The Wealthy Coach

We are going through a global crisis and right now MORE THAN EVER, it's really important to shift your messaging and your marketing to accommodate people's shift of perspective.  I have LOOOOONG thought Bro Marketing was a dying form of marketing but with what has just happened in our world, it doesn't have much life left.

It is SO important that you are NOT bro marketing right now. So if you don't know what it is, use this episode to inform yourself on what not to do.

Do you only care about the bottom line (aka the sale and money in your bank) OR do you actually care about the people who you help?

There is a style of marketing out there that completely disregards the people who you desperately want to help and unfortunately, it’s a lot of what is being taught out there on the internet.

I’m talking about Bro Marketing. Which is a style of marketing that prioritizes the sale over the customer. This marketing tactic doesn’t give two shits about customer loyalty or if the client returns.

You may unknowingly be bro marketing based on the advice of a so-called "marketing expert". And if you are, you might be sabotaging your business and completely crushing your soul.

In today’s episode of the HIGH on Business Podcast, I am talking ALL about this inauthentic form of marketing and how to avoid it to stay aligned with your mission and your values which is incredibly important in today's new world.

Are you ready to get clear on your niche so you can start growing your business and reach more of your dream clients? On April 3rd, I am hosting a 2-hour live interactive workshop on finding your niche. I PROMISE, this will be the last niche training you ever need. You can get 70% off from now until April 2nd: https://kendra-perry.com/niche-workshop

Wanna chat? Shoot me a DM on Instagram, @kendraperryinc, and I'll be happy to talk to you!

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Unless you're living under a rock, you are filled with all kinds of emotions and uncertainty. That is to be expected. These are uncertain times and we have no idea how this pandemic is going to affect our world.

I have seen the panic among you. You're wondering, "What does this mean for my business? Am I going to lose my business? Will I be able to pay my bills?"

So let's talk about it. In this episode, I will share exactly what this could mean for your business growth and how to navigate these fearful times. Plus, I will discuss the opportunities for health coaches and how to serve your clients who are being affected. 

Are you hanging out in quarantine or self-isolation? It sounds like a perfect time to start planning your online group program launch. There really isn't a better time to create an online program so let's get started! Download my, Launch Your Profitable Group Program Checklist.

Wanna chat? Shoot me a DM on Instagram, @kendraperryinc, and I'll be happy to talk! 

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What if I told you that by trying to help your clients you are disempowering them and doing a huge disservice to yourself?

You’re a health and wellness coach and you have a HUGE desire to help people. I get that! You really care about the results and well-being of your clients. And when your client doesn’t get results, you feel like you’re a bad coach and there is something wrong with you.

But what if I told you that the fact that you are trying to help your clients may be the reason why some of them are not getting the results you want for them?

In this episode of the HIGH on Business podcast:

- I how we can’t actually help our clients
- the reframe we need to make for our clients to succeed
- why you should stop calling your first interaction with clients a discovery call
- being a ninja at picking the right clients for you
- real examples of new clients gone wrong
- questions to ask clients from the beginning

Remember, we don’t help people, we don’t save people – we guide them. This is something I learned later in my business and is one of the things I wish I knew early on (which is why I am sharing this with you now!)

If you want to know more tips that I wish I knew earlier, be sure to download my 10 Must Know Tips for New Health Coaches. Download here

Be sure to connect with me on social @kendraperryinc and shoot me a message and let me know what you thought of the episode!

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As a business owner, it's incredibly important to have multiple sources of income rather just relying on a single source of income. You're going to feel so much more comfortable if you have multiple income streams that are going to pick up the slack when other streams slow down.

In this episode of High on Business, I'm going to share with you all eight of my sources of income so that you maybe get a little bit of inspiration or see what's possible when it comes to making other sources of income.

