The Wealthy Coach

In this Wealthy Coach podcast episode, Kendra Perry covers a variety of topics starting with a listener Q&A.

She compares one-on-one coaching with group programs, emphasizing the need for an audience and leveraging networks. On Instagram lead generation, Kendra highlights the importance of having a niche, using DM automation, and creating lead magnets.

Kendra also gets personal and shares her skincare routine, discusses recovering from a bad launch, and outlines her maternity leave strategy involving advance content creation and team reliance. Action items include pre-scheduled content, DM automation, and niche-specific lead magnets.

In this episode we covered:

• One-on-One vs. Group Coaching for New Businesses
• Using Instagram to Generate Leads
• Kendra's Skincare Regimen
• Planning for Maternity Leave
• Recovering from a Bad Launch
• Communicating Program Value

Shared Resources:

Irresistible Freebie Cheat Sheet

Group Program Checklist

theordinary.com

omnilux mask

upwork.com

Episodes you may also enjoy:

Episode 216: Pregnancy Real Talk

Episode 230: How to Crush Your Next Launch

Episode 174: How I’m Using Instagram DM Automation To Grow My Email List

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach podcast, Kendra Perry highlights the importance of qualified leads for sales and explains what makes a lead qualified.

She discusses the limitations of relying solely on social media followers and stresses the necessity of building an email list for better communication.

She touches on defining a clear niche, aligning messaging, and strategies for email list growth, such as creating attractive freebies like guides and checklists. As always Kendra includes some actionable steps to get you started right away.

In this episode we covered:

• Importance of Qualified Leads
• Challenges with Social Media Followers
• Defining a Clear Niche
• Messaging and Content Alignment
• Focus on Email List Growth
• Creating a Desirable Freebie
• Nurturing Email Subscribers

Shared Resources: 

Irresistible Freebie Cheat Sheet


You might also enjoy these episodes: 

Episode 224: Create a Lead Generating Freebie

Episode 225: Email Nurture Sequences: Get my template!

Episode 182: MASTERCLASS: How to Find your Profitable Niche

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In this Wealthy Coach podcast episode, Kendra Perry dives into effective launch strategies.

Key topics include market validation, attracting qualified leads, and crafting a pre-launch content strategy. Kendra shares tips on creating excitement with events, incorporating urgency and scarcity, and implementing robust follow-up strategies. She also covers advanced tactics like Facebook retargeting ads.

The episode concludes with actionable steps such as conducting market research interviews, developing a pre-launch strategy, setting up webinars, creating follow-up email sequences, and utilizing retargeting ads to maximize launch success. Tune in for comprehensive insights and practical tips!

In this episode we covered:

• Market Validation and Research
• How Qualified Leads make all the difference
• Pre-Launch Content Strategy
• Creating Excitement with Events
• Driving Sales with Urgency and Scarcity
• The Importance of Following Up 
• Advanced Launch Strategies

Episodes you may also enjoy:

195: Nail Your Messaging To Dominate Your Marketing -- Master Your Marketing Series # 1

187: Three Webinar Mistakes Every Coach Makes

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Join Kendra on this podcast episode as she discusses common social media mistakes she sees coaches make over and over again.

She explains the engagement trap, the pitfalls of overemphasizing educational content, and the importance of building genuine relationships and engagement.

Learn why diversifying your marketing strategies beyond social media is crucial for maintaining consistent sales.


In this episode we covered:

• Don't fall in the Engagement Trap
• There is a major overemphasis on Educational Content right now
• Social media should not be a one-way conversation
• Diversify your marketing strategies

Episodes you may also enjoy:

174: How I’m Using Instagram DM Automation To Grow My Email List

196: My Best Organic Marketing Strategies -- Master Your Marketing Series # 2

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Join Kendra Perry on the Wealthy Coach podcast as she explores the impact of money-back guarantees in the coaching industry. Kendra shares her own experiences with refund requests, emphasizing the importance of setting eligibility criteria to prevent misuse. The episode highlights a trend towards high-risk guarantees promising specific outcomes, like securing a certain number of clients per month, and Kendra voices concerns about the entitlement these guarantees can foster.

Kendra underscores the dedication and perseverance needed in online business, cautioning against expecting guaranteed success without putting in the necessary effort. She discusses the challenges faced by newcomers to the coaching industry who may not fully understand its demands. Kendra also shares her approach to managing refunds within her programs, balancing strict policies to deter misuse with exceptions for genuine circumstances.

By sharing real-life examples of handling refund requests with empathy and discretion, Kendra demonstrates a human-centric approach within established guidelines. She advocates for fostering accountability among clients rather than encouraging entitlement through overly generous guarantees. Tune in for insightful discussions on maintaining integrity and balance in offering guarantees in the coaching industry.

In this episode we covered:

• Money Back Guarantees in Coaching Industry
• Challenges of Online Entrepreneurship
• Ensuring Accountability and Results
• Eligibility and Support Criteria

Episodes you may also enjoy:

219: What I've learned from 5 years of Running Group Programs

192: How to Get Started with Group Coaching Programs

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode we explore the relationship between social media and ads in marketing programs. While both are important, social media presents challenges such as heavy competition, algorithm limitations, and the need for constant posting, resulting in slow progress. On the other hand, ads offer a more predictable and faster way to reach potential clients with control over content testing and audience targeting.

Discover why relying solely on social media for program sales can be challenging due to the time it takes to build trust and engagement. Instead, ads prove effective for rapidly growing an email list of qualified leads, allowing relationships to be nurtured before offering program enrollment or sales calls.

Learn how combining a social media presence with paid ads is crucial for maintaining consistency in messaging across platforms while focusing on building relationships through email marketing. A balanced approach that utilizes both organic and paid strategies yields better results in lead generation, nurturing, and eventual conversions.


Episodes you may also enjoy:

221: Should You Hire a Marketing Agency?

220: Behind-the-Scenes of my Facebook Ad Strategy

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Join Kendra Perry on the Wealthy Coach podcast as she outlines the five key components of successful online programs: education, action steps, personalized support, accountability, and resources.

Kendra emphasizes structuring educational content for easy understanding and the importance of clear directives for action. Personalized support, accountability, and purposeful resources are also crucial for client success. Tune in for actionable insights to elevate your coaching programs!


MENTIONED ON THIS EPISODE

Watch the free HTMA training video: https://go.kendraperry.net/practitioner-training

Download my free program guide: https://go.kendraperry.net/what-to-sell-instead
 

EPISODES YOU MAY ALSO ENJOY:

210: How To Run A Group Program When You Have No Audience

202: Real Coaches Share Their Experience Running Online Programs

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Join Kendra Perry in this podcast episode as she explores email marketing strategies for effective lead nurturing. Discover a concise ten-email nurture sequence template aimed at providing value, imparting philosophy, and guiding subscribers towards engagement or conversion. Kendra outlines each email's purpose, including confirming lead magnet delivery, addressing common myths, and highlighting success stories for credibility.

Throughout the discussion, Kendra emphasizes the importance of linking recipients to long-form content, like podcasts, to deepen engagement beyond short-form platforms. She underscores the significance of personalized interactions for building trust and successful sales conversions in online coaching.

Furthermore, Kendra shares insights from her program, Health Coach Accelerator, including professional templates to streamline email nurture sequence implementation for new marketers. The episode highlights how a well-crafted email nurture sequence can enhance audience relationships, leading to improved sales conversions through consistent value delivery and strategic communication. Tune in for actionable tips to elevate your email marketing efforts!

Episodes you may also enjoy:

224: Create a Lead Generating Freebie

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this podcast episode Kendra discusses the importance of creating a lead-generating freebie for building an email list. Our discussion emphasizes why an email list holds more value than social media, especially with platform changes on the horizon. We explore the risks of relying solely on social media and highlight the strategic advantages of cultivating an email list tailored to your audience's specific needs.

Discover the concept of a "freebie funnel" and how top-of-the-funnel content can strategically guide potential leads towards engagement and eventual program enrollment. Learn key elements of crafting an effective freebie, including making it quick to consume, providing a quick win, and ensuring high-quality design.

Kendra also shares practical tips on selecting tech tools like Convertkit or FG Funnels for opt-in pages and email marketing software. Plus, explore strategies for driving traffic, whether through organic social media efforts or utilizing paid methods like Facebook ads. Finally, we offer guidance on optimizing traffic generation through SEO tactics or collaborations, emphasizing the importance of consistently directing qualified traffic toward opt-in pages to ensure measurable success in growing your email list effectively.

Tune in for actionable insights that will help you build a thriving email list and connect with your audience in meaningful ways!

Resources mentioned in this episode:

Convertkit

FG Funnels

Canva

Episodes you may also enjoy:
148: A Cautionary Tale About Niching

81: How to grow an engaged email list


Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy