“Any time you’re starting a practice, the first thing you need to focus on is patient experience.”

This week, CEO of Practice Promotions Neil Trickett interviews Vikram Sethuraman, Founder & CEO of PT Wired. They are talking about how to improve your patient experience.

• Why patient dropout is a MASSIVE problem…and what you can do to solve it
• How a mobile app will build your brand –using your logo and your name
• Why PT owners should focus on patient experience AND customer acquisition

To check out the PT Wired custom mobile app, visit https://practicepromotions.net/app. 

Feel like you're the only one who's thinking about the business? In this episode, Neil talks with Colin Sisco, Owner of Kaizen PT in Seattle, WA, about how to empower your staff and turn your PTs into marketers. 
 
“PTs are generally afraid of the word marketing or the idea of selling themselves. There seems to be this thought of: I want to get paid, but I’d gladly give my services away for free."

You'll learn...

•  The #1 advantage of buying a practice vs starting from scratch
• How to explain "direct access" to patients
• How to keep in touch with past patients with newsletters, weekly emails, letters, and a  Wall of Fame! 
• How to increase referrals, reviews, and returning patients by turning your PTs into marketers
• Why empowering your staff will help you sleep better at night!

"I got cancer 18 years ago, when I was still running my practice as a single practitioner. I remember thinking that if I go down, my family won't get anything. So I decided that I had to build the practice up to more than one person."

Listen to hear Trevor's incredible journey from single practitioner to running a 13-person clinic at Preferred Physical Therapy in Florida. Hear about all the tools in his marketing toolbox, including...

• Sponsoring an MMA fight!
• Patient newsletters, sent monthly
• PT Google Ads with call tracking
• A custom Patient Engagement app
• Developing a "profit center" in his business for Vestibular Therapy

...and much more! 

Check out Preferred Physical Therapy's website here: https://pptfl.com/

"We've always had a direct-to-consumer mentality in our practice." 

In this podcast episode, Neil interviews Dr. Andy Sotirokos, COO of Solutions Physical Therapy & Sports Medicine in Alexandria, VA. Their wide-ranging conversation covers...

• Why frequent Google Reviews are CRUCIAL 
• How to use Google Ads to drive patients to your door
• The danger of relying on physician referrals 

Check out Solutions Physical Therapy's website here:

https://solutionsphysicaltherapy.com/

What do reimbursement cuts mean for your clinic? Impending doom, or an opportunity to take your practice to a whole new level? Listen to learn the 3 key areas you CAN control to overcome reimbursement cuts and make your practice more profitable. 

To learn more, read our blog at: https://practicepromotions.net/business-planning/practice-overcome-medicare-reimbursement-cuts/

Is it WRONG to market to past patients?  "I hope I never see you again" and other things PTs should NEVER say! 

In this episode, Neil interviews James Pumarada, Owner & PT at Complete Physical Rehabilitation, to learn...

• How to leverage your past patient list and increase referrals
• How to start a cash-pay section of your business 
• What happened when James stopped direct-mailing his patient list for a month

Visit Complete Physical Therapy's AMAZING website at: https://cprnj.com/about/our-practice/

“We’ve tripled our quarterly physician referrals. And the only new thing we’ve implemented is the new look to our physician letters.”  

This week, Neil interviews Mitch Bell, Marketing Director of Madden & Gilbert PT. You'll learn...

• The secret to effective physician marketing
• How marketing systems FREED UP Chad Madden to co-found Breakthrough Marketing 
• The first marketing hire EVERY PT owner should make 

Check out Madden & Gilbert PT's new site here: https://maddengilbertphysicaltherapy.com/ 

If you don't have the right strategy, your PT marketing  will SUCK. But it doesn't have to. There's a proven, effective 5-step PT marketing strategy you can start implementing in your clinic TODAY. It's trusted by 1200+ clinics in North America.  

Access the full Ultimate PT Marketing Training [video + worksheets]: https://practicepromotions.net/physical-therapy-marketing/training

Request an Ultimate PT Marketing Sample Kit:  https://practicepromotions.net/marketing

When is the wrong time to sell your practice?
What is your exit strategy?
How can you increase the value of your practice?

In this episode, Neil discusses all these questions with Dr. Dimitrios Kostopoulos. Dimi is a physical therapist, business owner, and mentor to so many! He is the founder of Hands-On Diagnostics Companies, and helps PTs triple the value of their practices by adding diagnostic tools like EMG Testing, MSK Ultrasound Testing, and more! 

Dimi will teach you how to increase the value of your practice before you sell... and when is the WORST time to sell! 

Learn how to work with Dimi here: https://handsoncompanies.com/

Learn the 5 simple tips to improve your PT website here: http://practicepromotions.net/ptmakeover

Getting frequent reviews on Google, Facebook, or Yelp is one of the best ways to increase your online presence and reassure potential patients that you’re a legitimate, helpful business. There’s just one problem: asking for reviews can feel so awkward! 

In this episode, our CEO Neil Trickett will teach you...

• Why reviews matter
• How OFTEN you need reviews
• How you and your PTS can overcome the awkwardness of asking for the review
• The ONE question you need to ask patients in order to get a review that isn’t just fluff. 

To access the 10-Minute Website Makeover mentioned in the podcast, visit: https://practicepromotions.net/unlock-pt-workshop-training/access-website-makeover