In episode #2924, Eric chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher.

Get a copy of Seth’s book "This is Strategy" here: https://seths.blog/tis/

TIME-STAMPED SHOW NOTES:

(00:00) - Understanding Modern Marketing Misconceptions

(02:52) - The Philosophy of Strategy

(05:47) - The Importance of Focus in Marketing

(09:04) - Games and Infinite Play in Business

(11:57) - Empathy and Its Role in Strategy

(14:47) - Navigating Systems in Business

(18:05) - The Power of Time in Strategy

(21:00) - Generosity and Authenticity in Business

(23:50) - The Strategy Behind Book Publishing

(29:10) - The Journey of Writing and Its Impact

(31:35) - The Birth of Email Marketing

(35:48) - The Importance of Focus in Business

(39:55) - Understanding Long-Term Games

(43:45) - The Transformative Power of AI

(48:34) - Education and the Need for Change Agents

(49:58) - Mastering the Art of Storytelling

(53:50) - The Balance Between Hustle and Patience

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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