The Wealthy Coach

This week Kendra explores the transition from one-on-one coaching to a group coaching model for functional health practitioners.

She shares her experience with creating her own membership program, and discusses how she incorporated lab testing into that type of group program model.

Kendra also introduces a hybrid coaching model that combines group functionality with limited one-on-one interactions, emphasizing the need for organization in managing such programs.

In this episode:

• Is it possible to have a group program as a functional health practitioner?
• Kendra's personal insights on running a membership program.
• How lab testing was incorporated into the group program
• How to combine group coaching with limited one-on-one sessions

Jump on the email list to get communication for the upcoming free challenge: https://kendraperry.net/email


Mentioned in this episode:

Loom - Video and screen recording software to create video protocol walk-throughs. 

Fireflies.ai - AI driven note-taking software for 1:1 or group sessions.

Episodes you may also enjoy:

219: What I've Learned from 5 Years of Running Group Programs

210: How To Run A Group Program When You Have No Audience

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

This week we business coach Stephanie Long discuss how nutritionists can effectively identify and establish a niche.

Stephanie explains that a niche is a focused segment of a broader market and is crucial for building deeper client connections and achieving expert status.

She walks listeners through the process of identifying a niche based on personal experience and audience needs, emphasizing the importance of market research and a Unique Selling Proposition (USP).

In this episode:

• The Benefits of Having a Niche
• Benefits of having a niche
• What is a Unique Selling Proposition (USP)?
• How to Differentiate from Your Competitors

Connect with Stephanie:

Free Workbook: Nail Your Nutrition Niche

Instagram - https://www.instagram.com/stephanielong.ca/

Website - https://www.stephanielong.ca/


Episodes you may also enjoy:

Episode 224: Create a Lead Generating Freebie

Episode 137: What If You Choose The Wrong Niche?

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, Kendra explores how to effectively handle price objections during sales conversations, emphasizing that these objections often stem from a perceived lack of value rather than affordability.

She explains the importance of setting prices based on expenses and income goals, rather than being swayed by objections.

Kendra discusses how to distinguish between someone thinking something is expensive versus truly not being able to afford it, and she offers strategies like payment plans and permission-based selling to overcome these challenges.

She also shares tips on how to better communicate the value of a program to improve conversion rates.

In this episode:

• What Should Your Pricing be Based On?
• The Difference between "It's too expensive" and "I can't afford it"
• Strategies on Handling Price Objections
• Should you Offer Payment Plans?

 
Resources mentioned:

Get notified for the 100K Sales Script Bundle Sale

Get my Free Sales Call Framework: https://kendraperry.net/sales

ChargeDesk

Episodes you may also enjoy:

Episode 184: 3 Ninja Tips For Higher Converting Sales Calls

Episode 185: Gaining Confidence, Handling Sales Objections & Dealing With Negative Opinions About Your Business // Coaching Call With Breena Hansen

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, Kendra sits own with Wendy Breakstone to introduce you the Micro Audio Summit approach to growing email lists without the complexity of traditional summits.

Wendy, drawing on her 20+ years of marketing and event production experience, explains how this streamlined summit format—featuring a limited speaker lineup and no upsells—facilitates quick engagement and effective lead generation.

She outlines how to organize the summit within six weeks, its audio-only accessibility, and its suitability for both new and established businesses.


In this episode:

• Introducing the Micro Audio Summit: A condensed version of traditional summits
• The Benefits and Logistics of Micro Audio Summit
• The Four-part system to Getting Started with your own Micro Audio Summit. 

Connect with Wendy:

Free Masterclass: Leads on Demand: Build a Repeatable Lead-generation System and Client Conversion Machine that Doubles Offer Enrollments

Instagram @WendyBreakstone

Facebook Group

LinkedIn


Episodes you may also enjoy:

Episode 224: Create a Lead Generating Freebie

Episode 128: Behind-The-Scenes Of My Virtual Summit

Leave the podcast a 5-star  review: https://ratethispodcast.com/wealthy

In this episode, Kendra guides us through the essentials of market research, highlighting the importance of understanding your audience's wants versus needs.

She touches on annual market research strategies, including surveying your email list and social media followers, and the benefits of pre-selling programs to test viability.

She also shares how to launch a program with minimal content, and gather feedback for iterative improvement as you go.

