The Exit Five Podcast

By Exit FiveBusiness Entrepreneurship Marketing

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per episode

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The Exit Five Podcast episodes

February 13, 2025#219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems
In this episode, Dave sits down with Trinity Nguyen, CMO at UserGems, to discuss her journey from first business hire to CMO, the role of product marketing in B2B, and how AI is transforming outbound sales. Trinity got started at UserGems’ by building their first website for free, then got hired as Head of Marketing and has shaped the company’s ABM strategy and demand generation playbook.
Dave and Trinity cover:
Why every startup should hire a product marketer
How to develop a strong vision and align with product teams
Scaling outbound with AI-driven ABM and sales engagement
Timestamps
(00:00) - - Intro to Trinity
(06:07) - - Why product marketing is the foundation of great B2B marketing
(07:44) - - The importance of positioning and messaging in a competitive market
(09:53) - - How Trinity rebuilt UserGems’ website for free before joining the company
(11:10) - - Negotiating your role and setting the foundation for marketing
(12:46) - - Why marketing should own SDRs and outbound prospecting
(14:27) - - The early days of building demand gen at UserGems
(16:05) - - Differentiation and positioning in a crowded market
(18:10) - - Aligning marketing with product teams and company vision
(20:00) - - Developing ICP and refining target accounts
(22:45) - - Why outbound was the first major pipeline driver for UserGems
(24:35) - - Transitioning from a startup to a growth-stage company
(26:50) - - How UserGems runs ABM at scale
(29:04) - - The AI shift in outbound marketing and its impact
(32:16) - - AI for sales outreach and improving outbound efficiency
(35:40) - - Why Trinity was initially skeptical about AI in outbound
(38:23) - - Cutting spend while increasing pipeline with AI-driven outbound
(41:07) - - The role of brand and inbound marketing in a demand gen playbook
(43:19) - - Why traditional inbound marketing didn’t work for UserGems
(45:05) - - Creating engaging demand gen campaigns
(47:00) - - Final takeaways
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
48 min
February 10, 2025#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio
You work hard to drive traffic to your landing pages – they’re the backbone of lead generation and conversion.
In this session from our Ultimate Roast of B2B Websites, Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio and expert copywriter, sit down to discuss how to nail your B2B landing pages. The panel breaks down real B2B landing pages, highlighting common mistakes, best practices, and live optimizations that can increase conversions and improve user experience.
Danielle, Gabi, Tas, and Will cover:
Why clarity, user intent, and strong CTAs are crucial for high-converting landing pages.
The biggest design and messaging mistakes B2B marketers make.
How to structure a landing page that captures attention and drives action.
Timestamps
(00:00) - - Introduction to Tas, Gabi, and Will
(02:05) - - What makes a landing page high-converting?
(03:53) - - The difference between landing pages, homepages, and blog posts
(05:36) - - Why user intent matters in landing page optimization
(07:13) - - Why you need clear headlines and strong CTAs
(09:40) - - Common mistakes that kill landing page conversions
(12:07) - - Why mobile optimization is critical for discovery and first impressions
(14:37) - - The role of trust elements: testimonials, reviews, and credibility badges
(17:12) - - Live landing page roast: VC3
(30:03) - - Live landing page roast: Mira
(44:58) - - Live landing page roast: Metal 3D Printing Forming Page
(47:12) - - Why B2B landing pages must prioritize clarity over creativity
(50:04) - - How accessibility and contrast impact user engagement
(52:15) - - Final takeaways on what makes a great B2B landing page
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
55 min
February 06, 2025#217: Marketing Leadership | Why Product Marketing is the Foundation of Great Marketing Leadership with Jessica Andrews, VP of Marketing at Copper
In this episode, Matt Carnevale sits down with Jessica Andrews, VP of Marketing at Copper, a CRM built specifically for agencies, consultancies, and media companies, designed to help relationship-driven businesses find ideal clients, win new business, manage projects, and nurture customer relationships. The two discuss Jessica’s journey from Senior Product Marketing Manager to VP of Marketing, how she’s navigated imposter syndrome, and her strategies for leading a successful marketing team.
Matt and Jessica cover:
Strategies for shifting from IC to a marketing leadership role
Why product marketing is the foundation of great marketing
How product marketers can position themselves for leadership
Timestamps
(00:00) - - Introduction to Jessica
(00:44) - - Transitioning from product marketing to VP of marketing
(04:41) - - Dealing with imposter syndrome and learning to trust your instincts
(07:24) - - The shift from execution to strategy in a leadership role
(09:06) - - Why taking time to think is crucial for marketing leaders
