Defining and planning the key areas of your business

This second episode ties with the previous one about Beginning with the End in Mind. After being able to have an end goal in mind, it’s now a good time for business owners to define which areas of their business do they need to build a system for.

Edward emphasizes how much he favors simplicity in terms of building out systems for his business.

This for me is a very important insight because most business owners have this tendency to over-complicate systems which can be disruptive to the development of everything.

“Systems stand for ‘save yourself time energy and money’.”

Coincidence or not, this acronym given by Ed is astoundingly fitting when you think of what the true value of systems really is.

Systems are the foundation and building blocks of your business. They help structure the flow and growth of most areas in your business.

If you’re interested in learning more about this, check out part 2 of this Strategic Planning series with my good friend Edward Plant.

 

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Beginning with the End in Mind

“You plan to fail if you fail to plan”. This saying applies to just about any trade business out there. Most of your business’ systems need to be planned out ahead of time for you to prepare contingencies in case things don’t turn out as expected.

This is where beginning with the end in mind becomes extremely handy and important.

In the first episode of this series on Strategic Planning that I’m conducting with my great mate Edward Plant, we discuss why beginning with the end in mind is a crucial first step to strategic planning.

Edward Plant was in the service for almost two decades so he knows much about the importance of preparation and using the end picture as a starting point for planning.

“We don’t need a 28-page document that we never use. We need something we can pick up and run with on a regular basis.”

Ed speaks of this one big page in the military that contained all the current missions and a chain of command outline in case an official passes away.

According to him, this is similar to what businesses should have. Not multiple pages of documents, but a one-page blueprint that owners can pick up and run on a regular basis.

Beginning with the end in mind helps you create a timeline of goals that are realistically attainable. If you’re interested in learning more, just tune in to this podcast.

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Google Adwords can get very tricky for small to medium size businesses. In this podcast, I am joined by Ilana Wechsler as she discusses her vast experience with Adwords and how exactly can businesses take advantage of cost-per-click campaigns.

To enlighten our listeners out there, cost-per-click marketing is a strategy within Google that allows businesses to bid on high-traffic keywords. Google makes its earning by charging any website who bids on that keyword everytime the paid ad gets a click.

In this podcast, we use the keyword 'plumber sydney'. We discuss how the bid for this particular keyword exploded into $50 per click which just absolutely makes no sense for start-up businesses to invest on.

"You need to nurture those existing customers because they're the ones who are most likely to come back and refer you to people."

Despite being an expert in Google Adwords, Ilana emphasizes the true value of repeat customers. It is no secret that paid ads can increase the onpour of leads into your business.

However, being able to take care of your existing pool of customers might just take things to the next level.

As we wrapped off this insightful episode, Ilana mentions the importance of efficient location targeting when it comes to paid ads. According to her, it pays to create that extra layer of filter by specifically exculding locations you would not want to get reached by your ads.

Are you excited to learn more about this? Listen to this podcast today and scroll down to the bottom part of this page for a transcription guide.

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Your Next Step:

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Moving Forward After An Incident

After discussing how business owners can respond to incidents at work, we wrap off this awesome series by talking about moving on after an incident.

It's almost a necessity for a business owner to examine the person who was hurt by the incident to ensure that they are completely back in shape.

The last thing you would want is for another incident happening to the same person just because he came back to work not fully recovered yet.

"If they're back to 100 percent health then back to work is the best place to be."

In this final episode, we wrap up this awesome series by tackling the ABCs of moving forward after an incident. Believe it or not, how you handle issues that arise after the incident is just as important as your actual response to it.

This has been an amazing series which raises a huge amount of awareness on WHS and all things connected to it. It has been a treat to conduct it with my buddy Shayne Connolly.

It's a wrap Site Shedders!

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Your Next Step:

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Responding To Incidents Correctly

Incidents are an inevitable part of every business. This is the exact reason why business owners should be aware of what to do when incidents occur within the workplace.

In this episode, we go through a few real-life experiences of how people were able to move on from incidents at work. Shayne shares with us a previous worker who lost his arm due to a jet water accident.

“The first thing is always to attend to the person.”

There’s just so many kinds of incidents which can happen at work. Whatever the case may be, the first and foremost thing to do is give attention to the person.

As the owner of your business, you should be aware of what to do when incidents happen Aside from that, it helps to know all these things to instruct the right people so they can manage incidents in the future.

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Your Next Step:

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Establishing The Right Safety Systems For Your Business

In this series, Matt Jones and Sean Connolly go through the different factors in building out simple and correct safety systems for businesses. According to Shane, every business, at the very minimum, a workplace health and safety policy. This helps people within and outside of your company to recognize your business as one that takes these important things into consideration.

"The Wrong Safety Systems Are Those That Don't Fit Your Business"

In this podcast, Matt asked a very important question to Sean. "What are the wrong safety systems?". Sean emphasizes that it is important for you to know the nature and needs of your work to come up with a relevant safety system.

See omnystudio.com/listener for privacy information.

Your Next Step:

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Types Of Mental Health Problems

Mental health problems can be a silent killer because most victims feel very reluctant to seek help.

Like we talked about in the previous podcast, mental health is something everybody has. Just like everyone's physical health, our mental health is also prone to various illnesses.

Awareness of the different mental health problems will eventually equip tradies to help those who are still suffering from it.

This short list is a good start in understanding what other people around you might be going through.

1. Depression

 

Depression is one of the most common mental health problems. According to the Mental health Organization, approximately 300 million people throughout the world suffer from depression.

The unfortunate truth is that barely half of the people inflicted with depression receives subsequent treatment or attention.

In general, here are the different symptoms of depression:

• Difficulty sleeping
• Substance abuse
• Self-isolation
• Trouble concentrating
• Suicidal thoughts

A major lifestyle change along with consistent therapy is considered a very effective way to fight depression. A support group may come in very hand for depressed people.

For those of you with depressed family members, set aside time at least every week to make sure everything is going alright with the person. An open and listening ear can go a very long way.

2. Bipolar Disorder

 

Associated with schizophrenia, bipolar disorder is a mental health problem that causes the person to drastically switch from being extremely happy, sad, or upset.

The negative effects of a person suffering from bipolar disorder are as follows:

• Excessive spending
• Feeling overly excited and euphoric
• Invincible mentality
• Hallucinations
• Extreme depression
• Frequent arguing
• Broken relationships

The same treatment that helps people with depression also goes a long way when it comes to bipolar disorder.

3. Obsessive Compulsive Disorder

 

Obsessive thoughts and compulsive behavior are also considered a threat to people's mental health. This is due to the fact that it causes unusual behavior due to the mental state of the person.

Some obsessions that are usually observed are as follows:

• Reasonless worrying of family members' safety and well-being
• Violent and intrusive thoughts
• Excessive fear of food and water contamination

Some compulsions that are usually observed are as follows:

• Excessive washing of hands and/or mouth
• Repeating words in head
• Need for reassurance (excessive checking on peers and family members)

Your Next Step:

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The True Value of Mental Health For Tradies

Mental health is one of the things that you never take for granted as a tradie. Aside from the physical stress brought upon by continuous projects, it is important to keep an eye on how we take care of the mind.  In this podcast, we collaborate on how tradies and contractors can strengthen their mental health while dealing with the daily challenges of their trade business.

How Can Tradies Take Better Care Of Their Mental Health?

To accompany this amazing podcast is a brief list of practical things you can do for your mental health. Check it out: 

1. Get enough sleep

It's no surprise that getting sufficient amount of sleep is one of the most effective ways of preserving your mental health.

Tons of research concludes that lack of sleep has a direct correlation with depression (especially the not-so-young bunch!)

2. Find an outlet for stress

Stress can eat up all the happy hormones out of you. This is why an outlet for stress is very crucial to your mental health. 

And by 'outlet for stress', we don't mean partying and drinking the night away!

Boxing, travelling, hiking, skiing, and similar physical intensive activities are the perfect way to get your mind away from work-related tension.

3. Surround yourself with the right people

The word 'right' is the key-term in here. This is because everyone has different kinds of personality.

You may find yourself easily getting along with certain people at work. That's ok! It is very important to surround yourself with people that you truly understand and accept. On top of making friends at work, continuously nurture your relationship with family members.

People with strong connections in the family often find themselves less stressed than those who try to push away their family from their life.

 

On The Next Episode...

In the other half of this insightful podcast series on Mental Health, we go deeper into the effects of bad mental health.  Aside from that, we also go through some real life examples of how observing proper mental-health has helped tradies be at the top of their game.

Similar episodes

• • TSS131 - 8 Pillars With Stephen Scoggins
  • TSS128 - Building a business and dealing with suicide
  • TSS077 - Fit for work
  • TSS075 -Tradies national health month

See omnystudio.com/listener for pr

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How Helpful is Outsourcing in Trade Businesses?

The answer to such a question is always dependent on the nature and current situation of your trade business. In this podcast, I am joined by my good friend Charlie Valher from Outsourcing Angel as we discuss the positive and negative sides of outsourcing for your trade business.

Charlie and I got to tackle some pretty interesting and insightful topics related to outsourcing. Being able to identify which area of your business can use some offshore help will boost its potential to grow to a maximum.

"What I noticed is my email went from three hours a day to a maximum 30-minute phone call for me to dictate these replies."

How has outsourcing helped your trade business?

Are you interested in trying out this thing called outsourcing?

What are your concerns regarding outsourcing and its effect on your trade business? Let us know what you think!

.

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Being Financially Prepared

It is no lie that being financially prepared takes a lot of discipline and patience. However, the benefits to a financial account that is well taken care of can never be denied.

After the first and second episode, BIll and Matt hop back in the booth to finish their awesome podcast series revolving around tax and accounting for tradies.

"Being financially prepared is something that you constantly do."

Do you want to find the answers to all your questions related to tax and accounting? Learn a whole lot of new and interesting things in the culmination episode of this podcast series with Bill Petrovski.

 

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Your Next Step:

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