How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and share the all-too-rare questions you really ought to be asking. 

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When you work with a marketer or set about your own campaign, what are the main questions you need to consider? As it turns out, most lawyers actually have similar questions about marketing, but very few are asking the *right* questions. But, we know you don’t know what you don’t know, so Gyi and Conrad are here to help. They ask and answer the FAQs of legal marketing and explain why many of them really won’t help you understand your plan or its results. 

Later, the guys lay out the Rarely Asked Questions they really wish you would ponder—questions that, when answered correctly, have the power to give you a sound understanding of your marketing tactics.

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