The Healthpreneur Show with Yuri Elkaim

Welcome back to the Healthpreneur Podcast! Today on the podcast we have another incredible interview. I’ll be interviewing Lori Kennedy, RHN, the founder of The Wellness Business Hub and fellow Torontonian.  

When she worked full-time as a Registered Holistic Nutritionist, she realized that she lacked the fundamental skills to start up and run a business – you know, the things they don’t teach you in school. After hard lessons learned and money spent on mentorship, growth, and knowledge, Lori has created a business that is changing the game for entrepreneurs in the health space who want to reclaim their time and take control of their business. 

Lori and I will be discussing her frustrations with one-on-one coaching, how her offering evolved to include group coaching, and why she believes everything starts with good copywriting. She’ll also dive into her first sales funnel and process, which is very much like the one she uses today. If you’re feeling burnt out by one-on-one coaching, need some tips to make more consistent income, or are looking for a way to transition into group coaching, this will be an extremely valuable episode for you.  

In this episode, Lori and I discuss: 

• When 1-on-1 coaching doesn’t work. 
• What happens when your process is streamlined. 
• The two tiers of education. 

• Copywriting to success. 
• Offering both group and 1-on-1 programs – and how it can work. 

4:00 – 9:30 - How and why Lori transitioned from one-on-one to group programs 

9:30 – 13:00 - Her legit sales funnel, streamlined process, and repeatable system 

13:00 – 18:00 - The importance of email lists, self-investment, self-teaching, and mentorship 

18:00 – 23:00 - Copywriting as a necessary skillset 

23:00 – 29:00 - How to move from one-on-one to group programs, or have both effectively 

29:00 – The Rapid Five 

It’s going to be a great week, Healthpreneurs! Welcome to the Healthpreneur Podcast solo round. Today, I’m going to reveal the #1 mistake to avoid with webinars. This mistake is huge and VERY common – and leads to minimal conversions and wasted money. 

The key is to have a clear objective and position your content properly – but the secret lies in what content you’re providing within your webinar. Tune in to find out that #1 mistake – and learn exactly how to avoid it.  

2:00- 3:30 - Example of webinar that wasn’t converting: You don’t know what you don’t know 

3:30 – 5:00 - Framework to position your content properly: “Teach to sell”  

5:00 – 6:00 - Build desire in the webinar and have an objective 

6:00 – 6:30 - Content marketing, lead magnets, and “content congruency” 

6:30 – 7:00 - Health Business Accelerator Program and what’s to come 

It’s going to be a great week, Healthpreneurs! Welcome to the Healthpreneur Podcast solo round. Today, I’m going to reveal the #1 mistake to avoid with webinars. This mistake is huge and VERY common – and leads to minimal conversions and wasted money. 

The key is to have a clear objective and position your content properly – but the secret lies in what content you’re providing within your webinar. Tune in to find out that #1 mistake – and learn exactly how to avoid it.  

2:00- 3:30 - Example of webinar that wasn’t converting: You don’t know what you don’t know 

3:30 – 5:00 - Framework to position your content properly: “Teach to sell”  

5:00 – 6:00 - Build desire in the webinar and have an objective 

6:00 – 6:30 - Content marketing, lead magnets, and “content congruency” 

6:30 – 7:00 - Health Business Accelerator Program and what’s to come 

Welcome to another fantastic day on the Healthpreneur Podcast! Today we’ve got another online health business Original Gangster in the house, Ben Greenfield. This is a fun episode because Ben and I have known each other for a while; he’s a health and human performance wiz, cranks out great content, and has hacked the back-end side of business. Not only is he super-cool from a business perspective, but he literally practices what he preaches.  

Ben is a triathlete, professional obstacle course racer, speaker, consultant, podcaster, New York Times bestselling author, and loves to self-experiment. His extensive biography isn’t done justice in these lowly Show Notes. Ben is the owner of Ben Greenfield Fitness and the Founder and CEO of Kion, a company that, “empowers all human beings who want to live life to the fullest with every solution necessary for complete mind, body and spirit optimization.” I don’t know about you, but I’m in! 

 During our conversation, we talked about Ben’s transition out of the traditional brick and mortar and into the online space. We also discussed the need to outsource, delegate, and prioritize – and the entrepreneur’s struggle to want to do it all. Regardless of your current role within your business, chances are you’re doing some things that are best left to professionals. Tune in because Ben drops some excellent bits of advice that could fast track your business to the next level and beyond. 

In this episode, Ben and I discuss: 

• How he moved online after winning Trainer of the Year in 2008. 
• Launching his first successful online product. 
• Recognizing the need for a team and learning how to trust them. 

• Sticking to what you do best – and delegating the rest.  
• How having kids transformed Ben’s day.  
• Passion and play in your work being part of the recipe for success.  

