Discover the sales conversion techniques you need to close more deals and grow your business. In this episode, we dive deep into proven strategies for managing leads, improving sales systems, and mastering conversions. Whether you're in the home service industry or running a sales team, these insights will help you turn prospects into loyal customers. We discuss the importance of having a system in place, maximising leads, and driving business growth. Don't miss out on actionable tips for optimising your sales process!

Watch the video version of this podcast at https://youtu.be/Xl5gImCqQps

Discussion Points: 

00:00 Answer the phone for business success.

05:30 Understanding dynamics and system leads to success.

08:01 Sales qualified lead maximises opportunity for customers.

10:02 Manage entire process for client convenience. Qualified.

13:09 Important tasks require time and effort.

17:53 Deliver truth, not just requested information.

Resources:

• Get Your Free ‘Search-Ability’ Assessment - https://www.fencepost.co/assessment
• Part 1 - Review Revolution: Boosting Your Business with Online Feedback - https://youtu.be/p480d5mnoj0
• Part 2 - Ads or Not? Navigating Google Business and Beyond - https://youtu.be/U8HhAkw6Moo

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

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⭐ https://followthepodcast.com/TheSiteShed

Should you run paid ads for your home service business? In this episode, Matt and Ross dive deep into the pros and cons of digital marketing strategies for trades, including paid ads, local SEO, and more. Learn when and how to invest in paid advertising to maximise your trade business growth.

Tune in for expert advice on navigating the world of home service marketing.

Watch the video version of this podcast at https://youtu.be/U8HhAkw6Moo

Discussion Points:

00:00 Comparing agency work for home service businesses.
03:24 Understanding budget is key to business growth.
09:01 Avoid low-budget job advertising for trades.
11:26 SEO alone is foolish, but useful in combination.
13:48 Technology and keyboards will soon be obsolete.
17:46 Communicate clearly; content is essential.
21:32 Ads play a crucial role in forecasting business growth.

Resources:

Review Revolution: Boosting Your Business with Online Feedback - https://youtu.be/p480d5mnoj0
Get a FREE Assessment - https://www.fencepost.co/assessment

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

Are you a trade business owner looking to take your business to the next level? In this episode of the Site Shed podcast, we dive deep into essential marketing and sales strategies. Learn how to leverage online reviews, handle customer feedback, and close more deals effectively. Discover proven techniques to boost your trade business, whether you’re in the US or Australia. Don’t miss these expert insights and practical tips that can transform your local service business.

Watch the video version of this podcast at https://youtu.be/p480d5mnoj0

Discussion Points:

00:00 Fencepost applies universal principles to local businesses.
07:38 Get reviews to make it part process.
13:40 Review platforms cause issues for business owners.
19:28 Encourage feedback loop for project improvement.
25:03 Understanding operational expenses and marketing budget dynamics.
30:39 Businesses find long-term value in advertising.
32:01 Multiple mindsets leading to education curve. Unrealistic expectations.
39:25 Content essential for clear communication and connection.
47:17 Wrap up for next episode, seeking feedback.
49:37 Answer phone promptly to convert leads effectively.
56:20 Maximise sales potential through deliberate lead cadence.
58:22 Efficient process management for maximising business opportunities.
01:04:38 Start with a defined sales and marketing system.

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

Discover how to boost inbound phone calls with organic marketing strategies. In this video, we dive into an innovative SEO program designed to maximise your local search presence and leverage your Google Business Profile effectively. Learn from real client results and see how our approach can generate consistent leads for your trade business. Whether you're in plumbing, solar, or renovations, this video will guide you through actionable steps to enhance your inbound marketing efforts.

Don't miss out on these valuable insights! Watch now to transform your inbound marketing and grow your business.

Watch the video version of this podcast at https://youtu.be/k6JPnDYJDdU

Discussion Points:

00:00 Invest in outcomes, not just programs.
04:12 Google favours paid traffic over organic listings.
08:55 Highlighting the success of local search optimisation for businesses.
11:06 Google Business Profile: Utilise free real estate.

Resources:

The Sales Engine Overview - https://youtu.be/n2in6uQKZ18

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

Unlock the secrets to boosting your tradie business with our powerful sales cadence strategy! In this video, we'll show you how to master tradie business sales, enhance your lead generation for trades, and increase your conversions effortlessly. Discover the insider tips and proven techniques used by top tradie businesses to achieve remarkable results.

Watch the video version of this podcast at https://youtu.be/n2in6uQKZ18

Discussion Points:

00:00:02 Introduction
00:02:12 Overview of the Sales Cadence Process
00:05:40 Importance of Dedicated Sales Agents
00:11:49 Managing Communications from a Centralised Location
00:15:19 Effective Follow-up Techniques
00:23:15 From Lead to Discovery Call
00:24:44 Training and Resources for Sales Success

Resources:

Why I burned it to the ground and why you should too - https://www.thesiteshed.com/business-transformation-strategies-matt-jones/
AI-Powered Marketing: The Secret to Enhancing Your Trade Business - https://youtu.be/ov3pLj3iO9M
Your Tradie Website Suck! (Here's how to Fix Them) - https://youtu.be/CBA8ggmEryw

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

In this episode of The Site Shed podcast, we dive into the challenges of overcoming skilled labor shortages with effective employee investment strategies. Discover how training and development can transform your trade business and how technology plays a crucial role in this evolution. Don't miss our insights on solving labour shortages and boosting your team's skills.

#SkilledLaborShortage #EmployeeInvestment #TrainingAndDevelopment

Watch the video version of this podcast at https://youtu.be/8YrJ4D2fqrw

Discussion Points:

00:00 Episode Highlight
05:20 "The Real MBA" questions traditional business education.
07:17 Leaders need diverse experience, strong people skills.
10:43 Empowerment through resources and clear career paths.
14:57 Legacy businesses struggle to transition to modern tools.
19:25 Improving user experience through asset data understanding.
22:29 Challenges of using AI in technician training.
23:54 AI's potential for centralized data conversation discussed.
29:26 Advancement in tech for construction visualization is pricey.
33:08 Skilled labor shortage in technician industry persists.
34:19 AI can solve skilled trades problems effectively.
38:13 Improving workflows, data processing, and customer satisfaction.
42:55 Framework for job site tools and AI.
43:48 Focus on simple solutions for everyday tech.

Resources:

• Visit XOi’s website at https://www.xoi.io
• Get social with XOi on LinkedIn at https://www.linkedin.com/company/xoi-technologies
• Stay connected with Aaron at [email protected]; [email protected]
• Read our blog on this podcast here: 

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

Unlock the potential of airspace development and discover how this innovative approach can add over $450 billion in real estate value in Australia. Learn about the benefits of rooftop homes, modular construction, and urban infill housing. Join us as we delve into the future of real estate with expert insights and practical examples. Don't miss out on understanding how airspace development is transforming urban landscapes and offering new opportunities in the Australian property market.

Watch the video version of this podcast at https://youtu.be/2-aRfNEYqzM

Discussion Points:

00:00 Episode Highlight
04:40 Unused rooftop space turned into valuable assets.
09:07 Most strata buildings in Australia are small.
11:47 Upgrading building with lift for better access.
16:18 Rapid growth of airspace homes is environmentally-friendly.
18:44 Airspace development involves building up into airspace, often atop apartment buildings. However, it has yet to gain traction in Australia due to funding and neighbourly issues.
21:36 Developer provides service, splits proceeds with owners.
26:19 Overseas construction uses external foundations for support.
28:45 Buildings at max height, seeking bulk extension.
30:19 Government takes 30-40% of development costs.
35:26 Maximising greenery and solar energy in cities.
36:49 Fascination with rooftop gardens in European cities.
40:08 Encouraging website visit, checking out existing building.

Resources:

Visit BuyAirspace’s website at https://www.buyairspace.com.au/
Get in touch with Warren at [email protected]

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

Improve your marketing strategies and achieve success with our exclusive tips, custom-made for trade businesses. Don't fall into the trap of making common marketing mistakes. This episode dives into effective lead generation strategies and crucial marketing tips to enhance your business's visibility and success. Discover how to steer clear of pitfalls and adopt proven marketing techniques that drive results. Don't forget to subscribe for more business marketing tips and strategies!

#TradeBusinessMarketing #MarketingMistakes #HomeServiceMarketing #LeadGenerationStrategies #BusinessMarketingTips

Watch the video version of this podcast at https://youtu.be/9UcLr7pSDwI

Discussion Points:

00:00 Episode highlight
04:16 Clients seek lead generation for consistent quality leads.
09:05 Budget optimisation and lead flow consistency. Period.
11:04 Advanced tracking tools offer specific lead insights.
15:41 Leading with purpose attracts like-minded clients.
17:48 Differentiating and defining unique client experiences in business.
21:32 Understanding client needs is crucial for successful marketing.
24:27 Marketers integrate sales due to lead issues.
27:30 Evaluate website content to target intended audience.
30:42 Tool tracks leads and their sales performance.
36:35 Focus on leading indicators for faster feedback. Integrate CRM for clear ROI transparency.
38:58 Importance of industry benchmark for marketing success
42:43 Encouragement to invest in a scalable marketing strategy.
43:44 Resistance to change, but necessary for growth.

Resources:

Visit Intrigue Media’s website at https://intrigueme.ca/
Get social with Intrigue Media at @imintriguemedia
Stay in touch with Vanessa at [email protected]
Download your own Marketing Partner Checklist at https://go.intrigueme.ca/l/700853/2024-04-12/9stvyf
Read our blog on this podcast here: https://www.thesiteshed.com/410-effective-marketing-strategies-for-tradespeople/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

Maximise your business profitability and employee engagement with our expert strategies! Learn how to implement effective business systems for strategic growth and prepare an exit strategy that maximises your returns. Discover the secrets to enhancing your business's efficiency and engaging your employees to drive success. Repeat these keywords throughout the description to boost search visibility.

Watch the video version of this podcast at https://youtu.be/gYBrz5KsUvg

Discussion Points:

00:00 Challenges in lead generation and business growth.
04:36 Caution with referrals, focus on lead generations.
08:03 Successful business acquisitions require strategic preparation.
12:44 Construction industry experiencing contraction, focus on value.
15:58 Clear KPIs, performance reviews, workflows, training videos.
17:14 Focus on success habits for maximum profit.
20:57 Institute offers business readiness program for exit planning.
25:11 Discussing financial intelligence, terminology, and metric discrepancies.
28:30 Developing apprentices into operations managers, increasing profitability.
31:06 Seek knowledge and insight to succeed.

Resources:

• Cube Performance website - http://www.cubeperformance.com.au/
• Get social with Cube Performance on Instagram at @cubeperformance1
• Stay in touch with Matt Jones at [email protected]
• Power Up your Tradie Business Book. Get a FREE copy here: https://cubeperformance.activehosted.com/f/3

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

In this episode, we're joined by Brigham Dickinson from Power Selling Pros to discuss mastering contractor-customer relations. Discover key strategies for building trust and improving customer interactions. Learn how to create positive customer experiences that can lead to increased business. Tune in to uncover the secrets behind successful contractor-client relationships. Don't miss out—watch the full episode for more insights and practical advice!

#ContractorCustomerRelations #BuildingClientTrust #CustomerServiceExcellence

Watch the video version of this podcast at https://youtu.be/UmVMLr0K58Q

Discussion Points:

00:00 Impress to sell, be the only option.
03:10 Digital agency solves lead generation and sales.
07:16 Issue with call booking; need staff training.
11:35 Mike Aguilera handed off CEO tag to Mike.
13:58 Transition roles and prioritize call handling efficiently.
16:48 Transition from warm leads to cold leads.
21:35 Customer frustration stems from unmet emotional needs.
25:49 Skipping steps and seeking deals is common.
28:06 Client understanding time and cost relationship.
31:39 Questions to ask for ensuring a good fit.
35:16 Issue with site visits not leading to jobs.
36:12 Focus on high probability sites for closure.
41:11 Discussing business progression with coach before call.
45:41 Goal is to run business without involvement.
47:23 Build a top call handling team now.

Resources:

Visit the Power Selling Pro’s website at  https://www.powersellingpros.com
Stay social with Brigham on LinkedIn at Barry Gates or Brigham Dickinson (owners)
Keep in touch with Brigham at [email protected]

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed