The Dental Marketer

(If you DO want to work with Your Virtual Consult, be sure to mention this podcast/ episode!)

Reach out to Your Virtual Consult here: https://offers.yourvirtualconsult.com/thedentalmarketer

Joe is offering 70% off the initial setup fee for anyone from this podcast this November! (just mention our podcast name)

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In this episode, Joe Chickerillo, from Your Virtual Consult, shows us his best practices for pre-qualifying patients and making sure you are getting the right ones inquiring on treatment options! Joe teaches us the differences between active and static marketing, and how each has a place in your practice. Sometimes your marketing efforts bring in lots of new leads, but the leads coming in are still unsure about financial options, insurance, or the specific procedure. When these patients need more information, making your call to action a "learn more" button rather than a "contact us" button can help pre-qualify and educate them before reaching out. Joe also dives into the importance of video explanations of procedures, payment plans, and what to expect. With a national average of 41% case acceptance in the US, the video funnel process performed by Joe and Your Virtual Consult more than doubles this average at 89% case acceptance.

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Drop in for this week's MMM with Joe Chickerillo to hear more on pre-qualifying patients and more!

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You can reach out to Joe Chickerillo here:

Your Virtual Consult Website

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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Dandy | The Fully Digital, US-based Dental Lab
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For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

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Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!

OR

Click here to get 2 FREE MONTHS with Mango Voice

‍

Emitrr | The Complete Customer Engagement Solution (that drastically reduces no-shows)

Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

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Thank you for supporting the podcast by checking out our sponsors!

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Join this podcast's Facebook Group: The Dental Marketer Society

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes]

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Guest: Trey Lawrence
Business Name: American Association of OrthodontistsCheck out Trey's Media:‍

TikTok: @theorthattorney

YouTube

Instagram: @theorthattorney

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• Try advertising the things that minimize pain in your practice rather than using terms such as "pain free" or "painless."
• As a widely trusted source of knowledge, dentists are held to a higher standard of accuracy in promotional content wording. Be sure to support with reliable sources!
• It's always easier to pay a few bucks on the front end for a good lawyer rather than on the back end for violations or legal issues!
• Is the patient providing you economic value for entering in your giveaway? If so, this falls under your state's sweepstakes laws!
• Always get permission to use patient photos and clearly state what they will be used for.

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Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

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Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareClick the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

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Dandy | The Fully Digital, US-based Dental Lab
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

‍

Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package! OR Click here to get 2 FREE MONTHS with Mango Voice

‍

Emitrr | The Complete Customer Engagement Solution (that drastically reduces no-shows)

Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

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Thank you for supporting the podcast by checking out our sponsors!

(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!)

Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/

Shane always gives all our listeners a: Free Marketing Analysis (just mention our podcast name)

In this episode, Shane Simmons, from Crimson Media Group, brings up some important points on internal marketing and how to set up a successful community event! Shane suggests planning an annual event for your patients where you provide food, games, and fun giveaways. He notes that it does not have to be anything wildly expensive or extravagant and it will pay off in the long run. Building rapport with your patient-base through events encourages them to invite friends and family to your office. As with most things, consistency is key here! If you keep at it with fun annual events, it will bring your dental community together over time.

Listen in on Shane and Michael's conversation here to pick up the latest tips on event planning and internal marketing!

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You can reach out to Shane Simmons here:

Crimson Media Group Website

Facebook: https://www.facebook.com/crimsonmediamarketing/

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

‍

‍

‍

Dandy | The Fully Digital, US-based Dental Lab
‍
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

‍

‍

Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!

OR

Click here to get 2 FREE MONTHS with Mango Voice

‍

Emitrr | The Complete Customer Engagement Solution (that drastically reduces no-shows)

Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

‍

Thank you for supporting the podcast by checking out our sponsors!

‍

This Episode is Sponsored By:
Emitrr | The Complete Customer Engagement Solution (that drastically reduces no-shows)

Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

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Guest: Maria Cordero Ricardo
Practice Name: Philadelphia Pediatric DentistryCheck out Maria's Media:‍

Instagram: @phillypediatricdentistry

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• Always strive to learn and improve. If you're doing things the exact same in 5 years, you may not be improving enough!
• Diet is a core component of oral health. Be sure to communicate this to patients!
• Having a separate consultation room to discuss treatment with parents is a great way to improve the experience for the child and their parent.
• Try asking open ended questions to patients rather than having a yes or no checklist.
• Always listen to what the patient is saying! Providing a personalized solution based on individual needs of the patient is important.
• Try asking "how can I help you?" to angry patients. This will show them that you are calm and just trying to help them.
  

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Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

In this episode, Dr. Paul Etchison from Nelson Ridge Family Dental, dives into his favorite ways to market your practice with existing patients! He emphasizes that having everyone on the same page for how we communicate with patients helps avoid confusion among patients. Building communication systems with your associates to help them know how to answer questions can boost treatment acceptance and unify your team. Most patients that come in have family members, so being proactive in getting them on the schedule is a gold mine of opportunity! Small details are also important to make patients feel comfortable such as keeping a clean office, walking up to greet them, or listening to their feedback.

