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In this episode of The Site Shed podcast, host Matt Jones delves deep into the world of business acquisitions and selling a trade-based business. Joined by expert guest James Nathan, they explore key topics that every business owner should consider when navigating the acquisition process. From scepticism about 10x returns to mitigating risks and increasing the value of a business, this episode provides valuable insights and strategies for those looking to sell their trade-based business. Discover the secrets of successful mergers, the importance of planning and preparation, and the crucial elements that contribute to a smooth business transition. Tune in now to gain the knowledge and blueprint necessary for a successful business sale. Don't miss out on this episode packed with valuable advice and actionable tips.
Watch the video version of this podcast at https://youtu.be/196Rnn_XCSc
Discussion Points:
00:03 - Setting up a business for sale challenges.
00:04 - Starting a business is hard; succession planning is difficult.
00:09 - Simplifying business selling process: neatening, accounting, financials.
00:12 - Over-systemising can be unnecessary and ineffective.
00:17 - Focus on valuable processes for business growth.
00:18 - Embedding processes into workflow for new clients/employees.
00:22 - Complexity of business valuation
00:25 - Increase earnings, reduce costs, improve tax structure.
00:31 - Building, selling to trade buyers boosts value.
00:34 - Merging companies is harder than it seems.
00:38 - Red flag: customer concentration, deferred payment.
00:42 - Important factors for selling a profitable business.
00:48 - Evolving business fundamentals; aligning expectations for success.
00:52 - Get 30 Guaranteed Leads in 90 Days!
Resources:
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
Follow The Site Shed:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
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⭐ https://followthepodcast.com/TheSiteShed
In this episode of The Site Shed podcast, our host Matt Jones sits down with Mike Balding, the founder of Absolute Painting, to discuss the secrets behind scaling a successful painting business. Tune in as Mike shares valuable insights on developing habits for success and defining a unique message that sets your business apart from competitors in the noisy marketplace. Discover the power of understanding personality profiles and how it can guide interactions with both clients and team members. Learn about the importance of creating informative content for customers to refer back to, building trust through proof of services, and the impact of telling your unique story. Mike also dives into the significance of understanding individual personalities and implementing a good onboarding process to reduce buyer's remorse. If you're looking to take your painting business to new heights, this episode is a must-listen. Don't miss out on the brushstrokes to success!
Watch the video version of this podcast: https://youtu.be/GCNGqJbdZaM
Discussion Points:
00:00 - Coming Up
00:21 - Tradie Web Guys
01:22 - Welcome Michael Balding
03:53 - How Absolute Painting started
05:02 - Partnership success depends on valuing each other.
06:53 - Book guided business growth through personality assessment.
13:51 - Read books, focus on business, 75-day challenge.
19:36 - Painting company with unique story and values.
27:30 - Practice makes better creative content delivery.
31:33 - Longer sales cycle benefits from content marketing.
38:11 - Smooth onboarding reduces buyer's remorse effectively.
41:30 - Create org chart, plan to meet goals.
45:18 - Do everything right; becomes subconscious mechanism.
55:08 - "Powerful book on personality profiles"
58:52 - High standards boost customer satisfaction in business.
01:03:40 - Get 30 Leads in 90 Days
Resources:
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
Follow The Site Shed:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed
In this episode, host Matt Jones sits down with Allan Ferguson, industry expert and founder of Service Success Network, to discuss "The Future of the Trades Industry: Insights from an Industry Expert." Tune in as they delve into the ever-evolving world of the trades industry, exploring topics such as changes in the plumbing industry, conversion rate optimization, pricing models, AI and automation, coaching, and finding good people. Gain valuable insights into the industry's transformation and discover strategies to thrive in a competitive market. Join the conversation and gain a competitive edge in the trades industry.
Watch the video version of this podcast at https://youtu.be/dm8v0OzahQk
Discussion Points:
00:00 - Coming Up!
00:14 - Tradie Web Guys
01:18 - Welcome Allan Ferguson
05:31 - Expertise in profitable drain service business.
07:37 - Evolution on tools that can leverage your business.
12:39 - Difference on training. AU vs US
15:06 - TAFE is for apprenticeships and practical learning.
21:01 - Skilled trade shortage causes system pivot.
21:32 - Good people hard to find, GFC impact.
25:49 - Efficient business model with no salespeople.
30:37 - Costs, pricing, and margins explained briefly.
35:40 - Finance training lacking, technology changing quickly.
40:06 - AI will impact service industry, advertising costs.
45:37 - Conversion optimisation, lead nurturing, sales cycle management.
51:47 - The Foundations Program
Resources:
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
Follow The Site Shed:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed
Watch the video version of this podcast here.
In this episode of The Site Shed podcast, we dive into the critical topic of managing workplace risks with our special guest, Frank Scerri, founder of Workplace Compliant. In this eye-opening discussion, we explore workplace health and safety management systems and the importance of implementing proper processes and record-keeping systems. Gain insights into the duty of care employers have to identify and address psychosocial risks on the worksite. Join us to enhance your understanding of managing workplace risks and creating a safer work environment.
Discussion Points:
00:00 - Coming Up
00:21 - Tradie Web Guys
01:24 - Welcome Frank Scerri
01:42 - Challenges for businesses: safety, mental health, bullying.
04:12 - "Workplace safety education is crucial."
08:44 - "We help businesses with health and safety."
12:41 - COVID impacted mental health and bullying.
15:23 - Offensive behavior has consequences in teams.
17:23 - Construction industry has retention challenges.
23:23 - Bullying has a broad definition, including many acts.
27:24 - Ensure clear policies, signatures, and recording incidents.
30:06 - Absentee policy, inform employer, clarify process, harassment.
32:35 - Policy needed for employee capability and certification.
35:59 - Employer importance, minimizing risks, having processes.
39:01 - Cloud-based apps make reporting easy and accessible.
43:28 - Adverse actions create messy and costly situations.
47:20 - "HR consultant highlights workplace risks, provides resources."
51:03 - Proactivity prevents problems, saves time, energy.
Resources:
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
Follow The Site Shed:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed
Watch the video version of this podcast here.
In this episode of The Site Shed podcast, host Matt Jones welcomes special guest Mike Disney, CEO of CEO Warrior, to discuss the fascinating world of pricing exercises and their impact on business success.
Discover the importance of sharing financial information with employees and unravel the secrets of understanding pricing nuances for higher profitability. They also delve into additional expenses to consider and the significance of breaking down pricing structures for customers.
==========================
Discussion Points:
00:00 - Coming Up
00:27 - Get 30 leads in 90 days
01:14 - Welcome back Mike Disney
04:58 - Educate employees on financial responsibility for growth.
11:42 - "1 booked call could mean millions - clarity, alignment, accountability"
13:31 - Create pricing structure for owner-operator business
24:26 - Costs of running a business: $3600 + bad debt + bank charges + accountant.
28:46 - Credit card fees cost several hundred monthly.
36:45 - Expenses: office, payroll, and rent.
44:56 - Incredibly conservative expenses, hourly rate calculation.
51:56 - Interactive pricing exercise teaches financial responsibility.
59:49 - Tennis balls loss led to profitable sales.
==========================
Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧
Thank you for tuning in!
If you enjoyed this podcast and this series, please take 5 to leave us a review:
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
Follow The Site Shed:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed
Join us in this insightful episode of The Site Shed podcast as we navigate the talent market and unveil the blueprint to success for trade-based businesses. Our guest host, Ken Kilday of Leader's Cut, an Executive Coach and Business Strategist, shares valuable insights on topics ranging from storytelling and hiring to overcoming challenges and adapting to change. Discover how to attract the right team members, address problem employees, and embrace professionalism in the trade industry. Tune in to gain actionable strategies for success and thrive in the competitive world of trade businesses.
Watch the video version of this podcast at https://youtu.be/Iux1TAD3k7Q
Discussion Points:
00:00 - Tradie Web Guys
01:10 - Intro
02:27 - Welcome Ken Kilday
05:21 - Global skill shortage and professionalisation of trades
14:19 - The Challenge of Change: Letting Go of Experienced Team Members
18:17 - Adapting to Change: The Key to Business Success
21:10 - Why Your Customers Care About Your Story
34:04 - Handling Negative Reviews: A Lesson Learned
37:43 - Finding the Right Fit: The Secret to Hiring Success
45:25 - Hiring for a Job vs. Hiring for Career
48:05 - Transparency with your Team
52:30 - Key Points for Building and Retaining Teams
Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website.
Thank you for tuning in! 🎧
If you enjoyed this podcast and this series, please take 5 to leave us a review:
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Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
Follow The Site Shed:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed
Watch the video version of this podcast here.
Join us on The Site Shed podcast as we dive into an enlightening conversation with our guest host, Mike Disney, Co-owner and CEO of CEO Warrior. In this episode, we explore 5 commitments you need to make as a leader to get out of your own way.
Episode Highlights:
Tune in to the full episode of The Site Shed podcast now to discover the 5 leadership commitments that will empower your team and drive success in the trades and contracting industry.
#TheSiteShedPodcast #TradiesAndContractors #LeadershipCommitments #EmpoweringYourTeam #BusinessSuccess #ContinuousImprovement #Optimization #TechnologyInnovation #SharedVision #Motivation #ChangeManagement
Discussion Points:
00:07 - Tradie Web Guys
01:17 - Intro
02:18 - Welcome Mike Disney
03:30 - What is CEO Warrior?
10:07 - 5 Leadership Commitments
19:45 - 1st Commitment: Vision
24:00 - Creating a Painted Vision for Success
27:40 - Beyond KPIs: Focusing on the Vision Together
32:32 - Vision VS. Mission
37:51 - Transparency in Numbers: Key to Employee Confidence
43:25 - 2nd Commitment: Inspire and Motivate
46:40 - 3rd Commitment: Service
49:17 - 4th Commitment: Self Awareness
54:07 - 5th Commitment: Optimisation
Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website.
Thank you for tuning in!
If you enjoyed this podcast and this series, please take 5 to leave us a review:
See omnystudio.com/listener for privacy information.
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
Follow The Site Shed:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed
Watch the video version of this podcast here.
In this episode of The Site Shed, we delve into the topic of "Transforming Marketing for Trade Businesses with AI". With the increasing availability and evolution of AI technology, it's important for businesses, especially in the trades industry, to stay ahead and embrace the changes that come with it.
Matt Jones, our host and Director of Tradie Web Guys, a Digital Marketing agency for trade businesses, gives us his perspective on how businesses can utilise AI. He stresses the significance of establishing authority and positioning oneself as an expert. He discusses the emergence of AI tools that are transforming marketing strategies, aiding businesses in reducing expenses and improving efficiency.
We explore the advantages of using AI for content creation, including creating version one of content, eliminating guesswork and improving audience targeting. However, we also highlight the value of human expertise in refining content and adding an expert layer of knowledge.
Throughout the podcast, Matt provides practical tips and downloadable resources to help businesses adopt and incorporate AI technology into their marketing strategies.
If you're a trade business owner or marketer looking to stay ahead in the fast-evolving landscape of AI, this episode of The Site Shed is not to be missed. Tune in now to learn more about "Transforming Marketing for Trade Businesses with AI
Discussion Points:
02:10 - AI-driven content optimization and keyword research.
04:00 - Role of experts in refining and improving content.
06:30 - Building authority and E-A-T for businesses.
08:50 - Emergence of AI tools in trade businesses.
10:30 - Importance of embracing and being aware of AI impact.
12:00 - Downloadable resources for trades and global relevance.
14:20 - Discussion on AI usage in businesses and trades.
16:00 - Initial version one of content is hardest part.
17:30 - Benefits of using AI tools for content creation.
19:00 - Using Project Magic to rank higher on search engines.
Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧
Thank you for tuning in!
If you enjoyed this podcast and this series, please take 5 to leave us a review:
See omnystudio.com/listener for privacy information.
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
Follow The Site Shed:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed
Join us on The Site Shed as we explore the exciting world of travel rewards with expert guest Steve Hui, CEO and Founder of iFlyFlat and also known as “The Points Whisperer”. From turning your business expenses into lavish getaways to maximising your reward points, this episode is filled with valuable insights that will elevate your travel experience to new heights. Discover the best ways to earn points more efficiently, the different reward programs available, and clever strategies for redeeming your well-earned rewards. Whether you're a seasoned traveller or just starting out, this episode is packed full of practical tips to transform your work trips into unforgettable adventures. Tune in now to unlock the secrets to luxurious travel!
Discussion Points:
00:10 - Tradie Web Guys
02:00 - Intro
03:07 - Welcome back Steve
4:44 - How to choose the right rewards program for your business
6:37 - Tips for maximising your rewards and earning more points
10:21 - Strategies for redeeming rewards points for maximum value
15:09 - Examples of how to convert business expenses into luxurious travel experiences
18:41 - The importance of budgeting and tracking expenses for successful reward redemption
20:39 - Final thoughts and encouragement to start using rewards programs for travel benefits
Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧
Thank you for tuning in!
If you enjoyed this podcast and this series, please take 5 to leave us a review:
See omnystudio.com/listener for privacy information.
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
Follow The Site Shed:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed
Get ready to level up your contract negotiation game in the trade business industry! The Site Shed podcast brings you a special episode featuring Cian Brennan, the CEO of Quantum Contract Solutions.
This expert conversation is jam-packed with tips and tricks to maximise your business profits and avoid potential losses. From understanding the fundamentals of contracts to leveraging your negotiation skills, this episode provides valuable insights and actionable advice. Don't let this golden opportunity slip away!
Tune in now to The Site Shed podcast and gain the skills to succeed in contract negotiation in the trade business industry.
Discussion Points:
00:15 Tradie Web Guys
02:07 Intro
02:58 Welcome Cian Brennan
04:10 Who is Cian Brennan
10:42 Reducing Risk and Avoid Delay Responsibility
13:23 Negotiate Hard, Gain Respect and Start Contractual
18:03 Liquidated Damage and Consequential Damage
24:00 Termination Clauses
29:23 Secure Materials, Ensure Payment.
33:08 "Squeaky bum time"
35:30 Avoid Damages by Preparing Evidence.
41:15 Building Commercial Principles
46:10 Negotiating Contract Terms.
47:00 Construction Secrets
48:27 How Can You Negotiate Confidently.
51:40 "The Returns are in the Terms"
Resources:
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧
Thank you for tuning in!
If you enjoyed this podcast and this series, please take 5 to leave us a review:
See omnystudio.com/listener for privacy information.
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
Follow The Site Shed:
If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed
Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed
From the publisher's feed
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around…
Hosted by Tradie Web Guys digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

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