The Healthpreneur Show with Yuri Elkaim

Hey everyone, we’re back with another great episode of the Healthpreneur Podcast. Today I am interviewing the one and only Brett Hawes! If you’re a health and wellness practitioner and you don’t know about Brett Hawes, you should. And you’ll be glad you listened to this episode as well.

Brett is a professional educator at the Institute of Holistic Nutrition, where he has been teaching for the past ten years. He also has his own private practice where he focuses on clinical detoxification, Ayurveda, energy medicine, body talk, and iridology. And the really cool thing for all you practitioners is that he is also the founder of the Holistic Health Masterclass, which is a practitioner-focused education hub that aims to empower practitioners and help them excel at their craft and in their business.

We’ve been talking a lot on the podcast about how current medical teachings don’t really prepare people for the business side of owning a practice. Brett is going to add some amazing insight and tips for those of you that are in that situation right now, so I would strongly suggest getting out a pen and paper for this episode and really buckling yourself in. Brett has years and years of experience and so much wisdom that you can take advantage, so go ahead, do yourself a favor, and give this episode a listen. 

In this episode, Brett and I discuss: 

• Brett’s journey through teaching and his practice. 
• Why cookie-cutter nutrition and healthcare is on its way out. 
• What school does and doesn't prepare you for when creating your own practice. 
• Switching from a physical office to the online space. 
• Referrals and marketing. 
• Social media and what you should or should not be focusing on. 

4:00 - 10:00 - Updates from Brett. 

10:00 - 16:00 - The business side of owning a practice and going online. 

16:00 - 22:00 - Building physical relationships, referrals, and personalized care. 

22:00 - 30:00 - Don’t put the blinders on! 

30:00 - 35:00 - The Rapid-Five Questions 

Welcome back to the Healthpreneur Podcast! Today we have a rehashed episode from a previous podcast of mine. It’s with a friend of mine named Jon Benson, who is the creator of the video sales letter.

You’ve definitely seen some video sales letters online. Jon created the idea and he has been collectively responsible for billions and billions of dollars in online purchasing. He is an amazing copywriter—one of the most highly sought after in the world—and will be sharing a ton of tips with us about marketing and copywriting.

Whether you are an experienced copywriter or you’ve never written a piece of sales copy in your life, I guarantee you will get a bunch of value from this episode. Jon and I will dive into copywriting, sales pages, big ideas, and product creation. He has some amazing insights. If you are able to implement just a fraction of what he talks about in this episode into your business, I am confident you will see results.

In this episode, Jon and I discuss: 

• The power of copywriting. 
• The most common initial mistakes that marketers and entrepreneurs make. 
• What makes people do what they do. 
• The various steps of product creation. 
• What makes a good book title. 
• Page counts—why less is often more. 

4:00 – 13:00 - The most common initial mistakes 

13:00 – 22:00 - The big idea 

22:00 – 28:00 - The product 

28:00 – 36:00 - Book titles 

36:00 – 40:00 - Yuri’s take 

Welcome back to the Healthpreneur Podcast! Today we have a rehashed episode from a previous podcast of mine. It’s with a friend of mine named Jon Benson, who is the creator of the video sales letter.

You’ve definitely seen some video sales letters online. Jon created the idea and he has been collectively responsible for billions and billions of dollars in online purchasing. He is an amazing copywriter—one of the most highly sought after in the world—and will be sharing a ton of tips with us about marketing and copywriting.

Whether you are an experienced copywriter or you’ve never written a piece of sales copy in your life, I guarantee you will get a bunch of value from this episode. Jon and I will dive into copywriting, sales pages, big ideas, and product creation. He has some amazing insights. If you are able to implement just a fraction of what he talks about in this episode into your business, I am confident you will see results.

In this episode, Jon and I discuss: 

• The power of copywriting. 
• The most common initial mistakes that marketers and entrepreneurs make. 
• What makes people do what they do. 
• The various steps of product creation. 
• What makes a good book title. 
• Page counts—why less is often more. 

4:00 – 13:00 - The most common initial mistakes 

13:00 – 22:00 - The big idea 

22:00 – 28:00 - The product 

28:00 – 36:00 - Book titles 

36:00 – 40:00 - Yuri’s take 

Welcome back to the Healthpreneur podcast! Today we have an amazing guest who you may not know—he flies a bit under the radar, you could say. His name is Scott Rewick and he is one of the early pioneers of affiliate marketing, online direct response and high-volume media buying.