 5:00 – 9:00 - Owning and running training studios and how he transitioned online 

9:00 – 12:00 - Launch and business strategy; audience, marketing, VA, and affiliates 

12:00 – 14:00 - Outsourcing and creating a team  

Welcome to another fantastic day on the Healthpreneur Podcast! Today we’ve got another online health business Original Gangster in the house, Ben Greenfield. This is a fun episode because Ben and I have known each other for a while; he’s a health and human performance wiz, cranks out great content, and has hacked the back-end side of business. Not only is he super-cool from a business perspective, but he literally practices what he preaches.  

Ben is a triathlete, professional obstacle course racer, speaker, consultant, podcaster, New York Times bestselling author, and loves to self-experiment. His extensive biography isn’t done justice in these lowly Show Notes. Ben is the owner of Ben Greenfield Fitness and the Founder and CEO of Kion, a company that, “empowers all human beings who want to live life to the fullest with every solution necessary for complete mind, body and spirit optimization.” I don’t know about you, but I’m in! 

 During our conversation, we talked about Ben’s transition out of the traditional brick and mortar and into the online space. We also discussed the need to outsource, delegate, and prioritize – and the entrepreneur’s struggle to want to do it all. Regardless of your current role within your business, chances are you’re doing some things that are best left to professionals. Tune in because Ben drops some excellent bits of advice that could fast track your business to the next level and beyond. 

In this episode, Ben and I discuss: 

• How he moved online after winning Trainer of the Year in 2008. 
• Launching his first successful online product. 
• Recognizing the need for a team and learning how to trust them. 

• Sticking to what you do best – and delegating the rest.  
• How having kids transformed Ben’s day.  
• Passion and play in your work being part of the recipe for success.  

 5:00 – 9:00 - Owning and running training studios and how he transitioned online 

9:00 – 12:00 - Launch and business strategy; audience, marketing, VA, and affiliates 

12:00 – 14:00 - Outsourcing and creating a team  

14:00 – 19:00 - Ben’s role in the company: Big vision, the “face,” media, writing, and speaking 

19:00 – 25:00 - Sticking to it, saying no, and learning to trust, delegate, and stop micromanaging  

25:00 – 29:30 - Content quality over quantity and setting priorities  

29:30 – The Rapid Five 

Today I am back on the Healthpreneur podcast with a great interview with the one and only Angela Argentina. Angela is a creative entrepreneur and a performing, healing, and food artist.  After travelling and leaving her work in advertisement, she is proud to say that she has found her passion and is doing what she loves.     

Angela’s got good vibes. Literally. She is an alternative healer and Reiki master, and she loves teaching yoga and meditation. Most recently, she is focusing on her new business, Kindred Kitchens, which is a group that helps others create a holistic, healthy, and happy lifestyle. Angela is very much in tune with her intuition and purpose, and finds fulfillment in healing others.  

We’ll be talking about how Angela found her true calling through travel and simply listening to her inner voice. We’ll also discuss how her background in advertising helps her in business, and why you’ll never truly succeed if your vibes aren’t right. If you’re questioning your career choice or just simply need to be re-inspired, this episode will help you get on the right track. On the spiritual side, there are a ton of insights into how to attract what you want, so if that sounds like something you want to do, tune in!    

In this episode, Angela and I discuss:   

• Intuition and passion. 
• Her realization that advertising wasn’t her true calling. 
• Being in alignment, attracting magic, and high vibrations. 

• Her framework for creating captivating messages on social media. 
• The balance between allowing the universe to provide and ambition. 

3:30 – 6:30 - Leveraging social media and attracting clients through your passion 

6:30 – 8:00 - The transition out of advertising and into the healing space 

8:00 – 11:30 - Doing what you love, alignment, high vibrations, and positivity 

11:30 – 16:00 - Angela’s advertising background and framework for communication  

16:00 – 19:00 - The “security” of a steady paycheck, promoting yourself, and constant growth 

19:00 – 23:00 - Time management, ambition, loving what you do, and hirin

Today I am back on the Healthpreneur podcast with a great interview with the one and only Angela Argentina. Angela is a creative entrepreneur and a performing, healing, and food artist.  After travelling and leaving her work in advertisement, she is proud to say that she has found her passion and is doing what she loves.     

Angela’s got good vibes. Literally. She is an alternative healer and Reiki master, and she loves teaching yoga and meditation. Most recently, she is focusing on her new business, Kindred Kitchens, which is a group that helps others create a holistic, healthy, and happy lifestyle. Angela is very much in tune with her intuition and purpose, and finds fulfillment in healing others.  

We’ll be talking about how Angela found her true calling through travel and simply listening to her inner voice. We’ll also discuss how her background in advertising helps her in business, and why you’ll never truly succeed if your vibes aren’t right. If you’re questioning your career choice or just simply need to be re-inspired, this episode will help you get on the right track. On the spiritual side, there are a ton of insights into how to attract what you want, so if that sounds like something you want to do, tune in!    

In this episode, Angela and I discuss:   

• Intuition and passion. 
• Her realization that advertising wasn’t her true calling. 
• Being in alignment, attracting magic, and high vibrations. 

• Her framework for creating captivating messages on social media. 
• The balance between allowing the universe to provide and ambition. 

3:30 – 6:30 - Leveraging social media and attracting clients through your passion 

6:30 – 8:00 - The transition out of advertising and into the healing space 

8:00 – 11:30 - Doing what you love, alignment, high vibrations, and positivity 

11:30 – 16:00 - Angela’s advertising background and framework for communication  

16:00 – 19:00 - The “security” of a steady paycheck, promoting yourself, and constant growth 

19:00 – 23:00 - Time management, ambition, loving what you do, and hiring out for the rest 

23:00 – The Rapid Five 

Welcome to another solo round on the Healthpreneur Podcast! Today, I’m going to be talking about why I stopped content marketing. Back in the day, I was a content generating machine – but I realized that it was taking up too much time and giving too little returns. I discovered a way to increase my conversions AND stop pumping out useless content.  

I’m going to talk about how you can, too. I’m going to let you in on my exact business model and show you how it’s worked wonders for me and my clients. The goal is to do what you do best and create a deeper impact on the lives of those you want to help – while enjoying your own freedom and reaping the rewards. You can’t do that while stressing over SEOs and endless blog posts. Tune in to discover how you can reconnect with your purpose by implementing The Perfect Client Pipeline. 

1:00 – 5:00 - How I started out and discovered the need to evolve away from content marketing 

5:00 – 6:30 - Teaching a duplicable, proven business model through Healthpreneur 

6:30 – 10:00 - Why I stopped content marketing and created one pillar piece of content 

10:00 –15:00 - The Perfect Client Pipeline and a converting webinar as a pillar piece of content  

15:00 –18:30 - Determining your value vehicle, the Consistent Content Generator, and the Flight Plan 

18:30 – Health Business Accelerator Workshop: Putting it all together  

Welcome to another solo round on the Healthpreneur Podcast! Today, I’m going to be talking about why I stopped content marketing. Back in the day, I was a content generating machine – but I realized that it was taking up too much time and giving too little returns. I discovered a way to increase my conversions AND stop pumping out useless content.  

I’m going to talk about how you can, too. I’m going to let you in on my exact business model and show you how it’s worked wonders for me and my clients. The goal is to do what you do best and create a deeper impact on the lives of those you want to help – while enjoying your own freedom and reaping the rewards. You can’t do that while stressing over SEOs and endless blog posts. Tune in to discover how you can reconnect with your purpose by implementing The Perfect Client Pipeline. 

1:00 – 5:00 - How I started out and discovered the need to evolve away from content marketing 

5:00 – 6:30 - Teaching a duplicable, proven business model through Healthpreneur 

6:30 – 10:00 - Why I stopped content marketing and created one pillar piece of content 

10:00 –15:00 - The Perfect Client Pipeline and a converting webinar as a pillar piece of content  

15:00 –18:30 - Determining your value vehicle, the Consistent Content Generator, and the Flight Plan 

18:30 – Health Business Accelerator Workshop: Putting it all together  

What’s up Healthpreneurs! Welcome to episode 83 of the Healthpreneur Podcast. Today we’ve got Bobby Cardwell on the show! Bobby is the co-founder of Health Talks Online, the largest summit platform, and Health Means, the Netflix for health. With a background in marketing, IT, and –who would’ve guessed – real estate, Bobby never thought he’d end up at the heart of the health space. But, he saw and opportunity and – in true entrepreneurial fashion – he jumped on it.  

This episode is extremely valuable for anyone looking to hone in on what their clients want, because Bobby gives excellent insight into discovering what that is for your own audience. And if you’ve got a new business that’s running as smooth as clarified ghee, he gives some pro-tips on how to handle rapid growth and sudden success. Tune in and learn some invaluable tips for building your business, relationships, systems, and bank account.  

In this episode, Bobby and I discuss:  

• Seeing an opportunity and building a business around it. 
• The entrepreneur’s tendency to want to do it all. 
• Knowing what your market wants and filling a demand. 
• The importance of audience engagement, sales conversions, and money generation.  
• Relationships and their role in success.  

• Affiliate programs, promotions, and finding a system that makes sense.  

2:00 –8:00 - Health Talks Online; introduction, inspiration, and beginnings  

8:00 –11:30 - Trying to do it all yourself and the importance of cultivating the right relationships 

11:30 – 17:00 - The future and evolution of summits and Health Talks Online  

17:00 – 19:00 - Price increases, watching the market, and knowing what the market wants 

19:00 – 23:00 - The metrics of online summit success 

23:00 – 26:00 - The challenges that come with success; dealing with haters and numbers  

26:00 –32:30 - Creating based on demand, using affiliates, and promotions 

32: