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Pricing is not always the most fun topic in any discussion, but we are running a business, so it's 100% necessary! The easiest way to prevent issues around pricing conversations is to set very clear expectations for your clients.

In this episode Setting Pricing Expectations, which is Part 2 in my 3 Part series on Setting Expectations, I'm spilling the tea on all the specific ways that I set expectations around pricing for my own clients and how they have helped my business grow.

In this episode you will learn:

     💲The exact point of when you should start conversations about price
     💲Specific ways to introduce pricing into your everyday business activities to              make it easier for your client and you to avoid misunderstandings
     💲How I use my own Designer Calculator to effectively calculate design fees
     💲What I include in my Menu of Services and Investment Guide
     💲How I structure my presentations for complete clarity in pricing
     💲Simple ways to overcome your fear of discussing price

Put that fear of pricing aside and learn these easy to begin techniques to start setting your client's expectations for price right away! You'll gain a more profitable business and more trusting, long lasting clients.

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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Expectations can make or break a business. More specifically, CLEAR and OBTAINABLE expectations lay the groundwork for client, vendor, and overall business success.

In this episode, we begin PART 1 in a 3 PART SERIES: "The Importance of Setting Expectations."

This episode will lay the foundation for better understanding the what and why of clear expectation setting, why we are sometimes fearful of setting expectations, and a definitive roadmap to start setting expectations TODAY.

In this episode you will learn:

• How to recognize the difference between Realistic Expectations and Unrealistic Expectations
• How to recognize the fears we have around setting expectations and how to overcome those
• Specific ways to set expectations as Interior Designers & Creatives

Enjoy this first episode in a three part series on setting expectations, and come back for the next two episodes as we continue to dive deeper into setting expectations around pricing and timeframe and the responsibilities surrounding both. 

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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SUCCESS! Not a long word, but possibly a long definition. In this episode, we will discuss YOUR definition of success and how to break free from what society tells you success should be. It could be a tough question to answer, but I'm going to give you a guide map to follow to set your goals to achieve true success catered just for you. I'll share my own journey to personal success and how I too redefined my own success.
Here's the highlights of this episode:

• How to begin defining your own definition of success and climb your own ladder
• How to recognize unhealthy comparisons with society's "success"
• The S.M.A.R.T.  Method of goal setting
• How do your values and principles play a role in your success?
• When to pivot and adjust your ladder of success

Now get started and build that success ladder on your own terms!

Free Workbook: Defining Your Own Success: DOWNLOAD HERE: https://tinyurl.com/3r7c3hjz

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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I. LOVE. MARKETING! (It's more powerful if read in your best Oprah voice). But the fact is true! I DO love marketing and sales, but only on my terms. How is that even possible you ask? Well let me tell you.
In this episode of The Designer Within, I have whittled down my favorite Marketing & Sales methods and techniques to my top 5 tips.  By using these simple and easy to follow methods, you too can market and sell like second nature.
Let's face it, everything we do is sales and marketing in some way or another, so why not embrace it and enjoy it?!

In this episode you will learn:

• How to believe in yourself and what you are marketing
• Why and how to separate your ego from sales and marketing
• The value in knowing who you are marketing and selling to
• The importance of staying up to date on the latest marketing techniques
• My specific favorite marketing methods that always work for me
• What Dolly Parton says about marketing ;)

Now get out there and spread the good word about yourself and your company!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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As  entrepreneurs or anyone working in a client facing business, we often find ourselves balancing our personal and business lives, and authenticity is the key to success in both areas. Authenticity is about being true to yourself and your values, expressing your genuine thoughts and emotions, and aligning your actions with your beliefs, motives, and personality. In the context of business, it means presenting your brand, products, and services in a clear and transparent manner, while selectively infusing your personal values.

In this podcast, we will discuss more about what authenticity is and what is is not, and my 10 steps to become more authentic in your personal and professional life:

1) Define Your Core Values
2) Love Who You Are
3) Tell Your Story
4) Build Real Customer Connections
5) Work In The Transparency Model
6) Lead Your Team
7) Be Authentic on Social Media
8) Love What You Do/Believe What You Sell
9) Stay True To Your Purpose
10) Embody Consistency

If you struggle with clearly defining your authentic self and showing it to the world, this episode is for you!

FREE DOWNLOAD: Discovering Your Personal & Company Values Workbook

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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Processes are Powerful! Before your eyes glaze over, hear me out! Detailed systems and processes literally saved my business (and my sanity) from extinction. In this VERY detailed episode, I discuss why I implemented processes into my company, how YOU can do it in 3 easy steps, and the huge benefits for your professional and personal life. Grab a pen, grab a coffee, and let's get the PROCESS started!

CLICK HERE to download my free Systems and Processes Guidebook

Software mentioned in this episode:
Asana
Monday.com
My Doma
Houzz Pro
Vimeo
Loom
Zoom
Whereby

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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Welcome to the first episode of The Designer Within Business podcast! All of the episodes are designed to help you along your journey as an interior designer and business owner.

Today's episode is the "why." Why do I operate my design business as a business? Why do I place such stringent policies and processes in place for my clients (and me) to follow? Why did I want to share all of this information with you and the rest of the world? Well, hang on to your architectural ruler, this episode talks about my lowest point in life and career. And boy was it low! 

The very moment when I knew I had to make a choice to either slither away and lose everything or make big changes and begin the rest of my design career the right way. At this point, you know what my choice was, but let me tell you how I came to that decision and the steps I took to get there. Sit back and listen to the most pivotal moment in my life and career. I'm so happy you're here! Welcome to The Designer Within Business Podcast!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



Connect With John!
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Facebook
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