Catch this conversation between Paul and Michael on internal marketing here!

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You can reach out to Paul Etchison here:

The Dental Practice Heroes Podcast

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

‍

Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

‍

‍

‍

Dandy | The Fully Digital, US-based Dental Lab
‍
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

‍

‍

Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!

OR

Click here to get 2 FREE MONTHS with Mango Voice

‍

Emitrr | The Complete Customer Engagement Solution (that drastically reduces no-shows)

Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

‍

Thank you for supporting the podcast by checking out our sponsors!

Join this podcast's Facebook Group: The Dental Marketer Society

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes]

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Guest: Joanne Block Rief
Practice Name: Crossroads Dental ArtsCheck out Joanne's Media:‍

Email: [email protected]

Instagram: @crossroadsdentalarts

Joanne on episode 153!

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• Getting patients used to seeing your associates can be a great way to alleviate a bottleneck in your practice!
• Listen in on what your associates want to do rather than only delegating what you don't want to do.
• Learn how to respond to the "do you take my insurance?" question with reassurance.
• Joining Facebook groups based on location can be an effective way to interface with the community!
• Do not assume associates know how to do something the way you want right away. Try guiding them with patience!
• Getting your team involved in seasonal events and parties can help nurture a healthy team culture.

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Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍
Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

‍

‍

‍

Dandy | The Fully Digital, US-based Dental Lab
‍
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

‍

‍

Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!

OR

Click here to get 2 FREE MONTHS with Mango Voice

‍

Thank you for supporting the podcast by checking out our sponsors!

‍

In this episode, Dr. Nathan Coughlin from Thrive Dental and Orthodontics, gives us some of his best social media strategies utilizing Pinterest! 80% of US mothers on the internet are Pinterest users and 89% of Pinterest users are on the platform for purchase inspiration. With 500 million active monthly users, these stats are amazing if mothers are your target demographic! Dr. Coughlin goes into the importance of posting aesthetically pleasing photos and being sure to address the audience you are looking to reach. Before and after shots and photos of your beautiful practice are a great place to start when posting on Pinterest!

To catch Michael and Nathan's conversation on this often overlooked platform, hit play on this episode!

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You can reach out to Nathan Coughlin here:

Thrive Dental and Orthodontics Website

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

‍

Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

‍

‍

‍

Dandy | The Fully Digital, US-based Dental Lab
‍
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

‍

‍

Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!

OR

Click here to get 2 FREE MONTHS with Mango Voice

‍

Thank you for supporting the podcast by checking out our sponsors!

This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab
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For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

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Guest: Elizabeth Robinson
Business Name: DandyCheck out Elizabeth's Media:

Email: [email protected]

Instagram: @drlizzyrob

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• Determining whether a practice is high or low volume provides important insight as a potential associate!
• If you have accurate technology that shows the patient what is going on in their mouth, treatment is a much easier sell.
• Promoting how quick and easy your office is with technology is a great way to bring patients in!
• There are many paths to take as an associate outside of bread and butter dentistry. Don't be afraid to think outside the box!
• Be sure to research marketing companies and their reputations to find a good match.
  

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Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

‍

(If you DO want to work with Wonderist, be sure to mention this podcast/ episode!)

Reach out to Wonderist here: https://offers.wonderistagency.com/thedentalmarketer

In this episode, Michael and Natasha from Wonderist Agency dive into the trends on social media, their strategies for growth, and a new idea called "engagement pods." An engagement pod is where a group of accounts (12-20 people) all agree to like and comment on one another's posts every time they post. Michael and Natasha talk through the importance of engagement on social media and how these engagement pods help get your posts more views and make potential patients more comfortable commenting themselves. Michael goes on to state that he views social media as a confirmation stage for potential patients rather than them discovering your practice first through social media. Inviting people to engage and take the next step by visiting your site is an effective method at this stage!

Give a listen to this episode featuring Michael and Natasha to get more in depth on how to nurture your engagement!

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You can reach out to Michael and Natasha here:

Wonderist Agency Website

Instagram: @wonderistagency

Michael's Email: [email protected]

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Referenced:

If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

‍

Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer

‍

‍

‍

Dandy | The Fully Digital, US-based Dental Lab
‍
For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !

‍

‍

Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!

OR

Click here to get 2 FREE MONTHS with Mango Voice

‍

Thank you for supporting the podcast by checking out our sponsors!

Emitrr | The Complete Customer Engagement Solution (that drastically reduces no-shows)

Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/

‍

Guest: Anmol Oberoi
Business Name: EmitrrCheck out Anmol's Media:‍

Phone: 210-941-4696

Email: [email protected]

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

• If patients have a great experience, this is the most important time to ask for a review!
• In your practice there should be 3 main objectives: 1. Acquire new patients 2. Retain existing patients and 3. Keep your schedule full.
• Your front office should be focused on communicating with patients rather than manual tasks that could be automated.
• Try adding a texting option for patients to communicate a cancellation. This will help alleviate unexpected no-shows!
• If you haven't been on top of review follow-up with your current patients, don't worry! Sending review requests to your current patient base can produce great results.
  

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Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

‍

Thank you for supporting the podcast by checking out our sponsors!