In this episode:

• The Importance of Market Research
• What Your Audience Wants VS What They Need
• Launching Your Program With Minimal Content
• Using Feedback for Iterative Improvements to Your Program

Episodes you may also enjoy:

Episode 219: What I've Learned from 5 Years of Running Group Programs

Episode 202: Real Coaches Share Their Experience Running Online Programs

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

This week's episode features Lawyer, Christy Westerfeld from Coach Legally sharing her  must-know legal essentials for health and wellness coaches.

She discusses picking a unique business name, setting up the right business entities, creating website legal documents, drafting client agreements, and understanding legal considerations for business growth.

Christy also highlights the importance of separating personal and business finances and how to protect your business as it scales.

In this episode:

• Deciding on a unique business name
• The two main business types
• The importance of keeping business and personal finances separate
• Three essential website documents
• Client agreements, Terms of use, and Independent contractor agreements
• Legal Considerations for Business Growth

Episodes you may also enjoy:

Episode 120: Save 10-Hours Per Week by Delegating with Arijana Ilibasic

Episode 180: ☠ Is AI the Death of the Online Course?

Leave the podcast a 5-star

 review: https://ratethispodcast.com/wealthy

In this episode, Kendra Perry clarifies the difference between niches and methods in marketing, focusing on HTMA (Hair Tissue Mineral Analysis).

She stresses that a profitable niche should address the people you help, the problem you solve, and the outcome you achieve, rather than focusing solely on specific methods.

You will learn the importance of selling solutions to significant problems, with practical examples shared throughout.

In this episode:

• What Defines a Profitable Niche?
• Clarifying the Difference Between Niches and Methods
• You Cannot Market and Sell a Method
• How to integrate functional testing into a niche statement

Episodes you may also enjoy:

Episode 182: MASTERCLASS: How to Find your Profitable Niche

Episode 224: Create a Lead Generating Freebie

Leave the podcast a 5-star

 review: https://ratethispodcast.com/wealthy

In this episode we are doing something slightly different and featuring and interview from the Wealthy Health Biz virtual summit.

PR coach Gloria Chow debunks some PR myths and introduces her CPR pitching method.

You'll learn about crafting successful pitches, making them newsworthy, and hear real-life success stories using the CPR method.

In this episode:

• Gloria Chow's PR Expertise and making PR accessible for all, especially marginalized groups.
• Common PR Myths such as needing connections to get featured.
• CPR pitching method: Credibility, Point of View, Relevance.
• Tips on creating newsworthy pitches by focusing on industry changes, trends, and seasonal angles.
• Examples of successful PR pitches from Gloria's students.

Connect with Gloria:

Free Podcast Pitch Template
Instagram
Facebook
Website


Episodes you may enjoy:

Episode 221: Should You Hire a Marketing Agency?

Episode 167: Get More Exposure + Visibility With Lisa Simone Richards

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach podcast, Kendra Perry discusses three types of group programs: peer group, hybrid, and DIY. 

She clarifies that participating in group programs doesn't mean giving up one-on-one coaching and shares personal stories about the value of community. 

The peer group program requires a unique methodology and benefits from using Facebook groups for engagement. 

The hybrid program combines individual and group coaching, while the DIY program is generally not recommended for health and wellness due to low completion rates. 

In this episode we covered:

• The 3 main Types of Group Programs. 
• Peer Group Program and its Unique Step-by-step Methodology
• Hybrid Group Program Combines One-on-one and Group Coaching
• DIY Group Programs and  Why They Aren't the Best Choice for Health and Wellness
• Choosing the Right Group Program for Your Business

Episodes you may also enjoy:

Episode 226: 5 Non-Negotiables of a Killer Online Program

Episode 210: How To Run A Group Program When You Have No Audience

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Are you using social media to reach and engage with your target business? Are you driving results and generating revenue? You could have a lot of followers, but are you converting those into qualified leads?

Listen to your host Kendra Perry as she shares the three DM Scripts that could blow up your sales! The best way to increase engagement and turn cold leads into warm leads is to build relationships with your potential clients. Posting and just ghosting them would not do you any good.

You are working on the media side of things but not the social side of things, which could bring your business down. It’s all about commitment. You must be willing to start those meaningful conversations while posting!

Tune in to learn how you could create content that resonates more with your audience and how you could strategize your conversations with them.

In this episode we covered:

• The Issue with Posting and Ghosting
• Understanding Cold Leads
• The Importance of Being Social on Social Media
• Fears around Conversations on Social Media
• Secret to Selling on Social Media
• DM Scripts for Health Coaches
• Commitment to Conversations

Episodes you may also enjoy:

Episode 174: How I’m Using Instagram DM Automation To Grow My Email List

Episode 212: Is it possible to sell without a sales call?

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy