(If you DO want to work with Studio8e8, they are actually giving all our listeners an EXCLUSIVE DEAL!)

Reach out to Studio8e8 here: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true

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In this episode Joshua Scott lets us know the 4 crucial mindsets we must have to run a Google ad's campaign successfully. He lets us know why Google ads are possibly one of the best investments for your practice and how the 4 mindsets fall into this. The first one is: EXPOSURE. Joshua breaks down for us what the minimum he has seen his clients invest in Google Ads in order to get the proper exposure with the best results. Joshua also tells us exactly what the ads consist of.  We dive much deeper into this point along with 3 more other points.

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You can reach out to Joshua Scott here:

Instagram: https://www.instagram.com/studio8e8/‍

Studio 8e8 Website: s8e8.com

If you want your questions answered on Monday Morning Marketing, ask me on these platforms:‍

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Join this podcast's Facebook Group: The Dental Marketer Society

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Facebook

Her Book: Profit First for Dentists

Schedule A Call

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My Key Takeaways:

• Instead of pointing fingers at team members, trying working together to change the system!
• Make sure to have a defined structure for team meetings. They are not meant for gripe sessions.
• With designated financial accounts, you will know your exact financial standing at any point.
• Changing behavior and building good habits is essential for motivation!
• Try setting aside 1% of collections every week into a savings account to build habit and ease stress.