Scott is the president and co-founder of Native Path (formerly Lexicon Digital Media), and has a background in the B2B space. Previously, he worked for companies like Netflix and Blockbuster, generating massive numbers of leads. So he’s got tons of experience with lead gen and is now putting that to use in the health and wellness space.

This is a great episode for anyone who is interested in buying paid traffic—maybe you’re a bit nervous or you’ve had a bad experience in the past … This episode should clear it all up! We’re going to talk a lot about how to scale your business using Facebook ads and also how to bring expert marketers onto your team.

In this episode, Scott and I discuss: 

• How Native Path became #88 on the Inc. 5000 fastest growing companies list. 
• How to spend money, analyze, change, and repeat. 
• Chad Walding’s lack of shoes. 
• Focusing on lead gen and not just sales. 
• Customer feedback and why it keeps many of us afloat. 
• Leaving your ego at the door. 

4:00 – 8:00 - I’m thinking of using paid traffic—what should I do? 

9:00 – 13:00 – Facebook likes, offers, and community groups. 

13:00 – 20:00 - Chad, Brenda, Scott and Chris—why are they such a good team? 

20:00 – 25:00 - Key qualities to look for in a marketing employee. 

25:00 – 32:00 - The problem with ego and the benefits of customer feedback. 

32:00 – 36:00 – The Rapid Five Questions. 

Welcome back to the Healthpreneur podcast! Today we have an amazing guest who you may not know—he flies a bit under the radar, you could say. His name is Scott Rewick and he is one of the early pioneers of affiliate marketing, online direct response and high-volume media buying.

Scott is the president and co-founder of Native Path (formerly Lexicon Digital Media), and has a background in the B2B space. Previously, he worked for companies like Netflix and Blockbuster, generating massive numbers of leads. So he’s got tons of experience with lead gen and is now putting that to use in the health and wellness space.

This is a great episode for anyone who is interested in buying paid traffic—maybe you’re a bit nervous or you’ve had a bad experience in the past … This episode should clear it all up! We’re going to talk a lot about how to scale your business using Facebook ads and also how to bring expert marketers onto your team.

In this episode, Scott and I discuss: 

• How Native Path became #88 on the Inc. 5000 fastest growing companies list. 
• How to spend money, analyze, change, and repeat. 
• Chad Walding’s lack of shoes. 
• Focusing on lead gen and not just sales. 
• Customer feedback and why it keeps many of us afloat. 
• Leaving your ego at the door. 

4:00 – 8:00 - I’m thinking of using paid traffic—what should I do? 

9:00 – 13:00 – Facebook likes, offers, and community groups. 

13:00 – 20:00 - Chad, Brenda, Scott and Chris—why are they such a good team? 

20:00 – 25:00 - Key qualities to look for in a marketing employee. 

25:00 – 32:00 - The problem with ego and the benefits of customer feedback. 

32:00 – 36:00 – The Rapid Five Questions. 

Happy New Year from all of us at Healthpreneur! I hope you’re ready to get back into the swing of things, because today I’ve got a great solo round for you. I want you to dive into 2018 with your best foot forward, and in order to do that we need to talk about negative goal setting!

Yes, you heard me right. Negative goal setting—it’s not as weird as it sounds, trust me. This is a relatively unknown term but once you understand what I’m talking about, it makes a lot of sense and it can make a huge difference in the way your business operates.

So, without further ado—let’s just get into the episode. There is a ton of great info here, packed into one quick podcast. I would highly recommend you check this one out.

1:00 – 8:00 - “Solution before the problem” 

8:00 – 13:00 - Nine different upsell flows? 

13:00 – 17:00 - The Nine Business Accelerators Webinar 

Happy New Year from all of us at Healthpreneur! I hope you’re ready to get back into the swing of things, because today I’ve got a great solo round for you. I want you to dive into 2018 with your best foot forward, and in order to do that we need to talk about negative goal setting!

Yes, you heard me right. Negative goal setting—it’s not as weird as it sounds, trust me. This is a relatively unknown term but once you understand what I’m talking about, it makes a lot of sense and it can make a huge difference in the way your business operates.

