Moms ask why sits down with Julie Ann Friedman, the creator of Young, Wild & Friedman—those sensory kits kids (and parents) can’t get enough of!

Julie shares how it all started in her kitchen back in 2016, when she was looking for ways to help her daughter with sensory challenges and cognitive delays. What began as a mom’s passion project has grown into one of the most popular sensory kit businesses in the country, shipping to families in all 50 states.

We talk about the science behind sensory play, the benefits for kids’ development, and how something as simple as play dough can spark big growth and joy. Whether you’re a parent, an educator, or simply someone inspired by stories of purpose-driven entrepreneurship, Julie’s story will leave you motivated to embrace creativity, resilience, and play in your own life.

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