(10:29) - - The power of networking and learning from other marketing leaders
(12:30) - - How talking to agencies helped shape Copper’s marketing strategy
(13:49) - - Why product marketing is the foundation of great marketing
(15:28) - - The importance of cross-functional alignment in marketing leadership
(18:06) - - Understanding the mindset of sales teams and how to collaborate effectively
(21:00) - - The challenge of getting buy-in for product marketing initiatives
(24:26) - - Balancing being a strategic partner vs. an order taker
(27:06) - - How to respond to last-minute requests and set expectations
(29:28) - - Strategies for building strong relationships with sales and product teams
(32:40) - - How to become T-shaped and prepare for marketing leadership
(34:58) - - Learning demand gen and paid ads
(37:08) - - Why marketing leaders need to understand revenue and business impact
(39:16) - - Advice for product marketers who want to grow into leadership
(40:02) - - Closing thoughts and final takeaways
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
42 min
February 03, 2025#216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)
Is there anything more terrifying for a marketer than having to work on the pricing page? How do you handle packaging, listing out features, and deciding whether to put the actual price, or “contact sales”?
In this session from our Ultimate Roast of B2B Pricing Pages, Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo) share their secrets to a killer B2B pricing page. Then, they do a live teardown of real pricing pages that you can learn from.
Emily, Bill, and Karan also cover:
How to make your pricing page clear and transparent
The most common mistakes SaaS companies make with pricing
How to structure pricing tiers and communicate value effectively
Timestamps
(00:00) - - Introduction to Bill, Emily, and Karan
(01:16) - - Why pricing pages are critical to conversions
(03:29) - - The FAST framework
(05:27) - - The four key functions of a pricing page
(09:20) - - Common mistakes companies make with pricing page clarity
(12:35) - - The role of social proof and risk reversal in building trust
(14:48) - - Should B2B companies display pricing on their website?
(17:22) - - How to structure pricing tiers for clarity and conversion
(19:39) - - Live pricing page roast: Mention
(30:38) - - Live pricing page roast: Flagsmith
(38:51) - - Live pricing page roast: Contact Monkey
(42:05) - - Why request pricing forms create unnecessary friction
(44:26) - - Should you display pricing if your competitors don’t?
(46:28) - - The importance of value-based pricing in B2B
(50:54) - - Final takeaways and recommendations
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
55 min
January 30, 2025#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns
In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.
Matt and Kanika cover:
Why your LinkedIn profile should be treated like a landing page
The biggest mistakes B2B marketers make with their LinkedIn presence
How to structure your profile for visibility, engagement, and inbound opportunities
Timestamps
(00:00) - - Intro to Kanika
(02:03) - - Why optimizing your LinkedIn profile is so important
(05:51) - - Your LinkedIn profile functions like a landing page
(07:44) - - Optimizing your LinkedIn cover image
(09:26) - - Common mistakes in LinkedIn profile branding and messaging
(10:46) - - The role of social proof and credibility in your LinkedIn profile
(12:30) - - How to craft a compelling LinkedIn headline
(19:12) - - How to use personalized CTAs and custom LinkedIn buttons
(29:20) - - Why business leaders should prioritize their LinkedIn presence
(32:33) - - Balancing strong copy and good design for credibility
(34:24) - - Optimizing the LinkedIn Featured section
(41:21) - - How to turn The Experience section and About section into a conversion tool
(46:53) - - How often should you update your LinkedIn profile?
(49:31) - - Final takeaways
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
53 min
January 27, 2025#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns
In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:
Balancing Brand vs. Demand
Working with the sales team vs. serving customers
How to inject personality into your brand
The most successful marketing campaigns Dave was a part of in his career
How to plan and brainstorm good marketing ideas
The biggest mistake marketing teams make
How to structure a marketing team
How did you know it was the right time to start your own company?
How to best differentiate in a crowded competitive market with similar feature offerings
Timestamps
(00:00) - - Intro to Dave
(02:49) - - Balancing brand, demand, and customer-centricity in marketing
(05:27) - - Infusing personality into marketing
(09:47) - - Most successful marketing campaigns and why they worked
(17:09) - - The concept of marketable moments and creating momentum
(19:11) - - Marketing at Drift and Privy
(21:05) - - How to plan and brainstorm campaign ideas
(24:06) - - Biggest mistakes marketing teams make
(25:38) - - Structuring marketing teams for different business needs
(26:25) - - The journey to starting Exit Five as a company
(28:48) - - Brand marketing versus demand marketing for scaling startups