So, without further ado—let’s just get into the episode. There is a ton of great info here, packed into one quick podcast. I would highly recommend you check this one out.

1:00 – 8:00 - “Solution before the problem” 

8:00 – 13:00 - Nine different upsell flows? 

13:00 – 17:00 - The Nine Business Accelerators Webinar 

Today we have a special bonus edition of the Healthpreneur Podcast! It’s a few days away from the New Year, and I want to help you make 2018 the best year yet—for both you and your business. To do that, I’m going to take you through a few exercises that will help set you up for success in the new year.

The two exercises we’ll be doing are The One Year Plan and The Focus Four. You can follow along with me on the podcast and do these for free, or if you want to actually purchase the worksheets (as well as a handful of additional ones), you can grab them over healthpreneurgroup.com/byb2018. I don’t give them away for free because they are proprietary technologies that we have developed, but the cost is pretty minimal.

Now, all I’m going to say is that completing these two exercises will help you gain a lot of focus and clarity on what exactly you need to do in 2018 to take your business to the next level. I’m not going to even bother giving you an overview of what is involved, because it will be a much better use of your time to just listen to the podcast and follow along with me. 

Grab a piece of paper, a pen, and get ready to fill out these simple exercises with me. I can guarantee you that it will be well worth your time.

1:00 - 6:00 - Yuri’s overview 

6:00 - 16:00 - Core values 

16:00 - 21:00 - Brand promise 

21:00 - 27:00 - Metrics that matter 

27:00 - 38:00 - The Focus Four 

38:00 - 42:00 - Final thoughts from Yuri 

Today we have a special bonus edition of the Healthpreneur Podcast! It’s a few days away from the New Year, and I want to help you make 2018 the best year yet—for both you and your business. To do that, I’m going to take you through a few exercises that will help set you up for success in the new year.

The two exercises we’ll be doing are The One Year Plan and The Focus Four. You can follow along with me on the podcast and do these for free, or if you want to actually purchase the worksheets (as well as a handful of additional ones), you can grab them over healthpreneurgroup.com/byb2018. I don’t give them away for free because they are proprietary technologies that we have developed, but the cost is pretty minimal.

Now, all I’m going to say is that completing these two exercises will help you gain a lot of focus and clarity on what exactly you need to do in 2018 to take your business to the next level. I’m not going to even bother giving you an overview of what is involved, because it will be a much better use of your time to just listen to the podcast and follow along with me. 

Grab a piece of paper, a pen, and get ready to fill out these simple exercises with me. I can guarantee you that it will be well worth your time.

1:00 - 6:00 - Yuri’s overview 

6:00 - 16:00 - Core values 

16:00 - 21:00 - Brand promise 

21:00 - 27:00 - Metrics that matter 

27:00 - 38:00 - The Focus Four 

38:00 - 42:00 - Final thoughts from Yuri 

Welcome back to the Healthpreneur Podcast, where we have another very special interview for you. Today, I am talking with Peter Camiolo, who is a chiropractor by trade and has built one of the fastest growing practices in the history of the chiropractic profession! 

I’m just going to let you know that this episode is absolutely packed with nuggets of wisdom and great tips for anyone in the health and wellness space—whether you’re a trainer, a physician, a chiropractor, etc. This is one of those episodes that you may want to listen to on half speed so you can take notes on everything that Peter says.

Anyway, Peter is going to share with us not only how he created such a successful practice, but how he has been able to sustain it. He’s been doing seven figures for decades, now. He’ll also talk about how he was able to transition from working as a slave to his business to being a full-on CEO. There were definitely some rough patches in his journy—which many of you will be able to relate to—and Peter will go over the good, the bad, and the ugly.

In this episode, Peter and I discuss: 

• Turning your practice into a business 
• Grinding day in and day out. 
• How Peter’s business started to affect his relationships. 
• “I love what I do, but I don’t want to do it anymore.” 
• The pre-opening plan. 
• Casting vision. 

 4:00 – 11:00 - Peter’s initial journey. 

11:00 – 16:00 - Marketing and referrals 

16:00 – 22:00 - The transition from employee to CEO. 

22:00 – 34:00 - Sustainability, scalability and long-term success. 

34:00 – 37:00 - The Rapid Five Questions