In this episode you will learn:

- my 8 streams of income which include online courses, group membership programs and commissions
- how I shifted from 1:1 coaching to other streams of income & still maintained 6 figures
- all my HTMA avenues
- the power of affiliate marketing
- transferring your program to another practitioner

Remember as a business owner, it's going to take away so much of your stress when it comes to money if you set up multiple income streams.

If you’re new to health coaching and not sure which income stream is right for you, you need to know where your niche market is to begin with. Be sure to download my super juice Niching Workbook by clicking here to get started.

If you are listening on your smartphone right now, please take a screenshot the episode and share it to your Instagram stories and mention me @kendraperryinc and so we can connect!

Links to Affiliate Products:
Pure Effect water filter

Joovv LED Red Light

HeartMath device

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One of the biggest questions I get from health coaches is where do I get clients?

In this episode of High on Business, I'm actually going to go through seven different places, both online and offline where you can get new clients.

In this episode:

- real life examples of the 7 places you can gain new clients
- why hosting an in-person workshops & attending conferences work (even if you’re business is online)
- how to follow up with potential clients
- the importance of niching (even with friends & family)
​- the lifespan of your social media content

As I’ve mentioned before (specifically in Episode 2), niching is incredibly important when trying to get new clients. Be sure to download my super juice Niching Workbook by clicking here.

If you are listening on your smartphone right now, please take a screenshot the episode and share it to your Instagram stories and mention me @kendraperryinc and so we can connect!

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/thewealthycoach/messageSupport this podcast: https://anchor.fm/thewealthycoach/support

The biggest mistake that I see new health coaches make is that they resist narrowing down and choosing a niche. Instead, they try to talk to everyone which leads to them being totally generic and honestly boring.

As my mentor, Sunny Lenarduzzi says, you have to niche down to blow up, and I couldn’t agree more. The longer you actually resist choosing an ideal client and finding your niche in business, the longer you are going to struggle to grow.

In this episode:

- the 5 biggest mistakes health coaches make when trying to determine their niche

- generic vs nutritionist language

- real life examples of what works..and what doesn’t

- how talking to everyone leads you to talking to no one

If after this episode you’re still confused about niching, make sure to download my Money-Making Niche Workbook. If you want some feedback on your niche or the niche that you were thinking of niching in. Connect with me on Instagram or Facebook and I will totally provide feedback on your niche.

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The truth is, Kendra Perry’s overnight success has been 8 years+ in the making so the “overnight” part is taken with a grain of sea salt.

Kendra went from a wild child to a sought-after functional health coach, and is now a Marketing expert for health coaches.

In this episode:
- how Kendra became an entrepreneur at 10 years old
- the sport of ski ballet
- being a part time tree planter, part time city girl
- the surgery that changed Kendra’s life
- how Kendra went from being an FDN student to the Director of Postgraduate Membership
- the transition from being a health coach to mentoring health coaches

This is the first episode of the HIGH on Business Podcast, where we will dig into the mindset and the personal development side of building a business. Kendra will share her experience - the journey, the mistake and the successes. We hope you enjoy the ride.

Connect with Kendra on Instagram or Facebook. And download her Money-Making Niche Workbook

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/thewealthycoach/messageSupport this podcast: https://anchor.fm/thewealthycoach/support

My mission? To end Health Coach poverty...it's thing! While I was growing my multiple 6-figure health coaching business, I couldn't help but notice the MASSIVE elephant in the room...all my colleagues were broke AF. They were struggling to pay their bills and worried that they just weren't going to make their business work. This broke my little heart and I set off on a new mission...to help you be wildly successful in your business and to build your life of freedom so you can travel the world or live in remote paradise (just like me). In this episode, I share why I decided to start a second podcast and my promise to you, the broke health coach who DESPERATELY wants to increase your impact and income on your own terms. Don't forget to subscribe to HIGH on Business and leave me a review on iTunes if you believe in my mission and want to help get my message out to the world!--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/thewealthycoach/messageSupport this podcast: https://anchor.fm/thewealthycoach/support