The Dental Marketer

How To Strategically Drop PPO Insurances Course: https://ground-marketers.thinkific.com/courses/How-to-Strategically-Drop-PPOs

"The Dental Marketer University" is now The Ground Marketing Course: ENROLL HERE!

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In this episode Dr. Sonny Spera lets us know exactly how to be a pig, instead of a chicken, when it comes to dropping PPO insurances. He lets us know exactly what to expect and what it really takes to start dropping insurances. We can all do it if we really take to heart what Sonny tells us. We also discuss how we can get the team on board (which is probably one of the most important things) and what to do if we want to start out as FFS. Sonny also tells us what are some of the biggest mistakes you can make as you try and drop insurances.

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You can reach out to Dr. Sonny Spera here:

Fee For Service Podcast: https://podcasts.apple.com/us/podcast/the-fee-for-service-dentist-podcast/id1320490287

‍Facebook: https://www.facebook.com/sonny.spera

If you want your questions answered on Monday Morning Marketing, ask me on these platforms:‍

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Email: [email protected]

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My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

Ground Marketing Facebook Group: https://www.facebook.com/groups/738965052973156

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The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Brought to you by:

Try Carestack for FREE! Click this link to schedule a free 10 DAY TRIAL: https://thedentalmarketer.lpages.co/carestack/

Also, mention "The Dental Marketer Podcast" if you do decide to go with Carestack, and they will give you an EXCLUSIVE DEAL!

Check out CARESTACK now: https://thedentalmarketer.lpages.co/carestack/

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Join this podcast's Facebook Group: The Dental Marketer Society

Instagram

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My Key Takeaways:

• Seeking underperforming practices that you can add value to can be more profitable acquisitions!
• Make sure to you are hiring associates to fit your vision.
• Social proof with reviews are a big factor in patients choosing your dental office.
• Always be genuine with the patient when treatment planning.
• Make sure associates know that underperformance hurts the team as a whole!
• When you acquire a practice, you are purchasing the problems along with the positive aspects.
  

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DON'T FORGET TO:

Join The Newsletter here and be a part of The Dental Marketer Family

Click here to see how you can attract new patients immediately and consistently!

Click Here to join the Ground Marketing Facebook Group

"The Dental Marketer University" is now The Ground Marketing Course: ENROLL HERE!

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What matters most is people SHOWING UP! You can get 100 people to sign up to see you, but if none of them show up in your practice, then your Ground Marketing effort/ event didn't really matter. SO... in this episode we discuss how to strategically call your leads that you obtained while Ground Marketing, so that they come into your practice ASAP! Think about it, not every single person that signs up at an event or business will answer immediately when you call to schedule them or have open availability to see you whenever... so what can you say to make sure you are not just giving out free incentives, you're getting the lead in within 12-24 hours, and making sure to get production out of the initial visit. In this episode I discuss just that!

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

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Ground Marketing Facebook Group: https://www.facebook.com/groups/738965052973156

Brought to you by:

Try Carestack for FREE! Click this link to schedule a free 10 DAY TRIAL: https://thedentalmarketer.lpages.co/carestack/

You can even reach out to Jim Gerson (my "go to" person) from Carestack: [email protected]

Also, mention "The Dental Marketer Podcast" if you do decide to go with Carestack, and they will give you an EXCLUSIVE DEAL!

Check out CARESTACK now: https://thedentalmarketer.lpages.co/carestack/

Email

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My Key Takeaways:

• Not all financial advisors have good advice!
• Do not build a dental office with the sole intent of selling it.
• Hire for personality, coachability, and a self-starter attitude!
• Researching demographics can be a huge factor in your future earnings.
• Great location is a key factor in success.
• Make sure you are not lacking in one area with a comprehensive marketing plan.
  

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DON'T FORGET TO:

Join The Newsletter here and be a part of The Dental Marketer Family

Click here to see how you can attract new patients immediately and consistently!

Click Here to join the Ground Marketing Facebook Group

This is such an effective strategy that many of us never even utilize. How many restaurants do you have in just a one mile radius from your practice? You should be Ground Marketing to them and the employees need to not only know about you, but also become familiar with your practice. In this episode I show you just exactly how to do that! I also show you the scripts on how you can get the employees to sign up to become a new patient!

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Also, once upon a time, a loooong time ago, I did an episode on Ground Marketing to Sushi Bars! It was like episode 6 of the Monday Morning Marketing series, so go listen to that if you want here:

Ground Marketing to Sushi Bars episode

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Here is the Unit on "Restaurants" in The Ground Marketing Course that I have unlocked for you to see (this is how it should look):

Click here to to go check it out now: " Unit NINE - Restaurants "

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

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Ground Marketing Facebook Group: https://www.facebook.com/groups/738965052973156

Join my email list here: https://thedentalmarketer.lpages.co/newsletter/

Join this podcast's Facebook Group: The Dental Marketer Society

Fair Health Consumer - Pricing Tool By Location

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My Key Takeaways:

• Accepting PPOs can be helpful when starting and more of a problem later.
• Focus on inactive and existing patients first!
• .3% to .5% the median income of your location is a good price to start a membership plan.
• Offer a one time signup fee for new memberships and give this to your associates.
• Memberships cause patients to feel more invested and spend more.
• Recurring revenue is more valuable to practice buyers.
  

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DON'T FORGET TO:

Join The Newsletter here and be a part of The Dental Marketer Family

Click here to see how you can attract new patients immediately and consistently!

Click Here to join the Ground Marketing Facebook Group

In this episode Dr. Gabe Ross talks to us about how he personally ground markets and builds really tight relationships with specialists in his community. Specifically, he breaks down to us how he was able to create strategic partnerships with speech pathologists and other pediatric medical specialists. He lets us know how to find a way to connect with these doctors and how we should follow up with them until we get the results we want.

You can reach out to Dr. Gabe Ross here:

Email: [email protected]

Phone: +1-803-537-9136 (text)

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

Email: [email protected]

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My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

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Ground Marketing Facebook Group: https://www.facebook.com/groups/738965052973156

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The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Join my email list here: https://thedentalmarketer.lpages.co/newsletter/

Join this podcast's Facebook Group: The Dental Marketer Society

Dr. Kasey's Instagram Page

Dr. Kasey's Facebook Page

Practice Facebook Page

Derek's Facebook Page

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My Key Takeaways:

• Do not cheap out on a dental specific attorney!
• Hiring for experience at the start can be a big help.
• Establish a flow and hire associates to fit that.
• Market the doctor instead of the office!
• Be sure to adjust marketing budget based on patient influx.
  

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DON'T FORGET TO:

Join The Newsletter here and be a part of The Dental Marketer Family

Click here to see how you can attract new patients immediately and consistently!

Click Here to join the Ground Marketing Facebook Group

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"if a patient has a particular insurance which is good and you know that the other co-employees of that patient will also have that insurance, how do you market to that employer(company) , to make yourself more visible to those employees of that particular employer". This is actually a really great question and there is a super clear and concise answer to it. Do an EPA. Existing Patient Analysis. In this episode I give you the exact script you need to say to your existing patient and what script you need to say to the company of that existing patient to get the "okay" to promote to the rest of the employees in that company.

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You can also find the article I mentioned in this episode here:

Where To Start Ground Marketing?

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Here is the Unit on "Existing Patient Analysis" in The Ground Marketing Course that I have unlocked for you to see (this is how it should look):

Click here to to go check it out now: "Unit 15 Existing Patient Analysis"

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

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Ground Marketing Facebook Group: https://www.facebook.com/groups/738965052973156