3/17/21 - Episode 50.  Learn how to create buyer personas and brand voice to help you create compelling and consistent messaging.

Show Links

• Google Analytics Setup

SHOW TRANSCRIPT

3/3/21 - Episode 49.  Learn about the nuances of express checkout for your Shopify store.  And get my recommendations on how to best implement it in your store.

SHOW TRANSCRIPT

2/17/21 - Episode 48.  Learn some best practices on how to make better landing pages to improve your conversion rate and optimize return on ad spend. 

SHOW TRANSCRIPT

Show Links

• Video of the Podcast
• Craft Hot Sauce
  • https://www.freakyferments.com/ 
  • https://customsauces.store/
  • https://hillsidesauce.com/
• Toys for Active Toddlers
  • https://shop.thebrainpossible.com/
  • https://www.exploratoriumstore.com/collections/holiday-gifts-for-kids
• The Ultimate Little Black Dress for Sale
  • https://www.trinaturk.com/collections/dresses?Color=Black
• Best Men's Wallet
  • https://www.ridgewallet.com/collections/all-wallets
  • https://www.dangoproducts.com/collections/wallets
• Ultra Lightweight Running Shoes
  • https://yorkathleticsmfg.com/collections/footwear
  • https://www.allbirds.com/pages/dasher-running-shoe

2/3/21 - Episode 47.  Learn how to make your theme customizations more easily editable and maintainable by the store staff without them having to edit code.

SHOW TRANSCRIPT

Show Links

• Metafields App (affiliate link)
• Collection Template - small product photos 

1/20/20 - Episode 46.  Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.

SHOW TRANSCRIPT

Show Links

• 404 Dashboard Report 
• Marketing redirect example - https://jadepuma.com/podcast
• Shopify Bulk 301 Chrome Extension 
• Search Console podcast episode 

1/6/20 - Episode 45.  Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.

SHOW TRANSCRIPT

Show Links

• Page Performance Episode
• Video on Connecting Google Analytics and Search Console
• Flex Theme - provides great structured data
• Google's Search Console

12/23/20 - Episode 44

SHOW TRANSCRIPT

Show Links

• Piano Gift Ideas

12/9/20 - Episode 43

Here's a detailed checklist for you to follow when doing user testing on your Shopify store. 

SHOW TRANSCRIPT

Show Links

• Evolve Skateboards USA
• Shopify Payments Test Mode
• Chrome Tools
  • Edit this Cookie
  • Facebook Pixel Helper
  • Loadify - Smart Image Downloader
  • Grammarly
• See Mobile View in Chrome Desktop
• Collection Template for Image Size Review
• Setting Up Google Analytics in your Shopify Store

11/25/20 - Episode 42

In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee.  We discuss his new business and his experiences with Shopify. 

SHOW TRANSCRIPT

Show Links

• Cattlemen's Coffee

11/11/20 - Episode 41

In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store.  

1. Do small changes step by step.  Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers.
2. Listen to what customers have to say about the changes.
3. Each step should be informed by customer feedback.

This should result in a store that is easier for customers to purchase through, which leads to the ultimate store goals of increased conversion and Customer Lifetime Value.

SHOW TRANSCRIPT

Show Links

• Twyrl @ Home
• Bixby & Co.
• HotJar
• Google Analytics