The Google Ads Podcast

Performance Max campaigns used to be a great way for businesses to take advantage of Google Ads, but lately, it seems like the dream has turned into a nightmare. With some accounts losing up to 1% of their revenue, it's clear that something needs to be done about this data disaster.

In Part 5 of the Ultimate Guide to Google Ads for 2023, Kasim and John break down everything they've learned about Performance Max- what doesn't work, the issues and workarounds, strategies for success, and so much more.

So watch this video to learn how to set up successful PMax campaigns and reap the rewards in 2023!

Wait! If you haven't watched the previous parts, you can watch them here:

 • The Ultimate Guid...  

Related videos:

🔥 Why Google Ads Attribution Is Failing and How to Work Around It:   

 • 🔥 Why Google Ads ...  

💣 Google Ads POWER HOUR: Is Performance Max Right For Your Business?   

 • 💣 Google Ads POWE...  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to G...  

Good News! Google Killed FLoC (And Replaced It With “Topics”)   

 • Good News! Google...  

0:00 Intro | The Ultimate Guide to Google Ads for 2023 Part 5

0:36 Performance Max Strategy for 2023

4:24 The bad part about PMax campaigns

5:05 The benefits of running Performance Max

8:38 You might be building your asset groups incorrectly

14:26 Diversify your asset groups for successful ads

19:22 How to mitigate brand from “cannibalizing” return traffic

21:27 How to be smarter with segmentation

28:04 What can you control despite this nightmare?

33:46 The issue with Google’s customer targeting

42:26 The good news about PMax

43:35 Recap of PMax Strategy for 2023

47:09 Watch out for Part 6 of The Ultimate Guide to Google Ads for 2023

Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

Join this channel to get access to perks:

 / @solutionseight  

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):   

 • 🤖 The Ultimate Gu...  

 • 🦾 The Ultimate Gu...  

 • 🦿 The Ultimate Gu...  

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

 • Performance Max  

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 • 🔎 Job Opportuniti...  

Apply here: https://sol8.com/apply/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleperformancemax #googleadshelp

John knows the secret to generating leads and turning them into customers—it goes beyond Google Ads! And in this series, he'll share his tips for success so you can do the same to your client’s campaigns.

In the first part of The Proven Techniques to Turn Leads Into Customers series, John shares:

- How to manage lead generation clients if you’re a PPC agency,

- Why lead generation is more difficult than eCommerce campaigns

- Why you should investigate the post-lead generation activity more than the lead generation process itself,

- and so much more!

PS: This video is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro

0:38 PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 1

2:27 Investigate post-lead generation activity

6:46 Work with the best Google Ads agency on the planet

Related resources:

🚀 Google Ads POWER HOUR: The Importance of a CRM Tool for Lead Generation https://www.youtube.com/live/XUhmYltB...

FREE Download: How to Run a Lead Generation Campaign in YouTube Using Google Ads https://sol8.com/download-how-to-run-...

Google Ads for Lead Generation: The Ultimate Guide https://sol8.com/download-google-ads-...

🎯 Prerequisites for Successful Lead Generation Campaigns:   

 • 🎯 Prerequisites f...  

Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

Join this channel to get access to perks:

 / @solutionseight  

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):   

 • 🤖 The Ultimate Gu...  

 • 🦾 The Ultimate Gu...  

 • 🦿 The Ultimate Gu...  

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

 • Performance Max  

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 • 🔎 Job Opportuniti...  

Apply here: https://sol8.com/apply/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp

Feeling like your Google Ads campaigns have gone off the rails? Don't worry, you're not alone! Kasim and John know exactly what's happening, so don't miss this video.

They'll help you discover why Google is struggling with its tracking capabilities. Plus, they'll provide a few solutions along the way so you can take control of your campaigns.

Related videos:

🔥 Why Google Ads Attribution Is Failing and How to Work Around It:   

 • 🔥 Why Google Ads ...  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to G...  

Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

Join this channel to get access to perks:

 / @solutionseight  

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):   

 • 🤖 The Ultimate Gu...  

 • 🦾 The Ultimate Gu...  

 • 🦿 The Ultimate Gu...  

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

 • Performance Max  

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 • 🔎 Job Opportuniti...  

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp

Is YouTube remarketing better for lead generation or eCommerce? Watch this video to learn John's answer!

YouTube remarketing is a powerful tool; John even prefers it over the other remarketing campaigns. If built correctly, it can ensure the rest of your campaigns are working and slash the cost of each lead—sometimes in half.

But you need to know if you should apply it to your campaigns in the first place. So watch this video now.

Related videos:

🎯 The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing   

 • 🎯 The Ultimate Gu...  

💰 The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads   

 • 💰 The Ultimate Gu...  

🔥 Are You Hurting Your YouTube Ads?   

 • 🔥 Are You Hurting...  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to G...  

💸 Why YouTube Remarketing Is Better Than Display Remarketing:   

 • 💸 Why YouTube Rem...  

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit https://sol8.com/free-stuff

Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

Join this channel to get access to perks:

 / @solutionseight  

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):   

 • 🤖 The Ultimate Gu...  

 • 🦾 The Ultimate Gu...  

 • 🦿 The Ultimate Gu...  

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

 • Performance Max  

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 • 🔎 Job Opportuniti...  

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

John reveals why he prefers YouTube remarketing campaigns over display remarketing, and his fail-safe metric to help increase conversions and improve the sales cycle! He shares why he doesn’t use Frequency Capping, the other platforms effective for remarketing, and so much more.

PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

Related videos:

🎯 The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing   

 • 🎯 The Ultimate Gu...  

💰 The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads   

 • 💰 The Ultimate Gu...  

🔥 Are You Hurting Your YouTube Ads?   

 • 🔥 Are You Hurting...  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to G...  

0:00 Intro | Choose YouTube Remarketing Over Display Remarketing

0:39 Why John doesn’t use Frequency Capping

6:03 Why John likes running YouTube remarketing

10:26 One indicator you are over remarkeitng

12:20 Want to work with the best Google Ads agency on the planet?

13:35 Signs remarketing is helping your business grow

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

Join this channel to get access to perks:

 / @solutionseight  

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):   

 • 🤖 The Ultimate Gu...  

 • 🦾 The Ultimate Gu...  

 • 🦿 The Ultimate Gu...  

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

 • Performance Max  

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 • 🔎 Job Opportuniti...  

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp

In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business.

Wait! If you haven't watched the previous parts yet, you can watch them here:

 • The Ultimate Guid...  

In this EPISODE, they also reveal why we spend $150K a month on YouTube Ads, where you should focus your efforts aside from video assets, and so much more:

0:00 Intro

0:37 The Ultimate Guide to Google Ads for 2023 | Part 4 Proactive YouTube Ads

2:53 YouTube is the next TV

7:35 Create a video campaign without goal guidance

14:34 Bid strategy for Proactive YouTube Ads

15:55 Daily budget = 15X your CPA

19:35 Why John doesn't use Content Exclusions

24:32 Setting your Ad schedule for YouTube Ads

29:35 Creating a new custom segment

35:25 Know your in-market and affinity audiences

38:30 Time does not matter for YouTube videos

42:16 What to look forward to in Part 5 of the Ultimate Guide to Google Ads for 2023

Related videos:

🔥 Are You Hurting Your YouTube Ads?   

 • 🔥 Are You Hurting...  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to G...  

Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

Join this channel to get access to perks:

 / @solutionseight  

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):   

 • 🤖 The Ultimate Gu...  

 • 🦾 The Ultimate Gu...  

 • 🦿 The Ultimate Gu...  

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

 • Performance Max  

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 • 🔎 Job Opportuniti...  

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp

This is the third part of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023. Kasim and John show you how to build your search campaigns from start to finish.

Wait! If you haven't watched the previous parts yet, you can watch them here:

 • The Ultimate Guid...  

In this video, they also reveal tried and tested strategies for niched-down markets, discuss the key concepts to understand and apply so you can win in the game of Google Ads, and so much more:

0:00 Intro

0:41 The Ultimate Guide to Google Ads Part 3

2:50 Getting started with Search Campaigns

3:52 Bidding strategy for Search Campaigns

8:57 Do not set a target cost per action (tCPA)

15:55 Pay attention to the Display Network

21:01 Factors to consider when selecting Audience Segments

22:44 Automatically created assets are not that bad

26:16 Keywords and ads

27:55 Google Ads Keyword Match Types

35:49 Broad match is not an exact science

37:02 Creating Ad Headlines

46:21 What to look forward to in Part 4 of the Ultimate Guide to Google Ads for 2023

Related videos:

Guide to Google Ads Bidding Strategies:   

 • Guide to Google A...  

🔍 How to Use Broad Match Keywords in Google Ads:   

 • 🔍 How to Use Broa...  

We're launching the You VS Google: The (very) Unauthorized Guide to Google Ads book very soon! If you want to get it for FREE, watch this video:   

 • 💣 This Definitive...  

Otherwise, we'll update everyone once we release physical copies of the book on the market.

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit https://sol8.com/free-stuff/

Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

Join this channel to get access to perks:

 / @solutionseight  

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):   

 • 🤖 The Ultimate Gu...  

 • 🦾 The Ultimate Gu...  

 • 🦿 The Ultimate Gu...  

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

 • Performance Max  

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 • 🔎 Job Opportuniti...  

Apply here: https://sol8.com/apply/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp

Part 2 of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023 is all about remarketing.

Wait! If you haven't watched Part 1 yet, you can watch it here:   

 • The Ultimate Guid...  

