5/12/21 - Episode 54.  Learn how GripClean sold out all of their inventory by going viral on TikTok. 

SHOW LINKS

• GripClean Shopify Store
• GripClean on TikTok
• My Favorite GripClean Video
• Grant Cardone - Sell or Be Sold

SHOW TRANSCRIPT 

4/28/21 - Episode 53.  Learn about all the improvements that Shopify has made to the platform in the last 6 months. 

SHOW TRANSCRIPT AND NOTES

4/14/21 - Episode 52.  Learn that an effective SEO program needs to have a link-building strategy.  And get 11 ideas to apply to your link-building strategy.

Show Links

• SEO Scorecard for Google Analytics
• Evolve Skateboard
• Average Eskate Reviews
• Moz Link Explorer
• Ahref Backlink Checker 

SHOW TRANSCRIPT

3/31/21 - Episode 51.  Learn how to put together a matrix of devices, screen sizes and browsers that reflects your customers and use the matrix to test the responsiveness of your Shopify store.

Show Links

• Google Analytics Dashboard
• Episode 43 - User Testing Your Shopify Store

SHOW TRANSCRIPT

3/17/21 - Episode 50.  Learn how to create buyer personas and brand voice to help you create compelling and consistent messaging.

Show Links

• Google Analytics Setup

SHOW TRANSCRIPT

3/3/21 - Episode 49.  Learn about the nuances of express checkout for your Shopify store.  And get my recommendations on how to best implement it in your store.

SHOW TRANSCRIPT

2/17/21 - Episode 48.  Learn some best practices on how to make better landing pages to improve your conversion rate and optimize return on ad spend. 

SHOW TRANSCRIPT

Show Links

• Video of the Podcast
• Craft Hot Sauce
  • https://www.freakyferments.com/ 
  • https://customsauces.store/
  • https://hillsidesauce.com/
• Toys for Active Toddlers
  • https://shop.thebrainpossible.com/
  • https://www.exploratoriumstore.com/collections/holiday-gifts-for-kids
• The Ultimate Little Black Dress for Sale
  • https://www.trinaturk.com/collections/dresses?Color=Black
• Best Men's Wallet
  • https://www.ridgewallet.com/collections/all-wallets
  • https://www.dangoproducts.com/collections/wallets
• Ultra Lightweight Running Shoes
  • https://yorkathleticsmfg.com/collections/footwear
  • https://www.allbirds.com/pages/dasher-running-shoe

2/3/21 - Episode 47.  Learn how to make your theme customizations more easily editable and maintainable by the store staff without them having to edit code.

SHOW TRANSCRIPT

Show Links

• Metafields App (affiliate link)
• Collection Template - small product photos 

1/20/20 - Episode 46.  Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.

SHOW TRANSCRIPT

Show Links

• 404 Dashboard Report 
• Marketing redirect example - https://jadepuma.com/podcast
• Shopify Bulk 301 Chrome Extension 
• Search Console podcast episode 

1/6/20 - Episode 45.  Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.

SHOW TRANSCRIPT

Show Links

• Page Performance Episode
• Video on Connecting Google Analytics and Search Console
• Flex Theme - provides great structured data
• Google's Search Console