The Healthpreneur Show with Yuri Elkaim

We’re back at it on the Healthpreneur podcast! Welcome! Today’s topic is a tough one. I’m going to be talking about how to niche down and find your target market. This question comes up often, and it can be difficult not to try and be everything to everyone. 

The truth is, there’s a lot of people doing what we do. But you can do it better if you hone in on who you want to work with. If you focus on them and their specific needs, the people you want will be attracted to you. Then, you can specialize your product and offer it to groups that have the same problem.

This episode, I’ve got some questions for you that’ll help you narrow down your niche and target market. Why? Because you can’t be everything to everyone, and if you don’t niche down, you’ll be nothing to no one. So, listen in and grab a pen because it’s time to start 2019 with a bang!

1:00 – 3:00 - Why it’s important to zero in on your perfect client

3:00 – 5:00 - How we help our clients find their target market

5:00 – 9:30 - The questions to ask yourself to find your niche and target market

9:30 – 13:30 - Client examples and why niching down works

13:30 – 15:30 - A summary

We’re back at it on the Healthpreneur podcast! Welcome! Today’s topic is a tough one. I’m going to be talking about how to niche down and find your target market. This question comes up often, and it can be difficult not to try and be everything to everyone. 

The truth is, there’s a lot of people doing what we do. But you can do it better if you hone in on who you want to work with. If you focus on them and their specific needs, the people you want will be attracted to you. Then, you can specialize your product and offer it to groups that have the same problem.

This episode, I’ve got some questions for you that’ll help you narrow down your niche and target market. Why? Because you can’t be everything to everyone, and if you don’t niche down, you’ll be nothing to no one. So, listen in and grab a pen because it’s time to start 2019 with a bang!

1:00 – 3:00 - Why it’s important to zero in on your perfect client

3:00 – 5:00 - How we help our clients find their target market

5:00 – 9:30 - The questions to ask yourself to find your niche and target market

9:30 – 13:30 - Client examples and why niching down works

13:30 – 15:30 - A summary

Welcome back, Healthpreneurs! I’m very excited for today’s guest, Jason Maxwell, because he’s a fellow Canadian doing some amazing things in our space. We’re going to discuss Instagram because it is the most powerful social platform today – and Jason’s a master when it comes to Instagram marketing.

We’ve seen a complete nosedive when it comes to email and, let’s face it, no one’s giving business cards away these days, either. Stories are the new email. You can see your open rates, click-through rates, and track how well your content is working.

The future is in multi-channel marketing and messaging. And Instagram is a big one that can help you take your business and visibility to the next level – fast. So, grab a notebook, take a seat, and tune in to get some advice that’ll be actionable immediately.

In this episode, Jason and I discuss:

• Why being on Instagram is a must.
• How to get the ball rolling on Instagram.
• What content to share and why the medium matters.
• How often to post and reading the metrics.
• His success with graphics and the value of the caption.
• How to use Instagram stories and IGTV.

1:30 – 4:00 - Introducing today’s topic

4:00 – 8:30 - The first steps to get traction on Instagram and reading the metrics

8:30 – 13:00 - How Jason got started and gained followers

13:00 – 16:00 - The importance of the image and caption

16:00 – 23:00 - Jason’s 4 pillars, growth, and infographics  

23:00 – 33:30 - Instagram stories and IGTV

33:30 – 38:30 – The Rapid Five

Welcome back, Healthpreneurs! I’m very excited for today’s guest, Jason Maxwell, because he’s a fellow Canadian doing some amazing things in our space. We’re going to discuss Instagram because it is the most powerful social platform today – and Jason’s a master when it comes to Instagram marketing.

We’ve seen a complete nosedive when it comes to email and, let’s face it, no one’s giving business cards away these days, either. Stories are the new email. You can see your open rates, click-through rates, and track how well your content is working.

The future is in multi-channel marketing and messaging. And Instagram is a big one that can help you take your business and visibility to the next level – fast. So, grab a notebook, take a seat, and tune in to get some advice that’ll be actionable immediately.

In this episode, Jason and I discuss:

• Why being on Instagram is a must.
• How to get the ball rolling on Instagram.
• What content to share and why the medium matters.
• How often to post and reading the metrics.
• His success with graphics and the value of the caption.
• How to use Instagram stories and IGTV.

1:30 – 4:00 - Introducing today’s topic

4:00 – 8:30 - The first steps to get traction on Instagram and reading the metrics

8:30 – 13:00 - How Jason got started and gained followers

13:00 – 16:00 - The importance of the image and caption

16:00 – 23:00 - Jason’s 4 pillars, growth, and infographics  

23:00 – 33:30 - Instagram stories and IGTV

33:30 – 38:30 – The Rapid Five

It’s another great day on the Healthpreneur podcast! Welcome back! Today Amy, Stephanie, and I will be talking about the importance of your Perfect Life Vision. As we all know, it’s easy to get lost in the day in and day out, the comparison, and the busywork.

But it’s important to take a step back to look at the big picture – the vision – and know what you want and why it’s important to you. To stop getting in the way of your vision becoming a reality, you’ve got to get past your own limitations. 

Our results coaches hear it all. They know the struggles our clients are going through, both mindset-wise and in their businesses. And oftentimes, a realigning with their Perfect Client Vision is all it takes to get our client’s back on track. Hop on the podcast today to hear what other Healthpreneurs are going through and some tips to immediately hone in on your own vision.

In this episode, Amy, Stephanie, and I will discuss:

• Why your vision is important.
• The boundary between you and your business.
• What we commonly hear on our coaching calls.
• Getting past our own limitations.
• How to hone in on your vision and act.
• Recognizing your thought patterns.

1:00 – 7:30 - Why your vision is important

7:30 – 12:30 - What we commonly hear on our coaching calls

12:30 – 14:30 - Our company’s process

14:30 – 19:00 - The necessary next steps to realign with your Perfect Life Vision

18:30 – 26:00 - Being aware of the subconscious mind

It’s another great day on the Healthpreneur podcast! Welcome back! Today Amy, Stephanie, and I will be talking about the importance of your Perfect Life Vision. As we all know, it’s easy to get lost in the day in and day out, the comparison, and the busywork.

But it’s important to take a step back to look at the big picture – the vision – and know what you want and why it’s important to you. To stop getting in the way of your vision becoming a reality, you’ve got to get past your own limitations. 

Our results coaches hear it all. They know the struggles our clients are going through, both mindset-wise and in their businesses. And oftentimes, a realigning with their Perfect Client Vision is all it takes to get our client’s back on track. Hop on the podcast today to hear what other Healthpreneurs are going through and some tips to immediately hone in on your own vision.

In this episode, Amy, Stephanie, and I will discuss:

• Why your vision is important.
• The boundary between you and your business.
• What we commonly hear on our coaching calls.
• Getting past our own limitations.
• How to hone in on your vision and act.
• Recognizing your thought patterns.

1:00 – 7:30 - Why your vision is important

7:30 – 12:30 - What we commonly hear on our coaching calls

12:30 – 14:30 - Our company’s process

14:30 – 19:00 - The necessary next steps to realign with your Perfect Life Vision

18:30 – 26:00 - Being aware of the subconscious mind

It’s another beautiful day on the Healthpreneur podcast! Today I’m going to talk to you about how to crush your goals in 2019. Not meet them, push them back, procrastinate, or just think about them – crush them.

Be honest and transparent with yourself about the goals you’ve set in the past. Did you meet them? If not, why? Was the vision clear in the first place? Were your decisions congruent with your vision?

Sometimes, saying no to anything that is outside your vision is all it takes. It’s also important to set realistic goals that you can fully commit to. Tune in to hear how to set up your goal-crushing game plan and make 2019 your best year yet!

1:00 – 2:00 – Introducing today’s topic

2:00 – 3:30 - Some simple ways to make 2019 as impactful as possible

3:30 – 6:30 - Set your four goals and focus on four outcomes

6:30 – 10:00 - Where commitment fits in

10:00 – 13:30 - My story and how people succeed

13:30 – 16:30 - Dealing with the struggle  

It’s another beautiful day on the Healthpreneur podcast! Today I’m going to talk to you about how to crush your goals in 2019. Not meet them, push them back, procrastinate, or just think about them – crush them.

Be honest and transparent with yourself about the goals you’ve set in the past. Did you meet them? If not, why? Was the vision clear in the first place? Were your decisions congruent with your vision?

Sometimes, saying no to anything that is outside your vision is all it takes. It’s also important to set realistic goals that you can fully commit to. Tune in to hear how to set up your goal-crushing game plan and make 2019 your best year yet!

1:00 – 2:00 – Introducing today’s topic

2:00 – 3:30 - Some simple ways to make 2019 as impactful as possible

3:30 – 6:30 - Set your four goals and focus on four outcomes

6:30 – 10:00 - Where commitment fits in

10:00 – 13:30 - My story and how people succeed

13:30 – 16:30 - Dealing with the struggle  

It’s another great day on the Healthpreneur podcast! Today’s special because we are speaking with one of our clients for a new installment to our show. We’re doing this to give you a sense of what goes on behind the scenes, so you can see exactly how we help our clients improve their offering and business model.

David Zachary is an ADHD coach and transforms lives through addressing what people eat, how they sleep, what they think, and how they move their bodies. He has flushed out the four main processes he teaches his clients, and through that, is working on creating a curriculum.

Depending on the kind of business you have, it may be difficult for you to keep a linear or standardized curriculum. In David’s case, his clients come in with varying test results, so his clients must begin on different levels. Tune in to hear us navigate through David’s questions and see how you could implement these ideas in your business, too.  

In this episode, David and I discuss:

• Finding your process and organizing it.
• How he helps his clients.
• Creating a “dream come true system”.
• A linear versus genius model.
• Finding the fundamentals of your training.
• Visualizing the framework of your content.
• Catchy program names that encompass what the client wants.

2:30 – 5:00 - Organizing steps for your systemized process

5:00 – 12:00 - Building out a genius model and graph

12:00 –19:00 - Customization, standardization, and curriculum templates

19:00 – 21:30 - How to organize your content and sell your product

21:30 – 25:00 - Naming your program and the naming formula

25:00 – 27:00 - The naming archive we offer our clients

27:00 – 28:30 - David’s biggest takeaway

It’s another great day on the Healthpreneur podcast! Today’s special because we are speaking with one of our clients for a new installment to our show. We’re doing this to give you a sense of what goes on behind the scenes, so you can see exactly how we help our clients improve their offering and business model.

David Zachary is an ADHD coach and transforms lives through addressing what people eat, how they sleep, what they think, and how they move their bodies. He has flushed out the four main processes he teaches his clients, and through that, is working on creating a curriculum.

Depending on the kind of business you have, it may be difficult for you to keep a linear or standardized curriculum. In David’s case, his clients come in with varying test results, so his clients must begin on different levels. Tune in to hear us navigate through David’s questions and see how you could implement these ideas in your business, too.  

In this episode, David and I discuss:

• Finding your process and organizing it.
• How he helps his clients.
• Creating a “dream come true system”.
• A linear versus genius model.
• Finding the fundamentals of your training.
• Visualizing the framework of your content.
• Catchy program names that encompass what the client wants.

2:30 – 5:00 - Organizing steps for your systemized process

5:00 – 12:00 - Building out a genius model and graph

12:00 –19:00 - Customization, standardization, and curriculum templates

19:00 – 21:30 - How to organize your content and sell your product

21:30 – 25:00 - Naming your program and the naming formula

25:00 – 27:00 - The naming archive we offer our clients

27:00 – 28:30 - David’s biggest takeaway