The Perfectionism Project

If you're sick of being behind in your business (even though you're doing ALL the things), this episode is for you.

I explain what clean rest is (i.e. resting without guilt) and why it's essential for perfectionists.

It may not feel like it, but clean rest will help you work better and build a better business (with less overwhelm, less procrastination and less burnout).

You'll have plenty of clean rest scheduled in your calendar when you're planning properly as a perfectionist.

All that clean rest won't be scary because you'll be so clear on what's important vs what isn't, when you work best and how to keep your plans workable so you never fall behind. You'll be able to ENJOY your time off.

It's time to start planning properly as a perfectionist - and that includes getting the clean rest you need. And anyone can learn how…

In This Episode You'll Learn:

• Why you've always struggled to rest without feeling guilty
• How clean rest helps you to get MORE done in your business
• Why it's safe to rest, even if you feel like your business will fall apart if you take time off

PGSD is opening to new students on 27 July 2022:

The PGSD Process will have you planning properly as a perfectionist and getting out of your own way in your business. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

In today's episode, I share a chatty Growth Goal update for Quarter 2 of 2022. In quarter 2 we made about half of what we made in quarter 1 and had a "failed" launch BUT this was by far my favourite quarter. Tune in to learn exactly why plus why I felt resistant to recording this episode, my biggest lessons from the quarter, what didn't work and how much money the business made.

In This Episode You'll Learn:

• What my goal is for 2022 and how I've broken my quarterly milestones down
• Why I felt resistant to doing my quarterly review and recording this episode
• The important lessons I learned about content creation (including instagram reels)
• Where I put self-coaching in my Power Planning
• My biggest lessons and 'fails' from the quarter

PGSD is opening to new students on 27 July 2022:

The PGSD Process will have you planning properly as a perfectionist and getting out of your own way in your business. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Learn the basics of Power Planning - samlaurabrown.com/planning
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Episode 325: My Growth Goal Quarterly Review For Q1 2022
• Episode 336: Getting Your Work Done Early + Easily (Part 1: Content Creation)
• Episode 337: Getting Your Work Done Early + Easily (Part 2: Pre-Launch Period)
• Episode 338: Getting Your Work Done Early + Easily (Part 3: Launch Period)

Note: This episode is the audio version of my new video series How To Plan Properly As A Perfectionist. Watch the video series HERE.

When perfectionists follow the same planning advice as everyone else, we get in our way.

That's why the first step in the PGSD Process is making the Three Month Commitment to practice Power Planning.

Power Planning covers everything perfectionists must do to plan properly. It's a simple 3 step process that anyone can learn, and I walk you through it in detail in today's episode.

Listening in will help you follow through with your plans (even when the unexpected happens), get your most important tasks done consistently and effectively, and finish each day feeling accomplished and organized. All while being kind to yourself in a way that makes you more productive, not less.

If you're a chronic procrastinator, you never finish what you start and you NEVER follow through with your plans, this is for you.

In This Episode You'll Learn:

• The difference between procrasti-planning and planning properly
• A step-by-step walkthrough of Power Planning
• Exactly what you need to do to Power Plan each week
• How Power Planning helps perfectionists get out of their own way

PGSD is opening to new students on 27 July 2022:

The PGSD Process will have you planning properly as a perfectionist and getting out of your own way in your business. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Video Version: How To Plan Properly As A Perfectionist - samlaurabrown.com/how-to-plan
• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

I hadn't thought to do an episode on how I built my podcast until my friend Alexander James (who I interviewed in Episode 340) started asking for the details. So I thought that I'd record an episode on how I built my podcast to 2 million downloads without following industry best practices.

This episode is about podcasting AND it's about how you can be successful even when you're not doing things the same way as everyone else in your industry - no matter what you're working on. If you feel called to do things your way, this one's for you.

In This Episode You'll Learn:

• The thoughts I have about my podcast that make it easy for me to be consistent
• Why I didn't follow the advice given by experts on how to build a successful podcast
• How I figured out what I wanted my podcast to be like
• Why it's easy for me not to compare my podcast with other people's
• The practical things I do so that I felt safe publishing 'imperfect' episodes

PGSD is opening to new students on 27 July 2022:

The PGSD Process will have you planning properly as a perfectionist and getting out of your own way in your business. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

In this episode I'm interviewing my friend and fellow coach Alexander James. I met Alexander through Stacey Boehman's 200K Mastermind and knew that I needed to share his energy and his wisdom on this podcast. Alexander is a life coach that works with the deep subconscious and I know you're going to get a lot from what Alexander shares in this episode.

We talk about how to create emotional safety and develop self-trust - as well as all of the practical ways to do that. Everything we talk about in this episode is going to help you get into a growth mindset and out of your own way, especially if you've been struggling to show up in your business as your most authentic self.

If you enjoy this episode, I encourage you to follow Alexander on Instagram @thesubconsciousbrand (his stories are insanely valuable) and listen to his podcast The Subconscious Coaching Podcast.

In This Episode You'll Learn:

• Why creating emotional safety is so important for perfectionists
• How to feel safe showing up on social media as the 'real' you
• The self-trust triangle and how to use it to build self-trust
• Business lessons from one of my and Alexander's favourite entrepreneurs

PGSD is opening to new students on 27 July 2022:

The PGSD Process will have you planning properly as a perfectionist and getting out of your own way in your business. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Alexander James' instagram account: @thesubconsciousbrand
• Alexander James' podcast: The Subconscious Coaching Podcast
• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

In this episode I want to talk to you about planned profit loss and how to feel safe when money ISN'T flowing in. When it comes to the entrepreneurial world, we see so many examples of people who are doubling, tripling and quadrupling their revenue year after year - and this creates the expectation that many should always be flowing in. And that certainly hasn't been the reality for me!

So in the episode I want to share a breakdown of my revenue growth over the years so that you can see what it looks like for the other 98% of entrepreneurs who aren't quantum leaping. And why that's normal and also completely safe.

Tune in as I share a breakdown of my business figures from 2018 to now - as well as why I had a period of planned profit loss in 2021 - so that you can feel emotionally safe when money isn't flowing in, rather than freaking the hell out.

In This Episode You'll Learn:

• A breakdown of my business revenue and expenses from 2018 to now
• How to tell when planned profit loss is self-sabotage versus when it's not
• Why I felt ashamed that my business wasn't making more money
• How my business savings have helped me make long-term decisions

PGSD is opening to new students on 27 July 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Episode 1: Welcome To My Podcast + My Story (So Far!)
• Episode 3: Blogging, Self-Doubt + How To Get Started
• Episode 125: How I Transitioned From Full-Time Work To Full-Time Entrepreneurship
• Episode 316: Behind The Scenes Of A $250k Launch (Part 1: Pre-Launch Period)
• Episode 317: Behind The Scenes Of A $250k Launch (Part 2: Launch Period)
• Episode 325: My Growth Goal Quarterly Review For Q1 2022
• Ep #129: Unexpected Changes from Six Figures to a Million
• Episode 437: Down To Business 2 - How To Maximize Your Profit Margin

Every day during the most recent PGSD launch, I recorded a little snippet for the podcast. This episode is a compilation of those snippets, with me checking the launch sign up numbers 'live', sharing my raw reactions as well as what we did when the sign up numbers were NOT where we expected them to be.

I also share how I kept myself out of shame and panic AND a full launch debrief with my biggest lessons too.

In case you missed the first episode in this three part series (Episode 336), throughout March, April and May I documented the work I had to do on my perfectionism handbrake to become someone who gets all of their launch content created way ahead of time, without overthinking or overworking.

Despite the work I've done on this over the years I was still leaving some of my launch content until the last minute. I don't want to be someone who hits their goals from a place of pressure anymore, even if this approach has worked incredibly well for me in the past.

If you have a tendency to put off anything selling related until the last minute (or you avoid it altogether) then this series is going to help you get out of your own way. I recommend starting at Episode 336. If you haven't listened to my podcast before, this series is a great place to start!

PGSD is opening to new students on 27 July 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

This episode is the second part in a three part series on how to get your work done early and easily.

In this episode I share how I navigated the weeks AFTER all the content for the most recent PGSD launch was complete (but before the launch began). Getting comfortable with this 'limbo' period was an important part of becoming someone who gets shit done early. And I share all the behind the scenes of that in today's episode.

In case you missed the first episode in the series (Episode 336), throughout March, April and May I documented the work I had to do on my perfectionism handbrake to become someone who gets all of their launch content created way ahead of time, without overthinking or overworking.

Despite the work I've done on this over the years I was still leaving some of my launch content until the last minute. And I didn't want to do that anymore!

Now that I'm a mother, clean rest is more important to me than ever before as is being an example of what it looks like to be in a growth mindset. I don't want to be someone who hits their goals from a place of pressure anymore, even if this approach has worked incredibly well for me in the past.

No matter what kind of business you have, you're going to be selling something. And if you have a tendency to put off anything selling related until the last minute (or you avoid it altogether) then this series is going to help you get out of your own way.

I recommend starting at Episode 336. If you haven't listened to my podcast before, this series is a great place to start!

PGSD is opening to new students on 27 July 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

If you hate that you're always leaving important tasks until the last minute, I want to invite you to listen to today's podcast episode.

It's the first in a three part series where I share all of the behind the scenes perfectionism work I needed to do during the most recent PGSD launch to get all the content created early (and easily).

Creating the most recent PGSD launch was a profound experience for me. I had to learn, and unlearn, a lot about myself. It was an exercise in releasing my perfectionism handbrake - in a BIG way.

And I know that the lessons I learned from this experience are going to make a big difference for you and your business, regardless of whether you're a coach or not.

Tune into the first episode today. The other two episodes will be released over the next two Mondays.

PGSD is opening to new students on 27 July 2022:

The PGSD Process will have you planning properly as a perfectionist and getting out of your own way in your business. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

When it comes to finding our work rhythms, perfectionist business owners tend to look at the rules and how other people are doing things. We sometimes ignore our own intuition and wisdom - an important part of discovering what works best for us. To illustrate how this process could look like, I'm chatting about what my work rhythm is evolving into as I learn more about myself from using Power Planning, the tools inside PGSD, and Human Design.

If you've been in a work rhythm that hasn't been working as best as it could for you, this episode is for you!

In This Episode You'll Learn:

• How Power Planning works with other modalities like Human Design
• Why I felt like I needed to review and reflect on my work rhythm
• Why I'm creating seasons in my business and what this looks like practically

PGSD is opening to new students on 27 July 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Episode 301: How I'm Using Human Design To Get Out Of My Own Way
• Episode 302: Perfectionism + Human Design For Manifestors, Generators and Manifesting Generators with Mili Velikova
• Episode 303: Perfectionism + Human Design For Projectors and Reflectors with Aditi Bhattacharya