The Perfectionism Project

Have you ever felt like your self-coaching sessions aren't a productive use of your time? Or that you don't know what to submit for coaching on inside PGSD - even though you know there's plenty of work to do on your perfectionism handbrake? This episode will help!

In this episode, I'm sharing what a quarterly self-coaching curriculum is, why you need one and the 5 steps to creating one.

In This Episode You'll Learn:

• What self-coaching is and how it will help you release your perfectionism handbrake
• How I realised I needed to create a self-coaching curriculum
• The benefits of creating a self-coaching curriculum using your quarterly review
• How your Growth Goal and Power Planning relates to your self-coaching curriculum

PGSD is opening to new students on 27 July 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Brooke Castillo - The Life Coach School

Erin, Naomi and Estelle signed up for PGSD in January 2022. They knew that they needed to get out of their own way in their businesses. And they knew that planning properly as a perfectionist was the first step…

Erin is a copywriter who was spending an embarrassing amount (those are her words!) on courses, coaches and marketing advice only to self-sabotage when it came time to pitch herself.

Naomi is a website designer and developer who was creating vague goals and plans (and endless to-do lists) to take her business full-time.

Estelle is a fashion designer whose perfectionism handbrake was stopping her from following her launch plan and telling people about her designs.

They all made the Three Month Commitment to Power Planning, set their Growth Goals and started planning properly. And what happened next was a little different for each of them…

So I invited them on the podcast to talk about what to expect in your first 6 weeks of Power Planning.

This episode is going to normalise what often happens when you start Power Planning so that you never mistakenly think you're off track.

In This Episode You'll Learn:

• The hidden planning mistakes that Erin, Naomi and Estelle were making before PGSD
• How they knew it was the right time to sign up for PGSD
• How Power Planning helps you to be a more present parent
• What to expect in your first six weeks of Power Planning (what's normal and what isn't)
• The difference between time blocking and Power Planning
• How to keep Power Planning when a big life event comes up (like surgery)
• Exactly how Power Planning helps you figure out your needle movers
• Why it's ok if your Power Hour takes more than 60 minutes

Sign up for PGSD:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done are now open. Sign up today at samlaurabrown.com/pgsd (note: the doors close at 11:59pm New York time on 3 May 2022).

Featured In The Episode:

• Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Erin's website - erincrydercopywriting.com
• Erin's free guide - Top 5 Mistakes You Are Making In Your Web Copy - erincrydercopywriting.com/websitecopy
• Erin's instagram - @erincryder_copywriting
• Naomi's website - naomimartinstudio.com
• Naomi's instagram - @naomimartinstudio
• Estelle's website - audax-stella.com
• Estelle's instagram - @audax_stella

Our most successful PGSDers *know* what they need to do to build their business to $100,000 - they just can't get themselves to do it. This was the case for PGSDer Natalie Koons.

In August 2021, she invested $6,000 in a business coach to teach her how to launch her course on sock knitting (Natalie is a knitter and crocheter).

She figured that if could just find someone to tell her how to launch an online course - and she invested a large enough amount of money into learning how to do it - she'd be able to find the motivation to get it done.

But even though Natalie knew WHAT she needed to do to launch her course, she didn't know HOW to get herself to do it. She was busy creating consistent content for her YouTube channel, replying to comments and working on other creative projects. And her launch tasks kept getting moved from one to-do list to the next…

The launch wasn't happening so Natalie decided to put the business coaching on pause. She didn't know what was wrong and why she couldn't get herself to implement the launching strategy she'd invested so much money in.

Then Natalie came across my podcast. She quickly realised that her perfectionism handbrake had been making her procrasti-work and that there was a simple process she could follow to get out of her own way.

On 11 January 2022, Natalie signed up for PGSD without hesitation. She took her business coaching off pause. And she used the PGSD Process to get herself to do the scary things her business coach was telling her to do.

On 3 March 2022, Natalie posted in her Persistence Log to say that she had 125 people sign up for her sock knitting course and made over $34,000. With her perfectionist mindset on her side, Natalie was able to quickly launch her course (which she'd been putting off doing for MONTHS).

Natalie made 3 x as much as she needed to hit her first quarterly milestone for her Growth Goal (which had felt impossible only a few weeks earlier). And that's even though she was just a beginner at Power Planning and only worked through the first few modules of the PGSD Process…

In today's episode, I talk to Natalie about how the PGSD Process got her to implement her business coach's advice and allowed her to breeze past her first $10,000 month in her business.

In This Episode You'll Learn:

• Why Natalie joined PGSD before listening to every episode of The Perfectionism Project
• Why she wasn't able to implement her business coaches advice before PGSD
• The hidden planning mistakes Natalie was making before Power Planning
• The fears Natalie had around her audience finding out that she wants to make money
• The self-coaching Natalie did during her launch
• How Power Planning has helped Natalie tap into her creativity

Sign up for PGSD:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done are now open. Sign up today at samlaurabrown.com/pgsd (note: the doors close at 11:59pm New York time on 3 May 2022).

Featured In The Episode:

• Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Natalie's instagram - @knittynatty
• Natalie's YouTube channel - youtube.com/knittynatty
• Natalie's website - knittynatty.com

Until you start thinking of yourself as a non-procrastinator, you'll always be left wondering how long your latest burst of productivity will last. That's why I'm sharing the 3 simple steps to becoming a non-procrastinator in the 5th and final part of my procrastination series.

You don't have to wait to stop procrastinating before you start thinking of yourself as a non-procrastinator. In fact, you won't stop procrastinating UNTIL you start thinking of yourself that way. In the episode I share why this is the case and exactly what to do.

In This Episode You'll Learn:

• Why you need to plan properly as a perfectionist to become a non-procrastinator
• The reason you should aim for 80% follow through (for needle movers and clean rest)
• Why resting without guilt is part of becoming a non-procrastinator
• How PGSD will get you out of your own way and the sign up details

PGSD is opening to new students on 27 April 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 April and closing at 11:59pm New York time on 3 May 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

The more clean rest you get, the less you will procrasti-work. And the less you procrasti-work, the more money you will make in your business. You'll learn exactly why this is true - and what to do if you feel resistant to clean rest - in this episode.

This episode is for you if you work longer hours or weekends to make up for what you didn't complete during the week, you love the feeling of checking items off your to-do list but never feel 'done', a refund request or a negative review feels like a personal attack or you can't remember the last time you took a full day off your business.

In This Episode You'll Learn:

• Where clean rest fits in with Power Planning and when to put it in your calendar
• Why less clean rest means more procrasti-working
• What you must remember about clean rest when you're first getting started

PGSD is opening to new students on 27 April 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 April and closing at 11:59pm New York time on 3 May 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

When you're planning properly as a perfectionist, it's easy to spot procrasti-working. But what do you do once you catch yourself doing it? That's what I'm sharing in this episode - the third part in my procrastination series here on the podcast.

In this episode you'll learn a simple tool our PGSDers use to pull themselves out of procrasti-working. It's called the Procrastination Pick Me Up. By the end of the episode, you'll know exactly how and when to use it. And you can start using it right away to make more money in your business more easily.

I also share two incredibly recent examples of when I caught myself procrasti-working and what I did about it - as well as an example one of our PGSDers shared in the PGSD Forum. Just in case you were thinking that you're the only one who procrasti-works! Tune in today.

In This Episode You'll Learn:

• The difference between working on needle movers and procrasti-working
• Why catching yourself procrasti-working is a win (even if you don't stop doing it)
• How Power Planning helps you catch procrasti-working
• The 3 prompts in the Procrastination Pick Me Up
• How and when to use the Procrastination Pick Me Up to stop procrasti-working

PGSD is opening to new students on 27 April 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 April and closing at 11:59pm New York time on 3 May 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

You don't need to completely stop procrastinating in order to hit your money goals and enjoy the process of doing it. In the second episode in my procrastination series I share 7 reasons why zero procrastination is not the goal…

Procrastination is not a problem. And it's safe to let procrastination be ok (the less shame you have about procrastinating, the less desire you'll have to procrastinate). Tune into this episode to learn why.

In This Episode You'll Learn:

• How aiming for zero procrastination puts perfectionists in the all-or-nothing mindset
• Why you don't have to completely stop procrastinating in order to hit your goals
• How NOT aiming for zero procrastination is part of becoming a non-procrastinator

PGSD is opening to new students on 27 April 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 April and closing at 11:59pm New York time on 3 May 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

Procrasti-working is when we work on our business as a form of procrastination. And if you do it, you're not alone.

Perfectionist entrepreneurs don't procrastinate in the same ways as everyone else. Instead of avoiding work, we procrasti-work. This can look like scrambling to get all of your content created each week, moving sales tasks from one to-do list to the next or eating lunch at your desk while procrasti-learning something about marketing.

This episode will teach you about the 3 types of procrasti-working. By the end of the episode, you'll know how to spot procrasti-working and my proven process for cutting it in half. Plus you'll learn why procrasti-working is a normal part of building a successful business (I still do it) and why zero procrastination is not the goal.

In this episode I dissect procrastination advice from some of the top ranked articles on google and explain why this advice doesn't work for perfectionists. The episode is worth listening to for this alone. All you need to do is hit play…

In This Episode You'll Learn:

• The difference between working and procrasti-working
• The hidden reasons that perfectionists procrasti-work
• What happens when we cut our procrasti-working in half
• Why common procrastination advice doesn't work for perfectionists
• The 3 types of procrasti-working and how to tell whether you're doing them

PGSD is opening to new students on 27 April 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 April and closing at 11:59pm New York time on 3 May 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

In this episode I'm talking to one of our PGSDers, Jenna, all about the power of your Persistence Log. As part of planning properly as perfectionists we do a Weekly Review at the end of each week of Power Planning. And your Persistence Log in the PGSD Forum is the perfect place to share that - and I'll let Jenna tell you why!

In This Episode You'll Learn:

• What you miss out on if you keep your weekly review to yourself
• How your Persistence Log can become an anchor amidst the chaos of life
• What to do if you feel resistant to submitting your weekly Persistence Log update
• How Jenna gets back on track when she misses a week posting her Persistence Log
• The biggest lessons Jenna has learned from one year of Persistence Log updates

PGSD is opening to new students on 27 April 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 April and closing at 11:59pm New York time on 3 May 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Jenna's instagram - @quevivavulnerability
• Jenna's podcast - Que Viva Vulnerability Podcast (Apple, Anchor and Spotify)

In today's episode, I share a chatty Growth Goal update for Quarter 1 of 2022. It's the third year I'm working towards a monetary goal and it feels so different this year. That's not because of the results I've already created, but because the way I'm thinking about it has created these results. Listen in as I chat about that shift and my personal growth in the first three months of 2022.

In This Episode You'll Learn:

• What my goal is for 2022 and how I've broken my quarterly milestones down
• How I stopped putting pressure on myself to achieve my goals
• How to be committed to your goals even though you don't feel rushed
• What my business model looks like and why I simplified it

PGSD is opening to new students on 27 April 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 April and closing at 11:59pm New York time on 3 May 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Episode 125: How I Transitioned From Full-Time Work To Full-Time Entrepreneurship
• Episode 105: What A Six Figure Business *Really* Feels Like
• Episode 316: Behind The Scenes Of A $250k Launch (Part 1: Pre-Launch Period)
• Episode 317: Behind The Scenes Of A $250k Launch (Part 2: Launch Period)