The Perfectionism Project

The process for getting out of your own way in your business is simple: plan properly as a perfectionist, follow through with your plans 80% of the time, rest without guilt and repeat. In this episode, I'm answering some of the most common questions that come up for perfectionist entrepreneurs when they start following this process. It's all about how to stay focused and get your needle movers done without burning out.

In This Episode You'll Learn:

• How to stay focused on what matters most
• How to overcome resistance to following through with your plans
• When productivity is an act of self-care and when it isn't
• Going with the flow vs structuring your day - how to find the balance that works for you
• How to feel fulfilled in your business on a daily basis

PGSD is opening to new students on 27 April 2022:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 April and closing at 11:59pm New York time on 3 May 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

Is there a part of your business that you keep saying you're going to work on, but you secretly know you won't? It could be adding new client testimonials to your website, finalising and posting your updated pricing or creating your marketing funnel to reach your perfect client.

You know how to do these tasks (maybe you've even done them for others in the past) - and yet a part of you is resistant to doing them for yourself. When you sit down to do them, you just don't feel like it. They feel too hard to complete. It's easier to avoid them altogether and tackle something else.

Why is it so hard to take action on some business tasks, when you easily complete the same tasks for others? Why do you keep putting off content creation, even though you know what you need to do and you've done it before.

In today's episode, we share a snippet of a PGSD coaching call addressing this struggle and more. Heather (@thewriterremedy on Instagram) submitted to get coached because she wasn't sure when it was a good time to change things in her business (and when not to change them).

She also noticed that she was procrastinating on the tasks related to the changes she wanted to make. She had easily done the same tasks for others, yet it felt so hard to follow through on these tasks for her own business.

PGSD Coach Michelle helped her figure this out, as well as:

• How her self-worth can get entangled with her work
• What making a three month commitment to changing a part of her self-image looks like
• How to use Power Planning as a tool to release her perfectionism handbrake

Note: Thank you Heather for giving me permission to share this call on the podcast. We appreciate you!

Tune in to learn why you keep putting off content creation and exactly what to do about it.

In This Episode You'll Learn:

• Why we feel resistant to doing the business tasks we know we need to do
• How to use Power Planning to create consistent content
• The mistakes you're making with Power Planning that are making it hard to follow through
• Why procrastination isn't a problem

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

In this episode I'm going to be showing you how Power Planning and Clean Rest will keep you motivated to show up in your business. If you've been wondering how to stay motivated and show up consistently, week after week after week - this episode will help you understand how following the PGSD Process will help you stay motivated as you build your business. Especially if you've been in the all-or-nothing cycle of showing up perfectly for a few weeks and then abandoning your goals and your content calendar.

In This Episode You'll Learn:

• What we can learn from children about staying motivated
• Why the goal isn't getting your entire to-do list in your calendar
• Why it's important to make plans for your unmotivated self
• The hidden benefits of resting without guilt

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

In this episode we are going to be talking about your perfectionism handbrake - what it is, how to release it and feel safe doing so. This is going to be what helps you to get out of your own way in your business so you're showing up fully, serving your customers and clients, making more money and enjoying the day to day of being in business.

For about a year now I've been talking about perfectionism being a handbrake. This emerged as a response to the mentality that society has around perfectionism - that it's a personality flaw or that it's because we don't intellectually understand that done is better than perfect.

So much of the work that I do with perfectionists is to help you understand what it is so that you're able to get your perfectionist mindset on your side and get yourself in a growth mindset. That's why this episode is all about your perfectionism handbrake and how to release it.

In This Episode You'll Learn:

• How to tell whether your perfectionism handbrake on
• Why everyone has a perfectionism handbrake
• Where your perfectionism has 'come from'
• The 3 steps to releasing your perfectionism handbrake
• Why having language around your perfectionism will help you find solutions

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Episode 276: 5 Signs You're A Perfectionist + What It Means For Your Business

In this episode I'm going to be talking about the importance of a Growth Goal and some of the signs it's working to get you out of your own way in your business. If you're a PGSDer, or you've been listening to this podcast for a while, you'll be familiar with a concept that I teach called the Impossible Goal.

The Impossible Goal is a goal that is set above what is possible for yourself. And by setting a goal in that way, we're asking ourselves to grow into the person that can achieve that goal - rather than setting a 'realistic' goal that our present day self could achieve.

This goal does wonders when it comes to taking your perfectionism work from an intellectual pursuit to a day-to-day practice. And from now on, we're going to be calling it a Growth Goal. In this episode, I share why I'm changing the name and what's normal to expect as you pursue your Growth Goal.

In This Episode You'll Learn:

• Why the Impossible Goal is now called the Growth Goal
• How to tell if you've set your Growth Goal too high
• The 5 stages of pursuing your Growth Goal and why each one is part of the process
• Why it's worth pursuing a Growth Goal even with the ups and downs

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject
• Episode 307: [Planning Series] Procrasti-Planning Versus Planning Properly

While perfectionists want everything in their lives to be perfectly organised, the irony is that they actually stop themselves from creating this reality - without even realising it! And one of the reasons they do this is because of their secret addiction to feeling behind.

Most perfectionists would swear that they don't want to feel behind, so it can be confronting to realise that you might be manufacturing behindness (if that's a word!) in your life. In this episode I'm talking about why we do this, 2 signs that you're secretly addicted to chaos and what to do about it.

In This Episode You'll Learn:

• Why perfectionists can become addicted to feeling behind
• The sneaky ways perfectionists make themselves feel more behind
• The real reason you never feel completely organised
• How feeling behind is secretly serving you
• Two ways that the addiction to feeling behind manifests for perfectionists
• How to stop being addicted to feeling behind

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

In this episode I'm interviewing Brandon Lucero on how to stop being a perfectionist about your messaging.

Brandon is an online marketing expert, serial entrepreneur and host of the New Generation Entrepreneur Podcast. He teaches entrepreneurs how to build a fulfilling and profitable business by helping them master their craft, remember who they are and use the psychology of selling for good.

I know you're going to appreciate Brandon's expertise and openness as he talks about the ups and downs of his entrepreneurial journey, the money mindset lessons that have taken his business to millions and how to know when your messaging is ready to put out into the world.

In This Episode You'll Learn:

• The money mindset lessons that have made Brandon millions of dollars
• How to tell whether your messaging is good enough to start sharing
• Why it doesn't matter if you make a bad first impression on a customer
• When you should get qualified to help others and when you shouldn't
• Why being one or two steps ahead of your customer is valuable
• How to distinguish intuition from fear
• Whether you should survey your audience about what content to create

Featured In The Episode:

• Brandon's instagram - instagram.com/iambrandonlucero
• Brandon's podcast - The New Generation Entrepreneur Podcast - brandonlucero.com/
• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

In this episode I'm sharing a behind the scenes look at the most recent PGSD launch. This is the second part in a two part series that will help normalise the ups and downs of launching (regardless of what kind of business you have) and show you how to get out of your own way when you're selling.

Tune in to listen to a compilation of daily, 'real time' updates from the launch period. In these updates I talk through the numbers, mindset work, strategy and more!

In This Episode You'll Learn:

• What my self-coaching looks like during launch week
• The mindset shifts that kept me committed to my goal
• The statistics we were tracking and why
• Why mindset is more important than strategy
• What our final numbers were (sign ups, revenue, podcast ep downloads etc)

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

In this episode I'm sharing a behind the scenes look at the most recent PGSD launch. This is the first part in a two part series that will help normalise the ups and downs of launching (regardless of what kind of business you have) and show you how to get out of your own way when you're selling.

Tune in to listen to 3 updates that I recorded during the pre-launch period (right before the doors to PGSD opened). In these updates I talk through the launch plan and strategy, the self-coaching I'm doing, our goal and more!

In This Episode You'll Learn:

• What our goal is for the PGSD launch and why
• The mindset work I'm personally doing to stay committed to the goal
• What I'm doing differently compared with our last launches
• How I decided what our launch strategy would be

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject

Our perfectionism often makes us think that the work we've produced isn't good enough and that we need to re-do it. This usually turns into us doing our work over again and again. And when we get into this habit, it's very disheartening to even approach a task so we only end up procrastinating on it and putting it off.

In this episode, I'm talking about why I wanted to re-record two podcast episodes and how I came to a decision as to whether or not to let myself do it. If you find yourself re-doing your work so it's good enough or constantly making little edits then this episode will help you figure out when re-doing your work is self-sabotage and when it's not.

In This Episode You'll Learn:

• What happens if we always let ourselves re-do our work
• How I was able to tell whether re-recording podcast episodes was self-sabotage
• What all-or-nothing thinking has to do with re-doing our work
• Why you can't listen to your brain every time it says your work isn't good enough

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd
• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power
• Follow me on Instagram @perfectionismproject