It's time to dispel some of those 'SEO Myths' By: Matt Jones

I've recently had a lot of companies come to me making enquiries about SEO for their business so i wanted to take the time to dispel some SEO Myths that I commonly hear people bring up.

SEO is powerful tool to have in your arsenal, however there are a lot of scenarios that I regularly come across which are not overly relevant to the outcome of your SEO.

Often some of these scenarios once were considered an important indicator by search engines like Google, however as the algorithm has evolved, there has been many changes that have made past SEO practices redundant.

In this podcast, I run through a handful of SEO Myths that people commonly mistake for being vital to their online presence. Sure, some of them are still relevant to a degree, however they are not as important as one might think.

Hopefully you get something out of this podcast that you can apply to your SEO strategy.

If you'd like to have a discussion with an expert about your SEO, send an email to [email protected]. Either myself, of one of the team will sort you out.

See omnystudio.com/listener for privacy information.

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How would you like to know what marketing campaigns have been successful for businesses just like yours?

Series: How To Grow Your Business With Online Marketing Cohost: Will Wang from Growth Labz

This was by far one of the best series that I've recorded. Not only was recording with Will a load of fun, it was also some of the best actionable content we've ever created. In this podcast Will talks to us about some successful marketing campaigns that he's run in the past for tradies and contractors. All of the episodes in this series are awesome. I can guarantee that you'll be totally blown away by what you hear.

If I can encourage you to do one thing, it would be to go away and apply one thing that you've learned.

If you like marketing related content, you'll enjoy the podcasts below.

• TSS003 - The role of your website in SEO with Dave Jenyns
• TSS041 - About Google AdWords with John Curtis
• TSS044 - How AdWords fits into the digital ecosystem with John Curtis
• TSS072 - Creating engaging content with Erin Haskell

If you enjoy this podcast, please let us know by leaving us a review on iTunes. We really value your feedback and the reviews you leave helps our rankings.

Episode 3. Tried and tested online marketing campaigns for tradies and contractors.

This is the third and final episode of the 'How To Grow Your Business With Online Marketing' series with the one and only Will from Growth Labz.

In this episode, Will tells us about a whole bunch of successful campaigns that he's previously run for other tradies and contractors for companies located in both Australia and the USA.

This entire podcast is Will talking to us about  things that actually work. No guessing, no BS, this is factual stuff. Effectively, you can take what you'll hear in this podcast, impleme

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

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In this podcast, Will talks to us about the Three Pillars To Online Marketing Success.

Series: How To Grow Your Business With Online Marketing Cohost: Will Wang from Growth Labz

This was by far one of the best series that I've recorded. Not only was recording with Will a load of fun, it was also some of the best actionable content we've ever created. In this podcast Will's talking to us specifically about the Three Pillars to Online Marketing Success, however I can guarantee that you'll be totally blown away by what you hear in this series.

If I can encourage you to do one thing, it would be to go away and apply one thing that you've learned.

If you like marketing related content, you'll enjoy the podcasts below.

• TSS003 - The role of your website in SEO with Dave Jenyns
• TSS041 - About Google AdWords with John Curtis
• TSS044 - How AdWords fits into the digital ecosystem with John Curtis
• TSS072 - Creating engaging content with Erin Haskell

If you enjoy this podcast, please let us know by leaving us a review on iTunes. We really value your feedback and the reviews you leave helps our rankings.

Episode 2. The 3 key pillars to online marketing success

It's easy to get overwhelmed when it comes to marketing your business. There's so many things that need to be considered, which often leads to us throwing our hands up in the air and simply not doing it.

In this podcast, Will teaches us how to simplify the process by focussing on the three key pillars of marketing success. Sometimes less is more when it comes to marketing effectively. For one reason or another, it seems like human habit to want to unnecessarily over complicate things.

Like the first episode, this podcast is full of actionable and implementable tips, co rip in and get it done!

If you ge

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this podcast, Will and I talk about why in 2016, you need to be marketing online.

Series: How To Grow Your Business With Online Marketing Cohost: Will Wang from Growth Labz

This was by far one of the best series that I've recorded. Not only was recording with Will a load of fun, it was also some of the best actionable content we've ever created. In this podcast we're talking specifically about why you need to be marketing online, however I can guarantee that you'll be totally blown away by what you hear in this series.

If I can encourage you to do one thing, it would be to go away and apply one thing that you've learned.

If you like marketing related content, you'll enjoy the podcasts below.

• TSS003 - The role of your website in SEO with Dave Jenyns
• TSS041 - About Google AdWords with John Curtis
• TSS044 - How AdWords fits into the digital ecosystem with John Curtis
• TSS072 - Creating engaging content with Erin Haskell

If you enjoy this podcast, please let us know by leaving us a review on iTunes. We really value your feedback and the reviews you leave helps our rankings.

Episode 1. Why you need to be marketing online

Let's cut to the chase here. This is 2016. If you're not marketing online in 2016, you're kidding yourself.

We live in the world of "I want this, now". We don't wait until we get home to look through the phone book for emergency services. We don't call around to all of our friends to ask what plumbers they use. We jump on our computers, or cell phones and search the internet for whatever it is we're looking for, then we buy/order/book it.

Are you catering for that in your business, or are you still running ads in the local paper wondering why you're not getting the same amount of work that you used to?

In this podcast, Will talks

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
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The Site Shed Podcast turns 100 (episodes) old! Thanks for being part of the journey.

It's hard to believe that The Site Shed podcast has reached the episode 100 milestone already. The first episodes went live on February eight this year (2016) and here we are now, not yet nine months old with 100th podcasts deep.

It feels like a month ago, I sat in my office and drew out a road map that would enable me to add consistent value to my industry. Being able to give back has always been a passion of mine and although we're able to help a lot of organisations with Tradie Web Guys (the company that funds The Site Shed), we're able to reach a much wider audience with The Site Shed.

I'm really proud with our efforts to day. Downloads and subscriptions have been great and after only 4 days of being live, The Site Shed hit the iTunes New and Noteworthy category, where it still remains at the time of me posting this blog (October 21, 2016).

Brag rights warning: As you can see in this screenshot, we're currently positioned seventh, which I might add is four places better than the man himself Mr Tony Robbins.

In this podcast, I take a minute to reflect on the journey we've had so far. I give snapshot of what's currently happening in my world, right before I run through some of the key episodes that we've recorded along the way.

I talk a little about the direction of The Site Shed looking forward, including the soon to be members portal and the cool initiatives we have coming up like Learn'N'Ski and Learn'N'Surf.

I want to say a big thanks to our followers and listeners. You guys are awesome. I also want to say a big thanks to al of the guests I've had on the show, contributing with their amazing content. You guys (and gals) are incredible.

Lastly, I want to say a big thanks to my editor Flo. Mate, you're the best and none of this would happen if it wasn't for you.

If you enjoy this podcast, please leave us an iTunes review and also share this with someone that you think would enjoy the fruits of our labour. It's not easy creating this much high quality content, but man is it worth it.

Thanks all and ENJOY!

See omnystudio.com/listener for privacy information.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Meet Todd Reding. The man that provides a roadmap of success to architects throughout the USA and Canada. Guest: Todd Reding From: Charrette Venture Group

Back in episode TSS092 with Devon Tilly, Todd's name was put forward by Devon as a man that he's like to see appear on The Site Shed podcast.

Todd has a great story of self success and customer success. Charrette Venture Group works with Architects in the USA and Canada (hopefully soon the UK and Australia), by providing an 'incubator' type service that has been refined for Architects specifically.

Todd's team has a proven system that when plugged into organisations, it facilitates growth and development across 8 key areas of business. These areas have been derived from their own experiences, along with resources such as 'The E-Myth Architect' by Michael Gerber.

Todd explains in this podcast, there's currently around 60,000 architectural firms/companies in the USA and Canada, many of which have little to no idea about how to run a business. Sure they may be great architects, however as we all know, it takes more than mere skill in your trade, or professions to run a successful business.

Charrette Venture Group has goals and plans to be working with over 200 firms by 2018. Although they are a relatively new business at this stage, it's looking promising for them and the industry.

If you enjoy this podcast, please share it with someone.

 

See omnystudio.com/listener for privacy information.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Knowing how to retain your staff can literally make, or break your business.

Series: How to build a great team Cohost: Greg Hamlyn from Trades Coaching

In this series, we welcome Greg Hamlyn from 'Trades Coaching' back to the microphone to discuss the ongoing battle around building staff and retaining them. In the previous episodes, we spoke about creating roles and positions, we spoke about about how to go about finding staff and in this episode we're discussing how to retain your staff.

You may remember Greg from these previous episodes, which formed the 'How to stop competing on price and getting paid for bids, quotes & proposals' series we conducted not too long ago.

• How to stand out from your competition
• Qualifying prospects, so they stop wasting your time
• Getting paid for bids, quotes and proposals

Greg has been working with trade base organisations for a very long time and his expertise is well regarded in both the local Australian market, as well as the USA. With offices and staff in both countries, Greg and his team constantly strive to add value to businesses they work with and in this series, I'm glad to say that some of that value will be past on to our listeners also.

Episode 3. How To Retain Your Staff

I speak to a LOT of companies and business owners, right across the globe and if I was to honestly tell you the number one problem that 90% of these companies have, it's NOT finding good staff it's keeping them.

This podcast is an excellent compliment to episode TSS058 with the one and only Al Levi, where he talks about providing not just a job, but providing career options for staff members. Go back and check that out because between the two episodes, I'm confident you'll be able to draw some awesome conclusions for yourself.

In this podcast, Greg runs through some of the methods that he has personally used in the past, along with some of the methods that he teaches his clients around staff retention.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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It seems like from time to time, every business has some kind of issues in finding staff.  Well, it's time for that to end.

Series: How to build a great team Cohost: Greg Hamlyn from Trades Coaching

In this series, we welcome Greg Hamlyn from 'Trades Coaching' back to the microphone to discuss the ongoing battle around building staff and retaining them. In the previous episode, we spoke about creating roles and positions and in this podcast we're talking about how to go about finding staff.

You may remember Greg from these previous episodes, which formed the 'How to stop competing on price and getting paid for bids, quotes & proposals' series we conducted not too long ago.

• How to stand out from your competition
• Qualifying prospects, so they stop wasting your time
• Getting paid for bids, quotes and proposals

Greg has been working with trade base organisations for a very long time and his expertise is well regarded in both the local Australian market, as well as the USA. With offices and staff in both countries, Greg and his team constantly strive to add value to businesses they work with and in this series, I'm glad to say that some of that value will be past on to our listeners also.

Episode 2. Finding AWESOME Staff

Finding people that fit your organisation is a true art form. Not only do they have to be able to be capable and competent, they also have to fit your culture and fill that missing spot in the team.

We forever hear the stories of staff coming and going because they weren't doing their job correctly, etc, however in most cases, a staff members failure comes as a result of the way they've been inducted and trained.

Taking responsibility of your team and on-boarding new members correctly is often the difference between a successful relationship, however the first battle is of course finding that person in the first place.

In this podcast, Greg talks to us about some of the typical pitfalls he sees with trade based businesses looking to bring on new team members and he also talks us through his process of bringing on new staff.

If you missed episode one of this series

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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To grow your business, you'll need a team. In this podcast, we learn how to create positions.

Series: How to build a great team Cohost: Greg Hamlyn from Trades Coaching

In this series, we welcome Greg Hamlyn from 'Trades Coaching' back to the microphone to discuss the ongoing battle around building staff and retaining them. Obviously, this episode is about identifying and creating positions in your organisation, however the entire series is about finding staff and more importantly, keeping them.

You may remember Greg from these previous episodes, which formed the 'How to stop competing on price and getting paid for bids, quotes & proposals' series we conducted not too long ago.

• How to stand out from your competition
• Qualifying prospects, so they stop wasting your time
• Getting paid for bids, quotes and proposals

Greg has been working with trade base organisations for a very long time and his expertise is well regarded in both the local Australian market, as well as the USA. With offices and staff in both countries, Greg and his team constantly strive to add value to businesses they work with and in this series, I'm glad to say that some of that value will be past on to our listeners also.

Episode 1. Identifying and creating positions within your organisation

As businesses start to grow, it becomes more and more necessary to develop a team, however creating new positions in a business is not something that should be taken lightly.

In this podcast, Greg talks to us about how we go about firstly figuring out what positions we need to create, then how to create those positions for staff to fill.

By doing that, we're able to form a foundation that enables us to remove ourselves from that section of the business, so that we can focus o other areas.

See omnystudio.com/listener for privacy information.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Is flatrate pricing the right solution for your business? In this podcast, we'll find out. Series: Flatrate Pricing. Friend, or Foe. Cohost: Steve Piper.

We've had loads of requests, from many of our listeners for us to create some specific content on flatrate pricing. We've touched on it in a handful of episodes, however we've not yet dedicated an entire episode, let alone an entire series.

If this episode interests you, chance are you'll enjoy the following episodes:

• Episode 19. Pricing for profit with Matt from Cube Consulting
• Episode 65. Knowing Your Hourly Rate, with Adrian From Trained To Sell
• Episode 68. Charging For Quotes. Again with Adrian From Trained To Sell
• Episode 84. More Trust equals more sales with Eve John

In this series I'm joined by Steve Piper, who formally owned a well known plumbing company called The Pied Plumber. Steve sold that business a number of years ago, when he decided to focus on further developing the quoting program they used so that other companies could benefit from it also. He and his wife Penny now run Plumbing Profits, where they teach plumbers how to implement the 'flatrate pricing' model into their businesses.

Episode 3 Does your business suit flatrate pricing?

This is the third and final episode of the 'Flatrate Pricing. Friend, or Foe' series that i've been conducting with my cohost Steve from Plumbing Profits. In the first episode, we spoke about some of the myths, in the second episode, we spoke about the pros and cons and in this episode we're going to do our best to ascertain whether, or not flatrate pricing is a fit for your business.

Steve is confident that if you're business offers an emergency, or maintenance style service, then there is a flatrate product that would likely suit your business.

It's not really a fit for companies that carry out project work, due largely to the payment on delivery style that the flatrate model delivers, however with that said, the principles are relatively similar, so I'm confident that there will be something in this podcast for everyone.

If you enjoyed t

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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