8/4/21 - Episode 60.  In this episode, I do an online consult with the founders of John's Crazy Socks and you get to listen in.  Hear how they got their mission-based business started and how they have grown their business.

SHOW LINKS

• John's Crazy Socks
• Video of the Episode

SHOW TRANSCRIPT

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7/21/21 - Episode 59.  In this episode, I share 9 best practices that you can use with seasonal products to increase conversion and repeat purchases.

SHOW LINKS

• Definition of Seasonal Product
• Episode 37 - Create a Marketing Calendar for your Shopify Store
• Klaviyo (affiliate link)

SHOW TRANSCRIPT

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7/7/21 - Episode 58.  In this episode, I cover the recent announcements from Shopify at their Unite conference.  I also give you my recommendations on how to factor them into your plans.

SHOW LINKS

• Unite Video from Shopify

SHOW TRANSCRIPT

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6/23/21 - Episode 57.  In this episode, I cover the WebP image format and how it is used in Shopify stores.  Learn how different browsers get different images.  And get my recommendations on how to pre-process your images before uploading them to your Shopify store.

SHOW LINKS

• Table of Test Results
• Image Test Shopify Store
• WebP Browser Support
• Flex Theme (affiliate link)

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6/9/21 - Episode 56.  Learn about the differences between fonts.  Get three strategies on how to pick the fonts for your new Shopify brand.

SHOW LINKS

• Display of all Shopify fonts
• My recommended Shopify fonts
• Overlap of Klaviyo and Shopify fonts
• Klaviyo (affiliate link)

SHOW TRANSCRIPT 

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5/26/21 - Episode 55.  In this episode, I cover ALT text in your Shopify store.  What is ALT text?  Why is it important?  How to edit ALT text.  And best practices.

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5/12/21 - Episode 54.  Learn how GripClean sold out all of their inventory by going viral on TikTok. 

SHOW LINKS

• GripClean Shopify Store
• GripClean on TikTok
• My Favorite GripClean Video
• Grant Cardone - Sell or Be Sold

SHOW TRANSCRIPT 

4/28/21 - Episode 53.  Learn about all the improvements that Shopify has made to the platform in the last 6 months. 

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4/14/21 - Episode 52.  Learn that an effective SEO program needs to have a link-building strategy.  And get 11 ideas to apply to your link-building strategy.

Show Links

• SEO Scorecard for Google Analytics
• Evolve Skateboard
• Average Eskate Reviews
• Moz Link Explorer
• Ahref Backlink Checker 

SHOW TRANSCRIPT

3/31/21 - Episode 51.  Learn how to put together a matrix of devices, screen sizes and browsers that reflects your customers and use the matrix to test the responsiveness of your Shopify store.

Show Links

• Google Analytics Dashboard
• Episode 43 - User Testing Your Shopify Store

SHOW TRANSCRIPT