The Dental Marketer

"The Dental Marketer University" is now The Ground Marketing Course: ENROLL HERE!

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In this episode Michael Anderson shows us the best possible way to market your in-house membership plan online and from your website. He lets us know how you should make your plan feel like a product on your website and how to clearly articulate your plan in simple terms so that whoever see's it is attracted and intrigued. We also discuss the operations of having a dedicated page just for your in-house plan/ discount plan and what expectations you should have once you have everything set up. Michael tells us how we should not just add a membership plan and walk away from it. he shares with us what he has seen work very well with his practices and what has worked poorly.

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You can reach out to Michael Anderson here:

Email: [email protected]

Website:  https://www.wonderistagency.com/

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

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My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• See if your are eligible for a rate reduction on your loan!
• Be sure to research your landlord before moving into the space.
• Having a lease attorney review your lease thoroughly is essential.
• When feeling overwhelmed, try picturing your future when you are free of the stressors.
• Hiring a good consultant can help with goal setting and gauging where to go next!
  

"The Dental Marketer University" is now The Ground Marketing Course: ENROLL HERE!

In this episode Jordon Comstock breaks down the 3 things we need to know before even creating the pricing point for our in-house membership plans. Knowing these 3 things will set you up for success when it comes to offering your membership plans. Remember these plans are a volume game, so the purpose is to know exactly how much to charge and how easy it is for the patient to say "yes" to them. Jordon lets us know the perfect pricing point and how some of the most successful practices present their plans.

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You can reach out to Jordon Comstock here:

Website: https://boomcloudapps.com/

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

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Email: [email protected]

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Brought to you by:

CARESTACK | The All-in-One Cloud Based Practice Management Software

Try Carestack for FREE! Click this link to schedule a free 10 DAY TRIAL: https://thedentalmarketer.lpages.co/carestack/

You can even reach out to Jim Gerson (my "go to" person) from Carestack: [email protected]

And if you use the link provided here, they will also give you 10% OFF your Annual Subscription PLUS 50% OFF your set-up fee!

Check out CARESTACK now: https://thedentalmarketer.lpages.co/carestack/

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My Key Takeaways:

• Price per square foot varies greatly by region!
• The negotiation is where you really gain value, not finding the space.
• Negotiate with real market information - What terms could you get if you moved?
• Always have a real estate attorney review your lease.
• Try starting at least 12 month ahead of time to negotiate lease renewal!
• You will not necessarily save money doing negotiations yourself.
• Do not tell the landlord that their property is your favorite choice.
  

"The Dental Marketer University" is now The Ground Marketing Course: ENROLL HERE!

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In this episode Vivek Kinra lets us know why in house membership plans need to be simple not just for the patient to understand but also simple enough for your front office to present and sell. The more things you add, the tougher it will be for your team. He let's us know the 3 basic plans you can build upon if you need to but if you don't then just present it as is and watch the numbers of patients accepting this plan grow. We also discuss mistakes Vivek has seen with in-house membership plans and why do we really need a software to create an in-house membership plan instead of trying to create one yourself.

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You can reach out to Vivek Kinra here:

Email: [email protected]

Website: https://www.ppoprofits.com/ffs-profits

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

Email: [email protected]

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

This episode is sponsored by:

Dandy | The Fully-Digital, US-based Dental Lab
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For a FREE scanner & $250 in lab credit click here: meetdandy.com/tdm !

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Phone: 724-255-1115

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My Key Takeaways:

• The doctor should not be talking insurance! Delegate that to the front office.
• Always expect there to be two problems per day to condition your mind.
• MIT - What is the Most Important Thing to be focusing on right now?
• Do not invent genius, copy it.
• How does Dr Bartusiak have 89% treatment acceptance?
• There should be $20,000 to $25,000 in collections for each added employee.
  

The Dental Marketer University is now The Ground Marketing Course: ENROLL HERE!

How To Effectively Do Direct Mail/ Postcard Marketing: https://ground-marketers.thinkific.com/courses/how-to-effectively-do-direct-mail-postcard-marketing

In this episode Aaron lets us know the tried and true offers that he has seen work wonders and the ones that do NOT work at all. He also tells us how to position the offers and design them so that they call attention to the potential new patient. He lets us know how you need to try and have 3 offers: 1 that speaks to an insurance patients, 1 that speaks to a cash patient, 1 that speaks to big cases.

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You can reach out to Aaron Boone here:

https://mvpmailhouse.com/

[email protected]

Phone: (877) 410-2887

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

Email: [email protected]

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join this podcast's Facebook Group: The Dental Marketer Society

Download our FREE marketing E-book: 1,000 Patients | Tested & Proven Methods to Bring in New Patients This Week!

"The Dental Marketer University" is now The Ground Marketing Course: ENROLL HERE!

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Email

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My Key Takeaways:

• Having coffee with someone when doing business is much more personal than an email.
• Don't fall into the trap of thinking "I have to do everything," as a dentist.
• The average person does not understand how important oral hygiene is. Help educate them!
• The dental community is especially tight knit and supportive. Try getting involved!
• Cloud Dentistry allows you to try professionals at your office on short notice and even hire them if you are impressed.
  

Check out the latest course on doing mailers/ postcards effectively to attract new patients and bring back unfinished treatment.

How To Effectively Do Direct Mail/ Postcard Marketing: https://ground-marketers.thinkific.com/courses/how-to-effectively-do-direct-mail-postcard-marketing

"The Dental Marketer University" is now The Ground Marketing Course: ENROLL HERE!

In this episode Talon lets us know exactly how he draws patients with his postcards/ mailers. It's interesting to note how he designs an offer that makes the person call the practice, then from that point on, it's all up to his front office to convert the caller into a patient. I REALLY like this because the focus on the mailer is specific, which is, get the person to call the office. We also discuss how much he currently is paying for mailers, how often he is sending them out and what did NOT work for him in the past and how he adjusted it. He also has advice for practice owners who felt like mailers/ postcards didn't work for them.

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You can reach out to Talon Davis here:

https://www.facebook.com/TalonDavis

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

Email: [email protected]

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Download our FREE marketing E-book: 1,000 Patients | Tested & Proven Methods to Bring in New Patients This Week!

Join this podcast's Facebook Group: The Dental Marketer Society

Enroll in The Ground Marketing Course: The Ground Marketing Course

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My Key Takeaways:

• Forgive yourself faster!
• It's important to have separation from your business.
• Set realistic expectations for your practice.
• Don't say anything demoralizing to yourself that you wouldn't say to a friend.
• It's ok that you didn't respond to that email!
• Everyone has unique personal strengths - keep this in mind when comparing to others!