The Dental Marketer

(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)

Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal

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In this episode Alison Micheletti tells us 5 main steps that will lead you to a successful Google campaign, meaning, you won't just get clicks and views... you'll get butts in chairs! First and foremost we need to steer the boat in a direction and the best direction and for that we need to set S.M.A.R.T. goals. She breaks down this first step for us so we know exactly where to go with Google Ads. Then she gives us the next 5 steps with actionable details on what to do. We also discuss the top 2 most common mistakes most practice owners make when it comes to Google Ads.

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You can reach out to Alison Micheletti here:

Website: https://www.goldenproportionsmarketing.com/

Email: [email protected]

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Other links that were discussed:

https://ads.google.com/home/tools/keyword-planner/

https://trends.google.com/trends/

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Dr. Gupta's Educator Website

The Happy Dentist Retreat

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My Key Takeaways:

• If you're not comfortable ground marketing, sometimes it's best to just do it until you are!
• Testing new systems is great, but remember when something works, stick with it.
• Professional is not always the answer for engaging marketing.
• You'll never do something special without team meetings. Facilitate the planning needed for special projects!
• It doesn't matter how much you make, if you have even more debt. Be sure to take paying debt off seriously.
• Not letting rejection bother you can tremendously improve confidence and case acceptance. Learn how!
  

(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!)

Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/

Shane always gives all our guest a: Free Marketing Analysis (just mention our podcast name)

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In this episode Shane Simmons shows us how to attract more implant cases to our practice through Google Ads. He shows you how to be more efficient and how we can steal traffic and leads from the big competitors. We discuss how theres 3 main things you must do with every single ad that you run for implant cases: 1) Don't just have an ad running, you need a great offer with it. 2) Have a dedicated landing page for the this campaign. 3) Know your cost per conversion and acquisition. You want to run your ad for at least 3 months to collect enough data to know when is the best time to run ads, what are the best keywords/ terms to bid on, and how to readjust for better results.

You can reach out to Shane Simmons here:

Facebook: https://www.facebook.com/crimsonmediamarketing/

Website: https://www.crimsonmediagroup.com/

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

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Email: [email protected]

eAssist Dental Billing Solutions

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My Key Takeaways:

• There is enough room in the market for DSO's AND private practices!
• You deserve 100% of the payment for the quality service you provide.
• Medical and dental have different standards of care, find out where they are set apart!
• How remote work is a sought after job specification and how you can utilize it.
• It's hard for patients to evaluate quality clinical work. Usually feedback is centered around "The Dr. is so nice!"
  

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(If you DO want to work with Wonderist, be sure to mention this podcast/ episode!)

Reach out to Wonderist here: https://offers.wonderistagency.com/thedentalmarketer

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In this episode Michael Anderson shows us how to create and find the budget you need for the goals you have. We also discuss the expectations you must have in case your budget does not meet the goals. He discusses what we should lean in more on, if our budget is low and we really need new patients as well. We also discuss how the term "dental implants" can be very competitive, therefore expect to have a higher budget for certain keywords or see how you can diversify your keywords.

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You can reach out to Michael Anderson here:

Email: [email protected]

Website:  https://www.wonderistagency.com/

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

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My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Brought to you by:

Try Carestack for FREE! Click this link to schedule a free 10 DAY TRIAL: https://lp.carestack.org/thedentalmarketer

Also, mention "The Dental Marketer Podcast" if you do decide to go with Carestack, and they will give you an EXCLUSIVE DEAL!

Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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Email: [email protected]

Practice Facebook Page

Clara's Facebook Page

The Dental Garage Sale Facebook Group

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My Key Takeaways:

• How Clara has 60 new patients per month with community outreach and in-network insurance!
• Is it time to drop insurance companies, hire more associates, or both?
• When employees are resistant to change, sometimes the best option is to let them go.
• If it feels like you are growing a practice as an associate, to later be handed off to another person, it may be time to start your own!
• Try investing in your SUPER referral patients that tell everyone about your practice.
  

(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!)

Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/

Shane always gives all our guest a: Free Marketing Analysis (just mention our podcast name)

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In this episode Shane Simmons lets us know how to easily and quickly attract new patients with predictability on Google. If you knew how many patients you needed to attract plus how much you needed to spend to attract these patients, then growth would become a lot easier! Attracting new patients would be insanely predictable. Well, that's the formula that Shane is giving us. We also discuss the number one mistake most practice owners and marketing agencies make with conversion and tracking your Google Ads.

You can reach out to Shane Simmons here:

Facebook: https://www.facebook.com/crimsonmediamarketing/

Website: https://www.crimsonmediagroup.com/

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Brought to you by:

Try Carestack for FREE! Click this link to schedule a free 10 DAY TRIAL: https://lp.carestack.org/thedentalmarketer

Also, mention "The Dental Marketer Podcast" if you do decide to go with Carestack, and they will give you an EXCLUSIVE DEAL!

Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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Email: [email protected]

The Dental A Team

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My Key Takeaways:

• If your team is happy, that transfers to the patients!
• Try celebrating wins from the prior day in daily huddles.
• Reading positive Google reviews with the team can help morale.
• Think of drawbacks patients have from physician visits and built your practice to combat those!
• It all starts with good communication from the back office to the front office.
• Proper communication of urgency and timing is important with patient visits.
  

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"The Dental Marketer University" is now The Ground Marketing Course: ENROLL HERE!

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In this episode Dr. Chris Phelps lets us know the best way to use membership plans to reactivate patients. He let's us know the strategy he used to get over 3,000 patients to sign-up to his in-house membership plan. We also discuss how the team and doctor should present plans to insurance patients and not assume that non-insured patients only need it. In fact, offering in-house membership plans to your insured patients may actually be more beneficial! Listen in to this episode to see how and why.

You can reach out to Dr. Chris Phelps here:

Email: [email protected]

Website:  http://www.dentalmembershipdirect.com/optin31569574

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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TikTok

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My Key Takeaways:

• Sometimes letting one problem employee go is the key to your team flourishing!
• Involving your team in the hiring process can be a healthy practice.
• Try making systems to eliminate small mistakes that happen often in your business.
• Good communication is the difference between a good and bad team!
• Learning more about your patients and showing them love is important to make time for.