(31:26) - - Differentiating positioning in a crowded market
(34:52) - - Closing thoughts
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
37 min
January 23, 2025#213: Community | B2B Community Growth Strategies with Matthew Carnevale on the Direct Podcast
This episode is from the Direct podcast hosted by Corrina Owens (Fractional ABM consultant) and Taylor Young (Director of Strategy, Professional Services at DemandScience). Corrina and Taylor sit down with Exit Five’s Head of Community, Matthew Carnevale, to discuss his journey in scaling the Exit Five community to over 5,000 members. They dive into engagement strategies, fostering connections, and creating value-driven programming for B2B marketers.
Corrina, Taylor, and Matthew cover:
How to seed a community with experts and drive engagement
The role of events and content in fostering member participation
Balancing long-term community growth with short-term wins
Timestamps
(00:00) - - Intro to Matt
(01:00) - - Defining community and the difference between building community and a community
(03:00) - - Why Exit Five moved to a gated Circle community
(05:00) - - How Exit Five engages members and drives meaningful engagement
(08:00) - - Scaling community management with member contributions
(12:00) - - Balancing digital and in-person community strategies
(14:00) - - Advice for teams without a founder-led social presence
(15:00) - - Creating audience-first media assets to build community
(17:00) - - Balancing short-term wins with long-term community goals
(22:00) - - Tracking engagement and measuring community success
(25:00) - - First steps for starting a community
(30:00) - - Closing advice
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
33 min
January 21, 2025#212: Marketing Leadership | Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow
In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflow’s first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up.
Dave and Michael cover:
How Everflow turns happy customers into referral partners
What it’s like to be a first-time marketing leader
Building a marketing function from scratch
Timestamps
(00:00) - - Introduction to Michael
(04:37) - - Michael’s journey to marketing leadership
(09:24) - - Understanding company growth before developing your strategy
(12:28) - - Turning happy customers into referrals
(16:33) - - Scaling a successful team
(21:53) - - Referrals vs. paid ads
(26:10) - - Organic vs. paid strategies
(28:37) - - Growing organically and spreading through word-of-mouth
(30:23) - - Finding complementary business partnerships
(36:36) - - Enhancing content creation
(39:36) - - Delegation and accountability in a strong team
(40:35) - - Strategizing for growth
(43:45) - - Closing remarks
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
48 min
January 16, 2025#211: Growth | The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.
Dave and Chris also cover:
The future of GTM and the evolving role of the CMO
Why sustainable growth is the only path forward
The transformative role AI will play in B2B marketing
Timestamps
(00:53) - - Intro to Chris Walker
(02:40) - - Managing different perspectives on social media
(07:12) - - The ROI of podcasts and social media engagement
(12:35) - - Why real-time feedback loops are valuable
(18:10) - - Shifting from "growth at all costs" to sustainable growth
(24:00) - - Rethinking marketing measurement and ROI
(30:10) - - Splitting marketing teams: strategy vs. pipeline creation
(37:15) - - How AI is reshaping B2B marketing teams
(45:20) - - Chris’s approach to creativity and focus
(50:05) - - Predictions for the future of B2B marketing
(51:43) - - Outro
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.
Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
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52 min
January 13, 2025#210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)
In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.
Dave and the Tenon team cover:
The importance of aligning marketing goals with overarching business objectives to drive meaningful results
How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility
Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes
Timestamps
(00:00) - - Intro to the Tenon Team
(03:57) - - How to Think About Your Marketing Strategy Challenges
(09:53) - - Framework for Building a Marketing Operating System
(14:31) - - Why You Should Align Marketing with Business Goals
(17:25) - - How to Ensure Campaign Alignment with Marketing Goals
(21:52) - - Why Proactive Planning Is Key
(26:43) - - How to Simplify Your Marketing Processes
(33:45) - - Leadership Strategies
(38:11) - - Tenon’s Tools for Success
(42:26) - - Aligning Brand Goals and Business Objectives
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Brought to you by:
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Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.
Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.
Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive.
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
49 min

About The Exit Five Podcast

From the publisher's feed

The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.