Remarketing can make or break your Google Ads account, that's why you have to understand its importance, how it works, what's changed, and the upcoming changes in Google Ads! This way, you can create your remarketing campaigns with ease and get those conversions.

And in this episode, Kasim and John guide you through the critical steps to take control of your remarketing campaigns so you can stop wasting time and money:

0:00 Intro

0:38 The Ultimate Guide to Google Ads for 2023 | Part 1

4:09 Why PMax always looks good on returning customers

5:41 How to build a remarketing campaign

11:01 The importance of knowing your time lag

19:19 Look into your average bounce rate

23:11 Building a YouTube Remarketing campaign for eCommerce

24:42 Hack to exclude placements effectively

29:49 Factors to consider when choosing your campaign objective

38:03 TV screen ads do not convert

46:58 You need to have at least 4 products or product variations

56:10 Tips for Dynamic Remarketing

1:00:01 What to watch out for in Part 3 of The Ultimate Guide to Google Ads for 2023

Related videos:

🔥 Why Google Ads Attribution Is Failing and How to Work Around It:   

 • 🔥 Why Google Ads ...  

💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns:   

 • 💰 Conversion Path...  

💣 Google Ads POWER HOUR: Is Performance Max Right For Your Business?   

 • 💣 Google Ads POWE...  

We're launching the You VS Google: The (very) Unauthorized Guide to Google Ads book very soon! If you want to get it for FREE, watch this video:   

 • 💣 This Definitive...  

Otherwise, we'll update everyone once we release physical copies of the book on the market.

Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

Join this channel to get access to perks:

 / @solutionseight  

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

 • Performance Max  

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 • 🔎 Job Opportuniti...  

Apply here: https://sol8.com/apply/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp

Wondering how to get the most out of your Google Ads campaigns this 2023? Then look no further! John and Kasim are here with the ultimate guide for successful Google Ads campaigns for 2023.

From start to finish, they'll show a step-by-step guide for creating an effective campaign. They also reveal insider tips on how to optimize your ads so your business can reach its maximum potential- without breaking the bank.

Don't miss this essential resource in preparing yourself for success in 2023 through Google Ads!

Next parts here:

 • The Ultimate Guid...  

We're launching the You VS Google: The (very) Unauthorized Guide to Google Ads book very soon! If you want to get it for FREE, watch this video:   

 • 💣 This Definitive...  

Otherwise, we'll update everyone once we release physical copies of the book on the market.

Related videos:

The Ultimate Guide To Google Ads (Made in 2022 for 2022) Step-by-Step Tutorial:   

 • The Ultimate Guid...  

🔥 Why Google Ads Attribution Is Failing and How to Work Around It:   

 • 🔥 Why Google Ads ...  

💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns:   

 • 💰 Conversion Path...  

💣 Google Ads POWER HOUR: Is Performance Max Right For Your Business?   

 • 💣 Google Ads POWE...  

🤼‍♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max:   

 • 🤼‍♂️ John vs Kasi...  

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):   

 • 🤖 The Ultimate Gu...  

 • 🦾 The Ultimate Gu...  

 • 🦿 The Ultimate Gu...  

0:00 Intro

0:36 The Ultimate Guide to Google Ads for 2023 | Part One

3:24 Don’t use GA4 regardless of what Google says!

7:09 Run a brand campaign

16:08 Manual CPC Bidding might be coming to an end

24:33 Understanding Audience Segments

32:07 Ad strength is not as important as we thought it was

41:48 Running Shopping Campaigns instead of Performance Max

50:21 Run Standard Shopping if you have a good LTV

59:47 Setting your daily ad budget

1:06:06 A better way to organize your products

Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

Join this channel to get access to perks:

 / @solutionseight  

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

 • 🔎 Job Opportuniti...  

Apply here: https://sol8.com/apply/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp #digitalmarketing

John dives deep into the world of YouTube Ads and YouTube Shorts to ensure you're not sabotaging your campaigns so you can get the best results.

In this video, John covers critical points that will help you optimize your YouTube Ads for maximum performance. He then shares some common mistakes advertisers (and even Google Ads agencies) make when running YouTube Ads and how to avoid them.

He'll also discuss how long you should give your campaigns before you start measuring results and the best practices to make sure you have the best chance of achieving your goals.

This video will give you the knowledge and tools you need to create and run successful YouTube ads.

0:00 Intro

0:39 Are You Hurting Your YouTube Ads?

5:37 One mistake most Google Ads agencies make

9:08 Two ways to measure Google Ads success

13:51 Job opportunities in the best Google Ads agency on the planet

Related videos:

🔥 Why Google Ads Attribution Is Failing and How to Work Around It: https://youtu.be/YOzNYWoZwDo

👀 Are My YouTube Campaigns Working?! https://youtu.be/YqYAMJDZaok

💣 Google Ads UPDATE: Run Ads on YouTube Shorts: https://youtu.be/AQx7sq7-rzI

Are you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.

Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.

Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp