Newsflash -- if you're like most clinics, you have a list of hundreds (maybe thousands) of patient emails! You should be reaching out to them over email at least 2x a month -- because when you do, you'll boost patient reactivations, retention, and referrals.

After you listen to this podcast, you'll know...

• Why you shouldn't use Mailchimp or ConstantContact
• Which emails get the best open rates
• How often you should email patients

About Wes Taylor

Wes is the Special Projects & SEO Manager for our clients here at Practice Promotions. But before that, he was a digital account manager for 5 years! He’s helped hundreds of clinics attract more new patients with their website, SEO, and email marketing. 

Today, Wes will talk to us about how PTs get more patients with email marketing – WITHOUT violating HIPAA. 

Want to GROW and scale your PT or Chiro clinic?

After you listen to this podcast, you'll know the 5 roadblocks that are SLOWING DOWN your success...

1. Not knowing your OWN goals 
2. Working in your business, not ON it
3. Thinking everyone works the same as you
4. Not understanding cash flow, profits and maximizing internal sales/business
5. Outsourcing - why you should invest in quality vendors for clinic roles such as marketing

About Our Guest  - Raj Suppiah, Co-Founder of Foundation Physiotherapy

Raj co-founded Foundation Physiotherapy in 2011 with the passion of delivering high-quality health care in a progressive, non-traditional setting. 

Since then, the company has since grown to seven locations across the Toronto area. 

Raj ALSO coaches clinic owners and healthcare entrepreneurs to improve themselves and their businesses. Check out his coaching services here: https://www.rajsuppiah.com/

Do holiday cancellations drive you crazy? Hate the feeling of watching gaps open up on your schedule during Thanksgiving and Christmas?

You have the power to PREVENT holiday cancellations before they start. After listening to today's episode, you'll learn...

• Simple scripts to overcome cancellations (literally just listen and repeat!)
• Why you should NEVER schedule a patient to come in the day after vacation
• Easy mindset shift around cancellations for you & your team

Download this PDF on Simple Holiday Scheduling & Marketing Tips today! 

About Our Guest

Dee Bills from Front Office Guru will Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! 

How can YOUR practice use AI?

Well, there may be things you can automate to take the load off your front desk. In this podcast, Neil interviews serial entrepreneur Mansoor Ahmed from Wiz Health. They discuss...

• How practices will be using AI 5 years from now
• How Wiz Eligibility makes scheduling easy 
• The power of AI for documentation 

Want to learn more about Wiz Eligibility? Click here to watch a 1-minute video about Wiz Eligibility for your practice. 

🍁🎃 It's pumpkin spice season! Fall is a great time to connect with past & current patients over social media. On this podcast, you'll learn...

• Which social media channels to post on
• How to connect with patients over fall seasonal activities
• What to post for Halloween, Thanksgiving, Breast Cancer Awareness Month, Veteran's Day, and more!

Other fun social media ideas include...

• Healthy fall recipes!
• Fall safety tips (how to hike safely, etc)
• Fun fall events & activities in your local community (they'll actually like and share this!)

Want even MORE fall social media ideas? Check out this blog to learn more: https://practicepromotions.net/fall-social-media-content-ideas/

Did you know we have a NEW social media program? Visit our website to learn more!

Want to increase patient retention? Then you should attract the RIGHT kind of patients...with workshops! In this podcast, Jon Clay from SOS Physiotherapy will share how he's run workshops & webinars to attract new patients.

You'll learn how to...

• Choose the right workshop topic
• MAKE THE SALE when you follow up with attendees
• Get your team involved

Plus, you'll hear why Jon Clay took the plunge & invested in Google Ads!

About Our Guest

Jon Clay is a physiotherapist and owner of SOS Physiotherapy, a successful 5-location practice in the Kitchener, Ontario area. He’s also a coach and mentor to other practices through Clinic Accelerator helping them grow their businesses. 

He has been a Practice Promotions client since 2018 and has gotten GREAT results with his physiotherapy marketing. 

This week, while Neil & his team are at the APTA's Private Practice Section conference, we're re-running one of our most POPULAR podcasts of all time! 

In this episode, you'll learn how to...

• Stop feeling awkward & get more Google Reviews 
• Hack your Google Business Profile to attract more new patients online 
• WHY Google Reviews are so crucial in today's world

You don't want to miss this episode! Plus, we'll see you next week with ALL NEW content!

What do people say about you behind your back?

Whatever they're saying, that's your "brand."

In this podcast, you'll learn...

• How to create a clinic brand that stands out from the crowd
• What a 'brand' IS and isn't 
• How a strong brand will help you hire

About Our Guest

Today we’re talking to Jamey Schrier from Practice Freedom U. 

Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. If you find yourself frustrated by inconsistent patient flow and reduced insurance payments, or if worries about financial stability and competition keep you up at night, Jamey can help.

Are you struggling to hire new PTs or Chiros?

Is your failure to hire crippling your business growth? Does hiring make you lose sleep at night?

We get it. In this episode, Neil is joined by Rick Lau & Shaida Rabie from Clinic Accelerator. We'll teach you...

• How to use social media to hire
• A secret way to use Google to hire & beat Indeed / Ziprecruiter
• How to make your clinicians' lifestyles part of your marketing 

About Our Guests

Rick Lau is a healthcare entrepreneur and business coach with 20+ years of experience. He has built and successfully exited multiple businesses, including a network of 127 physical therapy clinics with over 1400 staff. Rick has grown his personal brand on social media with over 15.7K followers and 3.7M views using his proven strategies and tactics. Rick is also a lecturer at the Schulich School of Business (York University) Health Industry Management MBA Program.

Shaida Rabie is a GenZ social media expert who generated over 3.7M organic social media views in the last year alone and trained over 212 marketing coordinators. She’s helped numerous 7 and 8-figure clinic owners boost their patient numbers and attract new recruits with her digital marketing strategies. She currently mentors over 950 clinics, teaching their teams how to harness the power of social media to attract new patients and take their marketing and businesses to the next level. 

Do you want to grow your clinic into a multi-million dollar business? 

It's possible, but you need the right mindset! In this podcast, Dr. Sterling Carter will teach you about...

• How to make a family-owned business WORK (Without tearing each other apart) 
• Servant leadership
• Why most businesses FAIL 
• What the Army taught him about building a business

About the Guest
 
Dr. Sterling Carter is an Army veteran, physical therapist, and a successful entrepreneur and business owner. In 2008, he opened his private clinic – Sterling Physical Therapy and Wellness. Then, in 2011 Sterling launched Sterling Staffing Solution with his brother to help employers find top talent. He’s also launched a transportation services company AND grown Sterling PT to 3 locations. 

AND in 2018 Dr. Sterling Carter brought all his experiences together and wrote and published a book “Double Your Success, principles to build a multi million dollar business”. on how to build a multimillion dollar business.

Today, he’s going to share some of his tips on how to build a successful business.