The IT Experts Podcast

Pippa shared with us how marketing has changed in the last five years, with the trend now focusing a lot on the digital space such as social media, webinars, e-books. She also foresees this trend to continue in the next five years.

We talked about when, as an IT & MSP business owner, you realise that working with an external marketing agency takes too long and you need to be more reactive, that is the time that you need to invest in your own marketing team. It is important that you stay reactive.

We also discussed how your marketing team does not need to be big, you simply need a group of people dedicated in that area of the business.

Pippa also talked about the importance of value-based contents as pitching may no longer work. As we say here at IT Experts, people buy from people.

I hope that this episode helps you get your thoughts straight about what you should do to take your marketing to YOUR next level.

To get in touch with Pippa, click here: https://www.linkedin.com/in/virtually-unflappable-pippa-loveridge

You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/

If you haven't seen it yet, come and join our community in our own IT Experts App – you can check it out here – https://bit.ly/ITE-COMM

If we're not connected already, let's connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.

Alternatively, you can drop me an email at [email protected]

Until next time, you look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast - Break Fix edition, we talk about some proven and practiced tips that we have at the IT Experts community on how to prevent customers from canceling and postponing their services.

You need to remember that retaining your current customers is as good as finding new clients in your IT & MSP business.

But first, you need to understand what sales language is, and really set the truths and the facts from everything else.

Now, what are the steps that you need to learn so you prevent your customers from canceling?

Step 1: Acknowledge that they want to leave, and talk to them.

It's always best to do this face to face.

Step 2: Agree that they can postpone.

Agree AND offer an alternative.

Step 3: Find out what has changed.

What really is the reason they are cancelling now? Ask HQQ (High Quality Questions)

Step 4: Review the reasons why they invested in you to start with.

Step 5: Re-establish some short-term goals.

Step 6: Go back and re-close the deal.

Step 7: Send them a confirmation email about your new course of action and deal.

I hope that this episode helps you get some really good data on what's going understanding your client, how your business has performed and delivered to you your client, as well as help you see some areas for improvement from your team.

You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/

If you haven't seen it yet, come and join our community in our own IT Experts App – you can check it out here – https://bit.ly/ITE-COMM

If we're not connected already, let's connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.

Alternatively, you can drop me an email at [email protected]

Until next time, you look after yourself and I'll catch up with you soon!

So, what are they?

Step 1: Get All the Facts - What is going on? What is the effect of the issue that is being identified?

Step 2: State the Issues Correctly - Look at the actual business impact of said issues objectively

Step 3 - Ask the Right Questions - What is the issue's impact on the client and on the business? Hear and listen to these questions' answers.

Step 4 - Agree on the Next Course of Action - Makes sure it is SMART!

Step 5 - Implement - Promptly execute on the ideas that you and your team agreed with.

Step 6 - Follow Up on Progress

I hope that this episode helps you and your IT & MSP business.

You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/

If you haven't seen it yet, come and join our community in our own IT Experts App – you can check it out here – https://bit.ly/ITE-COMM

If we're not connected already, let's connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.

Alternatively, you can drop me an email at [email protected]

Until next time, you look after yourself and I'll catch up with you soon!

Ayan shares how your digital marketing footprint can be compared to real estate -- how much are you investing in it?

She also discussed how you don't necessarily have to hire a digital marketing agency for your IT & MSP business as there are many things that you can immediately do on your own such as:

1. Claim your Google My Business (GMB) listing

2. Get Google reviews

She also talked about how even when you're not aware of it, your digital footprint can be easily checked.

Ayan also discussed how important it is for MSPs to go LOCAL this 2021. We talked about how you should nail your niche, and make sure that you rank locally.

We also tackled some basic yet effective SEO tips that you can use to help your IT & MSP business.

I hope you've picked some helpful tricks from this episode, and if you did, it's time to implement!

To learn more about digital footprint or amplifying your brand, you can get in touch with Ayan Adam here >> https://www.linkedin.com/in/ayanadam/

To learn more about Tech Tribe, click here: - http://bit.ly/ITE-TRIBE

You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/

If you haven't seen it yet, come and join our community in our own IT Experts App – you can check it out here – https://bit.ly/ITE-COMM

If we're not connected already, let's connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.

Alternatively, you can drop me an email at [email protected]

Until next time, you look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, we are fortunate to be joined by IT Rockstars' Scott Millar as we talk about how important is nailing your niche in your IT and MSP Business.

Scott talked about how helpful it is in generating more business in your IT and MSP business to really figure out your niche. And once you have clarity of what your vertical is, you need to map out your customer journey and figure out how you move each prospect from one section to another.

He also shared how targeted marketing works, and why you should use it in your IT and MSP business.

We also discussed how important it is that you have confidence in your team and your business.

We talked about how people buy from people, so it is also important that you build rapport with your prospect and your clients.

These tips that we talked about today seem to be basic and you must already know them, but are you implementing them? If not, you are not alone, just make that change already and see how much it improves you IT & MSP business.

To learn more about IT Rockstars and how they can help you generate qualified MSP leads without cold calling or networking, check them out here -- https://www.itrockstars.net/

To learn more about Tech Tribe, click here: - http://bit.ly/ITE-TRIBE

You can also connect with Scott on LinkedIn: https://www.linkedin.com/in/scottmillar/

You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/

If you haven't seen it yet, come and join our community in our own IT Experts App – you can check it out here – https://bit.ly/ITE-COMM

If we're not connected already, let's connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.

Alternatively, you can drop me an email at [email protected]

Until next time, you look after yourself and I'll catch up with you soon!

Pete talked about how he came into the decision of selling his seven figure MSP business, even after swearing not to.

We also tackled how the most important currency right now is TIME, and how important it is how and where you spend your time.

Pete also shared his long journey taking his MSP business from founding it to selling it just before the Covid 19 pandemic hit the world last year. He says that he can't pinpoint a specific technique that he used in growing his business but says that the growth was slow and steady.

We talked about how it takes more than a video marketing campaign, lead generation, or any sales technique to take your MSP business to the next level. You need to constantly adapt to the ever-changing market.

Pete also shares how important it is to learn what your clients' problems are so that you can provide the right solutions for those. Doing so will help you build your confidence.

He also talked about how important it is for any IT and MSP business owner to make an effort to improve.

We discussed the importance of focusing on your people and your clients happy, and mental health.

To learn more about Officevibe, a platform where you can send your team for mental health awareness courses or first aid courses, (and it will also tell you whether you are a good boss) click here: https://officevibe.com/

To learn more about Tech Tribe, click here: - http://bit.ly/ITE-TRIBE

You can also connect with Pete on LinkedIn: https://www.linkedin.com/in/petematheson/

You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/

If you haven't seen it yet, come and join our community in our own IT Experts App – you can check it out here – https://bit.ly/ITE-COMM

If we're not connected already, let's connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.

Alternatively, you can drop me an email at [email protected]

Until next time, you look after yourself and I'll catch up with you soon!

We now exist in a time where most of our lives have been migrated online -- family gatherings, shopping, customer support, and business meetings. And as a business, there's only one thing that you can do, stand out from the crowd. And this is where putting out the right content comes to play.

Creating content for your IT & MSP business can be challenging at times, especially when you're not used to it. And when it comes to it, we normally think that you have to set a certain time exclusively on creating content. However, Kevin shares that it doesn't have to be that way. Your content is readily available in every conversation you have with your clients, with your team, and with your network.

Kevin shared some practical tips that you can use to put together your content, including recording a conversation that you have with your team or client, and having it transcribed.

He also talked about the importance of using bullet points in putting together a piece of content.

We also discussed how important it is to produce a diversified set of content. Kevin shares his 7 suggested forms of content for social media. They are:

1. Statistics

2. Facts

3. Anecdote

4. Poll

5. News

6. Tips

7. Quotes

I hope this episode helps you in starting your content plan that will get you noticed, and make you stand out in the crowd.

To get a 50% discount on Kevin's fresh stack content ideas, at MSP Spark - https://mspgrowthhacks.com/msp-content-spark/ .

Just use the code : ITEXPERTS

To learn more about Tech Tribe, click here : - http://bit.ly/ITE-TRIBE

You can also connect with Kevin on Linkedin: https://www.linkedin.com/in/kevin-clune/

You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/

If you haven't seen it yet, come and join our community in our own IT Experts App – you can check it out here – https://bit.ly/ITE-COMM

If we're not connected already, let's connect on LinkedIn, YouTube, and over our website at innovatetosuccess.com.

Alternatively, you can drop me an email at [email protected]

Until next time, you look after yourself and I'll catch up with you soon!

We discuss the importance in having an appraisal system to measure your team performance.

We also talked about the importance of you knowing that your team's job description is different from the appraisal system.

Your Team Targets should be SMART:

• Specific
• Measurable
• Achievable
• Realistic
• Time-bound

I hope that this episode helps you and your IT & MSP business team.

You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/

To learn more about Tech Tribe, click here : - http://bit.ly/ITE-TRIBE

If you haven't seen it yet, come and join our community in our own IT Experts App – you can check it out here – https://bit.ly/ITE-COMM

If we're not connected already, let's connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.

Alternatively, you can drop me an email at [email protected]

Until next time, you look after yourself and I'll catch up with you soon!

Chris shared with us that there is no perfect PSA tool, BUT there is a perfect PSA tool for your business.

We talked about the importance of knowing what you'll be using your PSA tool is for, and that you use it right within your IT & MSP business.

Chris reminds that your PSA tool should be used with your overall contract management, it is not simply a service desk (many business owners use it as such).

Chris also talked about the parts of their PSA tools that IT & MSP businesses miss out on and normally not use.

We covered the difference between a CRM and a PSA tool, as well as the pros and cons of each one.

I hope that this episode helps you have a better insight on how you could make the most out of the PSA tool that you have in your IT & MSP business.

To get a copy of Chris Timm's PSA Prfotability book, click here : https://www.psaprofitability.com/

To learn more about Tech Tribe, click here : - http://bit.ly/ITE-TRIBE

You can also connect with Chris on Linkedin: https://www.linkedin.com/in/christimm/

You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/

If you haven't seen it yet, come and join our community in our own IT Experts App – you can check it out here – https://bit.ly/ITE-COMM

If we're not connected already, let's connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.

Alternatively, you can drop me an email at [email protected]

Until next time, you look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, we are joined by The Nigel Moore from Tech Tribe.

Previously, he built a 1.5M AU$ MSP business, and exited in 2016. And today, we are going to be talking about how perfect pricing works in your IT & MSP business.

We talked about the importance of confidence in building and growing your IT & MSP business. You need to know and trust yourself to do what you need to do; only then can you take your business to YOUR next level.

Nigel shared one of the mistakes of many IT & MSP business owners, and that is perfectionism, wanting to design the perfect system, however, he notes that there is nothing perfect, all you need to sell is a system that delivers good service to your clients while being profitable to you.

He adds that, especially when you are a starting IT & MSP company, you can start with a basic pricing model, the most important thing is that it works -- and you know and understand the pros and cons. Gradually, the model matures, the market matures, and so do you, as a business.

We also talked about the basics of what you need to know to get your pricing right.

I hope that this episode helps you have a better insight into MSP pricing and help you be more confident in you and your IT & MSP business.

To learn more about Nigels Tech Tribe, click here : - http://bit.ly/ITE-TRIBE

You can also connect with him on Linkedin @ https://www.linkedin.com/in/nigelgmoore/

You can access the other IT Experts Podcasts here – https://innovatetosuccess.com/itega-podcast/

If you haven't seen it yet, come and join our community in our own IT Experts App – you can check it out here – https://bit.ly/ITE-COMM

If we're not connected already, let's connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.

Alternatively, you can drop me an email at [email protected]

Until next time, you look after yourself and I'll catch up with you soon!