The Perfectionism Project

In today's episode, I'm chatting about what to do when being more courageous in your business is not paying off yet.

Maybe you've been showing up on Instagram and that's taken a lot of courage. Maybe you've been getting on sales calls and you've got your sales page and pricing up but it feels like it's just not worth it because it doesn't seem to be working.

Tune into today's episode to learn how you can become more courageous, how you can show up fully in your business and what to do if you are being courageous but nothing seems to be working.

In This Episode You'll Learn:

• The difference between conditional courage and true courage
• Prioritisation tips that help you do courageous things to grow your business
• Entitlement you may unknowingly have that's stopping you from getting results
• Ways to create a safe place for yourself to practice being courageous

Featured In The Episode:

• Perfectionists Getting Shit Done - group coaching program
• FREE Planning Workshop
• Episode 243: When To Change Your Sales Tactics (And When Not To)

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Today we're chatting about 5 ways you're unknowingly making your perfectionist mindset work against you without even realizing it - and what to do instead.

As you are doing the work to move out of a perfectionist mindset and into a growth mindset, there will still be plenty of time where you are in a perfectionist mindset. That's because changing your mindset is a journey.

We want to make sure that when you are doing the work to move out of a perfectionist mindset - you are not unknowingly making your perfectionist mindset work AGAINST you. Instead you are going to be working WITH your perfectionist mindset to achieve your goals.

Tune in today to learn how to start moving closer to your goals.

In This Episode You'll Learn:

• Ways perfectionists destroy self-trust
• The real reason you keep quitting on your goals and how to stop
• How to-do lists are hurting your productivity
• Tips for getting into a growth mindset and moving out of your perfectionist mindset

Featured In The Episode:

• Perfectionists Getting Shit Done - group coaching program
• FREE Planning Workshop
• Episode 199: Beating Yourself Up Versus Holding Yourself Accountable

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Inside of my group coaching program, Perfectionists Getting Shit Done, we set something called an Impossible Goal. This is a goal that is designed to make your brain freak out and call everything you believe about that goal into question.

Impossible Goals bring up a lot of self-doubt to work through, which can feel uncomfortable. They bring up all of the reasons and all of the evidence that we can't be the kind of person that does what we want to do. Our brains freak out - and we want to quit.

An Impossible Goal is not something that's unrealistic. It can exist in reality. In fact, it IS realistic but your brain thinks it's impossible.

Tune in to learn about why living behind our own doubt is actually more comfortable than believing in what we think is impossible and what to do about it.

In This Episode You'll Learn:

• Why a better feeling thought is not always the most secure
• The ways I'm learning to inspire confidence in 2021
• To stay in self-belief longer and longer
• That you don't have to have super positive thoughts to believe in yourself

Featured In The Episode:

• Perfectionists Getting Shit Done - my group coaching program
• FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

I'm such a big believer in reviewing your year, I thought I'd share my year in review with you!

At the end of every year, I look through my favorite podcasts and listen to the year in review episodes. I believe it is such an important way to learn about the failures, mistakes and lessons that others make too.

Tune into this episode, as I reflect on and share with you my biggest failures, lessons and takeaways from 2020. Be sure to tune in!

In This Episode You'll Learn:

• What I did that led to actually getting clear on my niche
• The phrase I told myself when I failed that kept me going
• Why selling to too large of an audience was not allowing my business to grow
• The power that can come from sticking with the things we fail at
• You do not have to be certified to start building your coaching business and why

Featured In The Episode:

• Perfectionists Getting Shit Done - my group coaching program
• FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At
• Episodes 166: Personal Development Lessons From 2019
• Episode 243: When To Change Your Sales Tactics (And When Not To)
• Episode 246: 3 People Not To Create Content For

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

A few years ago I decided to stop putting off my dreams. And I want you to do the same. Remember that you can put your dreams off forever - and if you don't force yourself to start, it might never happen.

That's why in today's episode, I'm sharing my personal story and my advice on how to go from not knowing what to do in your life to finally figuring out what you love. I also talk about how to feel the fear that comes with having clarity around your dreams and how to take action anyway.

In This Episode You'll Learn:

• Why I thought I didn't know what I wanted to do with my life
• How I figured out what to do with my life
• How I started pursuing my dreams even though I was scared

Featured In The Episode:

• Perfectionists Getting Shit Done - my group coaching program
• FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Today I'm going to be sharing my personal growth update for December 2020.

I do these updates every single month and it's been great because when we look back on the year as a whole it is easy to forget what happened in those earlier months. Everything really seems amplified towards the end of the year - the highs are higher and the lows are lower and we can easily gloss over the lessons we've learned.

In this episode I share what went on for me in the month of December. Tune in for today's episode!

In This Episode You'll Learn:

• How you can work significantly less and still grow your business
• Ways I simplified my beliefs so that my reality could simplify too
• The method that I used throughout 2020 that kept me productive
• What I'm planning to do differently in 2021

Featured In The Episode:

• Perfectionists Getting Shit Done - my group coaching program
• FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

This episode was inspired by a recent call in our PGSD community.

How much of my personal life to share with my audience was a decision that I needed to make when it came to growing my business. It was especially important because - as someone who talks about my own personal development and struggles - I had to consider whether or not I should share my stories that involve other people.

Listen to today's episode to learn how you can make a clear decision about what to share when it comes to your personal life

In This Episode You'll Learn:

• How you can come to a clear decision about how much of your personal life to share
• Questions that you can ask yourself when considering sharing experiences and stories
• The lessons I've learned when sharing my personal life experiences

Featured In The Episode:

• Perfectionists Getting Shit Done - my group coaching program
• FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Today I want to share why I have no Instagram strategy for 2021.

This episode is really meant to give you some insight into my business, where it's currently at and the kinds of decisions I'm making to grow my business. I'm hoping this episode will give you a few things to think about in terms of business growth - no matter where you're at.

Tune into this episode to learn more about why I've made the recent decision to not have an Instagram strategy going into 2021.

In This Episode You'll Learn:

• The tool that I used in 2020 to guide my marketing strategy
• How many marketing channels I use for my business
• Why Instagram isn't the best platform for my business
• The importance of creating content for platforms that you feel connected to

Featured In The Episode:

• Perfectionists Getting Shit Done - my group coaching program
• FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Today I want to chat with you about the 3 people you should not be creating content for.

If you are creating content as part of your marketing strategy for your coaching business - this episode is going to be really helpful.

More likely than not, you are creating content for at least one of these three people - if not all three. I'm speaking from experience here because I've made content for all the people that I'm going to be talking about today in this episode. But it's super important you know about this as early as possible.

Tune in to learn who the 3 people are that you shouldn't be creating content for and who to create content for instead.

In This Episode You'll Learn:

• Why sharing general experiences is leaving your ideal clients out
• Who to think about when creating your marketing plan
• The sneaky reason your content may not be evolving with your audience
• My personal experiences with creating content for the wrong people
• Important things to remember as you scale and grow your audience

Featured In The Episode:

• Perfectionists Getting Shit Done - my group coaching program
• FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

If you've been procrastinating on a big decision, this journaling exercise will help. I complete this exercise every time I create a new program, pursue a new idea or change my prices to help me overcome my fears. Grab your journal and a pen and tune in to learn how you can do it too!

In This Episode You'll Learn:

• Why you need to get clear on your fears in order to overcome them
• Why you might not know what you're afraid of, even if you think about your fears a lot
• How to overcome your fears when making big decisions
• How to use this journaling exercise and when to do it

Featured In The Episode:

• Perfectionists Getting Shit Done - my group coaching program
• FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At
• Fear Setting Exercise - Tim Ferriss
• Tribe of Mentors - Tim Ferriss
• Tools of Titans - Tim Ferriss
• Episode 39: The 4-Hour Work Week by Tim Ferriss: Lessons + Takeaways
• Bonus Episode: Tribe Of Mentors By Tim Ferriss: Lessons + Takeaways

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership