🎙️ Sponsors du mois
🌐 Squarespace — la plateforme no-code, boostée par l’IA, pour créer et développer votre site web tout-en-un.
🛡️ MAIF — Épisode Assurance & indépendants : les erreurs qui peuvent vous coûter cher | En partenariat avec la MAIF.
—
This week, we are meeting with Jennifer Rubio, co-founder of Away, the New York-based travel brand she started less than 3 years ago, which is now valued at more than a billion dollars. Enjoy our conversation!
TIMESTAMPS:
00:47 - Jen introduces herself and talks about her background, from law studies to social media consulting and her social media roles at Warby Parker and AllSaints.
12:00 - How did Jen feel after her careers at AllSaints and the juice company failed? Why do people need to lose somebody or something important to change?
17:00 - Why and how did Jen decide to start Away? Did she want to create something that big?
23:00 - How do you prepare yourself to get ready for such significant growth?
25:00 - How did Jen set up her goals?
27:00 - The Brand and The storytelling: how does content fit into Away's strategy?
31:00 - What was the aha moment that made Jen realize she needed to create more than a luggage brand?
34:00 - What other brands inspire them? Her ambition to be the Nike for travel.
39:00 - How should a brand talk about sustainability? Peace Direct NGO.
42:30 - Is there something she would do differently? What do her days look like? Who would she like to listen to on this podcast?
Jen was inspired by the idea of disrupting old industries through technology, storytelling, great branding, and an amazing customer experience.
She believes everyone in a company should be innovative, rather than having a specific innovation role.
Jen emphasizes humility and being open to asking for help as keys to success.
Away's goal is to create a travel brand and community, not just make luggage.
It's essential to genuinely care about sustainability and make it part of a company's DNA.
Being iterative is one of Away's core values.
Neutrogena
Warby Parker
AllSaints
OKRs
Shoe Dog by Phil Knight
Kerby Jean-RaymondVous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
Contactez mon label Orso Media via ce formulaire ou [email protected]
Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.
Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.