The coronavirus pandemic accelerated the rise of e-commerce. Which is something that Paige Mycoskie, the founder and CEO of the lifestyle apparel brand Aviator Nation, experienced firsthand. In the wake of coronavirus-induced shutdowns, Paige launched an online flash sale on Aviator Nation’s site to supplement her 200+ employees’ salaries. And the online sale resulted in the brand’s biggest day of all time — by far — selling $1.5 M in just 24 hours. (!) Needless to say, I can’t wait to chat with Paige about how she’s leaning into e-commerce to grow her business, drive sales beyond the brand’s brick-and-mortar locations, and so much more. So without further ado, let’s get into it. Welcome to WorkParty, Paige! • Join the party on social @workparty and stay in-the-know at workparty.com.

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